LinkedIn was founded nineteen years ago in 2002, and as the technology is changing at a fast pace, this platform is still dominating. It has created a strong niche in social media. As you know, Facebook is the biggest social media networking site today, but LinkedIn has been supporting its users for a very long time. Therefore, we can say LinkedIn is a Professional Social Networking site best for social media marketing best practices. Learn the best social media marketing tips of 2021 through our Blog Section. In addition, we present you with the Best Ways to Improve SocialMedia Marketing in LinkedIn, which we use personally.
LinkedIn has around 740 million active users and over 55 million registered companies. It has become a hub for B2B marketers to imply these latest digital marketing strategies to their business. So, if you are not on LinkedIn, you are missing out on many opportunities. It’s time you should reconsider and create an account on this platform.
At Puminati Digital, we have discovered 6 Ways to Improve SocialMedia Marketing Through LinkedIn to help you in your social media marketing best practices. So, without further ado, let us hear out the best social media marketing tips of 2021.
Improve your LinkedIn profile
It might be an essential step, but you need to understand its importance if looking for effective marketing tactics. For example, if you have a personal profile or a company page, you must make some profile changes to get noticed and increase your connections.
Upload a high-quality profile picture that is in some way related to you or your brand. For example, if you have a company profile, you can add a logo, and for a personalized account, professional headshots are to be preferred ideally. Uploading a profile picture itself will give your profile 21 times more views. You should also add your designation and your job profile. Add at least five or more skills that will help recruiters to spot your profile, and the chances of getting direct messages will increase.
Publish content that adds value
Good content is an essential key for SocialMedia marketing best practices. So, if you are on LinkedIn, provide content that gives valuable information to your followers. Don’t write content just for promotion; instead, write about something that will attract users and increase your engagements on this platform. Try to educate, inform, inspire, and entertain your connections.
It is unnecessary to upload fresh content, and you can also share other people’s posts that you find exciting and are related to your subject. So don’t just stick to a write-up. You can also share exciting photos and videos. Doing this will help you find a better reach hence better connection.
Get your employees involved.
Ask your employees to create a LinkedIn account if they don’t have one. Tell them to add your company name if their profile. In this way, people searching for your company can also see how many and who are working for you. Also, your employees can help you promote by sharing your posts and updates on their profiles. So, in your social media marketing best practices, your employees will play a significant role too.
You can also ask your top employees to participate in certain LinkedIn groups, and they can share their expertise with others while also promoting your company. By doing this, your company will slowly start to get noticed and will help in broadening your reach and strengthening your network on LinkedIn.
Send out personalized InMail
InMail feature is only available to individual professional accounts and not on company profiles. You can take help from your employees in your office and use their expertise to send personal InMail’s. By sending personalized InMail’s direct to the inbox of the recruiters or other professionals will often do the trick. LinkedIn InMail is known to have a three times better opening rate than regular emails.
You can promote your products or services directly with highly relevant customers or prospects. You can send new offers, posts, and updates about your services according to their profile and interests.
Run ads using the matched Audience feature
Another best social media marketing strategy is by targeting the relevant users when you run an ad. You can target people with the help of Matched Audience Feature, which helps you re-target users that have visited your profile and the other connections you have.
The people who have visited your profile will have something related to you or your company, so you can convert them to regular customers by targeting them. Most people do not alter in their first interaction, so you can remind them of your presence and services and start a conversation by re-targeting them. It will bring quite a change in your advertising efforts, and you will get a better rate.
Feed your efforts with Analytics data
LinkedIn analytics is a vital marketing tool that helps you check your performance and know-how your posts are working. It is indispensable to do vigorous research before uploading your posts. Otherwise, you will end up updating many positions, and all your efforts will go to waste. You should check your performance daily and accordingly look for improvements to improve your latest digital marketing strategies. LinkedIn can be a handy marketing tool for both entrepreneurs and companies if used rightly. These were some SocialMedia marketing tips in 2021 on ‘6 Ways to Improve SocialMedia Marketing Through LinkedIn’ that we at Puminati Digital think will help you plan the right strategy. Head to our website www.pumiantidigital.com and make sure to read our blogs to know more about the latest digital marketing strategies
Email is one such channel that has been widely used since its creation. Unlike many other marketing trends that come and go, Email is one such trend that is constantly growing and has proven itself very effective in the online marketing field. Content Marketing firms both B2B and B2C prefer Email as their best choice for digital marketing. Around 87% of B2B marketers and 77% of B2C marketers prefer email marketing to attract their customers.
Although Email marketing is very productive still content marketers face many challenges. Creating an Email from scratch can take a lot of time and still not look attractive thus bringing down the email marketing Return of Investment (ROI). To save time and make your marketing strategy effective it is really important to use some Email marketing tools. Many marketers skip this efficient way because of the investment it needs to acquire such tools. Although it is not necessary that you have to spend so much on these tools. If you simply search on google you will find unlimited Email marketing tools but not everything you see is safe and effective.
