Blockchain Technology in 2022
What is Blockchain Technology?
Learning about the term Blockchain is not rocket science. Blockchain is simply a method of storing information in such a way that makes it almost impossible to change, hack, or cheat the system. In detail, a blockchain is a digital ledger of all the transactions that are duplicated and distributed across the entire network of computer systems on the blockchain. In a Blockchain, there are a number of blocks and each block contains a number of transactions. So, every time a new transaction is made on the blockchain, a record of that transaction is added to each and every participant’s ledger. This decentralized database can be managed by multiple participants and is known as Distributed Ledger Technology (DLT).
When we talk about Blockchain, it is also a type of DLT in which transactions can be recorded with a cryptographic signature that is called a hash. What does this mean? It means that if there is a change in one of the blocks in the chain, then it would be very clear that it has been tampered with. It is very hard for hackers to corrupt a blockchain system. If someone wants to hack they would have to change every block in the chain, across all of the distributed versions of the chain.
There are many types of Blockchains such as Bitcoin and Ethereum which are showing constant growth as blocks are being added to the chain. As the number of blocks increases it makes the security of the ledger more strong. Blockchain Technology in 2022 will have quite a positive impact on people’s life.
Why is there so much hype around Blockchain?
Digital money is not a new concept in fact there have been many trials to create digital money in the past but they were not quite successful. Why were they not successful? The main reason was the trust issue. If there comes a new currency, what are the chances that the creator won’t make millions of dollars for themselves or steal everyone’s money?
But this is not the case with cryptocurrencies like Bitcoin and Ethereum. These currencies were designed to solve this trust issue problem by bringing in a specific type of database called a blockchain. If you look at the normal databases like SQL, then you need someone to change the entries, which can be risky as someone can misuse it. This is not the case with Blockchain as nobody is in charge of it which makes it quite safe and different. So who is in charge? Well, the users are in charge, i.e, the people who use it. Cryptos can’t be faked, hacked, or double-spent so they can be trusted by the masses. This is the reason why there is so much hype and the growth of Blockchain Technology in 2022 is quite promising.
Future of Blockchain Technology
In today’s world, there is a wide possibility for blockchain technology. The development of this technology has made it possible to bring us one step closer to a decentralized platform where there is transparency in transactions. So if you are planning to invest in Blockchain technology in 2022, it is really important to be informed of the latest trends in blockchain development. Also, at Puminati Digital we present you with a few ways in which the blockchain will impact our future lives.
Non Fungible Tokens
The world is changing at a fast pace and one change that is very relevant in blockchain technology is the use of cryptocurrencies. Also, it has made its place and it’s going nowhere in the coming future. But, other than cryptocurrencies there is another future blockchain technology that is gaining popularity: Non-Fungible Tokens (NFTs). What are NFTs?
NFTs have a totally new concept of buying and selling digital assets that act on the behalf of real-world items. Just like cryptocurrencies, all NFTs are unique and can’t be replaced or swapped. You can only buy, sell, trade or gift away these tokens. Just like we collect and save rare collectibles, in a similar manner NFT such as any rare artwork or high-end sneakers can be digitally collected. NFT can also be included in the items section of the video games.
Faster Transactions
Blockchain technology is the future as it is secured and decentralized and it is almost impossible for hackers or anyone with evil intentions to tamper with the transactions. As all the data present is secured and trustworthy it lets the users indulge in much faster transactions with total security. This is the main reason why the banking industries are changing into the complete digital landscape.
The reason why the banking and financial services industry moves towards a completely digital landscape. Blockchain technology is already experiencing a boost and it is expected that 66% of banks will have blockchain solutions in the next three years. Also with blockchain technology, you can process transactions 24*7 thus bringing an advantage to the financial sector.
Digital Identity
Blockchain technology has the potential to bring a change in the current digital identity system which can be safe, secure, and easy to manage. With a safe digital identity, we don’t need to remember the passwords and authentic questions that can be stolen by somebody. The digital identity created will be based on a unique set of random numbers that will be assigned to each user on a blockchain network. So, your identity cannot be hacked and is way more reliable than the current security solutions.
Purchase a car with no down payment
What if we say you could buy a car without going through those long processes and you won’t have to talk to the salesperson? Yes, it is possible with cryptocurrencies. Slowly the automotive companies are shifting from selling automobiles to simply lending them to customers. It might be possible in the future that you can pay for your car in cryptocurrencies and once you return it you get your money back in terms of currency tokens. Also, you won’t have to worry about monthly EMI or insurance. You can book your car in just a few simple steps with your phone.
Easier Voting in Blockchain Technology
Another benefit of blockchain technology is in the casting of votes during elections. It can be made easier, faster, and more secure than how we vote today. Also, it can help you to protect your identity when you cast a vote. Anyone living in the remotest location can simply cast a vote with the help of their mobile phones or laptops. It would be very time-saving as you don’t have to stand in a line to cast a vote.
To read more about such interesting topics you can head on to our blog sections.
