Web Developers while being in a technical field can benefit a lot if they learn other non-technical skills like Digital Marketing. Digital Marketing and Web development are a strong combination that can help you earn some extra bucks. You can use these skills while doing a freelancing project or while working in an office as a full-time employee. Today, we at Puminati Digital are going to tell you Why Web Developers should learn Digital Marketing.
If you are thinking that web development and digital marketing might be similar, then there is a very straightforward answer to that – NO! They are not in any way. But combining coding skills with digital marketing, you will have a strong skill set that will help you in your career.
So, if you want to know about Digital Marketing you can click here to read about the basics of it. Once you have an idea about digital marketing you will get a vague idea of why it is a good combination. Let us tell you more about Why Web Developers should learn Digital Marketing.
1. Become a More In-Demand Candidate or Employee
If you have good knowledge and the right skills to develop a working website. Also, you know how to target traffic to the website and further convert that traffic to leads. Then these skills can help you attract more clients and employers. If you are a freelance web developer and you are currently making websites for your clients. Then, doing a course in digital marketing can help you to give bundled services to your clients that add more value and you also get to earn more.
Depending on the projects you can present your services in your packages like AdWords management, content marketing, design, and SEO. With these added services and the right marketing strategies, there is a greater chance that the websites will achieve more traffic. Also, it will be a very good opportunity for you to earn a good amount of income. Freelancing can be hard and people usually complain about low incomes, but if you have the right knowledge you are good to go.
If you are working in an office, approach your employer or manager and tell them how they can improve the website. Show them your ideas and offer to apply your skills to the project. Overall, just be creative in your job, which will add more value, and show them you are more of an asset with your knowledge.
2. Increase Your Income
Another benefit is it helps you to increase your income. Are you already in a tech-related field, and do you want your salary to be increased? Then you can utilize a digital marketing skillset to improve the business’s online presence and sales. If you are working as a freelancer, even then you can enjoy an income jump. Just add these services to your current and future projects and you can easily generate more income. To do this you need to know how to sell yourself and your services.
3. Grow Your Personal Brand
How can you grow your personal brand? Making your personal brand is really necessary. You can start by writing a blog, making your own social media pages, and sharing your knowledge with the world. Present yourself as an expert in your field of choice and very soon people will start offering you work.
Now, what will you prefer? Run after clients every month and ask them for work. Or do you want the clients and employers to come to you and offer you a great deal? The second scenario is very much possible it all depends on how you present yourself. In our case, if you have a good knowledge of coding and digital marketing then you need to share the knowledge with the world.
4. Get Involved In a Growing Field
The usage of the internet is constantly growing. The inventions of computers, laptops, and smartphones have totally changed the world. It is very hard to process that 15 years back we would have thought our communications will totally change. With these changes, there has been a great demand for digital marketing professionals. One of the main metrics that intrigues me is the number of internet users that have increased in much less time.
It is being said by 2023 there will be around 650 million internet users. As of now, there are around 560 million internet users in the whole country. As there are so many people that are connected to the internet, that means there are more people you can market to. Also, there are more businesses needing individuals who have online marketing skills. You must have an understanding of digital marketing to succeed in this ever-growing market.
Programming is one of the best skills to have in the current times. Another good skill that is very useful and in-demand nowadays is digital marketing skills. Imagine if you combine programming with digital marketing skills, then you are on the path to becoming an in-demand programmer who stands out from the crowd. You should also know that many digital marketing careers involve coding skills. Like, many digital marketers rely heavily on data analysis, event tracking, and running SQL queries. So, now you know Why Web Developers should learn Digital Marketing.
Facebook is changing its name! Facebook will now no longer be called Facebook as it is being replaced with the name Meta. The CEO of Facebook Mark Zuckerberg, announced the news recently at the company’s Connect event last night. However, all the names of the apps owned by the company such as Facebook, Instagram, and Watsapp will remain the same. Only the name of the parent company will change, which was Facebook before. Now it will be called Meta. This decision of rebranding was made after the World’s largest social Media Facebook faced a lot of criticism from lawmakers and regulators over its market power, algorithmic decisions, and the policing of abuses on its platforms.
The sudden announcement has left the users of the Facebook platforms in a state of confusion. People have many questions like – Why are they changing their name? What is the meaning? And What now? To answer your queries we at Puminati Digital present you 5 key things to know about Facebook’s New Name – Meta.
Why the name change?
This decision of rebranding was made after the World’s largest social Media Facebook faced a lot of criticism from lawmakers and regulators over its market power, algorithmic decisions, and the policing of abuses on its platforms. Mark Zuckerberg said in the event “Facebook just doesn’t encompass everything the company does anymore. In addition to its primary social network that now includes Instagram, Messenger, Its Quest VR headset, its Horizon VR platform, and more”. He further explained – “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people”. He also said that Metaverse will be the next way how people interact with computers and people.
Meta: Meaning and significance
The term Metaverse first appeared in a dystopian novel almost three decades ago. The term refers broadly to the idea of the shared virtual environment which can be assessed by people using different devices. The word Meta means that there is always something more to build. Mark Zuckerberg stated that – the “Meta” word has been derived from the Greek word that means “beyond”.
