5 Security Tips to Protect Your Websites from Hackers
If you have a website, then there is a chance that hackers might attack you. You might be thinking about why your website will get hacked when there is no such information that could benefit the hackers. But you are wrong! Websites are compromised all the time, and website breaches are common. These are done not just to steal your data or mess with your website. Instead, they use your server as an email relay for spam or set up a temporary webserver to upload illegal files. There are also many other ways hackers can use your servers to mine for Bitcoin or use it as a part of Botnet. Not only could this but your website also be attacked by ransomware. Hacking is done by writing automated scripts to search the internet and exploit website security issues in software. Let us dive deeper and learn about the 5 Security Tips To Protect Your Websites from Hackers.
01. Keep software up to date
Keeping your software up to date is one of the key points you should never miss out on. We know it’s self-evident, but it plays a vital role in keeping your site secure. But if you have a website that web hosting companies manage; it shouldn’t be a problem for you as the security updates of the operating systems will be taken care of by the web hosting companies. Platforms such as WordPress, Umbraco, and many other CMS will notify you whenever newly available system updates will be available.
Some tools can help developers to manage their software dependencies and security vulnerabilities. Tools such as Composer, npm, or Ruby Gems are beneficial. You need to pay attention to these minor yet significant updates refraining from which can lead you to a trap in the easiest way.
Watch out for SQL injection; always look out for SQL injection attacks. It is when the hacker will use a web form field or URL parameter to gain access and manipulate your database. If you use a standard Transact SQL, anyone can easily insert a rogue code into your query. They can manage your data by changing tables and information and deleting data. What can you do to avoid this problem? So, to prevent this problem, always use parameterized queries. This feature is present in most web languages and is easy to implement.
02. Beware of error messages
When your website gives out error messages, you should always be careful with how much information it gives away. Keep in mind to always provide minimal errors to your users so that they don’t leak secrets present on your server. (e.g., API keys or database passwords). Also, the SQL injection attacks can be far easier if you provide full exception details. So, never make any such mistakes. Please keep all the detailed errors in your server logs and share only that information with users that they need to know about.
03. Validate on both sides
It is essential to validate both sides - the browser and the server-side. If we talk about simple failures like empty mandatory fields and when you enter text into numbers-only fields that can be caught by the browser alone. However, these problems can be bypassed and could be easily used by hackers to insert malicious or scripting code and cause undesirable results on your website. So to avoid this, you need to check for validation and deeper validation server side to protect your website from hackers.
04. Check your passwords
It is crucial to set a complex password, and we know that it is the most obvious thing we are saying. But still, most of you take this simple step lightly, which becomes a piece of cake for the hackers to hack your website. We will always suggest using strong passwords in your server and website admin area. But, it also becomes your duty to insist users put strong passwords so that they can securely use the website. The advantage of using a salt password is that you will have greater security, and it will be harder to crack the security code of the website. Every guess has to be hashed separately, which is computationally very expensive.
Conclusion-
So these were some of the 5 Security Tips To Protect Your Websites from Hackers. We at Puminati Digital think that the website security issue is becoming very serious. As the world is transforming digitally more and more attacks are happening all around the world. But by working on your website’s security you could save yourself from hackers.
If you want to read more interesting articles like these then head over to our website’s blog section. Puminati Digital is a digital marketing company that has its presence in Haldwani, Uttarakhand. To avail of our services contact us now or you can visit our website for more information.
5 Biggest Bitcoin Myths
Bitcoin is a name that comes to your mind whenever someone speaks of cryptocurrency. How was this digital currency formed? Bitcoin was created in January 2009 by pseudonymous Satoshi Nakamoto, who is still a mystery. What is the reason behind the success of Bitcoin? The best thing about cryptocurrencies is that they promise fewer transaction fees than any other traditional online payment method. Also, it is a decentralized currency, unlike government-issued currencies.
Recently, Bitcoin has been in talks and is at an all-time high. It has broken all records, and we don’t even know how far it will reach. Since it is gaining so much popularity, we at Puminati Digital present the 5 biggest Bitcoin myths that people have about the first cryptocurrency. Also, we will talk about the merits of this cryptocurrency and will clear all your doubts. If you think the value of Bitcoin is based on nothing or it is too unreal for this real-world, then this blog is definitely for you. Let’s not wait and get on with our topic, 5 Biggest Bitcoin Myths.
