India is the seventh-largest country which has the second-highest population in the world. There are many opportunities in our country that are being created as a minute passes by. Today we at Puminati Digital, Haldwani are going to talk about how The Bright Future of Digital Marketing in India. When we talk about Digital Marketing and its scope in the coming years, we can say it confidently that the future is going to be way brighter in the coming years. The world has changed a lot. We have become dependent on mobile phones and computers to know and perform our daily tasks. From communicating with someone to finding directions, mobile does everything for you.
People are getting more involved with technology and are spending more time on screens. Hence businesses have found a great way to advertise and market their products online which is being called ‘Digital Marketing. Every business be it big or small wants to increase its reach by using the best marketing strategies for its products and services with the help of the internet. The total number of Internet users in the country has risen. From 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021. Mathematically registering a quarterly growth rate of 3.79 percent, as quoted by TRAI recently.
This data only tells you how Digital Marketing is about to boom. This is because the entire world is online and is continuously searching for solutions for their problems. Now let us look at few reasons as to why there is a bright future for Digital Marketing in India.
A drastic change in Traditional Marketing
If we talk about traditional marketing then it was limited to only word of mouth and door-to-door marketing. But as of now, when every piece of information is at the tip of a finger. Everyone in the business world wants to promote themselves online. People nowadays search for every little thing on the internet. If you are able to provide them the info then you as a digital marketer are good to go. There has been a clear change in the best marketing strategies and Digital Marketing has definitely taken over the traditional marketing methods.
Digital is the new trend
Digital marketing is an evergreen field that is not going to fade away any time soon. There may be many changes from time to time that is for the betterment of the field. So, if you are a digital marketer the first thing you need to do is to be updated from regular changes. Every business is going digital and even the start-ups because this platform provides ease of business. Nowadays the company does not have to acquire manpower to go physically into the market to promote their product. This platform offers a wide range of economical and powerful mediums of marketing.
Government’s Digital India backs up
The Indian Government’s new initiative to make India a fully digital-powered society has been going on in the background. The transformation of the system of public services with the help of Information technology has begun. India is moving towards a digitally empowered society and a knowledgeable economy. With the help of the Digital India initiative, there is a growing opportunity not only in the urban cities but also in the rural areas. So, even the government is supporting this change and is also coming up with many projects under Digital India for the youths of the country.
Reaching Global Markets
In today’s time “Being Digital is Being Global” and you all know it is a reality. With the help of social media platforms like Facebook, Twitter, Instagram, LinkedIn, one can connect with anyone they want in the world. Many people do business in India whose only target audience is the USA. So anything is possible with social media. Many companies from the USA also prefer Indian Digital Marketing Agencies to plan their social media campaigns. In other words, a lot is happening in the digital marketing space of India. A lot of people are talking about it and looking for it.
Compared to other marketing platforms, digital marketing is one of the most affordable channels to promote the product. Gone are the days when thousands and lakhs were spent to print the ad in the newspaper. With digital media, this has become very easy. If you are a real estate company, you can reach thousands of people at the same time and promote your new project on social media. Creating an ad on Facebook costs you less. The average cost Spending hundreds of thousands of rupees on a single ad and spending just ₹40 per day can yield good results.
As 2021 is also about to end, we have seen one of the many digital marketing ideas. As marketers and entrepreneurs, we need to be aware of the latest industrial developments. We need to learn marketing strategies by embracing the technologies and tactics of tomorrow and by upgrading ourselves for the betterment of our future. So, these were some of the reasons we at Puminati Digital think about why there is A Bright Future of Digital Marketing in India. If you are thinking about launching a business you should also read about Secrets of Launching a Brand in 2021.
As the Marketing Trends have been changing you must have encountered Inbound Marketing and Outbound Marketing used by the marketers. But what are these heavy terms? And why are they being compared to each other? Today, we will get to know all about Inbound vs Outbound Marketing.
Inbound and Outbound Marketing are the two different types of marketing strategies. Marketers have been using these to attract customers to their brands. Digital Marketers claim that a single person is exposed to around 4,000-10,000 ads in a day. It includes all the ads from television, radio shows, banners, brand labels, digital ads, social media ads, google ads, and innumerable notification ads on your mobile phone. Nowadays, people are bombarded with an unlimited number of Ads just to attract and convert them into leads.
The marketing world has seen a drastic change in years that has led to the creation of these terms. Inbound and outbound marketing is not just any usual terms. The two are very different concepts of marketing and advertising. The creation of these concepts has brought all the strategists to debate on the topic ‘Inbound vs Outbound Marketing – Which is Better?’
What is Inbound Marketing?
Inbound Marketing is also known as ‘Content Marketing’. It is a new marketing concept that works to attract potential customers with the help of interesting content. As an Inbound Marketer, you will be responsible for creating blog posts, social media, infographics, white papers, email newsletters. You will also have to create other interesting and informative content that the people are searching for.
With the help of Search Engine Optimization, the content can rank in the search engines. This generates traffic and brings the readers to the website. If the content is good and engaging the readers will interact and share it with their mates. This helps to promote a positive image of the brand. Inbound Marketing acts as an indirect sales pitch in the form of informative content. The main purpose of this kind of marketing is to mainly engage the customers with the brand.
What is Outbound Marketing?