Apps, brands aren’t changing: Zuckerberg
Social Media Giant Facebook’s CEO has said in a letter that the name change would not affect how all of the apps work. Everything will remain the same except the name of the parent company will change. He stated – “Our apps and their brands aren’t changing either. We’re still the company that designs technology around people”. There will be no change in how you use Facebook, WhatsApp, and Instagram. From now on, the only change there is that the company will be Metaverse first and not Facebook first. Meta will not just be a social media company instead all the social media apps will be a part of it.
Is Facebook changing its logo too?
Yes, they are going to change the company’s logo which they revealed in their headquarters at Menlo Park, California. The company has come up with a new logo that looks like an infinity sign which will be replacing its earlier Thumbs up logo. They also intend to start trading under the new stock ticker it has reserved, MVRS, from December 1.
What is Mark Zuckerberg profile’s now?
According to Mark Zuckerberg’s personal Facebook page, his title has been changed to “Founder and CEO at Meta”. When asked about his plans to remain CEO at Facebook in the next 5 years, Mark told The Verge, “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing”.
Facebook hiring plans for Metaverse
Facebook has recently created a product team keeping in mind the Metaverse. Facebook also announced that it will hire around 10,000 employees during the next 5 years to work in the effort to make this company reach greater heights.
Additionally, Meta also announced its new virtual reality headset named Project Cambria. The headset will be a high-end product that will be available at a higher price than the Quest 2 headset, the company said in a blog post. They also mentioned that Project Cambria will be released around next year in 2022. The newly formed Meta also announced the code name of its first fully AR-capable smart glasses: Project Nazare. The glasses are “still a few years out,” the company said in a blog post. Mark also said, “We still have a ways to go with Nazare, but we’re making good progress.”
With Meta, they are planning to concentrate on many new things that will be available in the coming future and we all are looking forward to it. For more such interesting blogs and news head over to our blog section.
As the internet has truly evolved in the last two decades it has given birth to a totally new industry. This new industry of Digital Marketing has revolutionized the way we do our businesses. There has been a dynamic change in the marketing strategies and the old conventional ways of marketing are not so effective now. If you are a business owner or you are looking to do your own business then you need to upgrade to the latest digital marketing trends.
Digital Marketing has transformed how we communicate with our customers, often blending technology and raw creativity to deliver lucrative results. There are many fields that have come up with Digital Marketing like SEO, Social media marketing, blogging, etc. These topics have together made many opportunists think about how to best exploit the internet to work in their favor. Today, we at Puminati Digital present you with 5 Digital Marketing Books To Read In 2022.
5 Digital Marketing Books To Read In 2022
1. Crawl, Walk, Run – Advancing Analytics Maturity with Google Marketing Platform
By – Michael Loban, Alex Yastrebenetsky
Crawl, Walk, Run is your hands-on guide to navigating each stage of analytics maturity, starting with the basics and guiding you step-by-step through a framework for greater efficiency and growth. It tells you how to Increase confidence in your marketing decisions. You’ll learn why the Google Marketing Platform is dominating the industry, the changes you can expect with Google Analytics and the Ads Data Center. You will also learn how to implement data governance with privacy principles. After reading the book you will feel confident in your idea generations and understand how the right analytics platform can work for you.
2. Keywords For SEO – Actionable Knowledge Bombs to Help you Rank on Google in 2021
By – Itamar Blauer, Andy Woolley
Want to rank higher on Google sustainably? Two industry leaders from their own professional disciples, with over 30 years of experience in SEO and Digital Marketing, share insights on what works online to find you. Using appropriate keywords that create value for your brand is the “secret component” of attracting relevant audiences that will achieve your strategic goals.
You will understand from a standing position the importance of this 9-part book covering over 20,000 words. You will know how to use these skills effectively for your own brand and more importantly, get 100% value in changing your online presence forever.
3. Change, Adapt, Rock – The Ultimate Digital Marketing Book for Your Online Business
Running a business is hard! Throw yourself into marketing, and things get complicated. Change. Adapt. Rock provides readers with a comprehensive, step-by-step guide to marketing strategy, public relations, digital marketing, content, social media, and crisis communications. This eBook will help you change your marketing approach, adapt to a challenging environment, and boost your business!
Unlike other marketing books – In ‘Change. Adapt. Rock’, you’ll discover what Fortune 500 companies already know: a well-designed PR plan is a key to success. The adage, “If you don’t plan, you’re planning to fail,” holds true in times of pandemics, recessions, hardships, crises, and other unforeseen changes.
4. Social Media Marketing 2021 and Digital Marketing
By – Michael Branding
If you want to turn your business or personal brand into a money-making machine, then keep reading! Entrepreneurs and influencers around the world are beginning to pay attention to the business opportunities offered by the Internet. In this book, you will discover one of the most important trends for 2021 and how you can use it to increase sales. Learn about the 8 best steps for formatting a blog that ranks high on Google and that users can’t stop reading.