5 biggest Bitcoin myths
1. Bitcoin is a Bubble
There is speculation that usually, some people invest in Bitcoin because they seek significant returns in the future. But it doesn’t mean it is a bubble. What are bubbles? Bubbles can be defined as economic cycles characterized by unsustainable rises in market value. How did the market value increase and the bubbles form? So, when investors realize the price is much higher than the asset’s fundamental value, the market value eventually rises, creating a bubble. When Bitcoin first made its long leap, it was being compared to an infamous early bubble- the 17th-century Dutch “Tulip Mania.” In the year 1637, specific varieties of tulip surged 26-fold. The bubble was created and lasted six months. Later it crashed and wasn’t able to recover.
2. Bitcoin has no Real-World Issues.
Many experts and critics have claimed that Bitcoin is and would not be very essential in the real world. Some even said it could be helpful but only for criminals or any other illicit activity. Both statements are highly incorrect. Bitcoin is not a new concept now. It has been with us for more than 10 years. With Bitcoin, you can make payments to anyone in the world without any mediators, such as banks. Also, big investors continuously use it as a gold-like hedge against inflation.
3. Bitcoin doesn’t have any real value.
Many think that Bitcoin is not backed by any physical asset like gold or any other modern fiat currency, so it doesn’t have real value. There are fixed amounts of Bitcoins that have to be mined, also known as bitcoin mining. So it is designed in a hard-coded manner with the main motive to be scarce and resistant to inflation. Inflation usually occurs when significant fiat currencies are created, thus diluting the existing supply.
4. A competitor will replace Bitcoin.
It is being speculated that another cryptocurrency will soon overpower Bitcoin in the future. We cannot predict the end, but it is the first successful cryptocurrency globally. Whatever people may say, till now, there has been no digital currency that is even close to Bitcoin. New cryptos have been formed and promise new features and advantages, but Bitcoin has still not been affected by any new currencies.
5. Investing in Bitcoin is gambling.
People are afraid of investing in cryptocurrencies as they compare it to gambling. But is this even true? If we look at the growth cycle of Bitcoin, its price has grown significantly over the last decade. It is an excellent achievement for such a young market continuously increasing. The bitcoin market cap has exceeded $1 trillion, has made a robust regulatory structure in countries worldwide, and has helped attract a wave of institutional investment (Tesla, hedge funds).
Conclusion -
These were the 5 Biggest Bitcoin Myths that we at Puminati Digital think are misunderstood by the people. If you want to read more interesting articles like these then head over to our website’s blog section. Puminati Digital is a digital marketing company that has its presence in Haldwani, Uttarakhand. To avail of our services contact us now or you can visit our website for more information.
Why Web Developers Should Learn Digital Marketing
Web Developers while being in a technical field can benefit a lot if they learn other non-technical skills like Digital Marketing. Digital Marketing and Web development are a strong combination that can help you earn some extra bucks. You can use these skills while doing a freelancing project or while working in an office as a full-time employee. Today, we at Puminati Digital are going to tell you Why Web Developers should learn Digital Marketing.
If you are thinking that web development and digital marketing might be similar, then there is a very straightforward answer to that - NO! They are not in any way. But combining coding skills with digital marketing, you will have a strong skill set that will help you in your career.
So, if you want to know about Digital Marketing you can click here to read about the basics of it. Once you have an idea about digital marketing you will get a vague idea of why it is a good combination. Let us tell you more about Why Web Developers should learn Digital Marketing.
1. Become a More In-Demand Candidate or Employee
If you have good knowledge and the right skills to develop a working website. Also, you know how to target traffic to the website and further convert that traffic to leads. Then these skills can help you attract more clients and employers. If you are a freelance web developer and you are currently making websites for your clients. Then, doing a course in digital marketing can help you to give bundled services to your clients that add more value and you also get to earn more.
Depending on the projects you can present your services in your packages like AdWords management, content marketing, design, and SEO. With these added services and the right marketing strategies, there is a greater chance that the websites will achieve more traffic. Also, it will be a very good opportunity for you to earn a good amount of income. Freelancing can be hard and people usually complain about low incomes, but if you have the right knowledge you are good to go.
