How to Do Email Marketing Excellently in 2021
Email marketing, that age-old strategy still takes centre stage in digital marketing campaigns.
Email marketing involves sending business-related emails to email subscribers to notify, increase sales, express brand values and establish a community for your company.
There’s been a shift from mass mailers sent to everyone and nowadays the focus is on segmentation, personalization and consent.
You could combine automation and personalization to make a strategy that appeals to your customers and boosts your return on investment.
Email marketing can be used to contact hundreds of people and is highly effective in a remote environment.
You must build your mailing list on a priority basis so that you can reap the best results out of email marketing. Your email subscribers can drive organic traffic to your website and enable you to easily track customer engagement analytics.
Keep reading to learn how you can be at the forefront with the following email marketing methods in 2021:
- Personalization
Emails can end up sounding quite dull and formal when the customers don’t feel valued.
To prevent that, you must use automation and Artificial Intelligence to appeal to consumers belonging to various audience segments.
Analyze their shopping habits, preferred services and products, to write an email that addresses these behaviours.
If some customers tend to discard their shopping carts before buying something, a targeted email could highlight this with a useful reminder to take a decisive call to action.
Remember to always refer to the customer by name and think about featuring a personalized note.
Although the process sounds very time-consuming, you should know that you can automate personalization, all you need to do is lay out a foundation.
Based on the information you have, you could compile a series of email templates along with customers’ names. You can then leave it to automation to take care of the rest.
- Leveraging AI to supercharge your email strategy
To gauge open rates and customer habits, AI can be utilized for a range of tasks such as:
- Survey optimization
- Result prediction with analytics
- Dealing with huge amounts of customer information in one go
- Removing customers from mailing lists who don’t engage with your promotional copy
- Composing email subject lines
- Sending emails when they’re most likely to be read
- Reorganizing email marketing campaigns
By assisting you with these tasks, AI can enhance your campaign’s speed.
- Emails for people with special needs
In the near future, accessible emails will be the standard, not the exception.
Advanced email technology will be able to cater to visually and hearing impaired people, so you must ensure that your company emails cater to their needs.
- Improving the shopping experience with Augmented Reality
Thanks to augmented reality, shoppers can wear and browse products in a virtual shop. Using smart email, marketers could send emails showing the same items which gives customers an enjoyable experience and increases the chances of them completing a purchase.
- Employing A/B testing
Your customers’ preferences will change continuously and so it’s become even more crucial for you to use A/B testing. What your customers liked a year ago may not interest them any longer.
Below is an example of A/B testing of subject lines by Swiggy.
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George, K. (2021, April 19). Email Marketing Trends 2021: Are You Ready to Overhaul
Your Email Strategy? Jeffbullas’s Blog. https://www.jeffbullas.com/email-marketing-trends/
- Adding interactive content
Including interactive marketing in your emails boosts engagement and is growing in popularity by the day. There are many methods which can be easily used such as:
- GIFs and images you can zoom into
- Small games relevant to your target audience and services
- Surveys and polls
- Interactive merry-go-rounds which show services and products
- Specific calls to action
- Emails to appreciate your customers
You could send emails to express your appreciation and gratitude by:
- Sending early bird invites
- Sending emails thanking customers for making a purchase
- Personalized birthday wishes with discount offers
You could gear these to suit present day conditions like providing healthcare and other front line workers special offers.
- Optimization of email on all devices
This may sound quite obvious but it is essential that you optimize your emails for all devices. Most people check their emails on their smartphones so you must ensure that they’re getting the same quality of experience that a desktop computer user would get.
You could hire a technology company to optimize your emails for smartphones.
- Rendering your emails privacy-friendly
Customers are better informed about issues concerning their privacy and are more conscious of how their information is utilized.
Privacy has to be the central aspect of all your campaigns to guarantee that you’re fulfilling their expectations.
