What Is the Difference Between Branding and Advertising
Starting a business is definitely not an easy task and once you start to plan your strategies you will come up with many jargon words which will confuse you in every way. There are so many concepts you need to understand including all those heavy terms that you need to learn to make easy business conversations. Also, you will find many terms and concepts that are very similar to each other. Today we at Puminati Digital will talk about the difference between Branding and Advertising in business. The general public is always confused and thinks of advertising and branding as the same thing. But if you are looking to start a business you need to be clear about their major differences. Branding and advertising are two different concepts of marketing that play an important role in promoting your business. While planning the marketing strategies you need to take branding and marketing very seriously. As it is one of the right paths to take the business to higher levels and reach a large audience.
So, let us not forget that every second is important so let us begin with our blog and understand the difference between Branding and Advertising.
Brand and Branding Explained
Brand and branding can be explained simply by the slogans, phrases, logos, symbols, and other relevant things that are associated with one’s company. The main motive of branding is that whenever people come across these signs and slogans they get an idea of what the company is all about. Branding connects people emotionally and generates feelings and thoughts towards the company. Let us understand with an example – There are so many big brands, some talk about their high-quality and expensive products while some talk about their affordable and environment-friendly products. Branding is all about creating an image of the company so that people can recall the particular product or company just by th3e packaging, logos, or color options.
When you start a company the first thing you think of is Branding. Advertising comes later in the game when you are done with your branding. Company owners decide on the symbols and names to be associated with the brand. This is a major step as it can take your business concept to new heights. And if we talk about advertising it is all about how you are presenting the brand to your customers. We will talk about advertising in more detail later in this blog.
What Is Advertising?
Advertising whether for a small business or big plays a sure shot important role in maintaining a victorious brand. The main thing about advertising is to promote brand awareness among the people through various mediums. You must be aware of different methods of advertisement that include visual imagery, jingles, or other forms. Advertisements create strong messages about a given company’s brand. Advertising is effective only when the message of the brands and products are conveyed properly to the customers.
Importance of creative branding explained by Marshall Strategy
Selling a service or product always requires creativity including creative writing. This is a vital part of effective branding. Experts even tag creativity as the soul of branding. For advertising messages to be creative enough there should be a good mixture of concepts, visual effects, sound, and color depending on the chosen media to be used. Many companies have built successful brands with advertising even if there is a great challenge of promoting an “uninspiring” product. When advertising and branding efforts are creative enough, one can surely sell products or services.
What is the root of confusion?
Why do people get confused between branding and advertising? The state of confusion began when the folks in advertising mixed up branding marketing strategies with their projects. It might seem hard to understand at first but there are many cases when advertising agencies added more services to their portfolio and did marketing consultancy for many companies. But it is not that easy to grab clients. Clients always think that their own office employees can do a better job in this field so they usually decline extra services. Clients see Ad Agencies only as service providers that plan strategies for their advertising projects. On the other hand, agencies often consider themselves strategic partners. So, you see where the confusion begins? Both parties view their tasks from a different perspective which has become the root cause of the problem.
For a person starting a business, it is really important to know the difference between Branding and Advertising. Only then one can be effective and generate creative ideas in promoting his business.
Website Logo Design – The Latest Trend
In today’s world, when communication and businesses are thriving on the internet, website logos play an important role in defining your business. Almost everyone has a website or a social media page of their own. This has led to the boom in digital marketing services such as website designing and logo designs.
There are many kinds of websites. If you have a fun and simple website then the logo does not need to be professional or sophisticated. For an informational website, you may want the website logo design to be more formal and professional. If you have a proper business website, then your website logo should match the professionalism of your company.
Now, you must have seen many companies like Google that keep on changing their logos according to the seasons, international events, and holidays.
So, these were the basic differences between Advertising and Branding that we at Puminati Digital think to confuse many people. Puminati Digital is one of the best digital marketing agencies in Uttarakhand. To know more about us log on to our website.
How to Build User-Friendly Indian Language websites and apps
If we look at the scenario of the internet in the Indian Market then the number of internet users in India has increased at an alarming rate. In the last 5 years, more than 50% of users have come online. India is a highly populated country that has one of the biggest online users in the world. Brands all over the world have a great chance to cater to the needs of the Indian audience by making their presence here. But how can one attract a large Indian audience to its website and apps? India is a land of many different languages with Hindi being one of the most popular languages in the country. So designing user-friendly websites and apps that are user-friendly and use Indian languages in the best way can make a heavy impact on the audience.
Google had conducted deep research on the Indian internet users studying their behaviors and needs. They found out that almost half of the country’s users preferred content to be written in their regional languages. So, this study turned out to be useful for many companies like HDFC Mutual Funds. They designed their creatives and website pages in Hindi and also set up a Hindi-speaking call center which helped them achieve double incremental conversions.