So, to overcome this problem of yours we at Puminati Digital have selected 5 Best Free Email Marketing Tools in 2021 that any content marketing firm can use to increase their customer base.
Here is the list of some of the 5 Best Email Marketing Tools in 2021 –
- HubSpot Email marketing
HubSpot is one of the leading platforms that offer the best online marketing tools. One such tool that HubSpot offers is its Email Marketing Tool that is entirely free to use and is really beneficial for small and medium businesses’ transactional email needs.
HubSpot Email Marketing Tool lets you do amazing stuff such as sending kickback emails, thank you emails, and easily promote your current campaigns, and that too free of cost. This tool is very easy to use and has many ready-made templates from which you can create professional emails immediately. With HubSpot’s Email Marketing tool you can also use another tool such as Free-Forever CRM. You can use this tool to create a centralized database and organize them while managing and tracking the email campaigns at the same time.
The Sender is another best email marketing tool that is free of cost and promises the best marketing results. You can easily create newsletters without having any HTML knowledge. There are many templates you can choose from and easily design your email by choosing the right videos, photos, and text. Also, it is possible to create a personalized newsletter for each recipient to make a stronger impact on your audience.
Another beautiful thing about Sender is its Analytics feature. Analytics lets you track who opened the email, when it was opened, who clicked the link, and many more such features. You can learn about your followers’ actions and accordingly set up your buyer profiles by generating compelling offers.
Sendinblue is one of the best free online marketing tools that offers email marketing tools and other functions such as customer relationship management and landing page creation. There are around 70 design templates available on the platform from where you can design your emails to make them look very attractive. All the available templates are responsive so you can easily check your designs accordingly to fit in any screen format.
It also supports additional features like A/B testing. After you have designed your email, you can easily get your target audience with features like A/B testing and a recipients list that can save your time and your guesswork that might or might not work.
Omnisend is one of the best online eCommerce marketing platforms that include all your communication platforms in one place. Although the free version will only include the free Email Marketing tool, that is sufficient for small and medium businesses. You can set your emails to be delivered to your clients according to the customers’ behavior like when they are most active.
With its comprehensive audience insights, you can use it to send relative marketing emails to the customers. You also get a Product Picker which lets you design attractive newsletters, pick all the products that you need to include in your email, and you can also add coupons and scratch cards to make the offer more attractive.
SendPulse is another best online marketing channel that offers a free Email Marketing tool that is very popular because of the many templates choices it offers to its users. It is very easy to use and design templates by using its drag and drop editor. After you have designed the mail, you can customize the emails to be sent at different times according to the audience’s behavior.
One of the most excellent features in SendPulse is its subscriber rating feature by which you can identify your most valuable customers. You can check the click rates and who is opening and reading your mail. Also, you can personalize your emails according to your customer by adding names, job roles, and dates of birth.
These are some of the 5 Best Free Email Marketing Tools in 2021 that we think are very trustworthy and free to use. Small businesses can take advantage of these free tools to increase their customer base while saving time and money. It’s not necessary to upgrade your plan but even if you do upgrade you will find the paid features very useful and affordable. We at Puminati Digital think this blog might have helped you to know about these useful tools. To know more about digital marketing read our other blogs on our website.
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Everyone’s talking about digital marketing nowadays and rushing to get certified in it. Amongst the multitude of readily available online courses, finding quality programmes with officially recognized certifications can seem like an uphill task.
We’re here to tell you which courses you could seriously consider pursuing!
- Google Digital Marketing Certification
Google Digital Garage has a variety of certificate courses ranging from self-improvement to digital marketing.
A highly popular course on the platform is the Google Digital Marketing Certification.
(i) 40 hours of video classes divided into 26 modules for beginners
(ii) Accreditations to The Open University and the Interactive Advertising Bureau Europe.
It covers the following topics:
- Basics of e-Commerce
- Email marketing
- Content marketing
- Web optimization
- Local marketing
- Video marketing
- Search engine marketing
- Business strategy
- Display advertising
- Social media marketing
- Marketing analytics
In order to be fully certified, you must finish 26 modules and earn a passing grade in the final exam which consists of 40 questions.
It’s best for beginners who don’t know much about digital marketing. The fundamentals are taught, but you won’t gain advanced knowledge. Other courses include real-life examples and advice by industry experts.
2. Reliablesoft Academy
There are currently 2 certificate courses available: a digital marketing certificate and a SEO certificate.
The programmes are taught by digital marketers who have more than 20 years of industry experience.
Topics that are covered include:
- Basics of digital marketing
- Keyword research
- Google analytics
- Content marketing
- eCommerce optimization
- Instagram/Facebook ads
- Email marketing
- Social media marketing
- Google ads
Reliablesoft’s courses are frequently updated with the latest practices and techniques. After you’ve completed the training you’ll be able to run successful digital marketing campaigns like a pro.