Thus, you must continuously review data privacy laws and be transparent with your customers. You must inform them of any future alterations to data privacy and how you’re safeguarding their information, which also positively reflects your company’s ethics.
Be cautious that you don’t commit the same mistake that Amazon did recently
with their ‘dark pattern’ controversy. The e-commerce giant experienced legal trouble for using a design which made it difficult for users to cancel a subscription.
It was revealed that cancelling involved browsing through multiple pages and encountering warning signs continuously.
So you must avoid this by ensuring that it’s easy for your customers to cancel their subscription to your mailing list.
This will also permit you to reassess your mailing list and guarantee you’re only keeping highly engaged subscribers.
How To Write Content For SEO In 2021
Anyone who has even the slightest experience with digital marketing knows that SEO is one of the key processes that can make or break your success and if your content is optimised it’s the cherry on the top.
Owing to the whirlwind the pandemic has churned up in all spheres of life, everyone is introspecting and re-examining what they do, why they do it and how they can do things better, particularly in a professional context.
Digital marketers have to constantly learn and be at the top of their game in order to stay relevant and reap sufficient profits for their efforts. Content is the king! its always been up there on the search result page, the most relevant results to the search shows up on the first page. You might be good at content but do you know to write content for SEO to help it rank on the first page and get people to know your website and drive enough traffic through it.
Here’s how-to-write content for SEO in 2021 –
1.Plan a keyword database
Establish a database of keywords with a minimum of 100 keywords. The more the merrier! Consider them as samples. Every single keyword that you come across can’t be applied because it may be unqualified or highly competitive. Content defines all the steps for On-Page SEO for a website.
It would be difficult for your website to be noticed if the keywords don’t have the right appeal or they’re employed often by more established companies.
2.Qualify your keywords
Qualifying a keyword means substantiating that the keyword is actually valuable. You can find out which ones are worth using by making data-driven decisions.
There are five methods by which you can qualify your keywords, namely: search volume, trends, user signals, social signals and worthy links.
i) Search volume–
Firstly, Use Google Keyword Planner to qualify keywords. But don’t select keywords solely on the basis of how many times they’ve been searched for. Several may not have considerable search volume but are qualified nevertheless.
ii) Trends–
Secondly, Check how your keywords are trending over a period of time on Google Trends.
However, don’t rely exclusively on the tool to earmark the aptest keywords. Google Trends should only be an auxiliary tool for qualifying keywords.
iii) User engagement–
Thirdly, Head to any group on Facebook or a popular forum like Quora, Reddit or any other space where your target audience interacts online.
Note which topics stir up the most buzz in terms of likes, comments and views. Pick a keyword and use the search function on a website like Quora to see the number of posts on it and their dates.
You could pick a keyword such as ‘community and search on Quora to see exactly what people are saying and if they posted about it recently. You could also ascertain keyword engagement on a site by typing a basic search string like
“e-community site:quora.com.”
iv) Social signals–
Type in your keyword on BuzzSumo and examine the social engagement for it. It will show you individualized shares on Pinterest and Twitter, engagements on Reddit and Facebook, the number of links and the total number of engagements.
v) Valuable links–
Backlinks are indispensable for SEO. You need to validate that your keyword is link-worthy. Other websites should be able to link to your website content. To ascertain its worthiness, type your keyword into the Keyword Explorer on Ahrefs and look at the section on “Backlinks.”
If your competitors possess backlinks then you definitely have a link-worthy keyword. If your keywords aren’t link-worthy then most probably they’re not competitive. In some cases, you must develop your general website authority through link acquisition methods like guest posts and link bait development.
3.Know your competitors
Knowing that a keyword is important helps you a great deal, but you must determine if your website can rank for it. Select 10 keywords then download the Moz or Ahrefs toolbar.
Search for your keyword on Google.
If you find Quora threads, YouTube clips, eHow articles, Google AdWords advertisements, websites that have a Domain Authority (DA) or DR(Domain Rating) less than 50, then these are favourable signs for you.