Advertisers are aware of using regional language for the advertisements for television and print media, but marketers need to understand the importance of language in their websites and apps to engage more local customers. Today we at Puminati bring you tips on How to Build User-Friendly Indian Language Websites and Apps.
You can also read more about it by clicking here The Future of Digital Marketing In India
1. Use Simple and Regional Language
Whenever you are designing your website you should make it your target that it will read to the Indian audience. If an Indian user is searching a query on Google in their own regional language then the content on your website should also be available in the same language. For this, you need to create a website that is fully translated with total accuracy. If the same is not provided the user will get confused by the information which will lead to abandoning the website for another one. For instance, there are some texts that are not clear when they are translated from English to Hindi. The whole meaning of the info is changed. So, make sure that your content has a different script in every language and don’t mix Hindi with English.
2. Build digital confidence
There are many new users who are new to net surfing, especially the older generations who are not confident enough. For such people visiting a website for online shopping or navigating to find useful information can be a hefty task. They might prefer going to a store more easily than ordering from a website. You can help them by providing guiding features and tips on your websites before they click anywhere. In this way, they easily browse your website, shop, and make the payment easily by themselves.
The website should include a search bar so that anyone can easily search for the products they are looking for. Browsing through every product and not getting what they want can disappoint the users and at the same time waste their time too. Think of such ways that can make your website more user-friendly. Provide a chatbox for the users so that they can clarify their queries on time. Many Indian audiences don’t use the Chat Box feature because mostly chat boxes are designed keeping in mind the English language.
3. Add Popular Keywords In your Texts
It is really important to include keywords in the landing pages of your websites because people search websites with the help of keywords. The headings in the pages should include keywords at the beginning. The content should be short and precise. Try to keep sentences in bullet points. One of the things that attract the audience is the high quality of images. So combine the texts with images.
Keep in mind that the information the user is searching for is readily available to them so they do not have to switch to other websites. If they are looking for some gadgets then all its specifications with prices should be mentioned there. If you are selling some complex item then make sure additional information with its terms and conditions are mentioned there.
4. Include Infographics
A study by Google found that Indian users are attracted more by infographics because it is easier for them to understand. Text alone may seem boring but you can make your website stand out by including both texts and visuals. Also, with images, you can make your users understand better what you are trying to say. Never include standalone images or icons that the users can’t understand if they are not culturally aware. Always use images that explain themselves immediately and draw the attention of the users while helping them in their decision-making.
5. Add Autocomplete, Autocorrect, and Text Scanning Features
Again a study found out that many people like the option of using voice search while searching. Many users are not comfortable typing regional languages so that way it becomes easier for them to find out what they are looking for. Another thing you can do is add the feature of autocomplete and autocorrect in your search bar. So, when the user types there are several options shown to them and even if they misspelled the word, the autocorrect corrects it. Text scanning is also a great feature to include whenever there is a form to be filled out. It saves a lot of time for the customers and they can automatically fill out the form just by scanning their documents.
Conclusions
So, these were some tips on How To Build User-Friendly Indian Language websites and apps. Internet users have been growing in India and that is great news for big brands. They can use this opportunity to build meaningful connections and build an audience. These tips are very beneficial if you follow every step while keeping in mind the customers.
Puminati Digital is one of the biggest digital marketing companies in Uttarakhand, India. We work for various businesses and plan out their marketing strategies to make their online presence stand out. To know more about us visit our website. To read more interesting blog topics like these head on to our blog section.
How Digital Marketing Is Changing the Music Industry
If an industry keeps on changing with time, then it indeed is The Music Industry. The music industry has seen many changes from vinyl to tidal, and it keeps on evolving from one generation to another. With the help of technology, this industry has reached greater heights, benefiting both the musicians and the audience. In a decade, we have come a long way from using slow dial-up telephones to constantly using smartphones and laptops connected to the internet. This has led artists and musicians to explore different platforms and step into the fertile and untamed digital music landscape. Although there has been a lot of change in the methods of promoting music, the spirit is still the same.
So, before we get on to know How Digital Marketing Is Changing the Music Industry, let us get to know what does the term Music Marketing means? Puminati Digital is one of the best digital marketing companies in Haldwani, Uttarakhand, working towards bringing a change in traditional marketing methods. A lot has changed in the marketing trends, and we have observed that promoting music is also becoming easy and effective with so many social media platforms.
What is Music Marketing?