Outbound Marketing is the term that generally means ‘Marketing’ or we can say ‘Traditional Marketing’. Outbound marketing is repetitive and in common cases, the audience has to forcibly participate in the marketing funnel. Some of the examples of Outbound Marketing are TV and radio ads, telemarketing, banner and display ads, billboards, newspaper and magazine ads, cold calling, pop-ups and pop-under, and contextual ads.
Outbound marketing has become an unpopular choice over the last 10 years, mainly due to the rise of the internet. As there have been so many ads on the internet people have started to ignore them. People nowadays are using AdBlockers that has made the situation worse. This has led marketers to consider Outbound marketing as an overrated marketing strategy in the current times.
Which is Better – Inbound Vs Outbound Marketing?
Seeing the current scenario Inbound marketing is in trend and has the favor of many marketers. According to HubSpot, 71% of companies focus mainly on Inbound Marketing as it provides a better Return on investment (ROI). Another good thing about Inbound marketing is that it is far cheaper than Outbound marketing.
Inbound marketing is a long-term plan and its effectiveness is hard to monitor. Inbound Marketing works on raising brand awareness and provides useful information to the users. This makes it harder to make out whether the strategy is working or not. Outbound marketing faces various disadvantages because it is expensive, not responsive, and does not target audiences. Not every brand can spend lakhs of rupees on TV commercials and showcase their products to the whole world, expecting results. To be honest it doesn’t make any sense. Telemarketing is a thing of the past. This is because more upgraded audience targeted display ads are making their way to this new era of advertising.
Nowadays, people spend a lot of time on social media platforms and these platforms provide
Remarketing tools to display target ads according to viewer’s interests. This kind of Outbound Marketing has a lot of potentials, unlike traditional outbound marketing. It follows the concept of Inbound marketing that is based on showing the users only what they need to see. Retargeting outbound display ads work very well with Inbound marketing. These are the combinations marketers need to find out for the best marketing strategies.
The best marketing strategy for you would depend on what works best for you. You should keep yourself updated with the latest trends while still working on the older methods. See what is working for you by analyzing your data. Keep a check on your audiences because they change frequently. You cannot keep working on the older data from last year. One year is a long time and you will see drastic changes in your results. The best thing you can do is keep experimenting with Inbound and Outbound marketing together. Try finding out what works best for your brand.
So, we at Puminati Digital think the concept of Inbound and Outbound Marketing must be clear to you. To read more about such interesting topics you can head on to our blog sections.
Whenever anyone thinks to grow their business with the help of digital marketing, they need to know about the basics and should be aware of what is and what is not an effective marketing strategy. Today, the world is revolving around trends that often change as seasons do. For attracting new customers, an entity has to be on its toes and keep itself updated with the latest trends. In addition, to increase communication between the venture and customers, one should have a detailed eye for visual content to practice the best digital marketing strategy. As companies continue to increase their digital presence, graphic designers may be needed to help create visually appealing and effective layouts of websites for creating effective marketing strategies.
Graphic Design, among the other practical digital marketing strategies, stands out to be one of the most viable options to attract an audience. Research done by Microsoft has revealed that the Human Attention span has been reduced to 8 seconds. So, to attract a customer, you need to have attractively designed content that can catch the buyer’s attention. Graphic design is a creative field that is also an art of communication that allows you to achieve specific goals and objectives by creating a systematic plan. Graphic design is a vast sector with lots of software skills to learn and which also requires a person to have a good vision of creative drawing.
Even though text-based ads are also in fashion, having the right amount of text and graphics, known as infographics, can do wonders for your ad content. Amazing graphic content is something that makes a digital strategy more engaging and increases its reach. At Puminati Digital we understand the importance of each department in the digital sector and have a highly dedicated and inspired graphics design team working hard to design creatives that display our client’s intent towards its products and its consumers. So, let us move forward with our topic and discuss Graphic Designing & Its Importance in Digital Marketing.
It Shows your Brands Perspective
Graphic Design can speak for your brand and what it is about and what it is offering. An influential designer can create visuals in the form of charts, tables, and reports. If you are making a brand, its motive should not be just about profit. Your goal should be to promote your brand and bring it to the top position in the market.
It would help if you generated emotions among your audience by telling them your brand story. You can do this by creating a detailed ‘About Us page on your website. With compelling content and eye-catching graphics, you can get the attention of your audience. Research says that users often lose interest if the website has terrible visual graphics and always look and believe visually appealing websites. It has also been a fact well proven that the best digital media agency is one that has the best team of media editors and graphic designers.
There is No Language Barrier
The design speaks louder than words, is a true statement as the human mind works in a way that will see the good visuals first and then read the content. Your content is good, but if your platform is visually not appealing, it will be of no use. So, your design should speak first and should be a wow factor.
Another thing is, design can be understood by everyone no matter what languages they speak. So, this is again an essential thing to keep in mind if you want to attract international users. The visuals must be catchy and should be able to tell a story without writing words. That way, your design can surpass the language barrier. Effective marketing strategies require graphic designers to communicate with brand customers by means of visual elements like pictures, pictograms, shapes, fonts, color schemes, lines, and curves. Advanced graphic designing requires an intense mental effort for which a graphic designer is handsomely paid. Intense and complicated graphic design and processing require paid tools and software along with high-end computing devices for smooth working.
