Branding

Exclusive Research on Brand Positioning in 2021

Brands have become an ever-present reality in our daily lives. Every day, the average person sees 6,000 to 10,000 ads from the time they wake up until they go to sleep. And that’s why it’s important that you know how your target audience reacts to brands and products. Brand positioning is defined as the act of designing a company’s offering and image to create an impact on its target market and audience.

Customer behavior has changed all over the world thanks to the Covid pandemic. This shift has made it more difficult for new business owners to position their companies correctly.

Nevertheless, there are a few tried-and-true brand positioning concepts that have helped many companies stand out.

We delved into some of these principles in a recent survey to examine how different customer demographics react to modern vs. traditional brand positioning.

Here’s the Purpose of our Survey

Our goal was to figure out which brand positions drew customers in and how that differed depending on their demographics.

It makes no difference if you run a small, medium, or large business; this research will guide you to make quick, well-researched branding decisions that’ll help your brand succeed in a crowded market. 

However, to achieve our survey’s goals, we needed to ask Americans a crucial question: “Would you prefer to work with a fresh, new, innovative brand or an old, traditional, trusted one?”

What was the point of asking this question in the first place?

One of the most important and defining branding decisions you’ll make when beginning or rebranding your company is deciding the tone of your brand.

Your brand’s tone is crucial because it helps entrepreneurs, product managers, and brand executives position their companies.

Imagine if: 

• Amazon had remained Cadabra
• Hydrox cookie was given an appealing name
• Zappos had remained ShoeStore

Your brand’s tone affects your company’s personality and how customers perceive it. When it comes to naming, your brand’s tone is so crucial to your company’s branding that you can’t afford to overlook it.

Our research sought to determine which demography of the audience preferred modern firms and which prefers old brands. We selected this because one of the most important considerations entrepreneurs make when creating their company’s brand is deciding whether to go modern or classic.

What We Discovered in the Survey

Although the discoveries we made from the survey were predictable in some aspects, the responses we got were genuinely eye-opening.

Here’s a rundown of what we learned from the 301 people we surveyed:

• People aged 25—34 were drawn to modern brands. Half of those we surveyed preferred modern brands over traditional brands.

Courtesy: Squadhelp

• People between the ages of 35—45 also chose modern brands. Something worth noting is that this group was equally split between the two alternatives.

Courtesy: Squadhelp

• People between the ages of 45—54 and 55—65 loved traditional brands.

Courtesy: Squadhelp

• Traditional brands also appealed to people between the ages of 55—65.

Courtesy: Squadhelp

• Men neither preferred modern nor traditional brands.

Courtesy: Squadhelp

• Women, on the other hand, chose classic and traditional brands.

Courtesy: Squadhelp

• From the 301 people we surveyed, 153 people prefer old brands, while 148 choose new and innovative ones.

Courtesy: Squadhelp

The results of our survey demonstrate that your brand, whether modern or traditional, has the potential to thrive in any industry.

What does This Mean for Your Brand?

According to the survey, most young people are drawn to fresh, creative, and unique businesses. So if you want to appeal to a younger audience, ensure you establish a brand tone that’s current, unique, and engaging.

But if your target customers are Baby Boomers and older Gen Xers, then it’s best to give your brand a traditional tone.

Every entrepreneur that must perfectly position their brand must focus on their target audience, products, services, and brand tone.

The easiest way to connect your product, audience, and business is to get a strong brand name, and you can quickly do that by using a powerful business name generator.

To read more such amazing blogs go to our Blog Section

About the Author

Secrets of Launching a Brand in 2021

What comes to your mind when you think about building a brand? Before we get to the main point, it is really important to understand what branding is. People often think about making logos, business cards, business names, and posters, etc. Although these are the few important points in launching a brand, there is more than that. Also, there is a lot of confusion between a brand and a company. A company refers to an organization that offers products and services to its customers, whereas a brand is created through consumer perceptions and expectations. You may find many sophisticated articles over the internet regarding the Secrets of Launching a Brand which usually makes it difficult for a user to follow up. Our aim here is to simplify your analysis and provide you with all the Secrets of Launching a Brand successfully with the simplest approach possible.

For example, have you ever heard about these names – Adidas, Nike, Zara, Chanel, Amazon, etc.? What comes to mind when you hear these names? We are very sure you must be thinking, these are some of the biggest brands in the world. These companies became a brand by working on the process called branding used to generate feelings in the consumers for the company. Branding adds any unique features that attract customers, and they develop a positive attitude towards your company.

It is really important, especially for startups, to establish their business while giving huge importance to branding. So, we at Puminati Digital will tell you about the ‘Secrets of Launching a Brand In 2021’.

Stay up to date

To build a strong brand, the first thing you need to do is update the latest trends. Take your time and do thorough research on the most recent products available in the market. Being updated will help you think about improving the existing products and services that will make you stand out from your competitors. The next thing is to keep in mind your audience. As to who will be your target audience? Will they spend their money on your product? Why would they choose your product over your competitors?