There are many talented musicians in every corner of the world, but not everyone becomes a star besides having so much potential. What is the main reason behind it? Music Marketing plays a vital role in turning a talented artist into a rockstar. With the help of Music Marketing, one can amplify their hard work and talent to millions of audiences worldwide. Music Marketing isn’t a new thing, it has remained forever, but the methods have changed. During the past era, when there were no Internet Radio Stations, Television, DJs, Press, and Magazines were a mode to promote music. But today, music marketing has been connected with digital marketing on social media platforms such as Facebook, Twitter, Instagram, and other music platforms like Tidal, iTunes, Soundcloud, and Spotify.
Living In a Social Media World
CEO of MusicPromoToday, Raffi Keuhnelian, said, “Social media has enabled musical talent worldwide to become global superstars. Just think of Justin Bieber, Adele, or The Weekend. They’ve all done it online. It also offers music fans the opportunity to interact and dialogue with their favorite musicians”. He further states, “Fans feel like they have a voice on social media and are heard. Artists use it to communicate with their fans by keeping them up to date with the latest news and upcoming releases. Successful artists excel in their digital marketing strategy and reap the rewards of their creative approach”.
This has been a game-changer for all the newcomers and garage bands as now they can reach millions of people just by uploading their music videos on online platforms. Many artists have made their way out to become a star with the help of Youtube and other social media platforms. It is straightforward to upload a video, and if you present quality content, people will surely like it and further share it with your friends.
Mobile Marketing is Key
Everyone uses a mobile these days, from school-going kids to elderly people. Data was collected by the screen lock app that stated an average user checks their phones around 110 times daily. That is a lot and imagines how effective mobile marketing is. Mobile can do most of the tasks, and people spend a lot of time scrolling through social media apps. This offers a good chance for music artists and enthusiasts to showcase their talent and engage a large audience. Anyone from any part of the world can see, like, and share your video. Nowadays, you don’t have to wait for your favorite artists or songs to appear on the radio stations. Everything is online, and one can discover new artists from their phone.
Video Marketing
Video marketing is another tool that has proven very beneficial for the music industry. Many sites like YouTube and Vimeo allow artists to create music video content and post it for millions to see. Many aspiring artists have launched their careers by using video marketing to its fullest. Stars such as Justin Bieber and teenage star Avery have made successful careers, and they can thank YouTube for that. You never know when your content will go viral, and the times have never been more exciting.
Conclusion
Digital marketing has undoubtedly changed the landscape of the music industry. From social media to word of mouth to the video market, new talent has never had so many tools – or competition – in front of them. With the advent of Gen Z, the world’s first truly digital native, younger generations learn about older songs through social media and video sites, creating a new wave of fans for the music industry.
So, these are some of the ways How Digital Marketing is Changing the Music Industry. To know more about Puminati Digital you can log on to our website. For more such interesting blogs you can head over to our blog section.
5 Security Tips to Protect Your Websites from Hackers
If you have a website, then there is a chance that hackers might attack you. You might be thinking about why your website will get hacked when there is no such information that could benefit the hackers. But you are wrong! Websites are compromised all the time, and website breaches are common. These are done not just to steal your data or mess with your website. Instead, they use your server as an email relay for spam or set up a temporary webserver to upload illegal files. There are also many other ways hackers can use your servers to mine for Bitcoin or use it as a part of Botnet. Not only could this but your website also be attacked by ransomware. Hacking is done by writing automated scripts to search the internet and exploit website security issues in software. Let us dive deeper and learn about the 5 Security Tips To Protect Your Websites from Hackers.
01. Keep software up to date
Keeping your software up to date is one of the key points you should never miss out on. We know it’s self-evident, but it plays a vital role in keeping your site secure. But if you have a website that web hosting companies manage; it shouldn’t be a problem for you as the security updates of the operating systems will be taken care of by the web hosting companies. Platforms such as WordPress, Umbraco, and many other CMS will notify you whenever newly available system updates will be available.
Some tools can help developers to manage their software dependencies and security vulnerabilities. Tools such as Composer, npm, or Ruby Gems are beneficial. You need to pay attention to these minor yet significant updates refraining from which can lead you to a trap in the easiest way.
Watch out for SQL injection; always look out for SQL injection attacks. It is when the hacker will use a web form field or URL parameter to gain access and manipulate your database. If you use a standard Transact SQL, anyone can easily insert a rogue code into your query. They can manage your data by changing tables and information and deleting data. What can you do to avoid this problem? So, to prevent this problem, always use parameterized queries. This feature is present in most web languages and is easy to implement.
02. Beware of error messages
When your website gives out error messages, you should always be careful with how much information it gives away. Keep in mind to always provide minimal errors to your users so that they don’t leak secrets present on your server. (e.g., API keys or database passwords). Also, the SQL injection attacks can be far easier if you provide full exception details. So, never make any such mistakes. Please keep all the detailed errors in your server logs and share only that information with users that they need to know about.