Improves Growth in Sales
Graphic design can improve a company’s sales. A graphic designer can create excellent designs while keeping mobile and tablet compatibility to make the website look good and easy to use. If your website has good visuals with a logo, high-quality pictures, and crisp company profiles, it will convince the website users about your products and services, and therefore, you can convert them into your full-time customers, increasing your sales. It is wise to spend some money on a designer because you will only benefit from improved sales in return.
The best social media campaigns are most often possible due to digital content that is comprised of either an image, infographic or a video that speaks a thousand words without displaying a single one of them. The biggest digital marketing agencies know this fact very well and pay attention to it. Effective marketing strategies require in-depth creative insights from the entire team especially the graphic designers.
Improves your Professional Image
Having overall good graphics with a perfect logo design can add value to your venture. Your sales will increase, and so will your credibility and professional image. With this approach, you show your potential to work for the audience and create a positive image among the masses. If the audience likes what they see, you will gain their trust, and therefore they will help you publicize your company and your products. Subtle and descriptive designs are the ones to gain rapid popularity in social media. A brand name along with its logo and colors speaks many words about its portfolio and is one of the deciding factors for the popularity of the brand.
People always think of graphic designing as an added expenditure and thus skip this effective digital marketing strategy to hire a graphic designer. Thus, they face problems in creating their brand value. Some small businesses might face a problem hiring a graphic designer due to cost-related issues, but it is without a say the best digital marketing way to build up your online presence effectively, smartly, and professionally.
So, if you are not using visual graphics to your best advantage, you are missing out on so much. Many researchers and experienced players in this field have suggested that Graphic designing can be a game-changer for your brand. So, if you are satisfied and convinced after reading this article, you should now look on the brighter side and invest in a graphic designer. In order to convert a plan into effective marketing strategies, the entire team has to act creatively in order to gain maximum Return on the advertisement spends.
LinkedIn was founded nineteen years ago in 2002, and as the technology is changing at a fast pace, this platform is still dominating. It has created a strong niche in social media. As you know, Facebook is the biggest social media networking site today, but LinkedIn has been supporting its users for a very long time. Therefore, we can say LinkedIn is a Professional Social Networking site best for social media marketing best practices. Learn the best social media marketing tips of 2021 through our Blog Section. In addition, we present you with the Best Ways to Improve SocialMedia Marketing in LinkedIn, which we use personally.
LinkedIn has around 740 million active users and over 55 million registered companies. It has become a hub for B2B marketers to imply these latest digital marketing strategies to their business. So, if you are not on LinkedIn, you are missing out on many opportunities. It’s time you should reconsider and create an account on this platform.
At Puminati Digital, we have discovered 6 Ways to Improve SocialMedia Marketing Through LinkedIn to help you in your social media marketing best practices. So, without further ado, let us hear out the best social media marketing tips of 2021.
Improve your LinkedIn profile
It might be an essential step, but you need to understand its importance if looking for effective marketing tactics. For example, if you have a personal profile or a company page, you must make some profile changes to get noticed and increase your connections.
Upload a high-quality profile picture that is in some way related to you or your brand. For example, if you have a company profile, you can add a logo, and for a personalized account, professional headshots are to be preferred ideally. Uploading a profile picture itself will give your profile 21 times more views. You should also add your designation and your job profile. Add at least five or more skills that will help recruiters to spot your profile, and the chances of getting direct messages will increase.
Publish content that adds value
Good content is an essential key for SocialMedia marketing best practices. So, if you are on LinkedIn, provide content that gives valuable information to your followers. Don’t write content just for promotion; instead, write about something that will attract users and increase your engagements on this platform. Try to educate, inform, inspire, and entertain your connections.
It is unnecessary to upload fresh content, and you can also share other people’s posts that you find exciting and are related to your subject. So don’t just stick to a write-up. You can also share exciting photos and videos. Doing this will help you find a better reach hence better connection.
Get your employees involved.
Ask your employees to create a LinkedIn account if they don’t have one. Tell them to add your company name if their profile. In this way, people searching for your company can also see how many and who are working for you. Also, your employees can help you promote by sharing your posts and updates on their profiles. So, in your social media marketing best practices, your employees will play a significant role too.
You can also ask your top employees to participate in certain LinkedIn groups, and they can share their expertise with others while also promoting your company. By doing this, your company will slowly start to get noticed and will help in broadening your reach and strengthening your network on LinkedIn.
Send out personalized InMail
InMail feature is only available to individual professional accounts and not on company profiles. You can take help from your employees in your office and use their expertise to send personal InMail’s. By sending personalized InMail’s direct to the inbox of the recruiters or other professionals will often do the trick. LinkedIn InMail is known to have a three times better opening rate than regular emails.
You can promote your products or services directly with highly relevant customers or prospects. You can send new offers, posts, and updates about your services according to their profile and interests.
Run ads using the matched Audience feature
Another best social media marketing strategy is by targeting the relevant users when you run an ad. You can target people with the help of Matched Audience Feature, which helps you re-target users that have visited your profile and the other connections you have.
The people who have visited your profile will have something related to you or your company, so you can convert them to regular customers by targeting them. Most people do not alter in their first interaction, so you can remind them of your presence and services and start a conversation by re-targeting them. It will bring quite a change in your advertising efforts, and you will get a better rate.
