It is very important to know about to write an effective Ad Copies because it has the potential to sell. No matter what business you own, whether it’s small or big, or you are just trying to enter the field of Copywriting industry. You need to understand the fundamentals of writing sales-oriented copy and lead your or your client’s business to the path of success. At its foundation, you will find copywriting as one of the major tools in a business’ marketing. An Ad copy can play a vital role in making or breaking a marketing strategy. So keeping that in mind, copywriting can lead to well-spent advertising investments or a total waste of money.
We have seen many people getting confused, and often misunderstanding the importance of effective copywriting. We have seen many freelance writers talk about switching to copywriting as they feel it is just an extension of their writing skills. Having good writing skills is important but it is more important to know how to sell with words. For some people copywriting comes naturally to them but for many, it is like landing on an alien planet. Copywriting is all about writing short sales content rather than writing long sales letters. In fact, in marketing lengthy sales letters hardly do much than provide an ugly representation of copywriting, sales, and marketing.
We at Puminati Digital are going to tell you about the 5 Steps To Write Effective Ad Copies.
1. Tell about your product’s benefits.
What do you think should be the first step of your copywriting? The first steps should be the foundation of your advertising campaign, i.e, telling about your product benefits to your customers. By product benefit, we mean how useful that product is to the customers. You need to convey the message that why people should buy it and how it is better than your competitors. To write a great Ad copy you need to fully understand all the benefits of your product. Once you understand your product then only you can ensure that the audience knows them and can relate to them.
2. Know your competition’s weaknesses.
It is very important to know what differentiates your product from the competitors, to write a compelling copy. Once you know who your competitors are and what are their weaknesses then you can tell your audience why they should prefer your product. Research your competitors properly and get to know what products and services they offer. Next, note down the elements of their offerings that are inferior to your own. Then accordingly, you can lash out at your competitors but always be realistic in your comparisons. Because if they further challenge you then you should be able to support your claims.
3. Know your audience.
The next very important thing is to know about your audience. Not every person in this whole world will be able to see your ad, so you need to be very specific. Each product has a different set of audience that will prefer it, so it is best to find the target audience from before. For example, if you have a company that deals in gaming consoles, then what should be your target audience? Most of you will agree with me that you will target a younger audience to increase your sales. Presenting your products to senior citizens will be a waste of time and money. It is very important to spend your money in the right place, so before you buy an Ad space, you need to make sure you get the right exposure. You need to build the correct awareness of your product and services.
4. Create diversity in every medium.
Before writing an Ad Copy, know which mediums you will be posting your Ads. Try to use different tones or styles on every medium or platform. Let me tell you why? When you place your Ad in different mediums you will see a change in the category of audience. Let us say you placed an ad in a local newspaper, a billboard, or a women’s magazine. You see all these mediums cater to different audiences. So you need to keep this in mind before you write a copy. Also, different types of marketing strategies will require different types of copy. Remember, there are a hundred ways by which you can use copy to promote your business without considering the traditional advertisements. Use need to find out every possible and appropriate opportunity to communicate your marketing messages to your audiences.
5. Avoid Too Much Information
One of the most important steps is to never lose the attention of your audience. Avoid giving out too much information or details so that it bores the audience. Just tell them what they need to know so they act and make a purchase by contacting you. That my friend is an effective copywriter. Too much info confuses audiences and clutters their mind that increasing the possibility of them forgetting about the main agenda of the marketing program. The best rule to follow is Keep it Simple and Stupid (K.I.S.S) unless you are advertising highly technical equipment or any prescription drugs.
Conclusion-
Always remember that you are investing a substantial amount of your advertising budget while placing each ad. On top of that you will receive only a small amount of space to get your message across to your audience. Wisely use your money and your marketing strategies to ensure you get the highest return on your investment. So, these were the 5 Steps To Write Effective Ad Copies that we at Puminati Digital think you all should follow to convert your leads.