03. Validate on both sides
It is essential to validate both sides – the browser and the server-side. If we talk about simple failures like empty mandatory fields and when you enter text into numbers-only fields that can be caught by the browser alone. However, these problems can be bypassed and could be easily used by hackers to insert malicious or scripting code and cause undesirable results on your website. So to avoid this, you need to check for validation and deeper validation server side to protect your website from hackers.
04. Check your passwords
It is crucial to set a complex password, and we know that it is the most obvious thing we are saying. But still, most of you take this simple step lightly, which becomes a piece of cake for the hackers to hack your website. We will always suggest using strong passwords in your server and website admin area. But, it also becomes your duty to insist users put strong passwords so that they can securely use the website. The advantage of using a salt password is that you will have greater security, and it will be harder to crack the security code of the website. Every guess has to be hashed separately, which is computationally very expensive.
Conclusion-
So these were some of the 5 Security Tips To Protect Your Websites from Hackers. We at Puminati Digital think that the website security issue is becoming very serious. As the world is transforming digitally more and more attacks are happening all around the world. But by working on your website’s security you could save yourself from hackers.
If you want to read more interesting articles like these then head over to our website’s blog section. Puminati Digital is a digital marketing company that has its presence in Haldwani, Uttarakhand. To avail of our services contact us now or you can visit our website for more information.
5 Biggest Bitcoin Myths
Bitcoin is a name that comes to your mind whenever someone speaks of cryptocurrency. How was this digital currency formed? Bitcoin was created in January 2009 by pseudonymous Satoshi Nakamoto, who is still a mystery. What is the reason behind the success of Bitcoin? The best thing about cryptocurrencies is that they promise fewer transaction fees than any other traditional online payment method. Also, it is a decentralized currency, unlike government-issued currencies.
Recently, Bitcoin has been in talks and is at an all-time high. It has broken all records, and we don’t even know how far it will reach. Since it is gaining so much popularity, we at Puminati Digital present the 5 biggest Bitcoin myths that people have about the first cryptocurrency. Also, we will talk about the merits of this cryptocurrency and will clear all your doubts. If you think the value of Bitcoin is based on nothing or it is too unreal for this real-world, then this blog is definitely for you. Let’s not wait and get on with our topic, 5 Biggest Bitcoin Myths.
5 biggest Bitcoin myths
1. Bitcoin is a Bubble
There is speculation that usually, some people invest in Bitcoin because they seek significant returns in the future. But it doesn’t mean it is a bubble. What are bubbles? Bubbles can be defined as economic cycles characterized by unsustainable rises in market value. How did the market value increase and the bubbles form? So, when investors realize the price is much higher than the asset’s fundamental value, the market value eventually rises, creating a bubble. When Bitcoin first made its long leap, it was being compared to an infamous early bubble- the 17th-century Dutch “Tulip Mania.” In the year 1637, specific varieties of tulip surged 26-fold. The bubble was created and lasted six months. Later it crashed and wasn’t able to recover.
2. Bitcoin has no Real-World Issues.
Many experts and critics have claimed that Bitcoin is and would not be very essential in the real world. Some even said it could be helpful but only for criminals or any other illicit activity. Both statements are highly incorrect. Bitcoin is not a new concept now. It has been with us for more than 10 years. With Bitcoin, you can make payments to anyone in the world without any mediators, such as banks. Also, big investors continuously use it as a gold-like hedge against inflation.
3. Bitcoin doesn’t have any real value.
Many think that Bitcoin is not backed by any physical asset like gold or any other modern fiat currency, so it doesn’t have real value. There are fixed amounts of Bitcoins that have to be mined, also known as bitcoin mining. So it is designed in a hard-coded manner with the main motive to be scarce and resistant to inflation. Inflation usually occurs when significant fiat currencies are created, thus diluting the existing supply.
4. A competitor will replace Bitcoin.
It is being speculated that another cryptocurrency will soon overpower Bitcoin in the future. We cannot predict the end, but it is the first successful cryptocurrency globally. Whatever people may say, till now, there has been no digital currency that is even close to Bitcoin. New cryptos have been formed and promise new features and advantages, but Bitcoin has still not been affected by any new currencies.
5. Investing in Bitcoin is gambling.
People are afraid of investing in cryptocurrencies as they compare it to gambling. But is this even true? If we look at the growth cycle of Bitcoin, its price has grown significantly over the last decade. It is an excellent achievement for such a young market continuously increasing. The bitcoin market cap has exceeded $1 trillion, has made a robust regulatory structure in countries worldwide, and has helped attract a wave of institutional investment (Tesla, hedge funds).