Feed your efforts with Analytics data
LinkedIn analytics is a vital marketing tool that helps you check your performance and know-how your posts are working. It is indispensable to do vigorous research before uploading your posts. Otherwise, you will end up updating many positions, and all your efforts will go to waste. You should check your performance daily and accordingly look for improvements to improve your latest digital marketing strategies. LinkedIn can be a handy marketing tool for both entrepreneurs and companies if used rightly. These were some SocialMedia marketing tips in 2021 on ‘6 Ways to Improve SocialMedia Marketing Through LinkedIn’ that we at Puminati Digital think will help you plan the right strategy. Head to our website www.pumiantidigital.com and make sure to read our blogs to know more about the latest digital marketing strategies
Email is one such channel that has been widely used since its creation. Unlike many other marketing trends that come and go, Email is one such trend that is constantly growing and has proven itself very effective in the online marketing field. Content Marketing firms both B2B and B2C prefer Email as their best choice for digital marketing. Around 87% of B2B marketers and 77% of B2C marketers prefer email marketing to attract their customers.
Although Email marketing is very productive still content marketers face many challenges. Creating an Email from scratch can take a lot of time and still not look attractive thus bringing down the email marketing Return of Investment (ROI). To save time and make your marketing strategy effective it is really important to use some Email marketing tools. Many marketers skip this efficient way because of the investment it needs to acquire such tools. Although it is not necessary that you have to spend so much on these tools. If you simply search on google you will find unlimited Email marketing tools but not everything you see is safe and effective.
So, to overcome this problem of yours we at Puminati Digital have selected 5 Best Free Email Marketing Tools in 2021 that any content marketing firm can use to increase their customer base.
Here is the list of some of the 5 Best Email Marketing Tools in 2021 –
- HubSpot Email marketing
HubSpot is one of the leading platforms that offer the best online marketing tools. One such tool that HubSpot offers is its Email Marketing Tool that is entirely free to use and is really beneficial for small and medium businesses’ transactional email needs.
HubSpot Email Marketing Tool lets you do amazing stuff such as sending kickback emails, thank you emails, and easily promote your current campaigns, and that too free of cost. This tool is very easy to use and has many ready-made templates from which you can create professional emails immediately. With HubSpot’s Email Marketing tool you can also use another tool such as Free-Forever CRM. You can use this tool to create a centralized database and organize them while managing and tracking the email campaigns at the same time.
The Sender is another best email marketing tool that is free of cost and promises the best marketing results. You can easily create newsletters without having any HTML knowledge. There are many templates you can choose from and easily design your email by choosing the right videos, photos, and text. Also, it is possible to create a personalized newsletter for each recipient to make a stronger impact on your audience.
Another beautiful thing about Sender is its Analytics feature. Analytics lets you track who opened the email, when it was opened, who clicked the link, and many more such features. You can learn about your followers’ actions and accordingly set up your buyer profiles by generating compelling offers.
Sendinblue is one of the best free online marketing tools that offers email marketing tools and other functions such as customer relationship management and landing page creation. There are around 70 design templates available on the platform from where you can design your emails to make them look very attractive. All the available templates are responsive so you can easily check your designs accordingly to fit in any screen format.
It also supports additional features like A/B testing. After you have designed your email, you can easily get your target audience with features like A/B testing and a recipients list that can save your time and your guesswork that might or might not work.
Omnisend is one of the best online eCommerce marketing platforms that include all your communication platforms in one place. Although the free version will only include the free Email Marketing tool, that is sufficient for small and medium businesses. You can set your emails to be delivered to your clients according to the customers’ behavior like when they are most active.
With its comprehensive audience insights, you can use it to send relative marketing emails to the customers. You also get a Product Picker which lets you design attractive newsletters, pick all the products that you need to include in your email, and you can also add coupons and scratch cards to make the offer more attractive.
SendPulse is another best online marketing channel that offers a free Email Marketing tool that is very popular because of the many templates choices it offers to its users. It is very easy to use and design templates by using its drag and drop editor. After you have designed the mail, you can customize the emails to be sent at different times according to the audience’s behavior.
One of the most excellent features in SendPulse is its subscriber rating feature by which you can identify your most valuable customers. You can check the click rates and who is opening and reading your mail. Also, you can personalize your emails according to your customer by adding names, job roles, and dates of birth.
These are some of the 5 Best Free Email Marketing Tools in 2021 that we think are very trustworthy and free to use. Small businesses can take advantage of these free tools to increase their customer base while saving time and money. It’s not necessary to upgrade your plan but even if you do upgrade you will find the paid features very useful and affordable. We at Puminati Digital think this blog might have helped you to know about these useful tools. To know more about digital marketing read our other blogs on our website.
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Everyone’s talking about digital marketing nowadays and rushing to get certified in it. Amongst the multitude of readily available online courses, finding quality programmes with officially recognized certifications can seem like an uphill task.
We’re here to tell you which courses you could seriously consider pursuing!
- Google Digital Marketing Certification
Google Digital Garage has a variety of certificate courses ranging from self-improvement to digital marketing.
A highly popular course on the platform is the Google Digital Marketing Certification.
(i) 40 hours of video classes divided into 26 modules for beginners
(ii) Accreditations to The Open University and the Interactive Advertising Bureau Europe.