5. The Hospitality Digital Marketing Guide
By – Jerry Work
Digital marketing for hotels and other hospitality businesses can really be a lot of fun! Why? Because you become a hub of interesting information in your city. Hospitality businesses have an intrinsic advantage when it comes to telling their story. If you are in a tourist destination it is easier, but it works wherever you are. But if you’re up to the job, you can destroy your competition by using digital marketing which people can find out – know about and seek out. Internet marketing is not easy, especially in a competitive space like the hospitality industry. You will learn many things about the hospitality industry.
So, these were the 5 Digital Marketing Books To Read In 2022 that we at Puminati Digital think are essential for every digital marketer and business owner. To read more interesting blogs head over to our blog section. Puminati Digital is the best digital agency providing effective digital advertising and web development services in Haldwani, Dehradun, and Uttarakhand.
Graphic design software is used for almost everything, whether you are designing this blog or making a creative ad for your business promotions. There is so much hype for good graphic design everywhere because it depends on it. An excellent graphic design attracts a lot of viewers and can take your brand to a greater height. A plan that appeals to the audience will attract them to know what it is about. They will read the content or click on the Ad if the overall design looks authentic and trustworthy. So, for making a graphical design, you will need some editing software.
What name comes to your mind when you first think of graphic designing? We bet you imagined the logo ‘Ps’ in your mind, and then the word ‘Photoshop’ popped out of nowhere. Photoshop is the best choice when it comes to editing and designing. Since social media has become so famous, almost everyone, including the kids, has been using many different editing software to edit their pictures. We at Puminati Digital have shortlisted the 5 Best Graphic Design Software of 2022.
5 Best Graphic Design Software of 2022
1. Adobe Photoshop
Adobe Photoshop is one of the first software a person learns when he gets into graphic designing. Also, it is one of the best and the most popular software available for photo editing. Adobe Photoshop comes with a robust package that offers excellent graphic design capabilities.
● Design Tools: You will get tons of design tools on mobile apps and the web.
● Creative Cloud: It is synchronized with Adobe Creative Cloud which lets you use its unique features such as Content-Aware Crop, Face-Aware Liquify, Artboards, the Design Space view, synced libraries, and a glyph panel, Cloud Documents, touch and stylus input support, among others.
● User Interface: Adobe is continuously working on making it more user-friendly by customizing the user interface. You will get workspace layouts that include Graphic and Web, Motion, 3D, Painting, and Photography.
● Open-Source GIMP Software: You can download and install this software if you don’t want to pay a dime. Consider installing it on a powerful machine to avoid lag and other performance issues.
2. Adobe InDesign
Adobe InDesign is a handy software if you are into the business of publishing. With InDesign, you can design stunning magazines, info sheets, and brochures, and you can easily export them to PDF or HTML.
● Easy To Use: InDesign is easier to use and requires less learning than photoshop. It is perfect for beginners, and they can use this software to combine text and graphics to achieve the best results.
● Adjust Layout: It has an ‘Adjust Layout’ feature in which the designer can change the text of the template, and the design will automatically get adjusted. This feature is fantastic for creating infographics.
● Sensei Technology: With Adobe’s AI-powered Sensei technology, you can automatically resize and arrange the images.
● Adobe InCopy: This is one of the best features, and with InCopy, you can work with other team members by sharing text, colors, and graphics.
3. CorelDraw Graphics Suite
CorelDraw Graphics Suite comes with some pro-level features. It has one of the highly accessible interfaces that are very easy to use. CorelDraw Graphics Suite is a bundle of multiple applications that deliver powerful editing features.
● Content Exchange: Corel has an online digital library where registered users can access thousands of high-resolution photographs and digital images. You will find over 2000 vehicle templates, 1000 fonts, 350 professionally designed templates, 500 interactive frames, 600 gradients, vector, and bitmap fills.
● Flexible Payment: You will get three payment options while buying the software, and you will be charged nominal fees while regular updates. If you are an existing user, you will also find an upgrade program.
● Customizable UI: You can customize many things on your desktop like icon sizing, toolboxes, options for how your documents open, and a window border color scheme.
● New Pointilizer: CorelDraw has come out with a pointer that lets you use a lot of variable parameters that are not just limited to regular dots.
Inkscape is a free graphic design tool that can be very helpful for beginners. It helps designers to create scalable graphic designs, and you don’t have to worry about stretching or blurred images while resizing. If you have dealt with many vector drawings and done graphic designing in the past, then this software is definitely for you.
● User Experience: Being a free software user experience is one of the best. Designers who already use adobe tools can efficiently work on Inkscape.
● Regular Updates: They keep working to make the software user-friendly, and you will get updates and new features regularly.
● Free of Cost: It has so many features and is free of cost.
● Manual Improvement: A user has an option to change the lines of code for a better and personalized experience.
The sketch is a vector-based graphic design tool suited for app, web, and interface design. It is best suited for creating interactive prototypes for UI/UX purposes.
● Low cost: Sketch offers a significantly lower annual subscription than other subscriptions
● Great for mobile and web: It leverages grids, catches grid functionality, and catches pixel functionality to avoid displaying half-pixel rendering or imperfect alignment. These finishing touches are essential to ensure a perfectly responsive design/multiple screen sizes and resolutions.
● Screen Templates: It provides a library of artboard templates for iOS devices and responsive web design layouts. Designers only need to choose a drawing and equipment.