5 Steps to Write Effective Ad Copies
It is very important to know about to write an effective Ad Copies because it has the potential to sell. No matter what business you own, whether it’s small or big, or you are just trying to enter the field of Copywriting industry. You need to understand the fundamentals of writing sales-oriented copy and lead your or your client’s business to the path of success. At its foundation, you will find copywriting as one of the major tools in a business’ marketing. An Ad copy can play a vital role in making or breaking a marketing strategy. So keeping that in mind, copywriting can lead to well-spent advertising investments or a total waste of money.
We have seen many people getting confused, and often misunderstanding the importance of effective copywriting. We have seen many freelance writers talk about switching to copywriting as they feel it is just an extension of their writing skills. Having good writing skills is important but it is more important to know how to sell with words. For some people copywriting comes naturally to them but for many, it is like landing on an alien planet. Copywriting is all about writing short sales content rather than writing long sales letters. In fact, in marketing lengthy sales letters hardly do much than provide an ugly representation of copywriting, sales, and marketing.
We at Puminati Digital are going to tell you about the 5 Steps To Write Effective Ad Copies.
1. Tell about your product’s benefits.
What do you think should be the first step of your copywriting? The first steps should be the foundation of your advertising campaign, i.e, telling about your product benefits to your customers. By product benefit, we mean how useful that product is to the customers. You need to convey the message that why people should buy it and how it is better than your competitors. To write a great Ad copy you need to fully understand all the benefits of your product. Once you understand your product then only you can ensure that the audience knows them and can relate to them.
2. Know your competition’s weaknesses.
It is very important to know what differentiates your product from the competitors, to write a compelling copy. Once you know who your competitors are and what are their weaknesses then you can tell your audience why they should prefer your product. Research your competitors properly and get to know what products and services they offer. Next, note down the elements of their offerings that are inferior to your own. Then accordingly, you can lash out at your competitors but always be realistic in your comparisons. Because if they further challenge you then you should be able to support your claims.
3. Know your audience.
The next very important thing is to know about your audience. Not every person in this whole world will be able to see your ad, so you need to be very specific. Each product has a different set of audience that will prefer it, so it is best to find the target audience from before. For example, if you have a company that deals in gaming consoles, then what should be your target audience? Most of you will agree with me that you will target a younger audience to increase your sales. Presenting your products to senior citizens will be a waste of time and money. It is very important to spend your money in the right place, so before you buy an Ad space, you need to make sure you get the right exposure. You need to build the correct awareness of your product and services.
4. Create diversity in every medium.
Before writing an Ad Copy, know which mediums you will be posting your Ads. Try to use different tones or styles on every medium or platform. Let me tell you why? When you place your Ad in different mediums you will see a change in the category of audience. Let us say you placed an ad in a local newspaper, a billboard, or a women’s magazine. You see all these mediums cater to different audiences. So you need to keep this in mind before you write a copy. Also, different types of marketing strategies will require different types of copy. Remember, there are a hundred ways by which you can use copy to promote your business without considering the traditional advertisements. Use need to find out every possible and appropriate opportunity to communicate your marketing messages to your audiences.
5. Avoid Too Much Information
One of the most important steps is to never lose the attention of your audience. Avoid giving out too much information or details so that it bores the audience. Just tell them what they need to know so they act and make a purchase by contacting you. That my friend is an effective copywriter. Too much info confuses audiences and clutters their mind that increasing the possibility of them forgetting about the main agenda of the marketing program. The best rule to follow is Keep it Simple and Stupid (K.I.S.S) unless you are advertising highly technical equipment or any prescription drugs.
Conclusion-
Always remember that you are investing a substantial amount of your advertising budget while placing each ad. On top of that you will receive only a small amount of space to get your message across to your audience. Wisely use your money and your marketing strategies to ensure you get the highest return on your investment. So, these were the 5 Steps To Write Effective Ad Copies that we at Puminati Digital think you all should follow to convert your leads.
5 Things About Facebook’s New Name – Meta!
Facebook is changing its name! Facebook will now no longer be called Facebook as it is being replaced with the name Meta. The CEO of Facebook Mark Zuckerberg, announced the news recently at the company’s Connect event last night. However, all the names of the apps owned by the company such as Facebook, Instagram, and Watsapp will remain the same. Only the name of the parent company will change, which was Facebook before. Now it will be called Meta. This decision of rebranding was made after the World’s largest social Media Facebook faced a lot of criticism from lawmakers and regulators over its market power, algorithmic decisions, and the policing of abuses on its platforms.
The sudden announcement has left the users of the Facebook platforms in a state of confusion. People have many questions like – Why are they changing their name? What is the meaning? And What now? To answer your queries we at Puminati Digital present you 5 key things to know about Facebook’s New Name – Meta.
Why the name change?
This decision of rebranding was made after the World’s largest social Media Facebook faced a lot of criticism from lawmakers and regulators over its market power, algorithmic decisions, and the policing of abuses on its platforms. Mark Zuckerberg said in the event “Facebook just doesn’t encompass everything the company does anymore. In addition to its primary social network that now includes Instagram, Messenger, Its Quest VR headset, its Horizon VR platform, and more”. He further explained – “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people”. He also said that Metaverse will be the next way how people interact with computers and people.