It covers the following topics:
- Basics of e-Commerce
- Email marketing
- Content marketing
- Web optimization
- Local marketing
- Video marketing
- Search engine marketing
- Business strategy
- Display advertising
- Social media marketing
- Marketing analytics
In order to be fully certified, you must finish 26 modules and earn a passing grade in the final exam which consists of 40 questions.
It’s best for beginners who don’t know much about digital marketing. The fundamentals are taught, but you won’t gain advanced knowledge. Other courses include real-life examples and advice by industry experts.
2. Reliablesoft Academy
There are currently 2 certificate courses available: a digital marketing certificate and a SEO certificate.
The programmes are taught by digital marketers who have more than 20 years of industry experience.
Topics that are covered include:
- Basics of digital marketing
- Keyword research
- Google analytics
- Content marketing
- eCommerce optimization
- Instagram/Facebook ads
- Email marketing
- Social media marketing
- Google ads
Reliablesoft’s courses are frequently updated with the latest practices and techniques. After you’ve completed the training you’ll be able to run successful digital marketing campaigns like a pro.
To receive the certification you must finish all of the 10 courses and get passing grades in 2 multiple choice question exams on digital marketing and SEO.
This affordable course with an unconditional 60 day money back guarantee received rave reviews.
3. Simplilearn Digital Marketing Specialist Certificate
Simplilearn is one of the leading certification training platforms globally. One of the digital marketing certification programmes that they offer is the Digital Marketing Specialist Certificate. It is called a Master’s Programme and includes 6 courses along with detailed electives on:
- Advanced search engine optimization
- Mastering PPC, content marketing, SEO and digital analytics
- Advanced Pay Per Click Certification programme
- Mastering social media, digital strategy and mobile marketing
- Advanced social media
- Advanced web analytics
- Advanced website conversion rate optimization
- Advanced content marketing
- Advanced email marketing
- Advanced mobile marketing
- HubSpot email marketing certification training
After completing the master’s programme, you can pass the exam and get an OMCP certification.
Apart from theory, you learn how to use various digital marketing tools and can access exclusive forums with industry experts and faculty.
For completing each of the core courses, you earn a certificate. After finishing all of the 6 core courses, you get the Digital Marketing Specialist Masters Certificate.
You can also make use of the exam voucher to do the OMCP exam and earn the OMCP certification.
4. Google Analytics Individual Qualification
Enrol for a Google Skillshop account and complete these free, self-paced Analytics Academy
courses which cover elementary and advanced concepts such as conversion tracking, reporting and audiences.
Like the course, the exam is free. It has a mix of true and false and multiple choice questions. To pass the exam you must obtain a score of 80%.
Regardless of whether you do content marketing, PPC or SEO, knowledge of Google Analytics will sharpen your skills and efficiency at work.
5. Udacity Digital Marketing Nanodegree Programme
The course covers everything including:
- Email marketing
- Social media marketing
- Search engine optimization
- Measurement and optimization with Google Analytics
- Fundamentals of online marketing
- Search engine marketing with Google ads
- Social media advertising with Facebook Blueprint
- Display advertising
- Content strategy
The USP of this course is that you get access to career services, a technical mentor and a personal career coach. This is absolutely fantastic if you are new to digital marketing and would like to consult someone for advice on your career and technical issues.
However, there is a catch – you must pay $399 monthly to have access to the services and course material. You’ll need to spend a minimum of 3 months to learn all of the material. Admittedly, the fee can be quite steep for some people, so self-employed people and newcomers might want to weigh their options carefully.
6. Copyblogger Online Marketing Course
Writing engaging content, whether it’s landing page copy or articles, is essential for any successful digital marketing campaign. The course author, Brian Clark, created the WordPress framework Genesis and has one of the best websites on content writing.
This free course consists of 20 emails and 16 ebooks. Both advanced learners and beginners can massively benefit from doing it.
Influencer marketing is a widely accepted type of online marketing nowadays.
It draws from the concept of celebrity endorsement and puts it in the modern scenario of a content marketing campaign.
It’s a little like that idiom about old wine in a new bottle, except that influencer marketing doesn’t only involve celebrities. Instead it’s more focused on people who aren’t as famous and recognizable offline.
Who are influencers?
An influencer is someone who can influence people’s purchasing decisions because of his/her knowledge, authority, position or relationship with the audience.
Influencers usually have a following belonging to a particular niche, who they actively engage with. The number of followers depends on the extent of topics covered in that niche.
For instance, influencers like Komal Pandey create fashion centred content.
What’s the big deal about Influencer Marketing?
Influencer marketing involves collaboration between a digital influencer and a company wherein the influencer promotes the company’s services and products.
Sometimes influencer marketing deals have a simpler goal-to increase a company’s recognition.
An example of influencer marketing was YouTube star PewDiePie’s collaboration with a horror film’s creators. It was set in French catacombs underneath Paris. Hence, he created a string of videos in which he did challenges there. This was exciting content for PewDiePie’s subscriber base of 27 million and it almost doubled the movie trailer’s views.
How can you do influencer marketing?
- Organize: research, plan, make a strategy schedule and an overall budget.
- Choose an influencer based on their niche and association to your company’s offerings.
- Don’t assume that influencers with the highest number of followers always influence a niche.
- Decide what approach you’d like to take to locate influencers-organically or by subscribing to a platform or enlisting an agency’s help.
- Exercise patience and be approachable in your interactions.