4.Create content that directly answers search queries
Most searches are phrased as questions. Therefore, it’s advisable to write content for SEO that responds to these queries directly. If someone wants to know“How to Wrap a Gift Easily and Neatly?” You could write a detailed listicle titled “6 Easy Ways to Wrap a Gift Neatly.”
You could benefit from using SEO websites like Ahrefs or SEMrush to highlight frequently asked questions about your area of interest on the internet so that you could mould them into your target keywords.
5. Optimize your images
To get your readers attention and communicate more effectively you should optimize images that are associated with your content for SEO.
Search engine algorithms cannot make sense of the text in images but they can deduce the significance of the images that are connected to the content through file names, titles, picture captions and Alt text.
Your readers cannot see this information but the algorithm takes notice of this, so be a little picky about selecting pertinent keywords like you would with content titles.
For instance, if you have a culinary website and you include a photograph of a cake along with the recipe, you could employ the following Alt text:
<img src= “Cake.jpg” alt= “Chocolate cake”/>
We hope that you gained insight from this article and that your SEO optimization strategies are more fruitful this year!
IMPORTANCE OF DIGITAL MARKETING
Digital Marketing is a technique that uses the internet and digital networks to market a product or a service. Digital Marketing is the process of bringing information about a product or service in ways that can be done online to increase business sales to meet the pre-determined goal and online availability.
NEED & VALUE
2020 is a year of honor, as this year has taught us the importance of communication and Connection (bonding with customers). Every business has its own customer base and has its own way of communicating with them. General communication means everyone is used to having face-to-face encounters as a conversation with customers but, everyone also shares updates about news, innovations, latest offers, wishes, or other promotional shares on social media, and everyone believes the content, as it is shared by the reliable authority of business, this creates an understanding between the owner and audience. While this act of the general public sharing everything on Social Media shows that the public also somewhere knows the fact that digitalizing their marketing will work effectively. This reflects the essence of digital marketing.
What exactly is digital marketing?
Digital Marketing is the process of bringing information about a product or service in ways that can be done online to increase business sales in order to meet the pre-determined goal and online availability.
DIGITAL MARKETING has two significant aspects of promoting businesses that are:
- Search Marketing: This term Search Marketing is associated with marketing related to Search and Search Engines. As in Digital Marketing, search marketing have a separate and essential work culture; it is divided into two main divisions.
SEO (Search Engine Optimization): This practice includes driving organic traffic or unpaid traffic to the website to increase the website’s online presence. The primary purpose of Search Engine Optimization is to increase the rankings of the website through identifying and optimizing the catchphrases and keywords that your target audience is searching for while searching for a similar product or service offering. These keywords help monitor the different segments of the audience and help in ranking the website on search engines.
SEM (Search Engine Marketing): This practice includes promoting websites on the search engines with the help of paid promotion techniques. These techniques include paid visitors to increase the online visibility of the website for better rankings on search engines. Techniques like PPC (pay per click) are very successful techniques of driving the paid visitors to the special web page.
These search marketing techniques are very good for the online presence of the website.
- Social Media: This internet marketing involves the use of social media platforms to promote a product or service through running interesting and creative promotional campaigns.
This includes two major practices:
Social Media Marketing: This practice includes marketing on social media platforms through unpaid and active participation techniques; this means informing the audience through innovative content, commenting, and interacting with them.
Social Media Advertising: This practice involves running paid advertisements and paid campaigns on social media platforms to promote a product or service.
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HOW DIGITAL MARKETING EMERGED
Earlier Advertising and Marketing was a one-way message delivery conversation that, too, with a limited audience. But after the emergence of Social Media, people started to interact and engage with each other’s fields of interest.
The trend of traditional print and broadcast for marketing and advertising of a business started declining as people now have a tendency to engage and study the properties and offers of the product and service that is being marketed.
Digital Marketing formed a gateway for consumers to be in a two-way conversation instead of being in a single way interaction.
