How can you do Video Marketing Successfully in 2021?
Video marketing is a multipurpose, much needed tool in your digital marketing campaign toolkit. It spreads awareness about your services, products, appeals to customers and increases sales. Due to its data-driven nature, metrics and customer engagement should be monitored.
Here are a few points to bear in mind while devising your video marketing strategy
Ensure you have a decent budget for shooting that includes good recording equipment, reliable editing software, a video marketing expert / team and ample time for recording.
(ii) What’s the story you want to tell?
To connect with your viewers, create a narrative for them to engage with.
Which stories would you like to tell and how? How can you craft stories for video marketing which hooks your viewers?
(iii) Less is more
Keep the video short and sweet. Ensure that the average duration is between 1-3 minutes and a crystal clear, promotional message with an emotional touch is present.
(iv) Publish your videos on multiple websites
Post your videos on YouTube, Facebook, Instagram and embed them on your website.
(v) Conduct a performance review
Analyze statistics and metrics to assess which videos receive the best response and why.
Now that you have an idea about the ABCs of video marketing, let’s dive right in to elaborate on the six hottest video marketing trends of 2021.
1. Explainer videos with animation
Some companies have mascots such as the Michelin Man (Michelin), Doughboy (Pillsbury), and Zoo Zoos (Vodafone). Zoo Zoo ads became popular during the IPL and were known for being funny, entertaining, delivering a strong message and promoting the company effortlessly. In a particular ad, Vodafone 3G services are advertised as being, “faster, smarter and better,” like a speedy, efficient ZooZoo superhero.
Till today, several companies across the globe employ animated videos to creatively promote their services, hire employees and inform customers how to utilize their products, amongst other marketing motives. The business advantages of animated explainer videos will only increase in multiple industries.
- Increased live streaming
Live video streaming has been all the rage before but it will gain even more momentum in 2021.
Twitch TV has become a force to reckon with, due to its promotion of live video streaming as the most appealing way to connect with an audience. Twitch initially focused on game streaming but has expanded and diversified to include podcasts, musical performances, and yoga.
- A rising demand for 360-degree videos
Trends come and go in the blink of an eye and this holds true for video trends as well. Several companies use videos to present their services and products; however it’s now possible to show them in a more experiential manner.
98% of Americans think 360-degree videos are more thrilling to watch than other video formats. They offer consumers a fresh, visual experience which makes them feel as if they’ve tried a product before buying it.
- The surge of webinars
Webinars are educational online seminars where you present valuable information to an audience in order to draw them towards your business.
A webinar can increase your brand recognition and customer loyalty.
You could present interesting facts, commentary on the latest news pertinent to your field and helpful guides.
The Google Search Trend also shows an increase in the number of searches for “webinar.” The pandemic caused a sharp spike in the number of webinars, in order to virtually replace live events.
Furthermore, it was quite convenient for everyone to use their in-built laptop cameras for Zoom webinars. With the impending third wave of the virus around the corner, webinars are certainly retaining their place of importance this year.
- Multi-channel video posting
Have you ever seen a funny YouTube video and showed it to a friend only to find that she’s already seen it on Instagram or Facebook? That’s becoming increasingly common nowadays.
Remember that people’s objectives and needs on each website vary, so your videos need to be in line with that. After assessing where your target customers hang out online, share your videos widely on a range of appropriate platforms.
- Shoppable videos
Shoppable videos simplify, quicken and make the entire shopping experience much easier. People don’t need to hunt online for a product they’re interested in, after watching your ad. They can just click on the product name mentioned in the video, which directs them to your landing page to make a purchase.
Shoppable videos are commonly used on social media and have become a prominent marketplace on the internet.
This year, every company should employ this kind of video content to pull in more customers.
- Longer video ads with a narrative
People like stories that are realistic and authentic. Hence, there is an increased popularity of long video ads.
Big companies like Adidas and Toyota make their advertisements like short films to showcase how they make a difference in people’s daily lives.
This format is more engaging since it’s more about the target audience, than the products and instils a sense of trust in customers.
We hope that this guide was highly informative and has given you plenty of ideas to do video marketing like a pro in 2021!