If you are working in an office, approach your employer or manager and tell them how they can improve the website. Show them your ideas and offer to apply your skills to the project. Overall, just be creative in your job, which will add more value, and show them you are more of an asset with your knowledge.
2. Increase Your Income
Another benefit is it helps you to increase your income. Are you already in a tech-related field, and do you want your salary to be increased? Then you can utilize a digital marketing skillset to improve the business’s online presence and sales. If you are working as a freelancer, even then you can enjoy an income jump. Just add these services to your current and future projects and you can easily generate more income. To do this you need to know how to sell yourself and your services.
3. Grow Your Personal Brand
How can you grow your personal brand? Making your personal brand is really necessary. You can start by writing a blog, making your own social media pages, and sharing your knowledge with the world. Present yourself as an expert in your field of choice and very soon people will start offering you work.
Now, what will you prefer? Run after clients every month and ask them for work. Or do you want the clients and employers to come to you and offer you a great deal? The second scenario is very much possible it all depends on how you present yourself. In our case, if you have a good knowledge of coding and digital marketing then you need to share the knowledge with the world.
4. Get Involved In a Growing Field
The usage of the internet is constantly growing. The inventions of computers, laptops, and smartphones have totally changed the world. It is very hard to process that 15 years back we would have thought our communications will totally change. With these changes, there has been a great demand for digital marketing professionals. One of the main metrics that intrigues me is the number of internet users that have increased in much less time.
It is being said by 2023 there will be around 650 million internet users. As of now, there are around 560 million internet users in the whole country. As there are so many people that are connected to the internet, that means there are more people you can market to. Also, there are more businesses needing individuals who have online marketing skills. You must have an understanding of digital marketing to succeed in this ever-growing market.
Conclusion-
Programming is one of the best skills to have in the current times. Another good skill that is very useful and in-demand nowadays is digital marketing skills. Imagine if you combine programming with digital marketing skills, then you are on the path to becoming an in-demand programmer who stands out from the crowd. You should also know that many digital marketing careers involve coding skills. Like, many digital marketers rely heavily on data analysis, event tracking, and running SQL queries. So, now you know Why Web Developers should learn Digital Marketing.
To read more about our services at Puminati Digital head to our website. Also, for more such interesting blogs head to our blog section.
Robots Vs Humans!
We are witnessing the evolution of machines and robots taking on the jobs that used to be done by humans. The change we are seeing is effective in many ways but it also raises a lot of questions. Will robots take away all our jobs? Why do we need robots? Will there be new jobs for humans? - and the list goes on. The world is already facing a huge problem of unemployment in the job sector. As technology is increasing day by day, robots are becoming smarter and more efficient. They can perform tasks with perfection thus making fewer errors. So, we can’t deny the fact that a day will come when robots will be in every workplace and there will be fewer jobs available for us.
Today, we at Puminati Digital are going to debate Robots vs Humans! Are we ready to face them? Robots and Computers are very beneficial for companies with big production as they save money and work faster and more precisely. Slowly, many businesses and even government organizations have begun to use more machines.
Will robots take away our jobs?
We were wondering, if there was a time when people used to design cars, manufacture them, and drive them too. Nowadays, we can see Robots are used to manufacture cars and they are the ones who are driving them now. It indicates that already many human jobs have been lost and in the coming future many buses and taxi drivers will lose their jobs.
Now if you see, the number of employees in the retail and bank sectors has reduced significantly. Self-serve machines and ATMs have come up which means people can do most of the tasks by themselves thus fewer employees are needed. There are many examples like many pharmacies use robots instead of people to fill out the prescriptions. Also, the software has been developed which can generate stories and articles. It means there the work of the writers has been reduced. There is software that can review documents that would have previously been analyzed by lawyers.
Machines nowadays can now do a lot of tasks that humans used to do. Nasa has developed its robot astronauts that will be sent to space instead of humans. Drones and robot soldiers will take the place of human soldiers, but we can see it as an advantage because they will save human lives.
However, we recently saw a very nice initiative by the Toyota car company. They have decided to take a step back and hire more human employees instead of robots. The Toyota peoples think that if trained properly humans can be more efficient than robots. Every robot works at the same pace and according to how they are programmed. They cannot think of their own. Humans are masters and create better products in the workplace.