Conclusion –
These were the 5 Biggest Bitcoin Myths that we at Puminati Digital think are misunderstood by the people. If you want to read more interesting articles like these then head over to our website’s blog section. Puminati Digital is a digital marketing company that has its presence in Haldwani, Uttarakhand. To avail of our services contact us now or you can visit our website for more information.
Why Web Developers Should Learn Digital Marketing
Web Developers while being in a technical field can benefit a lot if they learn other non-technical skills like Digital Marketing. Digital Marketing and Web development are a strong combination that can help you earn some extra bucks. You can use these skills while doing a freelancing project or while working in an office as a full-time employee. Today, we at Puminati Digital are going to tell you Why Web Developers should learn Digital Marketing.
If you are thinking that web development and digital marketing might be similar, then there is a very straightforward answer to that – NO! They are not in any way. But combining coding skills with digital marketing, you will have a strong skill set that will help you in your career.
So, if you want to know about Digital Marketing you can click here to read about the basics of it. Once you have an idea about digital marketing you will get a vague idea of why it is a good combination. Let us tell you more about Why Web Developers should learn Digital Marketing.
1. Become a More In-Demand Candidate or Employee
If you have good knowledge and the right skills to develop a working website. Also, you know how to target traffic to the website and further convert that traffic to leads. Then these skills can help you attract more clients and employers. If you are a freelance web developer and you are currently making websites for your clients. Then, doing a course in digital marketing can help you to give bundled services to your clients that add more value and you also get to earn more.
Depending on the projects you can present your services in your packages like AdWords management, content marketing, design, and SEO. With these added services and the right marketing strategies, there is a greater chance that the websites will achieve more traffic. Also, it will be a very good opportunity for you to earn a good amount of income. Freelancing can be hard and people usually complain about low incomes, but if you have the right knowledge you are good to go.
If you are working in an office, approach your employer or manager and tell them how they can improve the website. Show them your ideas and offer to apply your skills to the project. Overall, just be creative in your job, which will add more value, and show them you are more of an asset with your knowledge.
2. Increase Your Income
Another benefit is it helps you to increase your income. Are you already in a tech-related field, and do you want your salary to be increased? Then you can utilize a digital marketing skillset to improve the business’s online presence and sales. If you are working as a freelancer, even then you can enjoy an income jump. Just add these services to your current and future projects and you can easily generate more income. To do this you need to know how to sell yourself and your services.
3. Grow Your Personal Brand
How can you grow your personal brand? Making your personal brand is really necessary. You can start by writing a blog, making your own social media pages, and sharing your knowledge with the world. Present yourself as an expert in your field of choice and very soon people will start offering you work.
Now, what will you prefer? Run after clients every month and ask them for work. Or do you want the clients and employers to come to you and offer you a great deal? The second scenario is very much possible it all depends on how you present yourself. In our case, if you have a good knowledge of coding and digital marketing then you need to share the knowledge with the world.
4. Get Involved In a Growing Field
The usage of the internet is constantly growing. The inventions of computers, laptops, and smartphones have totally changed the world. It is very hard to process that 15 years back we would have thought our communications will totally change. With these changes, there has been a great demand for digital marketing professionals. One of the main metrics that intrigues me is the number of internet users that have increased in much less time.
It is being said by 2023 there will be around 650 million internet users. As of now, there are around 560 million internet users in the whole country. As there are so many people that are connected to the internet, that means there are more people you can market to. Also, there are more businesses needing individuals who have online marketing skills. You must have an understanding of digital marketing to succeed in this ever-growing market.
Conclusion-
Programming is one of the best skills to have in the current times. Another good skill that is very useful and in-demand nowadays is digital marketing skills. Imagine if you combine programming with digital marketing skills, then you are on the path to becoming an in-demand programmer who stands out from the crowd. You should also know that many digital marketing careers involve coding skills. Like, many digital marketers rely heavily on data analysis, event tracking, and running SQL queries. So, now you know Why Web Developers should learn Digital Marketing.
To read more about our services at Puminati Digital head to our website. Also, for more such interesting blogs head to our blog section.
What is Local SEO and How Does it Work
What is Local SEO?
Local SEO solutions are an effective strategy used for optimizing your business website so that it becomes more visible in the local search result on Google. A business having a physical location serving a particular geographical area can increase its business with the help of local SEO. For example, you have a local business such as a restaurant, grocery store, or agency. Now you want that customers in your area looking for similar products and services should find your business website easily on google search. So, this is where local SEO comes to your rescue. It will help you rank your website better in the search engine when a customer searches for some queries.