Meta: Meaning and significance
The term Metaverse first appeared in a dystopian novel almost three decades ago. The term refers broadly to the idea of the shared virtual environment which can be assessed by people using different devices. The word Meta means that there is always something more to build. Mark Zuckerberg stated that – the “Meta” word has been derived from the Greek word that means “beyond”.
Apps, brands aren’t changing: Zuckerberg
Social Media Giant Facebook’s CEO has said in a letter that the name change would not affect how all of the apps work. Everything will remain the same except the name of the parent company will change. He stated – “Our apps and their brands aren’t changing either. We’re still the company that designs technology around people”. There will be no change in how you use Facebook, WhatsApp, and Instagram. From now on, the only change there is that the company will be Metaverse first and not Facebook first. Meta will not just be a social media company instead all the social media apps will be a part of it.
Is Facebook changing its logo too?
Yes, they are going to change the company’s logo which they revealed in their headquarters at Menlo Park, California. The company has come up with a new logo that looks like an infinity sign which will be replacing its earlier Thumbs up logo. They also intend to start trading under the new stock ticker it has reserved, MVRS, from December 1.
What is Mark Zuckerberg profile’s now?
According to Mark Zuckerberg’s personal Facebook page, his title has been changed to “Founder and CEO at Meta”. When asked about his plans to remain CEO at Facebook in the next 5 years, Mark told The Verge, “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing”.
Facebook hiring plans for Metaverse
Facebook has recently created a product team keeping in mind the Metaverse. Facebook also announced that it will hire around 10,000 employees during the next 5 years to work in the effort to make this company reach greater heights.
Conclusion
Additionally, Meta also announced its new virtual reality headset named Project Cambria. The headset will be a high-end product that will be available at a higher price than the Quest 2 headset, the company said in a blog post. They also mentioned that Project Cambria will be released around next year in 2022. The newly formed Meta also announced the code name of its first fully AR-capable smart glasses: Project Nazare. The glasses are “still a few years out,” the company said in a blog post. Mark also said, “We still have a ways to go with Nazare, but we’re making good progress.”
With Meta, they are planning to concentrate on many new things that will be available in the coming future and we all are looking forward to it. For more such interesting blogs and news head over to our blog section.
5 Digital Marketing Books to Read In 2022
As the internet has truly evolved in the last two decades it has given birth to a totally new industry. This new industry of Digital Marketing has revolutionized the way we do our businesses. There has been a dynamic change in the marketing strategies and the old conventional ways of marketing are not so effective now. If you are a business owner or you are looking to do your own business then you need to upgrade to the latest digital marketing trends.
Digital Marketing has transformed how we communicate with our customers, often blending technology and raw creativity to deliver lucrative results. There are many fields that have come up with Digital Marketing like SEO, Social media marketing, blogging, etc. These topics have together made many opportunists think about how to best exploit the internet to work in their favor. Today, we at Puminati Digital present you with 5 Digital Marketing Books To Read In 2022.
5 Digital Marketing Books To Read In 2022
1. Crawl, Walk, Run – Advancing Analytics Maturity with Google Marketing Platform
By – Michael Loban, Alex Yastrebenetsky
Crawl, Walk, Run is your hands-on guide to navigating each stage of analytics maturity, starting with the basics and guiding you step-by-step through a framework for greater efficiency and growth. It tells you how to Increase confidence in your marketing decisions. You’ll learn why the Google Marketing Platform is dominating the industry, the changes you can expect with Google Analytics and the Ads Data Center. You will also learn how to implement data governance with privacy principles. After reading the book you will feel confident in your idea generations and understand how the right analytics platform can work for you.
2. Keywords For SEO – Actionable Knowledge Bombs to Help you Rank on Google in 2021
By – Itamar Blauer, Andy Woolley
Want to rank higher on Google sustainably? Two industry leaders from their own professional disciples, with over 30 years of experience in SEO and Digital Marketing, share insights on what works online to find you. Using appropriate keywords that create value for your brand is the “secret component” of attracting relevant audiences that will achieve your strategic goals.
You will understand from a standing position the importance of this 9-part book covering over 20,000 words. You will know how to use these skills effectively for your own brand and more importantly, get 100% value in changing your online presence forever.
3. Change, Adapt, Rock – The Ultimate Digital Marketing Book for Your Online Business
Running a business is hard! Throw yourself into marketing, and things get complicated. Change. Adapt. Rock provides readers with a comprehensive, step-by-step guide to marketing strategy, public relations, digital marketing, content, social media, and crisis communications. This eBook will help you change your marketing approach, adapt to a challenging environment, and boost your business!
Unlike other marketing books – In ‘Change. Adapt. Rock’, you’ll discover what Fortune 500 companies already know: a well-designed PR plan is a key to success. The adage, “If you don’t plan, you’re planning to fail,” holds true in times of pandemics, recessions, hardships, crises, and other unforeseen changes.