Humans are superior to Robots. As of now!
If we talk about numbers there are around 1.2 million industrial machines and robots that work across the world. However, there are so many fields in which they cannot replace us. as humans are way better than robots and cannot be replaced by artistic jobs that use our creativity and imagination. Computers have still not been able to reach that milestone. There are robots that perform surgery, but they cannot complete all the tasks in a hospital. They may have steadier hands but they don’t have certain emotions that are needed to deal with the patients. When it comes to human interaction, robots are unable to show compassion, and hence cannot replace us.
Conclusion
We also understand that no matter how complex a robot’s emotional hardware becomes, a machine is simply a set of behaviors programmed to sense and exhibit. Robots are getting better and better at learning and applying what they have learned to new situations, but they are still far from responding to unexpected situations with the same dexterity as a human.
We, humans, are slowly getting used to having robots around us. However, it will take some time for the average adult to react to a fully autonomous robot as they do in futuristic movies - discussing an injury with a semi-sensitive machine as if he could fully understand the annoyance. So, what is your take on Humans vs Robots?
To read more about such interesting topics you can head on to our blog sections.
How is AI Transforming the Media and Entertainment Industry
Artificial Intelligence is an ever-growing field that is evolving for the betterment of human lives. Let us look at what the statistics say - It is predicted that by 2025, the market for artificial intelligence software will rise from the current $10 billion to $118 billion. We can imagine the growing popularity of AI that is responsible for its rapid growth. The rise of Artificial Intelligence is not just limited to any one particular sector. Instead different industries have been occupying this technology like banking, healthcare, e-commerce, and so many more. This technology is also making its presence in the media and entertainment industry which has made it possible to give the users some out-of-the-world content.
Artificial Intelligence has always been a part of the entertainment industry. You must have watched movies such as Matrix, Terminator, I-Robot, and Avatar. These movies were way ahead of their times in terms of story, direction, and editing. Artificial Intelligence played an important role in the making of these masterpieces. So, artificial intelligence has been in the media industry for a very long time but it was not very common. But with time much software has been developed thus reducing the cost and increasing the quality.
Without further ado let us look at How is AI Transforming the Media and Entertainment Industry.
Enhanced Marketing and Advertising Landscape
Artificial Intelligence programs will prove to be effective and further assist in designing advertisements and trailers for media industries. Also, it can be used for other marketing aspects such as film promotion, design, and advertising. There are many AI-based graphic tools that can make marketing processes much faster just by doing predictive analysis. With these tools, you can create visual designs a hundred times faster if you compare them to human work. You can produce around 8000 banners per second which are quite impossible for any human to beat.
The magic of AI is such that you will be amazed to listen to what IBM did with a movie trailer. IBM released a trailer of a horror movie named ‘Morgan’ and that too by using artificial intelligence. They built an AI system and the research team trained it to select the spectacular moments from the movie. They trained it by letting it watch the scenes of 100 horror movies which were later analyzed based on visual and audio effects. The final product was quite amazing. The AI program made a 6-minute-long trailer and that too within 24 hours. How amazing is that!
Personalized User Experience
In today’s time, we are very much relied upon the Personalised User Experience. Also, it has become the most important strategy in terms of growing the business. Let us learn it from an example - You are quite familiar with ‘Netflix’ which is one of the largest platforms in the media and entertainment industry. It has around 100 million worldwide users who use it daily. The AI program in Netflix predicts users’ preference choices based on the user’s watch list. Behind all this is the deep learning algorithm of Machine Learning which identifies users’ choices and preferences and accordingly shows content recommendations.
Another example of AI in the media and entertainment industry is IRIS. The advanced analytics capabilities of AI can directly impact marketing strategies for your product or service. Thus, it makes life easier in terms of determining and creating business plans to increase revenue based on your customers’ experiences.
Use of VR & AR
If you look at the reports by Global Entertainment and Media Outlook, virtual reality will be the fastest-growing sector in the entertainment and media industry. It is expected that within 3 years 68 million VR headsets will be used in the USA alone thus generating revenue of $5.0 billion.
