You all must have come around to some of the common myths about Digital Marketing such as - “Digital marketing isn’t affordable”, and “ Search engine optimization (SEO) doesn’t work!” “You have to post on every social media platform”, “You need to invest a lot of time and the results are not very satisfactory.” Well, if you believe in such myths then we are here to prove you wrong. Digital Marketing is a new way to transform your business into an established brand that too while being cost-effective. Digital marketing is a one way step forward to promote your business online through websites, blogs, and social media. There is a huge audience on social media platforms such as Facebook, Instagram, Snapchat, and LinkedIn. There are more smartphone users than ever and people love to be introduced to new and interesting content online.
It is way ahead of traditional marketing where marketers have a massive advantage to reach out and connect with current potential customers on a global scale. However, as the popularity of digital marketing is growing there are still many myths that have been taken around among the masses. Today at Puminati Digital we will point out the misconception and will try to clear the 5 Common Myths About Digital Marketing.
So, let’s start with the 5 Common Myths About Digital Marketing.
Digital marketing is only for big businesses.
One of the most common digital marketing myths is that digital marketing is only for big companies. Consequently, MSMEs take Digital Marketing for granted because they think it is only effective for big businesses. Well, that’s one of the myths that we’re going to burst today.
If you own any kind of business, then Digital Marketing is for you. It doesn’t matter if you own a small business with one to a thousand employees or self -employed, no matter what kind of product or service you provide, digital Marketing isn’t going to be affected by it. The best part about Digital marketing is, that it doesn’t demand a high Budget. The standard expense for Digital Marketing is only 7 to 8% of your Business Revenue.
Digital marketing isn’t a priority
The next myth is the belief in putting Digital Marketing at the bottom of the priority list. It is one of the worst beliefs a business owner could have to assume Digital Marketing as ‘Bonus’ only. Eventually, Digital Marketing is a crucial element to help your business grow. In this era where the dependency on the internet has grown worldwide, 70% of people research a company on the internet before making any purchasing decision.
Digital Marketing is the ladder for any business to make an organic presence in the market. So, if you still think of taking Digital Marketing for granted, think again. It’s never too late to begin, start making your Digital Marketing Strategy today. Check out these ultimate tips to get started.
Having a website is more than enough
Many companies believe that having a website is enough to get found on the internet. Indeed, in order to find information about your business, people should find your website first.
The biggest challenge for a Business is “How to get found”. Without a proper Digital Marketing Strategy, netizens won’t be able to find your website online. Creating a website only is not enough, it takes a lot more to get found and stand out in the crowd of numerous business websites. Strategies like Content Creation, SEO, and pay-per-click advertising are some of the essentials for getting discovered online.
The online audience is too vast
Another myth is the belief of assuming the online audience is too vast for identifying the target consumer among them. As there are millions of internet users. However, your nearby audience may only be a few in the thousands.
A large number of internet audiences is never going to be an obstacle for you to find your target consumer. Unfortunately, through Traditional marketing like billboards, radio ads, or flyers, you advertise to everyone even if they aren’t interested in your product/service. Whereas, you can reach precisely a wider community that is interested in your product/service through Digital Marketing. Consequently, you won’t be spending an enormous amount of money on people that are not interested in your product/service.
No need for Digital Marketing, if competitors aren’t doing it
The Biggest Myth about Digital Marketing among some businesses is, that if your competition is not doing it, there is no need for you to do it either. However, it is a great opportunity to slay in the market. You will not only be able to reach a wider section of target consumers but also it will result in a legit brand exposure way more effective than your competitors.
Conclusion-
We at Puminati Digital have debunked 5 Common Myths About Digital Marketing, demonstrating that digital marketing is extremely beneficial for firms willing to put in the time and effort. You may begin expanding your business online after you have a digital marketing strategy in place. To know more about Digital Marketing you can visit blog section and read the latest trendy articles about digital marketing. To know more about our services contact us or visit our website.