4. Social Media Marketing 2021 and Digital Marketing
By – Michael Branding
If you want to turn your business or personal brand into a money-making machine, then keep reading! Entrepreneurs and influencers around the world are beginning to pay attention to the business opportunities offered by the Internet. In this book, you will discover one of the most important trends for 2021 and how you can use it to increase sales. Learn about the 8 best steps for formatting a blog that ranks high on Google and that users can’t stop reading.
5. The Hospitality Digital Marketing Guide
By – Jerry Work
Digital marketing for hotels and other hospitality businesses can really be a lot of fun! Why? Because you become a hub of interesting information in your city. Hospitality businesses have an intrinsic advantage when it comes to telling their story. If you are in a tourist destination it is easier, but it works wherever you are. But if you’re up to the job, you can destroy your competition by using digital marketing which people can find out – know about and seek out. Internet marketing is not easy, especially in a competitive space like the hospitality industry. You will learn many things about the hospitality industry.
Conclusion –
So, these were the 5 Digital Marketing Books To Read In 2022 that we at Puminati Digital think are essential for every digital marketer and business owner. To read more interesting blogs head over to our blog section. Puminati Digital is the best digital agency providing effective digital advertising and web development services in Haldwani, Dehradun, and Uttarakhand.
5 Best Graphic Design Software of 2022
Graphic design software is used for almost everything, whether you are designing this blog or making a creative ad for your business promotions. There is so much hype for good graphic design everywhere because it depends on it. An excellent graphic design attracts a lot of viewers and can take your brand to a greater height. A plan that appeals to the audience will attract them to know what it is about. They will read the content or click on the Ad if the overall design looks authentic and trustworthy. So, for making a graphical design, you will need some editing software.
What name comes to your mind when you first think of graphic designing? We bet you imagined the logo ‘Ps’ in your mind, and then the word ‘Photoshop’ popped out of nowhere. Photoshop is the best choice when it comes to editing and designing. Since social media has become so famous, almost everyone, including the kids, has been using many different editing software to edit their pictures. We at Puminati Digital have shortlisted the 5 Best Graphic Design Software of 2022.
5 Best Graphic Design Software of 2022
1. Adobe Photoshop
Adobe Photoshop is one of the first software a person learns when he gets into graphic designing. Also, it is one of the best and the most popular software available for photo editing. Adobe Photoshop comes with a robust package that offers excellent graphic design capabilities.
Key Features:
● Design Tools: You will get tons of design tools on mobile apps and the web.
● Creative Cloud: It is synchronized with Adobe Creative Cloud which lets you use its unique features such as Content-Aware Crop, Face-Aware Liquify, Artboards, the Design Space view, synced libraries, and a glyph panel, Cloud Documents, touch and stylus input support, among others.
● User Interface: Adobe is continuously working on making it more user-friendly by customizing the user interface. You will get workspace layouts that include Graphic and Web, Motion, 3D, Painting, and Photography.
● Open-Source GIMP Software: You can download and install this software if you don’t want to pay a dime. Consider installing it on a powerful machine to avoid lag and other performance issues.
2. Adobe InDesign
Adobe InDesign is a handy software if you are into the business of publishing. With InDesign, you can design stunning magazines, info sheets, and brochures, and you can easily export them to PDF or HTML.
Key Features:
● Easy To Use: InDesign is easier to use and requires less learning than photoshop. It is perfect for beginners, and they can use this software to combine text and graphics to achieve the best results.
● Adjust Layout: It has an ‘Adjust Layout’ feature in which the designer can change the text of the template, and the design will automatically get adjusted. This feature is fantastic for creating infographics.
● Sensei Technology: With Adobe’s AI-powered Sensei technology, you can automatically resize and arrange the images.
● Adobe InCopy: This is one of the best features, and with InCopy, you can work with other team members by sharing text, colors, and graphics.
3. CorelDraw Graphics Suite
CorelDraw Graphics Suite comes with some pro-level features. It has one of the highly accessible interfaces that are very easy to use. CorelDraw Graphics Suite is a bundle of multiple applications that deliver powerful editing features.
Key Features:
● Content Exchange: Corel has an online digital library where registered users can access thousands of high-resolution photographs and digital images. You will find over 2000 vehicle templates, 1000 fonts, 350 professionally designed templates, 500 interactive frames, 600 gradients, vector, and bitmap fills.
● Flexible Payment: You will get three payment options while buying the software, and you will be charged nominal fees while regular updates. If you are an existing user, you will also find an upgrade program.
● Customizable UI: You can customize many things on your desktop like icon sizing, toolboxes, options for how your documents open, and a window border color scheme.
● New Pointilizer: CorelDraw has come out with a pointer that lets you use a lot of variable parameters that are not just limited to regular dots.