Having an online presence is really necessary for your business. It lets you target a local audience in your locality even if there is less footfall in your office building. While doing so you are optimizing your online presence for certain areas which is one of the best marketing steps currently.
How Does Google Work?
Google has made our life so easy but do you know how it works? Whenever you search any keyword on google, it runs a check on various websites and their ranking. It will check the relevance of the sites and present you with a list of websites that will be related to the keyword you typed. Whenever you type something on the search bar Google starts searching the Google index which has all the stored copies of all the websites. So, Google doesn’t do a live search every time you search your query.
How is Google Index formed? Google uses small programs that are called ‘spiders’ to crawl the web. Every spider has the same job to do. They start with a page, look at the content, follow all the links, move on to the next page, and the process keeps going on. The process is called crawling and the information is stored in Google’s servers, and the index is built. The spiders work at a very fast pace and crawl trillions of pages at an incredible speed. This process makes sure that the Google index is up-to-date and new websites are discovered quickly.
How Google Ranks Search Results?
You must be thinking how complicated all of it seems? It all seems so easy from above but do you know how Google ranks search results? It’s not that complicated and let me explain it to you in a very easy manner. Google is known to have different processes that are used to rank hundreds or thousands of sites in seconds of time. These processes are known as algorithms. So, whenever you search your queries on google, the algorithm searches the index and presents you with a list of websites with organic results. These organic results are chosen and ranked based on how relevant and prominent they are by checking inbound and outbound links.
The algorithm sees various factors both on-site and off-site to check the relevance of your search query. First, it finds all the sites that are related to your search and adds them to the list. Then it ranks those results according to prominence. All of the relevant sites are added to the list, which is then ranked by prominence. Those sites that answer your search query best will be listed at the top of the search results.
So how can you make your website look relevant and prominent so that it appears in the google search result? Having a good SEO influences both relevancy, prominence, and link popularity factors for your website. If you are able to focus on the right elements in your sites by adding keywords and links, your site will show up higher in the search results.
How Is Local SEO a Different Strategy?
What is Local SEO? Why is there a need for Local SEO? How did Google come up with this idea? So Google analyzed the trillions of searches made by the users to check the user behavior. Google found out that most of the people were searching for services in their local area. That is when they came up with an idea for Google’s local search algorithm. It includes a proximity factor, that Google considers your location into account when you search for a local keyword. It is not necessary to search by adding your ‘city name’ or typing ‘near me’ in the search. So whenever you are searching for something it will always show you results according to your location.
Let us learn it from an example. You have just returned home from the office and you want to order dinner for yourself. So you Google let us say ‘North Indian Food Delivery’. Now Google will show you nearby north Indian restaurants that offer home delivery. Now, the next day you went to the office and forgot your lunch at home. So, you decided to order lunch from the office itself. Now if you search with the same keyword you might not find the same restaurant in the list, because you are at a different location now. Depending on your location it will show you nearby places, which makes sense too as you want your food to be delivered as fast as possible.
Local SEO has been around for a long time but its use was very limited as people only used the internet on their computers or laptop. Nowadays, the popularity of smartphones has increased and almost every user is connected through the internet. As the users have increased so have the search queries, and the local SEO has become really important for any kind of business.
Conclusion
To have a good Local SEO it is very important to consider the local link popularity factors. We would advise you to build different landing pages for your businesses if they are located at different locations. Your landing pages should include your business name and other details like address and contact numbers. Use the best SEO practices by optimizing the title tags, and meta descriptions, and including the correct keywords in them. This should be included in your best marketing strategy as it helps to grow your customer base. We at Puminati Digital are very sure that after reading this article you are now aware of What is Local SEO? To know more about SEO best practices and other digital marketing blogs head over to our blog section.
The Benefits of Building a SaaS Start-up
If you have been associated with any startup then you would have noticed which industry is the most popular and has most of the limelight to itself. In the past 10 years, the number of Saas Companies or Software as a Service company has grown innumerably. Many mind-blowing startup industries are on a roll. But, we are also very sure that the trend of SaaS startups is here to stay in the coming period too. You will find many startup funds that specialize in SaaS businesses. Also, the smaller startup market funds usually focus on B2-B startups. So, this is one of the reasons why Software as a Service is one of the most preferred startup business models.
Although SaaS companies are growing in numbers and popularity still they are not visible to the common man. How is it possible? There are many SaaS Unicorns out there but the biggest tech giants are the consumer platforms and marketplaces. Keeping all these things in mind, we at Puminati Digital will talk about the benefits of Building A SaaS Startup. You all will also get to know – What are SaaS companies? And What is the reason behind the growth of SaaS startups?