So these were the 5 Best Graphic Design Software of 2022 that we at Puminati Digital think every designer should learn. This software will help you to create compelling designs and that too efficiently. To read more about such exciting blogs, head over to our blog sections.
Puminati Digital is one of the best digital marketing agencies in Haldwani, Uttarakhand that is working continuously to help establish small and big businesses’ online marketing presence. To know more about us you can visit our website by clicking here.
Content writing has become a significant skill if you want to make your online presence. Since everything is online, it is better to reach your audience by writing to them. It can be through blogs, articles, e-mails, online advertisements, social media content, etc. It is not always easy to attract customers to your content. You need to provide people with unique and entertaining stories, content that offers solutions, and other exciting experiences or knowledge. So how do you provide unique content?
So, there are various strategies that brands, marketers, bloggers, and writers constantly focus on that help them provide valuable content to the reader. If you are a writer and need a little help to create high-quality and engaging content, you can use these 5 Best Content Writing Tools.
We at Puminati Digital have shortlisted the 5 Best Content Writing Tools that can ease your job by helping to create well-researched, easy-to-understand, grammatically correct, and exciting content.
Pro Writing Aid
ProWritingAid is one of the best tools for writing content that uses artificial intelligence to help your writing become more powerful and engaging. Grammar checks are the essential features of ProWritingAid, and they will help you find and fix embarrassing grammar and spelling mistakes. But there is more.
It goes beyond grammar and helps you improve comprehension, vocabulary, and writing style, which makes your content compelling and engaging for your readers. ProWritingAid has 20 reports focusing on various aspects of your writing. It also has additional features such as articles, videos, and quizzes to make your editing process fun, interactive and educational.
Hubspot’s Blog Idea Generator
This is an excellent tool for content writers. When you are writing a lot, there will come the point when you are confused about which topic you should write upon. It becomes a challenge for writers to find new issues. This is when Hubspot’s Blog Idea Generator comes in handy, and it lets you find relevant blog post ideas in your niche.
It would be best to input three nouns relevant to your topic, and it will suggest you five blog topics. It is constructive when you write on a new topic, and it will help you get started. You can also improve your productivity as a writer by using this tool.
Surfer’s Content Editor is one of the best tools for writing content to create content suitable for SEO. As you type, the interactive editor oversees keyword density, word count, headings, and readability of your content. This way, you can create content that outperforms the search engines and attracts a lot of organic traffic.
You don’t have to switch windows or copy and paste long content to use the tool. The tool generates a content score for each text you enter, which helps you instantly assess the quality of your content. The content editor is part of the Surfer toolkit.
Grammarly is one of the best content writing tools for error-free writing. It checks your report for grammar, spelling, and punctuation errors. You can use this great tool to proofread and edit your work.
It also provides detailed information about your articles’ word count, reading time, vocabulary, and readability score. If you choose to use the Premium version, it will check your content for other text problems. You will also have access to a plagiarism checker and human proofreading options. The latest update can also give you insight into the tone of your e-mail.
If you are a Word-Press user, you need YoastSEO. It is a powerful SEO tool that you should use if you want to write content with the best SEO practices. It will tell you if your SEO titles and meta descriptions are good enough. If not, what do you need to add to make it perfect? Also, I will give suggestions to improve your content and provide changes for the same.
Not only this, it will tell you the Flesch reading score, and you can check if your content uses suitable connectors. YoastSEO is also very helpful for checking the internal links, subheading distribution, sentence length, etc. The features of Yoast SEO make it one of the 5 best content writing tools.
These are the 5 Best Content Writing Tools that we at Puminati Digital think will help you in your writing projects. These content writing tools are very effective tools that can help you with topic research, quality checks, and proofreading. Also, it will save you a lot of time.
Once you are using these tools, you’ll see that you have more time to focus on improving the quality of your content.
LinkedIn was founded nineteen years ago in 2002, and as the technology is changing at a fast pace, this platform is still dominating. It has created a strong niche in social media. As you know, Facebook is the biggest social media networking site today, but LinkedIn has been supporting its users for a very long time. Therefore, we can say LinkedIn is a Professional Social Networking site best for social media marketing best practices. Learn the best social media marketing tips of 2021 through our Blog Section. In addition, we present you with the Best Ways to Improve SocialMedia Marketing in LinkedIn, which we use personally.
LinkedIn has around 740 million active users and over 55 million registered companies. It has become a hub for B2B marketers to imply these latest digital marketing strategies to their business. So, if you are not on LinkedIn, you are missing out on many opportunities. It’s time you should reconsider and create an account on this platform.
At Puminati Digital, we have discovered 6 Ways to Improve SocialMedia Marketing Through LinkedIn to help you in your social media marketing best practices. So, without further ado, let us hear out the best social media marketing tips of 2021.
Improve your LinkedIn profile
It might be an essential step, but you need to understand its importance if looking for effective marketing tactics. For example, if you have a personal profile or a company page, you must make some profile changes to get noticed and increase your connections.
Upload a high-quality profile picture that is in some way related to you or your brand. For example, if you have a company profile, you can add a logo, and for a personalized account, professional headshots are to be preferred ideally. Uploading a profile picture itself will give your profile 21 times more views. You should also add your designation and your job profile. Add at least five or more skills that will help recruiters to spot your profile, and the chances of getting direct messages will increase.