4. Inkscape
Inkscape is a free graphic design tool that can be very helpful for beginners. It helps designers to create scalable graphic designs, and you don’t have to worry about stretching or blurred images while resizing. If you have dealt with many vector drawings and done graphic designing in the past, then this software is definitely for you.
Key Features:
● User Experience: Being a free software user experience is one of the best. Designers who already use adobe tools can efficiently work on Inkscape.
● Regular Updates: They keep working to make the software user-friendly, and you will get updates and new features regularly.
● Free of Cost: It has so many features and is free of cost.
● Manual Improvement: A user has an option to change the lines of code for a better and personalized experience.
5. Sketch
The sketch is a vector-based graphic design tool suited for app, web, and interface design. It is best suited for creating interactive prototypes for UI/UX purposes.
● Low cost: Sketch offers a significantly lower annual subscription than other subscriptions
● Great for mobile and web: It leverages grids, catches grid functionality, and catches pixel functionality to avoid displaying half-pixel rendering or imperfect alignment. These finishing touches are essential to ensure a perfectly responsive design/multiple screen sizes and resolutions.
● Screen Templates: It provides a library of artboard templates for iOS devices and responsive web design layouts. Designers only need to choose a drawing and equipment.
Conclusion-
So these were the 5 Best Graphic Design Software of 2022 that we at Puminati Digital think every designer should learn. This software will help you to create compelling designs and that too efficiently. To read more about such exciting blogs, head over to our blog sections.
Puminati Digital is one of the best digital marketing agencies in Haldwani, Uttarakhand that is working continuously to help establish small and big businesses’ online marketing presence. To know more about us you can visit our website by clicking here.
5 Best Content Writing Tools
Content writing has become a significant skill if you want to make your online presence. Since everything is online, it is better to reach your audience by writing to them. It can be through blogs, articles, e-mails, online advertisements, social media content, etc. It is not always easy to attract customers to your content. You need to provide people with unique and entertaining stories, content that offers solutions, and other exciting experiences or knowledge. So how do you provide unique content?
So, there are various strategies that brands, marketers, bloggers, and writers constantly focus on that help them provide valuable content to the reader. If you are a writer and need a little help to create high-quality and engaging content, you can use these 5 Best Content Writing Tools.
We at Puminati Digital have shortlisted the 5 Best Content Writing Tools that can ease your job by helping to create well-researched, easy-to-understand, grammatically correct, and exciting content.
Pro Writing Aid
ProWritingAid is one of the best tools for writing content that uses artificial intelligence to help your writing become more powerful and engaging. Grammar checks are the essential features of ProWritingAid, and they will help you find and fix embarrassing grammar and spelling mistakes. But there is more.
It goes beyond grammar and helps you improve comprehension, vocabulary, and writing style, which makes your content compelling and engaging for your readers. ProWritingAid has 20 reports focusing on various aspects of your writing. It also has additional features such as articles, videos, and quizzes to make your editing process fun, interactive and educational.
Hubspot’s Blog Idea Generator
This is an excellent tool for content writers. When you are writing a lot, there will come the point when you are confused about which topic you should write upon. It becomes a challenge for writers to find new issues. This is when Hubspot’s Blog Idea Generator comes in handy, and it lets you find relevant blog post ideas in your niche.
It would be best to input three nouns relevant to your topic, and it will suggest you five blog topics. It is constructive when you write on a new topic, and it will help you get started. You can also improve your productivity as a writer by using this tool.
Surfer
Surfer’s Content Editor is one of the best tools for writing content to create content suitable for SEO. As you type, the interactive editor oversees keyword density, word count, headings, and readability of your content. This way, you can create content that outperforms the search engines and attracts a lot of organic traffic.
You don’t have to switch windows or copy and paste long content to use the tool. The tool generates a content score for each text you enter, which helps you instantly assess the quality of your content. The content editor is part of the Surfer toolkit.
Grammerly
Grammarly is one of the best content writing tools for error-free writing. It checks your report for grammar, spelling, and punctuation errors. You can use this great tool to proofread and edit your work.
It also provides detailed information about your articles’ word count, reading time, vocabulary, and readability score. If you choose to use the Premium version, it will check your content for other text problems. You will also have access to a plagiarism checker and human proofreading options. The latest update can also give you insight into the tone of your e-mail.
Yoast SEO
If you are a Word-Press user, you need YoastSEO. It is a powerful SEO tool that you should use if you want to write content with the best SEO practices. It will tell you if your SEO titles and meta descriptions are good enough. If not, what do you need to add to make it perfect? Also, I will give suggestions to improve your content and provide changes for the same.
Not only this, it will tell you the Flesch reading score, and you can check if your content uses suitable connectors. YoastSEO is also very helpful for checking the internal links, subheading distribution, sentence length, etc. The features of Yoast SEO make it one of the 5 best content writing tools.
Conclusion
These are the 5 Best Content Writing Tools that we at Puminati Digital think will help you in your writing projects. These content writing tools are very effective tools that can help you with topic research, quality checks, and proofreading. Also, it will save you a lot of time.
Once you are using these tools, you’ll see that you have more time to focus on improving the quality of your content.