To receive the certification you must finish all of the 10 courses and get passing grades in 2 multiple choice question exams on digital marketing and SEO.
This affordable course with an unconditional 60 day money back guarantee received rave reviews.
3. Simplilearn Digital Marketing Specialist Certificate
Simplilearn is one of the leading certification training platforms globally. One of the digital marketing certification programmes that they offer is the Digital Marketing Specialist Certificate. It is called a Master’s Programme and includes 6 courses along with detailed electives on:
- Advanced search engine optimization
- Mastering PPC, content marketing, SEO and digital analytics
- Advanced Pay Per Click Certification programme
- Mastering social media, digital strategy and mobile marketing
- Advanced social media
- Advanced web analytics
- Advanced website conversion rate optimization
- Advanced content marketing
- Advanced email marketing
- Advanced mobile marketing
- HubSpot email marketing certification training
After completing the master’s programme, you can pass the exam and get an OMCP certification.
Apart from theory, you learn how to use various digital marketing tools and can access exclusive forums with industry experts and faculty.
For completing each of the core courses, you earn a certificate. After finishing all of the 6 core courses, you get the Digital Marketing Specialist Masters Certificate.
You can also make use of the exam voucher to do the OMCP exam and earn the OMCP certification.
4. Google Analytics Individual Qualification
Enrol for a Google Skillshop account and complete these free, self-paced Analytics Academy
courses which cover elementary and advanced concepts such as conversion tracking, reporting and audiences.
Like the course, the exam is free. It has a mix of true and false and multiple choice questions. To pass the exam you must obtain a score of 80%.
Regardless of whether you do content marketing, PPC or SEO, knowledge of Google Analytics will sharpen your skills and efficiency at work.
5. Udacity Digital Marketing Nanodegree Programme
The course covers everything including:
- Email marketing
- Social media marketing
- Search engine optimization
- Measurement and optimization with Google Analytics
- Fundamentals of online marketing
- Search engine marketing with Google ads
- Social media advertising with Facebook Blueprint
- Display advertising
- Content strategy
The USP of this course is that you get access to career services, a technical mentor and a personal career coach. This is absolutely fantastic if you are new to digital marketing and would like to consult someone for advice on your career and technical issues.
However, there is a catch – you must pay $399 monthly to have access to the services and course material. You’ll need to spend a minimum of 3 months to learn all of the material. Admittedly, the fee can be quite steep for some people, so self-employed people and newcomers might want to weigh their options carefully.
6. Copyblogger Online Marketing Course
Writing engaging content, whether it’s landing page copy or articles, is essential for any successful digital marketing campaign. The course author, Brian Clark, created the WordPress framework Genesis and has one of the best websites on content writing.
This free course consists of 20 emails and 16 ebooks. Both advanced learners and beginners can massively benefit from doing it.
There were days when social media was only for mingling. In our digital world, it’s a non-debatable piece of any brand’s marketing strategy. Having solid social media trends is fundamental for all aspects of the client’s company. Research shows 62% of new brand occurs on Instagram—proposing this is a purchaser’s first port of call before even an organization’s site! social media likewise permits organizations to discuss straightforwardly with their clients and the other way around, which makes trust, commitment, and eventually, brand steadfastness.
All things considered, it is said that social media trends move quickly. With the goal for brands to utilize advanced stages adequately, they should remain on the most recent social media trends.
Creative organizations like Facebook and Instagram constantly cause advertisers to remain alert by delivering new highlights or changing their algorithms.
As social media present new highlights and change their algorithms, social media drifts in like manner go through development. Presently, more than 500 million users include using those interesting features day by day on Instagram, and the sky is the limit from there and more stages are adding comparable highlights.
More than that people are in need of relatability, connection, and genuineness online.
Social media trends you need to know
#1 Stories have so much to tell in Social Media
Stories are getting more famous, particularly on Instagram. Not quite the same as posts, stories empower more association with followers.
Stories likewise permit a higher engagement level that might be used in form of question box, poll, countdown stickers, voting tags, quiz, product stickers, etc.
You know that Instagram stories occupy users’ time up for 30 min.
400 million individuals use Instagram Stories daily.
Customers are being engaged to the products most by the stories. Right now, more than 1/3 stories are made by business accounts.
Many posts and short videos are created in stories to engage customers by showing behind the scene and many other aspects of the shoots.
Stories can expand collaboration among brands and social media users through different story capacities. If you haven’t started using stories then what are you waiting for go give it a try.
#2 Reality and genuineness will take over Social Media
Nowadays what people prefer is transparency by the brands towards their products. They trust them just by their reality and become loyal customers.
That means it is important to be real and genuine about your products and further stories. If you want consumers to be your loyal customers you need to be honest with them.