Publish content that adds value
Good content is an essential key for SocialMedia marketing best practices. So, if you are on LinkedIn, provide content that gives valuable information to your followers. Don’t write content just for promotion; instead, write about something that will attract users and increase your engagements on this platform. Try to educate, inform, inspire, and entertain your connections.
It is unnecessary to upload fresh content, and you can also share other people’s posts that you find exciting and are related to your subject. So don’t just stick to a write-up. You can also share exciting photos and videos. Doing this will help you find a better reach hence better connection.
Get your employees involved.
Ask your employees to create a LinkedIn account if they don’t have one. Tell them to add your company name if their profile. In this way, people searching for your company can also see how many and who are working for you. Also, your employees can help you promote by sharing your posts and updates on their profiles. So, in your social media marketing best practices, your employees will play a significant role too.
You can also ask your top employees to participate in certain LinkedIn groups, and they can share their expertise with others while also promoting your company. By doing this, your company will slowly start to get noticed and will help in broadening your reach and strengthening your network on LinkedIn.
Send out personalized InMail
InMail feature is only available to individual professional accounts and not on company profiles. You can take help from your employees in your office and use their expertise to send personal InMail’s. By sending personalized InMail’s direct to the inbox of the recruiters or other professionals will often do the trick. LinkedIn InMail is known to have a three times better opening rate than regular emails.
You can promote your products or services directly with highly relevant customers or prospects. You can send new offers, posts, and updates about your services according to their profile and interests.
Run ads using the matched Audience feature
Another best social media marketing strategy is by targeting the relevant users when you run an ad. You can target people with the help of Matched Audience Feature, which helps you re-target users that have visited your profile and the other connections you have.
The people who have visited your profile will have something related to you or your company, so you can convert them to regular customers by targeting them. Most people do not alter in their first interaction, so you can remind them of your presence and services and start a conversation by re-targeting them. It will bring quite a change in your advertising efforts, and you will get a better rate.
Feed your efforts with Analytics data
LinkedIn analytics is a vital marketing tool that helps you check your performance and know-how your posts are working. It is indispensable to do vigorous research before uploading your posts. Otherwise, you will end up updating many positions, and all your efforts will go to waste. You should check your performance daily and accordingly look for improvements to improve your latest digital marketing strategies. LinkedIn can be a handy marketing tool for both entrepreneurs and companies if used rightly. These were some SocialMedia marketing tips in 2021 on ‘6 Ways to Improve SocialMedia Marketing Through LinkedIn’ that we at Puminati Digital think will help you plan the right strategy. Head to our website www.pumiantidigital.com and make sure to read our blogs to know more about the latest digital marketing strategies
Email is one such channel that has been widely used since its creation. Unlike many other marketing trends that come and go, Email is one such trend that is constantly growing and has proven itself very effective in the online marketing field. Content Marketing firms both B2B and B2C prefer Email as their best choice for digital marketing. Around 87% of B2B marketers and 77% of B2C marketers prefer email marketing to attract their customers.
Although Email marketing is very productive still content marketers face many challenges. Creating an Email from scratch can take a lot of time and still not look attractive thus bringing down the email marketing Return of Investment (ROI). To save time and make your marketing strategy effective it is really important to use some Email marketing tools. Many marketers skip this efficient way because of the investment it needs to acquire such tools. Although it is not necessary that you have to spend so much on these tools. If you simply search on google you will find unlimited Email marketing tools but not everything you see is safe and effective.
So, to overcome this problem of yours we at Puminati Digital have selected 5 Best Free Email Marketing Tools in 2021 that any content marketing firm can use to increase their customer base.
Here is the list of some of the 5 Best Email Marketing Tools in 2021 –
- HubSpot Email marketing
HubSpot is one of the leading platforms that offer the best online marketing tools. One such tool that HubSpot offers is its Email Marketing Tool that is entirely free to use and is really beneficial for small and medium businesses’ transactional email needs.
HubSpot Email Marketing Tool lets you do amazing stuff such as sending kickback emails, thank you emails, and easily promote your current campaigns, and that too free of cost. This tool is very easy to use and has many ready-made templates from which you can create professional emails immediately. With HubSpot’s Email Marketing tool you can also use another tool such as Free-Forever CRM. You can use this tool to create a centralized database and organize them while managing and tracking the email campaigns at the same time.
The Sender is another best email marketing tool that is free of cost and promises the best marketing results. You can easily create newsletters without having any HTML knowledge. There are many templates you can choose from and easily design your email by choosing the right videos, photos, and text. Also, it is possible to create a personalized newsletter for each recipient to make a stronger impact on your audience.
Another beautiful thing about Sender is its Analytics feature. Analytics lets you track who opened the email, when it was opened, who clicked the link, and many more such features. You can learn about your followers’ actions and accordingly set up your buyer profiles by generating compelling offers.
Sendinblue is one of the best free online marketing tools that offers email marketing tools and other functions such as customer relationship management and landing page creation. There are around 70 design templates available on the platform from where you can design your emails to make them look very attractive. All the available templates are responsive so you can easily check your designs accordingly to fit in any screen format.