The Bright Future of Digital Marketing in India
India is the seventh-largest country which has the second-highest population in the world. There are many opportunities in our country that are being created as a minute passes by. Today we at Puminati Digital, Haldwani are going to talk about how The Bright Future of Digital Marketing in India. When we talk about Digital Marketing and its scope in the coming years, we can say it confidently that the future is going to be way brighter in the coming years. The world has changed a lot. We have become dependent on mobile phones and computers to know and perform our daily tasks. From communicating with someone to finding directions, mobile does everything for you.
People are getting more involved with technology and are spending more time on screens. Hence businesses have found a great way to advertise and market their products online which is being called ‘Digital Marketing. Every business be it big or small wants to increase its reach by using the best marketing strategies for its products and services with the help of the internet. The total number of Internet users in the country has risen. From 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021. Mathematically registering a quarterly growth rate of 3.79 percent, as quoted by TRAI recently.
This data only tells you how Digital Marketing is about to boom. This is because the entire world is online and is continuously searching for solutions for their problems. Now let us look at few reasons as to why there is a bright future for Digital Marketing in India.
A drastic change in Traditional Marketing
If we talk about traditional marketing then it was limited to only word of mouth and door-to-door marketing. But as of now, when every piece of information is at the tip of a finger. Everyone in the business world wants to promote themselves online. People nowadays search for every little thing on the internet. If you are able to provide them the info then you as a digital marketer are good to go. There has been a clear change in the best marketing strategies and Digital Marketing has definitely taken over the traditional marketing methods.
Digital is the new trend
Digital marketing is an evergreen field that is not going to fade away any time soon. There may be many changes from time to time that is for the betterment of the field. So, if you are a digital marketer the first thing you need to do is to be updated from regular changes. Every business is going digital and even the start-ups because this platform provides ease of business. Nowadays the company does not have to acquire manpower to go physically into the market to promote their product. This platform offers a wide range of economical and powerful mediums of marketing.
Government’s Digital India backs up
The Indian Government’s new initiative to make India a fully digital-powered society has been going on in the background. The transformation of the system of public services with the help of Information technology has begun. India is moving towards a digitally empowered society and a knowledgeable economy. With the help of the Digital India initiative, there is a growing opportunity not only in the urban cities but also in the rural areas. So, even the government is supporting this change and is also coming up with many projects under Digital India for the youths of the country.
Reaching Global Markets
In today’s time “Being Digital is Being Global” and you all know it is a reality. With the help of social media platforms like Facebook, Twitter, Instagram, LinkedIn, one can connect with anyone they want in the world. Many people do business in India whose only target audience is the USA. So anything is possible with social media. Many companies from the USA also prefer Indian Digital Marketing Agencies to plan their social media campaigns. In other words, a lot is happening in the digital marketing space of India. A lot of people are talking about it and looking for it.
Affordable
Compared to other marketing platforms, digital marketing is one of the most affordable channels to promote the product. Gone are the days when thousands and lakhs were spent to print the ad in the newspaper. With digital media, this has become very easy. If you are a real estate company, you can reach thousands of people at the same time and promote your new project on social media. Creating an ad on Facebook costs you less. The average cost Spending hundreds of thousands of rupees on a single ad and spending just ₹40 per day can yield good results.
Conclusion
As 2021 is also about to end, we have seen one of the many digital marketing ideas. As marketers and entrepreneurs, we need to be aware of the latest industrial developments. We need to learn marketing strategies by embracing the technologies and tactics of tomorrow and by upgrading ourselves for the betterment of our future. So, these were some of the reasons we at Puminati Digital think about why there is A Bright Future of Digital Marketing in India. If you are thinking about launching a business you should also read about Secrets of Launching a Brand in 2021.
Exclusive Research on Brand Positioning in 2021
Brands have become an ever-present reality in our daily lives. Every day, the average person sees 6,000 to 10,000 ads from the time they wake up until they go to sleep. And that’s why it’s important that you know how your target audience reacts to brands and products. Brand positioning is defined as the act of designing a company’s offering and image to create an impact on its target market and audience.
Customer behavior has changed all over the world thanks to the Covid pandemic. This shift has made it more difficult for new business owners to position their companies correctly.
Nevertheless, there are a few tried-and-true brand positioning concepts that have helped many companies stand out.
We delved into some of these principles in a recent survey to examine how different customer demographics react to modern vs. traditional brand positioning.
Here’s the Purpose of our Survey
Our goal was to figure out which brand positions drew customers in and how that differed depending on their demographics.
It makes no difference if you run a small, medium, or large business; this research will guide you to make quick, well-researched branding decisions that’ll help your brand succeed in a crowded market.
However, to achieve our survey’s goals, we needed to ask Americans a crucial question: “Would you prefer to work with a fresh, new, innovative brand or an old, traditional, trusted one?”
What was the point of asking this question in the first place?
One of the most important and defining branding decisions you’ll make when beginning or rebranding your company is deciding the tone of your brand.
