Anyone who has even the slightest experience with digital marketing knows that SEO is one of the key processes that can make or break your success and if your content is optimised it’s the cherry on the top.
Owing to the whirlwind the pandemic has churned up in all spheres of life, everyone is introspecting and re-examining what they do, why they do it and how they can do things better, particularly in a professional context.
Digital marketers have to constantly learn and be at the top of their game in order to stay relevant and reap sufficient profits for their efforts. Content is the king! its always been up there on the search result page, the most relevant results to the search shows up on the first page. You might be good at content but do you know to write content for SEO to help it rank on the first page and get people to know your website and drive enough traffic through it.
Here’s how-to-write content for SEO in 2021 -
1.Plan a keyword database
Establish a database of keywords with a minimum of 100 keywords. The more the merrier! Consider them as samples. Every single keyword that you come across can’t be applied because it may be unqualified or highly competitive. Content defines all the steps for On-Page SEO for a website.
It would be difficult for your website to be noticed if the keywords don’t have the right appeal or they’re employed often by more established companies.
2.Qualify your keywords
Qualifying a keyword means substantiating that the keyword is actually valuable. You can find out which ones are worth using by making data-driven decisions.
There are five methods by which you can qualify your keywords, namely: search volume, trends, user signals, social signals and worthy links.
i) Search volume-
Firstly, Use Google Keyword Planner to qualify keywords. But don’t select keywords solely on the basis of how many times they’ve been searched for. Several may not have considerable search volume but are qualified nevertheless.
ii) Trends-
Secondly, Check how your keywords are trending over a period of time on Google Trends.
However, don’t rely exclusively on the tool to earmark the aptest keywords. Google Trends should only be an auxiliary tool for qualifying keywords.
iii) User engagement-
Thirdly, Head to any group on Facebook or a popular forum like Quora, Reddit or any other space where your target audience interacts online.
Note which topics stir up the most buzz in terms of likes, comments and views. Pick a keyword and use the search function on a website like Quora to see the number of posts on it and their dates.
You could pick a keyword such as ‘community and search on Quora to see exactly what people are saying and if they posted about it recently. You could also ascertain keyword engagement on a site by typing a basic search string like
“e-community site:quora.com.”
iv) Social signals-
Type in your keyword on BuzzSumo and examine the social engagement for it. It will show you individualized shares on Pinterest and Twitter, engagements on Reddit and Facebook, the number of links and the total number of engagements.
v) Valuable links-
Backlinks are indispensable for SEO. You need to validate that your keyword is link-worthy. Other websites should be able to link to your website content. To ascertain its worthiness, type your keyword into the Keyword Explorer on Ahrefs and look at the section on “Backlinks.”
If your competitors possess backlinks then you definitely have a link-worthy keyword. If your keywords aren’t link-worthy then most probably they’re not competitive. In some cases, you must develop your general website authority through link acquisition methods like guest posts and link bait development.
3.Know your competitors
Knowing that a keyword is important helps you a great deal, but you must determine if your website can rank for it. Select 10 keywords then download the Moz or Ahrefs toolbar.
Search for your keyword on Google.
If you find Quora threads, YouTube clips, eHow articles, Google AdWords advertisements, websites that have a Domain Authority (DA) or DR(Domain Rating) less than 50, then these are favourable signs for you.
4.Create content that directly answers search queries
Most searches are phrased as questions. Therefore, it’s advisable to write content for SEO that responds to these queries directly. If someone wants to know“How to Wrap a Gift Easily and Neatly?” You could write a detailed listicle titled “6 Easy Ways to Wrap a Gift Neatly.”
You could benefit from using SEO websites like Ahrefs or SEMrush to highlight frequently asked questions about your area of interest on the internet so that you could mould them into your target keywords.
5. Optimize your images
To get your readers attention and communicate more effectively you should optimize images that are associated with your content for SEO.
Search engine algorithms cannot make sense of the text in images but they can deduce the significance of the images that are connected to the content through file names, titles, picture captions and Alt text.
Your readers cannot see this information but the algorithm takes notice of this, so be a little picky about selecting pertinent keywords like you would with content titles.
For instance, if you have a culinary website and you include a photograph of a cake along with the recipe, you could employ the following Alt text:
<img src= “Cake.jpg” alt= “Chocolate cake”/>
We hope that you gained insight from this article and that your SEO optimization strategies are more fruitful this year!