It also supports additional features like A/B testing. After you have designed your email, you can easily get your target audience with features like A/B testing and a recipients list that can save your time and your guesswork that might or might not work.
Omnisend is one of the best online eCommerce marketing platforms that include all your communication platforms in one place. Although the free version will only include the free Email Marketing tool, that is sufficient for small and medium businesses. You can set your emails to be delivered to your clients according to the customers’ behavior like when they are most active.
With its comprehensive audience insights, you can use it to send relative marketing emails to the customers. You also get a Product Picker which lets you design attractive newsletters, pick all the products that you need to include in your email, and you can also add coupons and scratch cards to make the offer more attractive.
SendPulse is another best online marketing channel that offers a free Email Marketing tool that is very popular because of the many templates choices it offers to its users. It is very easy to use and design templates by using its drag and drop editor. After you have designed the mail, you can customize the emails to be sent at different times according to the audience’s behavior.
One of the most excellent features in SendPulse is its subscriber rating feature by which you can identify your most valuable customers. You can check the click rates and who is opening and reading your mail. Also, you can personalize your emails according to your customer by adding names, job roles, and dates of birth.
These are some of the 5 Best Free Email Marketing Tools in 2021 that we think are very trustworthy and free to use. Small businesses can take advantage of these free tools to increase their customer base while saving time and money. It’s not necessary to upgrade your plan but even if you do upgrade you will find the paid features very useful and affordable. We at Puminati Digital think this blog might have helped you to know about these useful tools. To know more about digital marketing read our other blogs on our website.
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Everyone’s talking about digital marketing nowadays and rushing to get certified in it. Amongst the multitude of readily available online courses, finding quality programmes with officially recognized certifications can seem like an uphill task.
We’re here to tell you which courses you could seriously consider pursuing!
- Google Digital Marketing Certification
Google Digital Garage has a variety of certificate courses ranging from self-improvement to digital marketing.
A highly popular course on the platform is the Google Digital Marketing Certification.
(i) 40 hours of video classes divided into 26 modules for beginners
(ii) Accreditations to The Open University and the Interactive Advertising Bureau Europe.
It covers the following topics:
- Basics of e-Commerce
- Email marketing
- Content marketing
- Web optimization
- Local marketing
- Video marketing
- Search engine marketing
- Business strategy
- Display advertising
- Social media marketing
- Marketing analytics
In order to be fully certified, you must finish 26 modules and earn a passing grade in the final exam which consists of 40 questions.
It’s best for beginners who don’t know much about digital marketing. The fundamentals are taught, but you won’t gain advanced knowledge. Other courses include real-life examples and advice by industry experts.
2. Reliablesoft Academy
There are currently 2 certificate courses available: a digital marketing certificate and a SEO certificate.
The programmes are taught by digital marketers who have more than 20 years of industry experience.
Topics that are covered include:
- Basics of digital marketing
- Keyword research
- Google analytics
- Content marketing
- eCommerce optimization
- Instagram/Facebook ads
- Email marketing
- Social media marketing
- Google ads
Reliablesoft’s courses are frequently updated with the latest practices and techniques. After you’ve completed the training you’ll be able to run successful digital marketing campaigns like a pro.
To receive the certification you must finish all of the 10 courses and get passing grades in 2 multiple choice question exams on digital marketing and SEO.
This affordable course with an unconditional 60 day money back guarantee received rave reviews.
3. Simplilearn Digital Marketing Specialist Certificate
Simplilearn is one of the leading certification training platforms globally. One of the digital marketing certification programmes that they offer is the Digital Marketing Specialist Certificate. It is called a Master’s Programme and includes 6 courses along with detailed electives on:
- Advanced search engine optimization
- Mastering PPC, content marketing, SEO and digital analytics
- Advanced Pay Per Click Certification programme
- Mastering social media, digital strategy and mobile marketing
- Advanced social media
- Advanced web analytics
- Advanced website conversion rate optimization
- Advanced content marketing
- Advanced email marketing
- Advanced mobile marketing
- HubSpot email marketing certification training
After completing the master’s programme, you can pass the exam and get an OMCP certification.
Apart from theory, you learn how to use various digital marketing tools and can access exclusive forums with industry experts and faculty.
For completing each of the core courses, you earn a certificate. After finishing all of the 6 core courses, you get the Digital Marketing Specialist Masters Certificate.
You can also make use of the exam voucher to do the OMCP exam and earn the OMCP certification.
4. Google Analytics Individual Qualification
Enrol for a Google Skillshop account and complete these free, self-paced Analytics Academy
courses which cover elementary and advanced concepts such as conversion tracking, reporting and audiences.
Like the course, the exam is free. It has a mix of true and false and multiple choice questions. To pass the exam you must obtain a score of 80%.
Regardless of whether you do content marketing, PPC or SEO, knowledge of Google Analytics will sharpen your skills and efficiency at work.