Now due to Digital Marketing, customers are the best critics and trendsetters as these roles play a very important role in forming the strategies for the new marketing campaigns.
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Digital Marketing helped people to communicate and know the vision of the business. With the help of reviews and feedbacks given by the customers, this feedbacks provide information about what the customer desires, and this helps in policy forming. Sometimes this also provides us a pool of leads, and these are the active leads as these people are those seekers who create a good reputation.
Digital Marketing can also create demand by setting the trend through content marketing, moment marketing as these strategies can make people desire the same thing we expect them to, So Digital Marketing is a new galaxy discovered in terms of business and marketing.
The main aim of Digital Marketing is Brand Awareness, as brand awareness is the key player that is the primary objective of every marketer because brand awareness helps in building a separate entity of product or service; this identity creates a base for the policies that the marketer is going to implement in future.
Brand Awareness helps in creating a separate customer audience; at the awareness stage of the marketing process, the people who interact or engages with our advertisement or our content come under an active target audience, so in the future, the marketer has to form specific strategies for these active customers.
Reach is also a very important aspect in the awareness stage as greater reach helps the marketer to form the policies with higher value elements. If the reach is greater than the marketer expected, then the marketer can use his ultimate strategy, like disclosing the USP’s of the product or introducing a new campaign with better investment.
Reach refers to the number of people who watched the advertisement or creative. If this number will be greater than automatically, there are better chances for the product or service to be promoted and placed at the awareness stage of the market.
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If the awareness stage is cleared in an expected way, then the marketer can show the need for the product offering and can create interest among the target audience.
A marketer can create a shift in demand for homogeneous products by using the USP’s of his product, and if the competitors react after watching the advertisements, the marketer will succeed as these reactions of competitors will drive the potential attention of the audience towards his campaign.
This business interaction between customers, marketers, and competitors will help the business to get the best results in the primary stages of establishment.
One of the great things about Digital Marketing is OVP. This represents the Online Value Proposition, which means that the customer should know what kind of proposal they are getting online. This method has a secret strategy, and this is where the customer knows and understands the general proposal when they first contact the proposer. This helps to create real tracks.
Digital World allows us to educate people in the same way that we allow our potential customers to learn about relevant content, and that content allows you to engage with the customer and, at the same time, have a higher chance of a conversion.
The advantages of Digital Marketing are as follows:
- It helps to reach the global market with similar products to be offered with various kind proposals from different places.
- It is economical as it requires less money for promotion and advertising than is required for traditional advertising.
- Allows you to get to know your audience and also allows them to get to know you personally up to an extent; this creates product credibility and Customer loyalty, which is very important for businesses.
- Allows you to track your responses that help to target customers.
- Digital Marketing is the best form of marketing information for your product as it can reach more people with better targeting than the traditional method.
- Content is a leading player in Digital Marketing as it is the only player acting in all aspects of Digital Marketing either through SEO, SEM, or Social Media Marketing.
- Content should be engaging and compelling; if it hits the user in an expected way, it will generate leads and increase the chances of conversion.
- Digital Marketing System is one way to integrate SaaS and CMS (Content Management System) to access data on various communication channels and promotional platforms.
DIGITAL MARKETING….a support to your struggling boat
Marketing of Traditional Business exists only on print media, physical ads, mobile communication, but in Digital Marketing, there is wider scope as there are unending and recurring possibilities for businesses.
Nowadays, every business or company has its own website or they have an online presence.
Nowadays, people are spending more time browsing; this tells the significance of Digital Marketing. Around 7.7 billion people use to be online across the globe to increase the traffic on your website, build the online presence of your website through Digital Marketing Services.
One can compete with big players in the industry, and at the same time, one can study and implement better innovative policies to grab the market.
One can follow their campaigns and can improvise them too through Digital Marketing Services.
Digital Marketing is a new galaxy discovered in terms of business and marketing.
How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
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Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
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Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!