However, artificial intelligence helps create interactive AR / VR content. Using artificial intelligence techniques, media companies can work wonders and produce breathtaking scenes with a pair of glasses. Introducing more and more innovations can certainly improve the user experience. Indeed, the development of virtual reality content for reality shows, cooking shows, and live events based on artificial intelligence is attracting the attention of users.
Conclusion -
So these were some points on How is AI Transforming the Media and Entertainment Industry. It is needless to say that there are no positive effects of AI Programs in the media industry. It is playing a major role in making this sector efficient and is a boon for the entertainment world. To read more about such interesting topics you can head on to our blog sections.
Blockchain Technology in 2022
What is Blockchain Technology?
Learning about the term Blockchain is not rocket science. Blockchain is simply a method of storing information in such a way that makes it almost impossible to change, hack, or cheat the system. In detail, a blockchain is a digital ledger of all the transactions that are duplicated and distributed across the entire network of computer systems on the blockchain. In a Blockchain, there are a number of blocks and each block contains a number of transactions. So, every time a new transaction is made on the blockchain, a record of that transaction is added to each and every participant’s ledger. This decentralized database can be managed by multiple participants and is known as Distributed Ledger Technology (DLT).
When we talk about Blockchain, it is also a type of DLT in which transactions can be recorded with a cryptographic signature that is called a hash. What does this mean? It means that if there is a change in one of the blocks in the chain, then it would be very clear that it has been tampered with. It is very hard for hackers to corrupt a blockchain system. If someone wants to hack they would have to change every block in the chain, across all of the distributed versions of the chain.
There are many types of Blockchains such as Bitcoin and Ethereum which are showing constant growth as blocks are being added to the chain. As the number of blocks increases it makes the security of the ledger more strong. Blockchain Technology in 2022 will have quite a positive impact on people’s life.
Why is there so much hype around Blockchain?
Digital money is not a new concept in fact there have been many trials to create digital money in the past but they were not quite successful. Why were they not successful? The main reason was the trust issue. If there comes a new currency, what are the chances that the creator won’t make millions of dollars for themselves or steal everyone’s money?
But this is not the case with cryptocurrencies like Bitcoin and Ethereum. These currencies were designed to solve this trust issue problem by bringing in a specific type of database called a blockchain. If you look at the normal databases like SQL, then you need someone to change the entries, which can be risky as someone can misuse it. This is not the case with Blockchain as nobody is in charge of it which makes it quite safe and different. So who is in charge? Well, the users are in charge, i.e, the people who use it. Cryptos can’t be faked, hacked, or double-spent so they can be trusted by the masses. This is the reason why there is so much hype and the growth of Blockchain Technology in 2022 is quite promising.
Future of Blockchain Technology
In today’s world, there is a wide possibility for blockchain technology. The development of this technology has made it possible to bring us one step closer to a decentralized platform where there is transparency in transactions. So if you are planning to invest in Blockchain technology in 2022, it is really important to be informed of the latest trends in blockchain development. Also, at Puminati Digital we present you with a few ways in which the blockchain will impact our future lives.
Non Fungible Tokens
The world is changing at a fast pace and one change that is very relevant in blockchain technology is the use of cryptocurrencies. Also, it has made its place and it’s going nowhere in the coming future. But, other than cryptocurrencies there is another future blockchain technology that is gaining popularity: Non-Fungible Tokens (NFTs). What are NFTs?
NFTs have a totally new concept of buying and selling digital assets that act on the behalf of real-world items. Just like cryptocurrencies, all NFTs are unique and can’t be replaced or swapped. You can only buy, sell, trade or gift away these tokens. Just like we collect and save rare collectibles, in a similar manner NFT such as any rare artwork or high-end sneakers can be digitally collected. NFT can also be included in the items section of the video games.
Faster Transactions
Blockchain technology is the future as it is secured and decentralized and it is almost impossible for hackers or anyone with evil intentions to tamper with the transactions. As all the data present is secured and trustworthy it lets the users indulge in much faster transactions with total security. This is the main reason why the banking industries are changing into the complete digital landscape.
The reason why the banking and financial services industry moves towards a completely digital landscape. Blockchain technology is already experiencing a boost and it is expected that 66% of banks will have blockchain solutions in the next three years. Also with blockchain technology, you can process transactions 24*7 thus bringing an advantage to the financial sector.