5. Udacity Digital Marketing Nanodegree Programme
The course covers everything including:
- Email marketing
- Social media marketing
- Search engine optimization
- Measurement and optimization with Google Analytics
- Fundamentals of online marketing
- Search engine marketing with Google ads
- Social media advertising with Facebook Blueprint
- Display advertising
- Content strategy
The USP of this course is that you get access to career services, a technical mentor and a personal career coach. This is absolutely fantastic if you are new to digital marketing and would like to consult someone for advice on your career and technical issues.
However, there is a catch – you must pay $399 monthly to have access to the services and course material. You’ll need to spend a minimum of 3 months to learn all of the material. Admittedly, the fee can be quite steep for some people, so self-employed people and newcomers might want to weigh their options carefully.
6. Copyblogger Online Marketing Course
Writing engaging content, whether it’s landing page copy or articles, is essential for any successful digital marketing campaign. The course author, Brian Clark, created the WordPress framework Genesis and has one of the best websites on content writing.
This free course consists of 20 emails and 16 ebooks. Both advanced learners and beginners can massively benefit from doing it.
Email marketing, that age-old strategy still takes centre stage in digital marketing campaigns.
Email marketing involves sending business-related emails to email subscribers to notify, increase sales, express brand values and establish a community for your company.
There’s been a shift from mass mailers sent to everyone and nowadays the focus is on segmentation, personalization and consent.
You could combine automation and personalization to make a strategy that appeals to your customers and boosts your return on investment.
Email marketing can be used to contact hundreds of people and is highly effective in a remote environment.
You must build your mailing list on a priority basis so that you can reap the best results out of email marketing. Your email subscribers can drive organic traffic to your website and enable you to easily track customer engagement analytics.
Keep reading to learn how you can be at the forefront with the following email marketing methods in 2021:
Emails can end up sounding quite dull and formal when the customers don’t feel valued.
To prevent that, you must use automation and Artificial Intelligence to appeal to consumers belonging to various audience segments.
Analyze their shopping habits, preferred services and products, to write an email that addresses these behaviours.
If some customers tend to discard their shopping carts before buying something, a targeted email could highlight this with a useful reminder to take a decisive call to action.
Remember to always refer to the customer by name and think about featuring a personalized note.
Although the process sounds very time-consuming, you should know that you can automate personalization, all you need to do is lay out a foundation.
Based on the information you have, you could compile a series of email templates along with customers’ names. You can then leave it to automation to take care of the rest.
- Leveraging AI to supercharge your email strategy
To gauge open rates and customer habits, AI can be utilized for a range of tasks such as:
- Survey optimization
- Result prediction with analytics
- Dealing with huge amounts of customer information in one go
- Removing customers from mailing lists who don’t engage with your promotional copy
- Composing email subject lines
- Sending emails when they’re most likely to be read
- Reorganizing email marketing campaigns
By assisting you with these tasks, AI can enhance your campaign’s speed.
- Emails for people with special needs
In the near future, accessible emails will be the standard, not the exception.
Advanced email technology will be able to cater to visually and hearing impaired people, so you must ensure that your company emails cater to their needs.
- Improving the shopping experience with Augmented Reality
Thanks to augmented reality, shoppers can wear and browse products in a virtual shop. Using smart email, marketers could send emails showing the same items which gives customers an enjoyable experience and increases the chances of them completing a purchase.
- Employing A/B testing
Your customers’ preferences will change continuously and so it’s become even more crucial for you to use A/B testing. What your customers liked a year ago may not interest them any longer.
Below is an example of A/B testing of subject lines by Swiggy.
George, K. (2021, April 19). Email Marketing Trends 2021: Are You Ready to Overhaul
Your Email Strategy? Jeffbullas’s Blog. https://www.jeffbullas.com/email-marketing-trends/
- Adding interactive content
Including interactive marketing in your emails boosts engagement and is growing in popularity by the day. There are many methods which can be easily used such as:
- GIFs and images you can zoom into
- Small games relevant to your target audience and services
- Surveys and polls
- Interactive merry-go-rounds which show services and products
- Specific calls to action
- Emails to appreciate your customers
You could send emails to express your appreciation and gratitude by:
- Sending early bird invites
- Sending emails thanking customers for making a purchase
- Personalized birthday wishes with discount offers
You could gear these to suit present day conditions like providing healthcare and other front line workers special offers.
- Optimization of email on all devices
This may sound quite obvious but it is essential that you optimize your emails for all devices. Most people check their emails on their smartphones so you must ensure that they’re getting the same quality of experience that a desktop computer user would get.
You could hire a technology company to optimize your emails for smartphones.
- Rendering your emails privacy-friendly
Customers are better informed about issues concerning their privacy and are more conscious of how their information is utilized.
Privacy has to be the central aspect of all your campaigns to guarantee that you’re fulfilling their expectations.
Thus, you must continuously review data privacy laws and be transparent with your customers. You must inform them of any future alterations to data privacy and how you’re safeguarding their information, which also positively reflects your company’s ethics.
Be cautious that you don’t commit the same mistake that Amazon did recently
with their ‘dark pattern’ controversy. The e-commerce giant experienced legal trouble for using a design which made it difficult for users to cancel a subscription.
It was revealed that cancelling involved browsing through multiple pages and encountering warning signs continuously.
So you must avoid this by ensuring that it’s easy for your customers to cancel their subscription to your mailing list.
