You have been hearing about guest posting a lot in blogging terms but it valued in other things. Everyone tells you to do guest posting for many far better aspects in many ways but you know how tough it can be when you just started doing it.
Guest Blogging generates a lot of value to different categories around the internet.
It helps you with brand visibility and awareness across the audience.
Guest posting far refers to link-building tactics but it has more to do with it.
It is helpful because more importantly, it does many different things. Firstly it brings traffic to your website as your content is brought up in front of a new audience. Secondly, it generates leads and increases traffic to your website. Thirdly it helps in personal branding and visibility.
What is Guest Posting?
Basically, Guest posting is writing a blog for another website within your niche.
If you want to build high-quality backlinks to your website then start with guest posting., Want to know how to do Guest Posting step by step then scroll down
Step 1 Know your guest posting goal
You need to be clear with what you want to achieve through guest posting.
In terms you can categories them as:
- Increase website traffic
- Generate Leads
- Boost SEO
- Brand awareness & visibility
As for now once your goal is decided you are ready for the next step of guest posting.
Step 2 Find guest post opportunities
That’s a task to be involved in, you can do this by doing an advanced search such as
Keyword+” write for us”.
In other words, write the keyword of your niche or your topic and add on “write for us”
The results will show you the sites that are accepting guest posts on that topic or niche.
You can make a list of them and store it at once. You can try different keywords for example;
Digital marketing+” write for us”
Social media +” write for us”
pets +” write for us”
You can find many opportunities in search results. Now you have your goal and opportunity, now its time for the next step
Step 3 Check out where your competitors are posting
You can check your competitor’s guest posting through many tools over the internet but the one that I recommend would be Ahrefs.
It provides you the overall information about your competitor’s backlinks and the posting that they have created.
There can get to know about more opportunities ahead and get off the list of sites for guest posting.
Make a list of your 10 competitors on a sheet and check their links to guest posts.
It would be easier through the Ahref site explorer tool.
STEP 4 Generate ideas for Guest posting
Now you have a motive and opportunities all you need is topics or ideas for guest posts
An idea related to your niche and remember that you have to write what you know the best doesn’t always right for your audience.
Think about a unique idea that has not been on the guest blog sites that you are going to post.
You need to brainstorm a lot for this that’s where the toughest part comes,
As you need to fill in the content gap of that site and better you try to know their audience’s interest
So can do keyword research for knowing the user’s search intent
Try out a keyword tool and put ideas that come to your mind and look out for the volume of searches that keyword has.
Step 5 Create your pitch
Guest posting isn’t about just submitting your guest blog to the site and instantly getting published by the publisher before that it would take a lot of effort to grab the attention of the publisher towards your pitch.
Creating a great pitch for the guest blog is worth winning a war.
- Find the right place(website) for your guest blog
- Read all the guidelines provided by them because sometimes people just submit their blog and get rejected.
- Reach up all their requirements
- Create a simple and compelling pitch
- Do write a subject line
- Address personally not promotionally
My name is (name) I am a (Your description).
I really appreciate your content on your website.
I am writing to you because I came through your website today,
I’d love to contribute a guest post on your ( website name)
I’ve been brainstorming topics that I think your readers would get a ton of value.
Here are some ideas
or Idea 2
or Idea 3
Looking forward to your valuable and sincere reply.
Step 6 Get your post ready
There can be two ways either you send your ideas to them through mail or you send them your article in the mail at first to grab their attention.
You can do both.
But your article must be ready start writing on the topics that you had thought about.
Make sure you reach up to their guidelines and fulfill all the requirements.
Most of the sites accept content up to 2500 words so be informative about the guidelines.
Get your guest post ready in a formative way as with proper headlines subheadings uses of short sentences and most importantly your content should not be copied and have grammatical errors.
Do include images in your guest post, as a result, it would help in engaging users, and don’t forget to add anchor text to your sites to the guest post.
Step 7 Follow up and check results
Guest posting doesn’t end up with just getting your post published you have to follow those sites up and share links to your social media it would be beneficial for both the sites.
Be constant with checking up the results whether that guest blog was beneficial for you or not.
Make a list of the new interactions and the traffic or leads generated so that in the future you could again guest post for that site and make your content visible to a new audience.
These measurements may include:
The measure of reference traffic
Number of new site guests
Changes in SERP situation
Number of new leads
Number of brand notices or connections