Digital Identity
Blockchain technology has the potential to bring a change in the current digital identity system which can be safe, secure, and easy to manage. With a safe digital identity, we don’t need to remember the passwords and authentic questions that can be stolen by somebody. The digital identity created will be based on a unique set of random numbers that will be assigned to each user on a blockchain network. So, your identity cannot be hacked and is way more reliable than the current security solutions.
Purchase a car with no down payment
What if we say you could buy a car without going through those long processes and you won’t have to talk to the salesperson? Yes, it is possible with cryptocurrencies. Slowly the automotive companies are shifting from selling automobiles to simply lending them to customers. It might be possible in the future that you can pay for your car in cryptocurrencies and once you return it you get your money back in terms of currency tokens. Also, you won’t have to worry about monthly EMI or insurance. You can book your car in just a few simple steps with your phone.
Easier Voting in Blockchain Technology
Another benefit of blockchain technology is in the casting of votes during elections. It can be made easier, faster, and more secure than how we vote today. Also, it can help you to protect your identity when you cast a vote. Anyone living in the remotest location can simply cast a vote with the help of their mobile phones or laptops. It would be very time-saving as you don’t have to stand in a line to cast a vote.
To read more about such interesting topics you can head on to our blog sections.
The Death of The Third-Party Cookies
There is a buzz everywhere that the cookies are soon going to vanish. Well to make it clear only third-party cookies are going away. Google is trying to phase out third-party cookies from chrome by 2023. This is a major step that will bring the change in the way digital marketers look at cookies. Marketers have been using cookies to track the footfall on the website to improve the user experience. They collect data that helps in targeting ads to the right audience. Not only this we can also check what the audience is searching for while being away from the website.
The Death of The Third-Party Cookies was first announced by Google in 2020. Recently we got to know that Google won’t be building ‘alternate identifiers to track individuals. They will not be using any of them in their products.”
What is the Difference Between First-Party and Third-Party Tracking Cookies?
Cookies will save every time a user visits a website. There are two types of cookies First-party and third-party tracking cookies and accordingly, sometimes only first-party cookies. Let’s know the difference between first-party cookies and third-party cookies.
First-Party Cookies
First-Party cookies are those cookies that the website stores directly, whenever someone visits the website. With the help of these cookies, the website owners can collect analytics data, remember names and languages. They can access much other useful information that allows the users to have a good experience. For example, if you visit amazon.com, the site creates a cookie and saves it on your PC under the domain name ‘amazon.com’. So, whenever you visit the website again it will remember the given information and you won’t have to sign in.
Third-Party Cookies
As the name suggests Third-Party cookies are created by other parties and the website has nothing to with it. For example- You visit Amazon.com and the site will save first-party cookies on your computer. But this website also runs online ads to monetize its content. So whichever ads you see will also create and save the cookies to your computer. As these cookies are not generated by the website it is known as Third-Party Cookies also called tracking cookies.
How Banning of Third-Party Cookies Will Impact Your Brand?
Google won’t suffer much by eliminating third-party cookies but it will surely create problems for digital advertisers, especially for the start-ups or the new businesses that are hugely dependent on Digital Marketing. If you look from the positive side targeted ads are very effective but in reality, most people find cookies to be creepy and invading their privacy. This causes a problem for tracking cookies as the public doesn’t trust them and few browsers like Brave and Safari have already blocked third-party cookies.
Positive Impact
The first positive thing that will happen after the ban of third-party cookies is that the consumers will feel more secure while surfing the internet. The other good thing is Google is keeping the First-party cookies so you all can still track the basic analytics on your website. Also, Google has given us a hint by talking about Privacy Sandbox that will take over and be a new addition to the marketing strategies. The main goal is to make web surfing more private and secure by still allowing basic analytics to be accessible by marketers. Now you will not be able to target an individual person instead you will be targeting a group of audience on their overall journey.
Negative Impact
The banning of third-party cookies will bring a negative impact on your brand as it will affect your brand targeting and optimizing conversion. Currently, third-party cookies are the foundation of all the marketing and advertising strategies for all companies. The real truth is that digital marketers will have to find a new alternative and that too immediately without the tried-and-true methods to gather data on user behavior. Although Google has mentioned that they are not banning third-party cookies from chrome until 2023. So what you need to update with the latest trends and accordingly plan your strategies.