- Ask if the influencer favours quarterly/monthly/biannual newsletters or calls?
- Adjust your product release timeline and Public Relations schedule to match the timing of the influencer’s marketing pitches.
- Ensure that executive management sends communication emails and arranges meetings to discuss the marketing campaign with the influencer.
Now that we’ve explained what influencer marketing is and how to use it, we’d like to tell you exactly which trends you should utilize in 2021.
Scroll down to read the following points and stay in the loop.
- Video marketing
Due to the various Covid lockdown restrictions enforced last year, many people craved the social interaction and connection they got earlier from in-person meetings.
Influencers and marketers attempted to fill this void by replacing live events with videos and live streams, thereby connecting with their followers and the companies they were allied to, in a relatable, dynamic way.
They will continue to make a mark by playing to their strengths, of stirring up an instant buzz and being authentic.
More specifically, they capitalized on videos last year to increase their engagement by doing:
- IGTV makeup tutorials
- Question and answer sessions
- Behind-the-scenes videos
- TikTok hashtag challenges
- Brand values
In 2020, the Black Lives Matter movement, inclusivity, inequality, climate change and diversity were in the limelight.
Consumers wanted companies to address these issues by:
§ Being open about their supply chain.
§ Revealing information on business equality and inclusivity.
§ Collaborating with influencers who are outspoken about these problems and come from varied backgrounds.
Failing to take an action-oriented stand on these struggles was a big turn-off for customers.
Brands that are aware of the larger social picture will continue to gain goodwill and attract more customers.
Influencers from different backgrounds, who work with these companies, can play a key role in demonstrating these values, which in turn, builds a deeper connection with customers.
- An increase in long-standing partnerships, not short-term projects
Both influencers and companies will join forces for long-standing partnerships instead of short-term sponsored posts.
Multiple reasons explain this change but it essentially boils down to endorsements taking time to translate into sales. Even established influencers with highly engaged followers would find it difficult to make a genuine contribution to the company if they’re only supposed to do a sponsored post.
So in order to make the most out of influencer marketing, you must devise packages for influencers to do multiple sponsored posts in a certain time duration, the way you would with Facebook ads.
The deals with them could be performance-based wherein an influencer’s able to guarantee a certain number of clicks or sales.
4. Investing in paid advertising for greater reach
It’s important to leverage paid advertising to increase the reach of influencers’ content.
By employing Facebook Ads’ specialized targeting or other social media sites’ advertising tools, brands can easily reach people who are interested in the influencer content, without depending on social media algorithms.
- A spike in the number of CGI influencers
Apart from human influencers, the number of existing virtual influencers will keep rising based on technological advancements.
You’re probably questioning their purpose and appeal, because there are already so many existing human influencers. Well, a digital character can distinguish your company from real-life influencers on TikTok and Instagram.
Stories about the company’s values can be communicated using these characters, so they could become like company mascots in the near future.
An advertising agency created Noonoouri, who entertains and informs followers about different social issues. She also follows a vegan lifestyle and favours sustainable fashion, so she’ll never advertise or wear a fur coat.
Therefore, companies could craft virtual characters to demonstrate their social consciousness and conscience.
How can you do Video Marketing Successfully in 2021?
Video marketing is a multipurpose, much needed tool in your digital marketing campaign toolkit. It spreads awareness about your services, products, appeals to customers and increases sales. Due to its data-driven nature, metrics and customer engagement should be monitored.
Here are a few points to bear in mind while devising your video marketing strategy
Ensure you have a decent budget for shooting that includes good recording equipment, reliable editing software, a video marketing expert / team and ample time for recording.
(ii) What’s the story you want to tell?
To connect with your viewers, create a narrative for them to engage with.
Which stories would you like to tell and how? How can you craft stories for video marketing which hooks your viewers?
(iii) Less is more
Keep the video short and sweet. Ensure that the average duration is between 1-3 minutes and a crystal clear, promotional message with an emotional touch is present.
(iv) Publish your videos on multiple websites
Post your videos on YouTube, Facebook, Instagram and embed them on your website.
(v) Conduct a performance review
Analyze statistics and metrics to assess which videos receive the best response and why.
Now that you have an idea about the ABCs of video marketing, let’s dive right in to elaborate on the six hottest video marketing trends of 2021.
1. Explainer videos with animation
Some companies have mascots such as the Michelin Man (Michelin), Doughboy (Pillsbury), and Zoo Zoos (Vodafone). Zoo Zoo ads became popular during the IPL and were known for being funny, entertaining, delivering a strong message and promoting the company effortlessly. In a particular ad, Vodafone 3G services are advertised as being, “faster, smarter and better,” like a speedy, efficient ZooZoo superhero.
Till today, several companies across the globe employ animated videos to creatively promote their services, hire employees and inform customers how to utilize their products, amongst other marketing motives. The business advantages of animated explainer videos will only increase in multiple industries.
- Increased live streaming
Live video streaming has been all the rage before but it will gain even more momentum in 2021.
Twitch TV has become a force to reckon with, due to its promotion of live video streaming as the most appealing way to connect with an audience. Twitch initially focused on game streaming but has expanded and diversified to include podcasts, musical performances, and yoga.
- A rising demand for 360-degree videos
Trends come and go in the blink of an eye and this holds true for video trends as well. Several companies use videos to present their services and products; however it’s now possible to show them in a more experiential manner.