What are SaaS Companies?
Software as a service (SaaS), by the name itself you can make out that it has something to do with services that include software. So, SaaS companies sell and distribute software and applications to the end-users with the help of the internet. The distribution model is such that an independent software vendor (ISV) needs to host the application on the cloud so they will need to contract a third-party cloud provider. But this is not the case with certain big companies like – Microsoft. In this case, the cloud provider is also the software vendor.
If we talk about SaaS, it is among the three main cloud computing categories. The other two are infrastructure as a service (IaaS) and platform as a service (PaaS). SaaS applications are used by IT professionals, business users, and personal users. There are many SaaS products from Netflix and Amazon to other advanced IT tools. One more thing that makes SaaS different from IaaS and PaaS, is that they can be marketed to both B2B and B2C users.
SaaS – Business to Business (B2B) Vs Business to Customers (B2C)
Business to Business (B2B) is preferred by investors in the smaller startup markets because B2C can be riskier. The benefit of a B2B company is that it can grow even with few big customers. In a corporate space, a B2B company can become large enough to invest even with only a few large customers. To put it in easier words, the lifetime value of B2-B customers is much higher.
While what happens with B2C companies is their products or services need to go viral then only it is possible to be safe from the risk of the investment. A founder who has experience in sales and knows the in-depth of the industry can bring his B2B startup to higher levels. But, you cannot be so sure about B2C Companies.
Easier Setup
Just as a good reseller can make a profit from SaaS, a good developer can often build an MVP on their own. In the SOIS report, nearly half of the founders of for-profit SaaS companies that participated in the survey worked part-time for their startups.
Meanwhile, B2C companies often use more resources. That’s not to say it’s easy to make a SaaS business big – in the same survey, a strong correlation was found between founders’ hours worked and the company’s revenue growth. However, this means that SaaS companies use fewer resources to set up and operate.
Scalability
Now you have seen so many advantages of SaaS companies but the same advantages also apply to other businesses like consulting firms or any other service companies. But, here also SaaS startups have a very big advantage. The thing with service companies is that they can only grow linearly. A SaaS is a technology business, in which the cost of adding a new business customer is very less. There is a very high chance of taking the SaaS startup to new heights when we compare it to other businesses. SaaS companies are easier to start with low investment. If one has the right knowledge about the market then it becomes easy to approach other businesses and offer them their services.
Conclusion
So these were the benefits of building a SaaS Startup. To conclude, we at Puminati Digital think the barrier to entry is very small and it needs fewer resources to build a SaaS startup. Also, SaaS companies can become big even with a few customers. Though many B2B SaaS companies are not known by many people they are just as scalable as any other tech startup.
Robots Vs Humans!
We are witnessing the evolution of machines and robots taking on the jobs that used to be done by humans. The change we are seeing is effective in many ways but it also raises a lot of questions. Will robots take away all our jobs? Why do we need robots? Will there be new jobs for humans? – and the list goes on. The world is already facing a huge problem of unemployment in the job sector. As technology is increasing day by day, robots are becoming smarter and more efficient. They can perform tasks with perfection thus making fewer errors. So, we can’t deny the fact that a day will come when robots will be in every workplace and there will be fewer jobs available for us.
Today, we at Puminati Digital are going to debate Robots vs Humans! Are we ready to face them? Robots and Computers are very beneficial for companies with big production as they save money and work faster and more precisely. Slowly, many businesses and even government organizations have begun to use more machines.
Will robots take away our jobs?
We were wondering, if there was a time when people used to design cars, manufacture them, and drive them too. Nowadays, we can see Robots are used to manufacture cars and they are the ones who are driving them now. It indicates that already many human jobs have been lost and in the coming future many buses and taxi drivers will lose their jobs.
Now if you see, the number of employees in the retail and bank sectors has reduced significantly. Self-serve machines and ATMs have come up which means people can do most of the tasks by themselves thus fewer employees are needed. There are many examples like many pharmacies use robots instead of people to fill out the prescriptions. Also, the software has been developed which can generate stories and articles. It means there the work of the writers has been reduced. There is software that can review documents that would have previously been analyzed by lawyers.
Machines nowadays can now do a lot of tasks that humans used to do. Nasa has developed its robot astronauts that will be sent to space instead of humans. Drones and robot soldiers will take the place of human soldiers, but we can see it as an advantage because they will save human lives.
However, we recently saw a very nice initiative by the Toyota car company. They have decided to take a step back and hire more human employees instead of robots. The Toyota peoples think that if trained properly humans can be more efficient than robots. Every robot works at the same pace and according to how they are programmed. They cannot think of their own. Humans are masters and create better products in the workplace.