Conclusion
As a marketer, the situation might seem scary but what you need to do is stay calm. In this situation, you need to play clever and grab every opportunity to look for new ways for clever alternatives and ads that are user-friendly other than the annoying pop-ups and targeted content.
Puminati Digital PVT. Limited, Haldwani is the best digital marketing agency that offers solutions for building businesses into brands and drive them to their full potential. For more information about our services, you can visit our website and further contact us. We also have an interesting blog section where we discuss the latest trendy topics related to businesses and digital marketing.
What Is the Internet of Things (IoT)?
You must have heard about this word ‘Internet of Things’ or generally referred to as by its initialism ‘IoT.’ Are you wondering What the Internet of Things is and why it is trending these days? As an answer to all your questions, we at Puminati Digital will discuss the Internet of Things and its examples in daily life. Many people are talking about IoT and how it impacts our daily lives. It affects us from the way we travel to the way we work. There has been a drastic change in the lifestyle of people. At Puminati Digital we try out our best to get benefits from IoT integrated platforms so as to get the best data for our clients to consume and create value prospects regarding their business and this makes us the best digital agency in Nainital and Udham Singh Nagar District region. Now the real question stands - How does the Internet of things work? Is IoT Important?
What Is the Internet of Things?
The Internet of Things refers to connecting one device or many devices with the help of the Internet. The IoT is a huge network, i.e., billions of physical devices connected to the Internet. They continuously keep on sharing and collecting user data. It has only become attainable because of the invention of wireless networks and super cheap computer chips. Nowadays, anything can be a part of the IoT, from as small as a pill to huge automated industrial machinery. By adding sensors and other features to a device, we make it lively. The device, with the help of digital intelligence, can enable real-time data without the help of a human being. To an extent, we can say that the IoT has a major role in merging the physical and the digital.
How Does It Work?
When connected to this platform of the Internet of Things, a device with sensors can collect data from other devices. Then it presents you with valuable information by applying analytics to the collected data and forming the best-suited answer. These platforms can compare the results by looking at which information is useful and what is not important. IoT can detect problems to make you aware. It can make recommendations, and detect patterns accordingly to help you in every task you perform. Also, by automating these smart devices, you can make them do certain dangerous, mundane, or time-consuming tasks.
Now, let us look at some of the real-life examples of the Internet of Things.
Examples of The Internet of Things
Smart Homes
Homes are becoming smarter day by day, all thanks to the Internet of Things platforms. In the present scenario, small appliances like lighting, Security cameras, alarms are in direct connection with our mobile devices. These features have made our lives easier and convenient. For example, installing a thermostat in your home will automatically manage your room temperature according to your preferences. In addition, the home security systems such as CCTV cameras, smoke or heat detectors keep your home safe. They do it by recording and detecting any unusual activities happening in your home and will notify you with an alarm or by sending a message to your phone.
Activity Trackers
Activity trackers such as fitness bands, smartwatches, or any other health and fitness trackers are popular among the current generation and have flooded the market recently. Almost every electronic device manufacturer such as Apple, Samsung, Fitbit, Xiaomi has entered into the field of the Internet of Things. Such devices can track your daily activities like the number of steps you have walked, monitor heart rate, calorie intake, sleep activity, and many other metrics. These metrics can help you in making your lifestyle healthy. In some cases, if the healthcare device finds your health deteriorating, it will automatically share the results with a healthcare expert, hence working as a lifesaver.
Automotive
Self-driven cars are no more just a concept. It is a reality. Companies such as Tesla are offering smart cars that have sensors installed in them, and the cars can operate on their own. There are many features by which you can control your car with the help of applications on your mobile phone. You can control functions such as opening and closing your car doors, managing engine metrics, alarm clocks, the temperature of the car, and many more.
Not only in cars, but IoT is also expanding towards many fields of transportation. One such is its use in railways.
Agriculture
Smart agriculture is often overlooked when it comes to business cases for IoT solutions. Recently there have been so many new products in the market just made for the forward-thinking farmers. These products use a distributed smart sensor to monitor various natural conditions, such as humidity, air temperature, and soil quality. Many types of machinery are fitted with sensors that are used to automate irrigation systems.