When Siri, the famous virtual assistant for Apple devices first came onto the scene in 2011, it was a game changer for voice search technology and task management.
People could easily instruct Siri to remind them of a dentist’s appointment next Friday or ask for the Liverpool vs. Manchester United game score. It was the highlight of pop culture, which resulted in a series of memes beginning with the trademark greeting to use it, “Hey Siri.”
Since then, voice search has evolved to include voice recognition for wearables, smart televisions and cars. Other companies have also designed their own virtual assistants such as Cortana, Alexa and Google Assistant.
Therefore it’s not just a fad anymore. If it’s not included in your SEO strategy already, then you definitely need to pull up your socks.
We can tell you how to keep up with the changing times by using these optimization strategies in 2021:
- Get a Google My Business listing
This free of cost tool enables customers to quickly locate a business and its information, such as their products, address, working hours, contact information such as an email address, phone number and website URL. It’s like an online business card for search engines.
Ensure that you optimize your profile listing for Google, Bing and Yelp, as the latter two are also frequently used for accessing information by search assistants.
If a customer wants to know, “which pharmacies are open at 9:30 PM near me?” Google will retrieve this information from the pharmacy’s GMB information.
It’s also easier for voice search users to find answers to general questions like, “Italian restaurants near me”. If restaurants’ GMB profiles mention that they serve Italian food, the restaurants’ names and contact information will be displayed quickly at the top.
The review section is also an equally important aspect of the GMB profile. Previous customers can write reviews of their experiences with a business. Voice search can read these comments and the user can choose whether to visit a particular business or its competitor.
So remember to verify that all of the details provided in your listing are accurate, especially the address and phone number. Many customers might be using Google Maps to find the address mentioned in your GMB profile. If the address mentions the wrong road or lists an old location, you’re likely to lose business.
- Understanding various types of customers and common device behaviours
You need to have updated data records to understand how people use voice search and the types of devices they use.
Voice search also relies on algorithms which uses the consumer’s location in addition to various data points.
This helps to understand the context of the search query. For example, if a consumer says, “OK Google, display pizza outlets near me,” the consumer’s geographical location is required to show relevant results accordingly.
- Concentrate on conversational keywords
People often tend to use an informal tone and long tail keywords while using voice search.
When people type a question, they usually use about four words like, “the best phone covers.” Due to the fact that users don’t have to manually type their inquiry and just have to say it, they end up saying more specific information such as, “What are the best phone covers available under 3000 INR?”
Although short keywords are unlikely to vanish completely, there’s a considerable chance that their importance will reduce. That’s why you should focus more on longtail keywords for voice search such as, “best mobile covers to buy online” “mobile cover shops near me” and “top mobile covers at affordable prices.”
Your website must provide complete answers to users’ questions so that they’ll be directed easily to your website which will increase your traffic.
- Create content that’s centred around buyers personas
Content optimization for voice searches must involve:
- Writing in-depth answers for common queries
- Answering questions clearly and concisely
- Schema markup and context go hand in hand
Make use of schema to mark your content and inform search engines about the subject of your website. This enables search engines to comprehend your content’s context, which ensures that you rank higher for specific voice search questions.
- Add a FAQ section to your web pages
Most users ask voice search queries beginning with “what”, “why,” “who”, “how,” “when” and “where.”
Therefore, it’s necessary for you to feature a FAQ section on your website. The answers should be written in a conversational way and respond to users’ pressing concerns.
If you are unaware of the questions people generally ask, you could look at websites such as Answer The Public and Quora.
- Obtain top-notch backlinks
Backlinks lead from a website to a page on a separate website. They direct prospective customers to a website where they might buy a product. For example, a link on Cosmopolitan’s website could include a link for face moisturizer to your skin care products website.
Backlinks indicate that the content is useful, reliable and valuable. Businesses which have multiple high-quality backlinks are more likely to be listed in the top results when voice search users seek information.
In order to build good backlinks, you must focus more on quality than quantity. Quality backlinks come from well-known and trusted websites which are related to your business.
- Assess your website traffic
Website traffic analytics reveals who a company’s target customers are and what they’re searching for. Information on bounce rate, the number of website users and the geographical locations of website visitors can be viewed.