Humans are superior to Robots. As of now!
If we talk about numbers there are around 1.2 million industrial machines and robots that work across the world. However, there are so many fields in which they cannot replace us. as humans are way better than robots and cannot be replaced by artistic jobs that use our creativity and imagination. Computers have still not been able to reach that milestone. There are robots that perform surgery, but they cannot complete all the tasks in a hospital. They may have steadier hands but they don’t have certain emotions that are needed to deal with the patients. When it comes to human interaction, robots are unable to show compassion, and hence cannot replace us.
Conclusion
We also understand that no matter how complex a robot’s emotional hardware becomes, a machine is simply a set of behaviors programmed to sense and exhibit. Robots are getting better and better at learning and applying what they have learned to new situations, but they are still far from responding to unexpected situations with the same dexterity as a human.
We, humans, are slowly getting used to having robots around us. However, it will take some time for the average adult to react to a fully autonomous robot as they do in futuristic movies – discussing an injury with a semi-sensitive machine as if he could fully understand the annoyance. So, what is your take on Humans vs Robots?
To read more about such interesting topics you can head on to our blog sections.
How is AI Transforming the Media and Entertainment Industry
Artificial Intelligence is an ever-growing field that is evolving for the betterment of human lives. Let us look at what the statistics say – It is predicted that by 2025, the market for artificial intelligence software will rise from the current $10 billion to $118 billion. We can imagine the growing popularity of AI that is responsible for its rapid growth. The rise of Artificial Intelligence is not just limited to any one particular sector. Instead different industries have been occupying this technology like banking, healthcare, e-commerce, and so many more. This technology is also making its presence in the media and entertainment industry which has made it possible to give the users some out-of-the-world content.
Artificial Intelligence has always been a part of the entertainment industry. You must have watched movies such as Matrix, Terminator, I-Robot, and Avatar. These movies were way ahead of their times in terms of story, direction, and editing. Artificial Intelligence played an important role in the making of these masterpieces. So, artificial intelligence has been in the media industry for a very long time but it was not very common. But with time much software has been developed thus reducing the cost and increasing the quality.
Without further ado let us look at How is AI Transforming the Media and Entertainment Industry.
Enhanced Marketing and Advertising Landscape
Artificial Intelligence programs will prove to be effective and further assist in designing advertisements and trailers for media industries. Also, it can be used for other marketing aspects such as film promotion, design, and advertising. There are many AI-based graphic tools that can make marketing processes much faster just by doing predictive analysis. With these tools, you can create visual designs a hundred times faster if you compare them to human work. You can produce around 8000 banners per second which are quite impossible for any human to beat.
The magic of AI is such that you will be amazed to listen to what IBM did with a movie trailer. IBM released a trailer of a horror movie named ‘Morgan’ and that too by using artificial intelligence. They built an AI system and the research team trained it to select the spectacular moments from the movie. They trained it by letting it watch the scenes of 100 horror movies which were later analyzed based on visual and audio effects. The final product was quite amazing. The AI program made a 6-minute-long trailer and that too within 24 hours. How amazing is that!
Personalized User Experience
In today’s time, we are very much relied upon the Personalised User Experience. Also, it has become the most important strategy in terms of growing the business. Let us learn it from an example – You are quite familiar with ‘Netflix’ which is one of the largest platforms in the media and entertainment industry. It has around 100 million worldwide users who use it daily. The AI program in Netflix predicts users’ preference choices based on the user’s watch list. Behind all this is the deep learning algorithm of Machine Learning which identifies users’ choices and preferences and accordingly shows content recommendations.
Another example of AI in the media and entertainment industry is IRIS. The advanced analytics capabilities of AI can directly impact marketing strategies for your product or service. Thus, it makes life easier in terms of determining and creating business plans to increase revenue based on your customers’ experiences.
Use of VR & AR
If you look at the reports by Global Entertainment and Media Outlook, virtual reality will be the fastest-growing sector in the entertainment and media industry. It is expected that within 3 years 68 million VR headsets will be used in the USA alone thus generating revenue of $5.0 billion.
However, artificial intelligence helps create interactive AR / VR content. Using artificial intelligence techniques, media companies can work wonders and produce breathtaking scenes with a pair of glasses. Introducing more and more innovations can certainly improve the user experience. Indeed, the development of virtual reality content for reality shows, cooking shows, and live events based on artificial intelligence is attracting the attention of users.
Conclusion –
So these were some points on How is AI Transforming the Media and Entertainment Industry. It is needless to say that there are no positive effects of AI Programs in the media industry. It is playing a major role in making this sector efficient and is a boon for the entertainment world. To read more about such interesting topics you can head on to our blog sections.