98% of Americans think 360-degree videos are more thrilling to watch than other video formats. They offer consumers a fresh, visual experience which makes them feel as if they’ve tried a product before buying it.
- The surge of webinars
Webinars are educational online seminars where you present valuable information to an audience in order to draw them towards your business.
A webinar can increase your brand recognition and customer loyalty.
You could present interesting facts, commentary on the latest news pertinent to your field and helpful guides.
The Google Search Trend also shows an increase in the number of searches for “webinar.” The pandemic caused a sharp spike in the number of webinars, in order to virtually replace live events.
Furthermore, it was quite convenient for everyone to use their in-built laptop cameras for Zoom webinars. With the impending third wave of the virus around the corner, webinars are certainly retaining their place of importance this year.
- Multi-channel video posting
Have you ever seen a funny YouTube video and showed it to a friend only to find that she’s already seen it on Instagram or Facebook? That’s becoming increasingly common nowadays.
Remember that people’s objectives and needs on each website vary, so your videos need to be in line with that. After assessing where your target customers hang out online, share your videos widely on a range of appropriate platforms.
- Shoppable videos
Shoppable videos simplify, quicken and make the entire shopping experience much easier. People don’t need to hunt online for a product they’re interested in, after watching your ad. They can just click on the product name mentioned in the video, which directs them to your landing page to make a purchase.
Shoppable videos are commonly used on social media and have become a prominent marketplace on the internet.
This year, every company should employ this kind of video content to pull in more customers.
- Longer video ads with a narrative
People like stories that are realistic and authentic. Hence, there is an increased popularity of long video ads.
Big companies like Adidas and Toyota make their advertisements like short films to showcase how they make a difference in people’s daily lives.
This format is more engaging since it’s more about the target audience, than the products and instils a sense of trust in customers.
We hope that this guide was highly informative and has given you plenty of ideas to do video marketing like a pro in 2021!
When Siri, the famous virtual assistant for Apple devices first came onto the scene in 2011, it was a game changer for voice search technology and task management.
People could easily instruct Siri to remind them of a dentist’s appointment next Friday or ask for the Liverpool vs. Manchester United game score. It was the highlight of pop culture, which resulted in a series of memes beginning with the trademark greeting to use it, “Hey Siri.”
Since then, voice search has evolved to include voice recognition for wearables, smart televisions and cars. Other companies have also designed their own virtual assistants such as Cortana, Alexa and Google Assistant.
Therefore it’s not just a fad anymore. If it’s not included in your SEO strategy already, then you definitely need to pull up your socks.
We can tell you how to keep up with the changing times by using these optimization strategies in 2021:
- Get a Google My Business listing
This free of cost tool enables customers to quickly locate a business and its information, such as their products, address, working hours, contact information such as an email address, phone number and website URL. It’s like an online business card for search engines.
Ensure that you optimize your profile listing for Google, Bing and Yelp, as the latter two are also frequently used for accessing information by search assistants.
If a customer wants to know, “which pharmacies are open at 9:30 PM near me?” Google will retrieve this information from the pharmacy’s GMB information.
It’s also easier for voice search users to find answers to general questions like, “Italian restaurants near me”. If restaurants’ GMB profiles mention that they serve Italian food, the restaurants’ names and contact information will be displayed quickly at the top.
The review section is also an equally important aspect of the GMB profile. Previous customers can write reviews of their experiences with a business. Voice search can read these comments and the user can choose whether to visit a particular business or its competitor.
So remember to verify that all of the details provided in your listing are accurate, especially the address and phone number. Many customers might be using Google Maps to find the address mentioned in your GMB profile. If the address mentions the wrong road or lists an old location, you’re likely to lose business.
- Understanding various types of customers and common device behaviours
You need to have updated data records to understand how people use voice search and the types of devices they use.
Voice search also relies on algorithms which uses the consumer’s location in addition to various data points.
This helps to understand the context of the search query. For example, if a consumer says, “OK Google, display pizza outlets near me,” the consumer’s geographical location is required to show relevant results accordingly.
- Concentrate on conversational keywords
People often tend to use an informal tone and long tail keywords while using voice search.
When people type a question, they usually use about four words like, “the best phone covers.” Due to the fact that users don’t have to manually type their inquiry and just have to say it, they end up saying more specific information such as, “What are the best phone covers available under 3000 INR?”
Although short keywords are unlikely to vanish completely, there’s a considerable chance that their importance will reduce. That’s why you should focus more on longtail keywords for voice search such as, “best mobile covers to buy online” “mobile cover shops near me” and “top mobile covers at affordable prices.”
Your website must provide complete answers to users’ questions so that they’ll be directed easily to your website which will increase your traffic.
- Create content that’s centred around buyers personas
Content optimization for voice searches must involve:
- Writing in-depth answers for common queries
- Answering questions clearly and concisely
- Schema markup and context go hand in hand
Make use of schema to mark your content and inform search engines about the subject of your website. This enables search engines to comprehend your content’s context, which ensures that you rank higher for specific voice search questions.
- Add a FAQ section to your web pages
Most users ask voice search queries beginning with “what”, “why,” “who”, “how,” “when” and “where.”
Therefore, it’s necessary for you to feature a FAQ section on your website. The answers should be written in a conversational way and respond to users’ pressing concerns.
