Email is a method of exchanging messages between people using electronic devices. Email entered limited use in the 1960s. Email operates across computer networks, primarily the Internet. It allows you to send and receive messages to and from anyone with an email address anywhere in the world.
Email marketing is a form of direct marketing that uses email to promote your business’s products or services.
Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service. Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company or promotions of sales and exclusive deals for subscribers.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience; this kind of marketing can drive customers away with persistently annoying spam emails.
EMAIL MARKETING MANAGEMENT:
When it comes to efficient email marketing management, properly maintaining your contact list is critical yet often neglected. Ongoing management of email marketing will prevent hard bounces, soft bounces, and unengaged subscribers to help you avoid a negative impact on email deliverability, further affecting your email marketing key performance indicators.
Here are 5 ways to manage email list management:
- THE WELCOME EMAIL
- MONITOR EMAIL FREQUENCY
- MAINTAIN LIST HYGIENE
- LAUNCH A RE-ENGAGEMENT CAMPAIGN
- HELP THEM OPT-OUT
- The welcome email: Once a subscriber has requested to receive your emails, start with a welcome message thanking them and confirming their subscription. The welcome email is also a good occasion for revealing what subscribers can expect from their list membership as far as what kind of content they can anticipate and how often they can expect to see emails from your company.
- Monitor email frequency: The most common reason why people unsubscribe from email marketing lists is the number of emails they receive. Many companies send the same emails far too frequently, frustrating subscribers and compelling them to opt-out. Maintaining your subscriber list will help your company follow CAN-SPAM compliance and prevent you from losing contacts altogether when volume or content becomes an issue.
- Maintain list hygiene: Performing email list hygiene tends to get overlooked by many companies and yet is crucial for maintaining a healthy email list of subscribers. Most email lists are reduced by approximately 25% each year.
- Launch a re-engagement campaign: The first step that needs to be completed before launching a re-engagement campaign is to identify and remove all unengaged subscribers; once you have identified contacts who are unengaged, it’s time to start planning your re-engagement campaign. Send a targeted message acknowledging that they haven’t interacted with your emails in a long time and ask if they‘re still interested in hearing from you.
- Help them opt out: A big part of maintaining your email marketing list is allowing your subscribers a chance to unsubscribe. On the contrary, as that may sound, considering the goal is to preserve the number of subscribers your email list has, it’s essential that you give your contacts an easy way out if they no longer want to hear from you.
These Statistics are showing the essence of Email Marketing
1. There are 3.9 billion daily email users
2. Mobile opens account for 46 percent of all email opens.
3. 35% of business professionals check email on a mobile device.
4. 73% of millennials prefer communications from businesses to come via email.
5. Marketers who used segmented campaigns noted as much as a 760% increase in revenue.
6. 35% of marketers send their customers 3-5 emails per week.
7. 78% of marketers have seen an increase in email engagement over the last 12 months
8. 80% of business professionals believe that email marketing increases customer retention.
9. 59% of respondents say marketing emails influence their purchase decisions.
10. Marketers who used segmented campaigns noted as much as a 760% increase in revenue.
IMPORTANCE OF EMAIL MARKETING:
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them. We can make the emails that we send to promote our business so that they suit any need that we might have.
- Email marketing is important as it helps reach a wide audience of existing and potential customers.
- Metrics and statistics like click-through rates and open rates are easy to understand.
- Segmentation and personalization are possible through email marketing.
It is important for any business and should not be ignored and forgotten is that it is very inexpensive. You can incorporate it into any kind of marketing plan that your business might have without having any additional costs. By adding email marketing to the list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to engage and convert more leads on a consistent basis.
Perhaps one of the greatest reasons why email marketing is so important is that your competitors are using it. In fact, Marketing Land reports that of the 1.45 million emails are sent by companies.
Benefits of Email Marketing
- LOW COSTS
- REACH AN ALREADY ENGAGED AUDIENCE
- DELIVER TARGETED MESSAGES
- DRIVE REVENUE
- EASY TO STARTED
- EASY TO MEASURE
- REACH TO A GLOBAL AUDIENCE
- INSTANT IMPACT
- EASY TO SHARE
- COLLECTING FEEDBACK AND SURVEYS.
- IMPROVING SALES.
- Low costs: One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. Email marketers might consider investing in specialist software to automate, track, and evaluate their emails.
- Reach an already engaged audience: Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
- Deliver targeted messages: Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further, though, by only sending emails to subscribers who meet certain criteria.
- Drive revenue: Email marketing is great for taking advantage of impulse buying. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
- Easy to get started: Email marketing dosen’t necessarily require a huge team or reams of technical nous in order to be successful. Yet some of the most successful campaigns utilize simple plain text emails, suggesting that it’s the content of an email that is the most important thing. Many email marketing platforms offer Drag and Drop Editors, which allow you to create stunning campaigns, quickly and easily.
- Easy to measure: Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through, and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately, too, whereas print or broadcast advertising requires quite a bit of effort to alter.
- Easy to share: Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. More and more, we see brands cleverly utilizing this tactic, and social proof has become a huge influence on online selling in recent years.
- Reach a global audience: Social media help you spread the word amongst a global audience – but there’s no telling who’s reading your content. Alternatively, you can always get hyper-local using one of the other ten benefits – segmentation.
- Instant impact: Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilized by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns.
- Collecting feedback and surveys: Keeping a pulse on the customer experience is very valuable if you want customers to continue to interact, engage, and purchase your brand. Email marketing can help you do this. For instance, you can send customer satisfaction surveys to obtain customer feedback through email campaigns.
- Improving sales: While email marketing is clearly an excellent marketing tool, it can actually improve your sales as well.
Email has an ability many channels don’t: creating valuable, personal touches
–David Newman