Your brand’s tone is crucial because it helps entrepreneurs, product managers, and brand executives position their companies.
Imagine if:
- Amazon had remained Cadabra
- Hydrox cookie was given an appealing name
- Zappos had remained ShoeStore
Your brand’s tone affects your company’s personality and how customers perceive it. When it comes to naming, your brand’s tone is so crucial to your company’s branding that you can’t afford to overlook it.
Our research sought to determine which demography of the audience preferred modern firms and which prefers old brands. We selected this because one of the most important considerations entrepreneurs make when creating their company’s brand is deciding whether to go modern or classic.
What We Discovered in the Survey
Although the discoveries we made from the survey were predictable in some aspects, the responses we got were genuinely eye-opening.
Here’s a rundown of what we learned from the 301 people we surveyed:
- People aged 25—34 were drawn to modern brands. Half of those we surveyed preferred modern brands over traditional brands.
Courtesy: Squadhelp
- People between the ages of 35—45 also chose modern brands. Something worth noting is that this group was equally split between the two alternatives.
Courtesy: Squadhelp
- People between the ages of 45—54 and 55—65 loved traditional brands.
Courtesy: Squadhelp
- Traditional brands also appealed to people between the ages of 55—65.
Courtesy: Squadhelp
- Men neither preferred modern nor traditional brands.
Courtesy: Squadhelp
- Women, on the other hand, chose classic and traditional brands.
Courtesy: Squadhelp
- From the 301 people we surveyed, 153 people prefer old brands, while 148 choose new and innovative ones.
Courtesy: Squadhelp
The results of our survey demonstrate that your brand, whether modern or traditional, has the potential to thrive in any industry.
What does This Mean for Your Brand?
According to the survey, most young people are drawn to fresh, creative, and unique businesses. So if you want to appeal to a younger audience, ensure you establish a brand tone that’s current, unique, and engaging.
But if your target customers are Baby Boomers and older Gen Xers, then it’s best to give your brand a traditional tone.
Every entrepreneur that must perfectly position their brand must focus on their target audience, products, services, and brand tone.
The easiest way to connect your product, audience, and business is to get a strong brand name, and you can quickly do that by using a powerful business name generator.
To read more such amazing blogs go to our Blog Section
About the Author
Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the world’s #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.
Inbound vs Outbound Marketing – Which is Better?
As the Marketing Trends have been changing you must have encountered Inbound Marketing and Outbound Marketing used by the marketers. But what are these heavy terms? And why are they being compared to each other? Today, we will get to know all about Inbound vs Outbound Marketing.
Inbound and Outbound Marketing are the two different types of marketing strategies. Marketers have been using these to attract customers to their brands. Digital Marketers claim that a single person is exposed to around 4,000-10,000 ads in a day. It includes all the ads from television, radio shows, banners, brand labels, digital ads, social media ads, google ads, and innumerable notification ads on your mobile phone. Nowadays, people are bombarded with an unlimited number of Ads just to attract and convert them into leads.
The marketing world has seen a drastic change in years that has led to the creation of these terms. Inbound and outbound marketing is not just any usual terms. The two are very different concepts of marketing and advertising. The creation of these concepts has brought all the strategists to debate on the topic ‘Inbound vs Outbound Marketing – Which is Better?’
What is Inbound Marketing?
Inbound Marketing is also known as ‘Content Marketing’. It is a new marketing concept that works to attract potential customers with the help of interesting content. As an Inbound Marketer, you will be responsible for creating blog posts, social media, infographics, white papers, email newsletters. You will also have to create other interesting and informative content that the people are searching for.
With the help of Search Engine Optimization, the content can rank in the search engines. This generates traffic and brings the readers to the website. If the content is good and engaging the readers will interact and share it with their mates. This helps to promote a positive image of the brand. Inbound Marketing acts as an indirect sales pitch in the form of informative content. The main purpose of this kind of marketing is to mainly engage the customers with the brand.
What is Outbound Marketing?
Outbound Marketing is the term that generally means ‘Marketing’ or we can say ‘Traditional Marketing’. Outbound marketing is repetitive and in common cases, the audience has to forcibly participate in the marketing funnel. Some of the examples of Outbound Marketing are TV and radio ads, telemarketing, banner and display ads, billboards, newspaper and magazine ads, cold calling, pop-ups and pop-under, and contextual ads.
Outbound marketing has become an unpopular choice over the last 10 years, mainly due to the rise of the internet. As there have been so many ads on the internet people have started to ignore them. People nowadays are using AdBlockers that has made the situation worse. This has led marketers to consider Outbound marketing as an overrated marketing strategy in the current times.
Which is Better – Inbound Vs Outbound Marketing?
Seeing the current scenario Inbound marketing is in trend and has the favor of many marketers. According to HubSpot, 71% of companies focus mainly on Inbound Marketing as it provides a better Return on investment (ROI). Another good thing about Inbound marketing is that it is far cheaper than Outbound marketing.