Build an identity for your business

It is really important to build an identity for your brand. The identity of the brand is shown by the values that a company promises. For example- BMW promises to provide you with an ultimate driving machine. On the other hand, Coca-Cola promises to inspire moments of optimism and uplift, and Apple promises always to think differently. You need to understand the branding elements to get a compelling identity for your business. Think about the big ideas that you can incorporate into your brand, develop emotions to attract customers, a nice background story, and a vision for your brand.

Get a unique brand name.

Find a perfect name for your business as it is one of the best marketing strategies when you are launching a brand. Unfortunately, very few entrepreneurs understand the importance of giving a unique brand name to a company. Take, for example, Coca-Cola, Amazon, Apple all three have a unique name that makes them stand out from the crowd. A business name should be catchy, unique, and easy to remember so that the customers while thinking of a product, remember your brand name only. If you are confused about what your business name should be, there is a free business name generator tool that could help you find the right name. 

Launch your brand on social media

Launching a brand on social media while using the digital marketing platforms to their full potential can play an important role in building up your brand. You can use social media

platforms such as Facebook, Twitter, Instagram, Linked In, and YouTube to build an online community. An online community helps you connect with your audiences, and you can keep them updated with your products and services by writing blogs, sharing pictures, videos. Also, you can interact with your customers, and you can know about the problems that are keeping your customers away from your products or services.

Be community-conscious

Always be close to your local communities and participate in the events of the local communities. Taking active roles in these events will showcase your company as a brand that shares the values and ideals of the target audience and will also show that you care for the community. 

Conclusion

It is never easy to launch a brand, and often entrepreneurs face difficulties in the starting years of the company. According to the stats, 20% of businesses fail during the first two years, and 45% fail in five years. Only 25% of businesses survive for 15 years or longer. Although the businesses’ survival rate is very low, 4.3 billion businesses were still set up in the year 2020. So, you can see there is huge competition in the market. To survive and stand out from the rest, you need to power it with an amazing branding strategy.

How to find the perfect name for your business

Have you ever thought of having a business without a business name? No! right? In most cases, people have already thought of a name for their business even before brainstorming a proper business plan. Choosing the right business name requires a lot of thinking, and you need to plan it accordingly, keeping in mind your business and its services. It is not an easy task because the name should be catchy and communicate what your business is all about. Getting a perfect name for your business might seem like a simple decision first but only to find out later that something could have been done better.

To make a brand successful, having a good business name is essential as it lets you differentiate your business from your competitors. Also, if your business name is catchy, this will surely attract the customer to your business and services. 77% of customers make purchases based on brand names. Whether you have thought of a word or are brainstorming to find that perfect name, you should be aware of some facts that will help you look a little different from other similar businesses. 

Puminati Digital, Haldwani is the number one digital marketing firm in Haldwani. We have also offered our marketing services in Rudrapur and Dehradun. We at Puminati Digital know the importance a business name can play in the long run. So, we aim at building the business and driving them to its full potential, thus making us the most significant digital marketing agency in Uttarakhand. So, without delay, lets me know about ‘How to Find the Perfect Name for your Business.’ 

1. Be descriptive but not too general or vague.

Your business name should be descriptive that means it should describe your business. Never choose a name that is not clear or is way too informative. Familiar names like ‘India Accounting Services’ won’t appeal to the general public as it is boring. Also, it won’t be obvious, thus making the name too common to remember now if you look at this name – ‘Bright Accounting.’ However, it is short, descriptive, and people will remember this name and what services they offer.

2. Use related words in a creative way

Never keep the name to the point, like in the case of ‘General Motors.’ GM is an old company, so the name worked for them then, but nowadays, you cannot keep such terms as you will get lost in the crowd with such familiar names. Instead, you can play with the title, find synonyms for the familiar words. You can also change the spellings of the terms so that the pronunciation remains the same. We can give you some examples like ‘Quikr’ (Quicker), Compaq (Compact), and Flickr (Flicker).

3. Keep it simple

Yes, keep it simple! Don’t make the name too complicated or too long. If there is a need to explain your business name, you are lacking somewhere and need to work more on that name. It should be easy to pronounce and remember. Always keep in mind that it should sound pleasant, familiar, and give out positive emotions. It is good to be clever, but don’t overdo the name.

4. Don’t copy your competitors

Never think of copying your competitors. No matter how good your products are, you won’t sound original if you keep a similar name; instead, a copy of the other brands. We are very sure that this is the last thing you will want for your business. Well, don’t even consider it. Having a similar name can confuse potential customers, and they can confuse you with your competitors.

5. Avoid using your name

Avoid using your name for your business until you are an established brand. Your character doesn’t convey about your business so that it would mean nothing to potential customers. Also, it will create problems for you if you plan to sell your business in the future. However, there are some creative ways by which you can include your name. For example, Automattic is a company named after its founder Matt. You see how creatively the company adjusted the owner’s name in ‘Automattic.’ These small changes can make your brand stand out from the others. Moreover, using religious names might be a sensitive matter in case of getting a Perfect Name for Business. Our personal advice would be to analyze the nature of your business, audience and take decisions based on the facts.