Healthcare
IoT is playing an important role in the digitization of healthcare, helping improve clinics’ services and patients’ outcomes. Nowadays, there are smart sensors to track the patient’s health, which helps in clinical operations, thus providing staff satisfaction and increasing the quality of patient care. In addition, by collecting real-time data, clinics can monitor the state of medical equipment and avoid breakdowns by scheduling timely repairs.
Conclusion
Internet of Things is not a new concept. It was discussed throughout the 1980s and 1990s to add sensors and intelligence to basic objects. The word ‘Internet of Things’ was given by Kevin Ashton in 1999, but it took another decade for the IoT platform to become what it is today. So, we at Puminati Digital hope now you have an idea of What the Internet of Things is and its future prospects. The examples mentioned above of the Internet of Things have become very clear how important these platforms are and how they are transforming our lives.
To read more about such interesting topics, head on to our blog section.
What is web designing? Definition and Elements
Web designing is the way toward creating sites. It incorporates a couple of distinct perspectives, including site page format, content creation, and visual computerization.
While the terms website composition and web advancement are regularly utilized conversely, website composition is really a subgroup of the more extensive class of web improvement.
Sites are made utilizing a terminology called HTML. Website specialists assemble site pages utilizing HTML labels that characterize the substance and metadata of every page. The format and presence of the components inside an internet site page are commonly characterized utilizing CSS, or falling templates. during this manner, most sites incorporate a mix of HTML and CSS that characterizes how each page will show up during a program.
Some website specialists wish to hand code pages (composing HTML and CSS with no preparation), while others utilize a “WYSIWYG” proofreader like Adobe Dreamweaver for web designing.
However, this type of manager gives a visible interface to planning the location page design and therefore the product naturally creates the relating HTML and CSS code.
While HTML and CSS are utilized to plan the design and feel of a site, pictures should be made independently.
In this way, communication may cover website architecture, since visual originators frequently make pictures to be used online.
Elements of Web Designing:-
Layout
This is often the way the designs, promotions and text are masterminded. within the web world.
a key objective is to assist the viewer to discover the info they appear for initially. This includes maintaining the balance, consistency, and integrity of the planning.
Colour
The choice of tones relies upon the rationale and client base; it alright could also be basic high contrast to multi-hued configuration, passing on the character of a private or the brand of an association.
Also by utilizing web-safe tones.
Graphics
Graphics can incorporate logos, photographs, clipart, or symbols, all of which improve the website’s composition.
For simple use, these should be set fittingly, working with the tone and substance of the page, while not making it excessively clogged or delayed to stack.
Textual styles (font)
The use of various text styles can improve an internet composition. Most internet browsers can just peruse a get number of textual styles, referred to as “web-safe text styles”, so your architect will by and enormous work inside this broadly acknowledged gathering.
Content for Web Designing
Content and configuration can cooperate to enhance the message of the location through visuals and text. Likewise Composed content needs to consistently be relevant and helpful,
so as to not confuse the peruser and to offer them what they have in order that they will stay at the location.
Besides these elements, there are a couple of more logical approaches that you simply might consider-
Making User-Friendly Web Designing
Other than elemental components of website architecture that make a webpage wonderful and outwardly convincing, a site should likewise consistently consider the end client. A simple use is often accomplished by that specialize in the accompanying elements.
Navigation
Site engineering, menus, and another navigation tool within the website composition should be made with the thought of how clients need and search. the target is to help the client to maneuver around the site effortlessly, proficiently finding the info they require.
Mixed media
Relevant video and sound boost within the plan can assist clients with getting a handle on the info, creating understanding in a simple and brisk way. as a result, this will urge guests to take a position more energy on the page.
Similarity
Design the page, to perform similarly well on various programs and dealing frameworks, to create its review.
Innovation
Advancements in technology give architects the chance in addition to feature development and development, taking under consideration website architecture that’s in every case new, dynamic and expert.
Interactive
Increase dynamic client investment and contribution, by adding remark boxes and assessments of public sentiment within the plan. because it converts clients from guests to customers with email structures and pop-up forms.
In Conclusion now as you know a lot about web designing make sure to give your feedback in the comments.
The Basics of Blogging Search Engine Optimization Sample
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