Inbound marketing is a long-term plan and its effectiveness is hard to monitor. Inbound Marketing works on raising brand awareness and provides useful information to the users. This makes it harder to make out whether the strategy is working or not. Outbound marketing faces various disadvantages because it is expensive, not responsive, and does not target audiences. Not every brand can spend lakhs of rupees on TV commercials and showcase their products to the whole world, expecting results. To be honest it doesn’t make any sense. Telemarketing is a thing of the past. This is because more upgraded audience targeted display ads are making their way to this new era of advertising.
Nowadays, people spend a lot of time on social media platforms and these platforms provide
Remarketing tools to display target ads according to viewer’s interests. This kind of Outbound Marketing has a lot of potentials, unlike traditional outbound marketing. It follows the concept of Inbound marketing that is based on showing the users only what they need to see. Retargeting outbound display ads work very well with Inbound marketing. These are the combinations marketers need to find out for the best marketing strategies.
Conclusion-
The best marketing strategy for you would depend on what works best for you. You should keep yourself updated with the latest trends while still working on the older methods. See what is working for you by analyzing your data. Keep a check on your audiences because they change frequently. You cannot keep working on the older data from last year. One year is a long time and you will see drastic changes in your results. The best thing you can do is keep experimenting with Inbound and Outbound marketing together. Try finding out what works best for your brand.
So, we at Puminati Digital think the concept of Inbound and Outbound Marketing must be clear to you. To read more about such interesting topics you can head on to our blog sections.
The Death of The Third-Party Cookies
There is a buzz everywhere that the cookies are soon going to vanish. Well to make it clear only third-party cookies are going away. Google is trying to phase out third-party cookies from chrome by 2023. This is a major step that will bring the change in the way digital marketers look at cookies. Marketers have been using cookies to track the footfall on the website to improve the user experience. They collect data that helps in targeting ads to the right audience. Not only this we can also check what the audience is searching for while being away from the website.
The Death of The Third-Party Cookies was first announced by Google in 2020. Recently we got to know that Google won’t be building ‘alternate identifiers to track individuals. They will not be using any of them in their products.”
What is the Difference Between First-Party and Third-Party Tracking Cookies?
Cookies will save every time a user visits a website. There are two types of cookies First-party and third-party tracking cookies and accordingly, sometimes only first-party cookies. Let’s know the difference between first-party cookies and third-party cookies.
First-Party Cookies
First-Party cookies are those cookies that the website stores directly, whenever someone visits the website. With the help of these cookies, the website owners can collect analytics data, remember names and languages. They can access much other useful information that allows the users to have a good experience. For example, if you visit amazon.com, the site creates a cookie and saves it on your PC under the domain name ‘amazon.com’. So, whenever you visit the website again it will remember the given information and you won’t have to sign in.
Third-Party Cookies
As the name suggests Third-Party cookies are created by other parties and the website has nothing to with it. For example- You visit Amazon.com and the site will save first-party cookies on your computer. But this website also runs online ads to monetize its content. So whichever ads you see will also create and save the cookies to your computer. As these cookies are not generated by the website it is known as Third-Party Cookies also called tracking cookies.
How Banning of Third-Party Cookies Will Impact Your Brand?
Google won’t suffer much by eliminating third-party cookies but it will surely create problems for digital advertisers, especially for the start-ups or the new businesses that are hugely dependent on Digital Marketing. If you look from the positive side targeted ads are very effective but in reality, most people find cookies to be creepy and invading their privacy. This causes a problem for tracking cookies as the public doesn’t trust them and few browsers like Brave and Safari have already blocked third-party cookies.
Positive Impact
The first positive thing that will happen after the ban of third-party cookies is that the consumers will feel more secure while surfing the internet. The other good thing is Google is keeping the First-party cookies so you all can still track the basic analytics on your website. Also, Google has given us a hint by talking about Privacy Sandbox that will take over and be a new addition to the marketing strategies. The main goal is to make web surfing more private and secure by still allowing basic analytics to be accessible by marketers. Now you will not be able to target an individual person instead you will be targeting a group of audience on their overall journey.
Negative Impact
The banning of third-party cookies will bring a negative impact on your brand as it will affect your brand targeting and optimizing conversion. Currently, third-party cookies are the foundation of all the marketing and advertising strategies for all companies. The real truth is that digital marketers will have to find a new alternative and that too immediately without the tried-and-true methods to gather data on user behavior. Although Google has mentioned that they are not banning third-party cookies from chrome until 2023. So what you need to update with the latest trends and accordingly plan your strategies.
Conclusion
As a marketer, the situation might seem scary but what you need to do is stay calm. In this situation, you need to play clever and grab every opportunity to look for new ways for clever alternatives and ads that are user-friendly other than the annoying pop-ups and targeted content.
Puminati Digital PVT. Limited, Haldwani is the best digital marketing agency that offers solutions for building businesses into brands and drive them to their full potential. For more information about our services, you can visit our website and further contact us. We also have an interesting blog section where we discuss the latest trendy topics related to businesses and digital marketing.