If you are unaware of the questions people generally ask, you could look at websites such as Answer The Public and Quora.
- Obtain top-notch backlinks
Backlinks lead from a website to a page on a separate website. They direct prospective customers to a website where they might buy a product. For example, a link on Cosmopolitan’s website could include a link for face moisturizer to your skin care products website.
Backlinks indicate that the content is useful, reliable and valuable. Businesses which have multiple high-quality backlinks are more likely to be listed in the top results when voice search users seek information.
In order to build good backlinks, you must focus more on quality than quantity. Quality backlinks come from well-known and trusted websites which are related to your business.
- Assess your website traffic
Website traffic analytics reveals who a company’s target customers are and what they’re searching for. Information on bounce rate, the number of website users and the geographical locations of website visitors can be viewed.
These traffic analytics can be used to improve SEO by indicating which keywords and questions people search for which directs them to your website.
Google Analytics is a practical option that marketers can employ to boost their search engine rankings.
Email marketing, that age-old strategy still takes centre stage in digital marketing campaigns.
Email marketing involves sending business-related emails to email subscribers to notify, increase sales, express brand values and establish a community for your company.
There’s been a shift from mass mailers sent to everyone and nowadays the focus is on segmentation, personalization and consent.
You could combine automation and personalization to make a strategy that appeals to your customers and boosts your return on investment.
Email marketing can be used to contact hundreds of people and is highly effective in a remote environment.
You must build your mailing list on a priority basis so that you can reap the best results out of email marketing. Your email subscribers can drive organic traffic to your website and enable you to easily track customer engagement analytics.
Keep reading to learn how you can be at the forefront with the following email marketing methods in 2021:
Emails can end up sounding quite dull and formal when the customers don’t feel valued.
To prevent that, you must use automation and Artificial Intelligence to appeal to consumers belonging to various audience segments.
Analyze their shopping habits, preferred services and products, to write an email that addresses these behaviours.
If some customers tend to discard their shopping carts before buying something, a targeted email could highlight this with a useful reminder to take a decisive call to action.
Remember to always refer to the customer by name and think about featuring a personalized note.
Although the process sounds very time-consuming, you should know that you can automate personalization, all you need to do is lay out a foundation.
Based on the information you have, you could compile a series of email templates along with customers’ names. You can then leave it to automation to take care of the rest.
- Leveraging AI to supercharge your email strategy
To gauge open rates and customer habits, AI can be utilized for a range of tasks such as:
- Survey optimization
- Result prediction with analytics
- Dealing with huge amounts of customer information in one go
- Removing customers from mailing lists who don’t engage with your promotional copy
- Composing email subject lines
- Sending emails when they’re most likely to be read
- Reorganizing email marketing campaigns
By assisting you with these tasks, AI can enhance your campaign’s speed.
- Emails for people with special needs
In the near future, accessible emails will be the standard, not the exception.
Advanced email technology will be able to cater to visually and hearing impaired people, so you must ensure that your company emails cater to their needs.
- Improving the shopping experience with Augmented Reality
Thanks to augmented reality, shoppers can wear and browse products in a virtual shop. Using smart email, marketers could send emails showing the same items which gives customers an enjoyable experience and increases the chances of them completing a purchase.
- Employing A/B testing
Your customers’ preferences will change continuously and so it’s become even more crucial for you to use A/B testing. What your customers liked a year ago may not interest them any longer.
Below is an example of A/B testing of subject lines by Swiggy.
George, K. (2021, April 19). Email Marketing Trends 2021: Are You Ready to Overhaul
Your Email Strategy? Jeffbullas’s Blog. https://www.jeffbullas.com/email-marketing-trends/
- Adding interactive content
Including interactive marketing in your emails boosts engagement and is growing in popularity by the day. There are many methods which can be easily used such as:
- GIFs and images you can zoom into
- Small games relevant to your target audience and services
- Surveys and polls
- Interactive merry-go-rounds which show services and products
- Specific calls to action
- Emails to appreciate your customers
You could send emails to express your appreciation and gratitude by:
- Sending early bird invites
- Sending emails thanking customers for making a purchase
- Personalized birthday wishes with discount offers
You could gear these to suit present day conditions like providing healthcare and other front line workers special offers.
- Optimization of email on all devices
This may sound quite obvious but it is essential that you optimize your emails for all devices. Most people check their emails on their smartphones so you must ensure that they’re getting the same quality of experience that a desktop computer user would get.
You could hire a technology company to optimize your emails for smartphones.
- Rendering your emails privacy-friendly
Customers are better informed about issues concerning their privacy and are more conscious of how their information is utilized.
Privacy has to be the central aspect of all your campaigns to guarantee that you’re fulfilling their expectations.
Thus, you must continuously review data privacy laws and be transparent with your customers. You must inform them of any future alterations to data privacy and how you’re safeguarding their information, which also positively reflects your company’s ethics.
Be cautious that you don’t commit the same mistake that Amazon did recently
with their ‘dark pattern’ controversy. The e-commerce giant experienced legal trouble for using a design which made it difficult for users to cancel a subscription.
It was revealed that cancelling involved browsing through multiple pages and encountering warning signs continuously.
So you must avoid this by ensuring that it’s easy for your customers to cancel their subscription to your mailing list.
This will also permit you to reassess your mailing list and guarantee you’re only keeping highly engaged subscribers.