This will also permit you to reassess your mailing list and guarantee you’re only keeping highly engaged subscribers.
What is SEM? So basically search engine marketing is the method of marketing the business through paid advertisement to appear at the top in the SERP. You might be aware of SEO as it is the long process practice for organic traffic and organic appearance in the SERP.
Search Engine Marketing (SEM) is a highly efficient way to attract more customers and increase your business. In an extremely competitive marketplace where everyone is aggressively competing to secure a spot on the first page of Google search engine results, it’s crucial to use paid and organic search strategies. Organic strategies definitely draw traffic in the long run but paid search efforts definitely give you an added edge.
Here are the 7 Step Strategies you should imply in SEM
1. Pick your potential keywords carefully
Your chosen keywords form the foundation of your campaign because they influence your target customer base’s accessibility and ad relevance to searchers. Some keywords will be more high-performing depending on their pay-per-click scheme and competitors’ bidding rates. Continually upgrade your keywords and optimization to ensure your continued success.
Select keywords based on which level of the sales funnel users are in. A sales funnel is similar in a sense, to the Chemistry laboratory glass funnel. In a physical funnel, a substance is added to the funnel’s mouth and then filtered downwards.
In digital marketing, a similar phenomenon occurs. the uppermost section of the funnel, there are people who gain awareness of your business. Unlike a physical funnel, not everyone who goes into the sales funnel continues till the end aka buying your services or products. When you improve your sales funnel, the number of people who proceed through it from beginning to end increases because you address their needs.
According to MarketingSherpa’s study, 79% of promotional leads never convert into customers. To prevent this occurrence you need to know prospective customers’ thoughts at every level of their sales journey. For instance, if someone wishes to buy a laptop, he will search for the best laptops, reviews for HP, Lenovo or Apple products and processor type in the top funnel stage (i.e. exploring options). If he proceeds to the mid funnel stage (obtaining price information) he’ll look for ongoing sales or discounts. If he reaches the lower funnel stage (making a purchase) he’ll search for a specific model, for example, the Dell XPS 13 2020. The image below clearly illustrates keywords used at various funnel levels.
Patel, N. (2020, January 23). The Keywords to Use for Each Stage of the Funnel. Neil Patel. https://neilpatel.com/blog/keywords-to-use-for-awareness-consideration-decision/
2. Match your ad copy to users’ search intent
After you’ve chosen your target keywords, you must think about how to persuade your audience. The user’s first impression of a search advertisement is based on the copy.
Ensure your copy is in tune with the keyword/s. When people seek information on search engines, they instantly ignore ads that don’t interest them at the time. This could happen to you if your copy isn’t in sync with people’s search intent.
3. Employ relevant factors in SEM ads
Target keywords influence the display of your ads. With SEM targeting, you can show your ads to people on the basis of the following aspects:
i) Demographic targeting displays ads to people based on their gender and age.
ii) Ad schedule targeting shows ads at specific times during the day or certain days of the week.
iii) Device targeting shows ads to people only when they’re using certain gadgets such as laptops, tablets or smartphones.
iv) Location targeting shows ads to people present in a certain geographic region or even a specific ZIP code.
4. Design a fabulous landing page
You should design a landing page which is optimized and attracts users. Your ad’s text is the initial bait and your landing page’s text is what will reel people in.
If a search ad directs a user to your website, you’ve been charged for the click already. All you need to do is transform that click into a conversion. View the image below to get a clearer grasp of the fundamental parts of a fantastic landing page.
Aside from these elements, you must limit any distractions which could draw your user away from the call to action.
5. Strategies for keyword bidding
Based on your campaign’s objective you could pick a bidding method to increase impressions, conversions, or clicks.
You could start with manual keyword bidding if you’re not proficient in SEM yet. This type of bidding also permits you to test and grow your strategy gradually to increase effectiveness.
For others, who have adequate information from prior search ad campaigns, it’s possible to opt for automated bidding which uses your past conversion information to optimize bids for conversions.
6. Structure and budget your SEM account
The setup of your SEM account will influence the display of your ads and your campaign’s overall effectiveness. You should structure and budget your account with precision right from the start.
Select the appropriate kind of campaign to inform the ad platform about high priority users and elements for optimization. There should also be an organized arrangement at the keyword, group and campaign levels to aid with enhanced internal processing.
Your next consideration is your SEM budget. Don’t allocate a huge monetary sum for unproven ad campaigns. Make test ads and assess their returns. If they’re significant you could expand your budget and broaden conversion volume.
7. Measuring SEM Campaign Performance
Track your SEM campaign results. Just like other marketing strategies, SEM requires planning, execution, reviewing and optimization. Tracking a campaign’s performance is necessary for PPC initiatives because otherwise it could become an underperforming cash vacuum.
Efficiently measuring the performance of your campaign usually involves the following metrics:
- CTR (Click Through Rate) – What’s the percentage of people who click on your advertisement?
- Quality score– What is the quality of your landing page or ad which affects your cost per click price?
- CPA (Cost Per Action) – What’s the standard cost of each ad related action?
- Conversion rate– What’s the percentage of people who convert on the website landing page?
Remember that you can upgrade strategies for maximum impact!