And isn’t it easy to do all this through social media? You can show your real status and aspects to your consumers. After all, that makes a brand successful when they start thinking from the consumer’s aspects.
Allow your customers to reach out to you and put their problems in front of you as this creates value for them. Engage with your customers by replying to them in your inbox or replying in comments.
#3 Linkedin level-up their game
2020 carried out so many highlighting features such as LinkedIn Live, Occasions, Surveys, and Stories. In the coming year, advertisers need to accept these new highlights and substance designs as well as the move in culture made by the ascent in distant telecommuting.
On the LinkedIn page side of things (for organizations), 2021 will be a distinct advantage for little and medium-sized organizations (SMBs) who are worried about their LinkedIn pages.
The LinkedIn group is searching for approaches to interest SMBs more than ever with the rollout of forthcoming highlights that will help SMBs assemble a local area of raving fans around items or administrations.
On the individual brand side of LinkedIn, you’ll need to zero in on dominating conversational advertising. Make surveys that your crowd will need to decide on, post overwhelming open-finished inquiries in refreshes, share real to life photographs from your workday in stories, or post about praising professional achievements.
Here’s the place where it gets fascinating on both the individual and corporate brand sides of things. Discussions on LinkedIn, ordinarily where discussion revolves around business, have been centered around open, political, social, and financial issues. What difference does this make?
#4 Social commerce( Brick & Mortar)
As social media is growing rapidly in terms of engagement and being real with the consumers it has been noticed that social media is navigating exclusive features to help business online as giving quick support, easy shopping, etc.
For example, in Facebook, allows to set up a shop and let people browse right in the platform and in Instagram it allows users to add tags and do the payment on the platform without leaving the app.
Social media has changed the level of easy shopping as it is helping small businesses to grow rapidly.
Many businesses are only on social media and have created value through it. For example, you have been aware of bewakoof.com it was a store on Instagram and now it is been the leading shopping site for tees and more kinds of stuff.
#5 Story filters
There are over 500 million users on Instagram who are using stories every day, it’s very important than ever for brands to be visible brands have been creating such great interactive content through AR(Augmented reality) filters.
Which allows them to pair with the interactive designs and elements when taking a photo or video in stories mode.
This is not only a great way to create the best content but also helps in increasing brand visibility and engagement reach.
Companies can create their own AR filter and let people use them, not only this they can upload the filters to the filter library on Instagram and let everyone explore it.
Isn’t this the best way to reach out to people by not even asking them to do it but just let them create their content with your beautiful filter?
#6 Live streaming is glowing
What comes to your mind when you think of live streaming? 80% of people think live streaming is a gaming thing. But no not here, Social media live streams are a little different it helps the user know about the brands a little in deep.
Due to covid 19 Facebook has seen a massive increase in live streams and messaging as people were social distancing and were in lockdown for a long so they thought of just going live and connecting to their audiences, some were doing concerts live, some were collaborating with brands from there homes.
There is a new feature as Instagram live shopping for brands and creators to sell their products during live streams. Most are taking advantage to generate more sales.
#7 SEO in Instagram
No need to be shocked by the word SEO in Instagram according to the updated algorithm of Instagram it now allows ALT Text in Instagram.
Let’s make it simple alt tags are used to describe an image in a way that helps the browser to read it easily. So now on Instagram, you can use alt text to your images and give a proper description of your image.
As alt text cannot be seen by your normal Instagram follower, it can be read by a few, “followers”…search engines. It means it provides SEO value to your brand to customize your image alt text.
If this sounds tough to you don’t worry Instagram will set your image alt text on its own. If you haven’t implied this alt text strategy then you must give it a try.
Is it accurate to say that you are fully informed regarding every one of the most recent and extraordinary changes that have as of late come to Instagram?
This could be a new handy reminder or an amazing tip to those who are not aware of Instagram functionality.
Today the Adam Mosseri The CEO of Instagram shared some navigation tips for handy usage of the app.
The Shortcuts said in the video are below:
- Wanna go back to the top of the feed now Tap on the home icon to get back up
- Tired of going to the search explore icon and doing the search?
Press & Hold on to the search icon and begin a search
- Annoyed when switching accounts?
Double Tap on the profile icon to switch between accounts
- Want to hold stories?
Tap and hold for pausing story
- Just hold the post on explore and check out without opening the post.
Keep educated with this overview of Instagram’s most recent updates.
From Instagram Rooms to strategy refreshes, the organization is continually carrying out changes that apply to advertisers and makers. Be that as it may, on the off chance that you don’t think about them, you can’t capitalize on them.
These are definitely not the newest ones but it’s a good reminder by Adam Mosseri for these handy tips.
The newest one is the switching between account navigation with just double-tapping.
A just a reminder this video helped ones who don’t know about these navigation tips on the app.