These traffic analytics can be used to improve SEO by indicating which keywords and questions people search for which directs them to your website.
Google Analytics is a practical option that marketers can employ to boost their search engine rankings.
In this modern and COVID-19 world, the online system handles every sector we know about. Every industry uses this tool as a motive to advance its progress and fastens its growth. Digital marketing is a business, which can help you make a lot of money, and this is what every businessman desires. It has grown a lot in the last decade, and even before this, most businesses are already aware of its capabilities. Now, of course, the random need has become the necessity for survival. They need to continue to build their brands and generate the required leads and sales. It’s their job to provide products in the customer’s hand without letting them step out of the home.
People are more active on their personal devices, accessing social media, search engines, and digital channels in general. Businesses now have opportunities to grasp user’s attention across digital channels. SEO is one of the ways to grab the domain of their rule.
In terms of Search Engine Advertising, the cost per click is also going to fluctuate as businesses either reduce their marketing spend or compete to get media space. Webinars are being conducted online, which is assisting the development of their business. With the closure of all events, webinars are going to be the most important channel for targeted information delivery and group user interaction. More people at home, the more the number of attendees.
Another way to strengthen the pillar of digital marketing is – Data analytics. Recognizing the fact that data is the key to business success is the very first step in building your business foundation. It helps in identifying what is working and what needs to be improved in the process. The business operations can become stronger than before by implementing analytics at every stage of it.
BENEFITS OF DIGITAL MARKETING IN PANDEMIC
Arrive at More Consumers
Advanced Marketing can extend its objective to customers that have not been reached during disconnected deals already. With explicit methodologies and targets, presently, you can arrive at new likely purchasers from different circles and locales as per the picked target. Numerous stages can be utilized to make online deals, for example, web-based media, commercial centers, sites, and Google shop. From the entirety of the stages, there are numerous highlights that can assist you in setting your promotion crusades without any problem.
Lift Sales Quickly
Through the privileged computerized advertising technique, a few organizations can expand their deals maximally. You can likewise add to the rundown of possibilities or expected clients from crusades that were led through computerized media. We have encountered helping a ton of finance managers in enhancing the utilization of computerized advertising in promoting their items. One of our customers is Havaianas. We help our customer to advance their large promotion with computerized advertising to acquire purchasers and lift the benefit maximally.
In customary publicizing through papers or magazines, makers think that it’s hard to gauge the achievement of a mission. This is the advanced preferred position. Everything is quantifiable. Each technique utilized can be legitimately estimated and observed for its adequacy. Advanced advertising investigation makes appraisals to decide your promoting targets truly work. By estimating your advanced promoting effort progressively, you can see which techniques work and which don’t.
Decide the Ideal Buyer
With advanced showcasing, you can guarantee that the correct purchasers see your substance. Website design enhancement permits you to arrive at shoppers who are scanning the web for content .
While pay per snap, show, and web-based media publicizing permit you to focus on those well on the way to be keen on your item or administration dependent on segment data and general qualities.
Arrive at Mobile Users (Smartphone)
Computerized promoting brings you into the goliath market territory, where advanced advertising exercises through cell phones create up to 34% of all-natural traffic. Information from Hootsuite, a web-based media investigation organization from Canada, expresses that web clients in Indonesia have contacted 171 million individuals, and 98% access it through their cell phones or cell phones. It is exceptionally a possible market, isn’t that so?
Help Compete with Big Companies
Numerous brands and organizations presently contend utilizing their advanced showcasing efforts. The business people utilize an assortment of channels, including shows, video advertisements, web-based media clients, and the internet searcher on Google.
One of the advantages of computerized advertising is that it likewise permits little scope for business people or organizations to get an opportunity to rival enormous organizations. The key is, we have the correct mission systems and strategies in any event, utilizing different watchwords in the Google search that possibly conceivably will be the equivalent with your rivals.
On the off chance that you need to begin a mission utilizing advanced marketing, you can get in touch with us Sun Media group by click here. We have involvement with helping some little, medium, and huge scope organizations in expanding their image and deals through different computerized stages.