6. Choose a scalable name

Always keep a business name in mind the future expansion. You will try to expand your business at some point, so the business name should match that service too. For example, you have a company that deals with books only, but you might add other products such as stationery and other school items in the future. So, you will have to keep the name that matches your future services too.

7. Make sure you have a related domain name

After you have thought of a name for your business, you need to check if the name is available for use. Make sure the name is not registered as a trademark or is acquired by any other business if you want to have an online presence, which is a must in today’s world. You will need to have a similar domain name that matches your business name. You can do that by doing a domain name check. 

8. Try to avoid using the acronym 

Acronyms are short words made from the first letter of the group of words. When you start a business, don’t use acronyms to define your business. It will confuse your customers, and there is a possibility that your acronym matches with other business names. Many big companies use acronyms like BMW, IBM, HP, TCS, but it is not advisable for start-ups and growing companies.

Choosing a name can be challenging when starting a business, but you should not suffer afterward! Don’t forget to get ideas and opinions from your friends, family, and even potential customers. It’s always a good idea to get a few different perspectives.

A business name is only your first step towards building a brand. While it will make an excellent first impression for your business, it’s up to you to meet customer expectations and make your business a success.

So, these were some facts you need to remember on Finding the perfect name for your business. We at Puminati Digital, Haldwani, offer world-class web digital marketing services in the state of Uttarakhand. We are expanding our digital services to the major cities of Uttarakhand, such as Haridwar, Rudrapur, and Dehradun. Digital marketing can play an essential role in developing a growing business. So, if you are a business owner and are looking to grow your digital reach, you should contact us and try our best-in-class digital marketing services. 

Video Marketing Tips and Tricks

How can you do Video Marketing Successfully in 2021?

Video marketing is a multipurpose, much needed tool in your digital marketing campaign toolkit. It spreads awareness about your services, products, appeals to customers and increases sales. Due to its data-driven nature, metrics and customer engagement should be monitored.

Here are a few points to bear in mind while devising your video marketing strategy

(i)Resource allocation

Ensure you have a decent budget for shooting that includes good recording equipment, reliable editing software, a video marketing expert / team and ample time for recording.

(ii) What’s the story you want to tell?

To connect with your viewers, create a narrative for them to engage with.

Which stories would you like to tell and how? How can you craft stories for video marketing which hooks your viewers?

(iii) Less is more

Keep the video short and sweet. Ensure that the average duration is between 1-3 minutes and a crystal clear, promotional message with an emotional touch is present.

(iv) Publish your videos on multiple websites

Post your videos on YouTube, Facebook, Instagram and embed them on your website.

(v) Conduct a performance review

Analyze statistics and metrics to assess which videos receive the best response and why.

Now that you have an idea about the ABCs of video marketing, let’s dive right in to elaborate on the six hottest video marketing trends of 2021.

1.      Explainer videos with animation

Some companies have mascots such as the Michelin Man (Michelin), Doughboy (Pillsbury), and Zoo Zoos (Vodafone). Zoo Zoo ads became popular during the IPL and were known for being funny, entertaining, delivering a strong message and promoting the company effortlessly. In a particular ad, Vodafone 3G services are advertised as being, “faster, smarter and better,” like a speedy, efficient ZooZoo superhero.

Till today, several companies across the globe employ animated videos to creatively promote their services, hire employees and inform customers how to utilize their products, amongst other marketing motives. The business advantages of animated explainer videos will only increase in multiple industries.

• Increased live streaming

Live video streaming has been all the rage before but it will gain even more momentum in 2021.

Twitch TV has become a force to reckon with, due to its promotion of live video streaming as the most appealing way to connect with an audience. Twitch initially focused on game streaming but has expanded and diversified to include podcasts, musical performances, and yoga.

• A rising demand for 360-degree videos

Trends come and go in the blink of an eye and this holds true for video trends as well. Several companies use videos to present their services and products; however it’s now possible to show them in a more experiential manner.

98% of Americans think 360-degree videos are more thrilling to watch than other video formats. They offer consumers a fresh, visual experience which makes them feel as if they’ve tried a product before buying it.

• The surge of webinars

Webinars are educational online seminars where you present valuable information to an audience in order to draw them towards your business.

A webinar can increase your brand recognition and customer loyalty.

You could present interesting facts, commentary on the latest news pertinent to your field and helpful guides.

The Google Search Trend also shows an increase in the number of searches for “webinar.”  The pandemic caused a sharp spike in the number of webinars, in order to virtually replace live events.

Furthermore, it was quite convenient for everyone to use their in-built laptop cameras for Zoom webinars. With the impending third wave of the virus around the corner, webinars are certainly retaining their place of importance this year.

• Multi-channel video posting

Have you ever seen a funny YouTube video and showed it to a friend only to find that she’s already seen it on Instagram or Facebook? That’s becoming increasingly common nowadays.

Remember that people’s objectives and needs on each website vary, so your videos need to be in line with that.  After assessing where your target customers hang out online, share your videos widely on a range of appropriate platforms.

• Shoppable videos

Shoppable videos simplify, quicken and make the entire shopping experience much easier. People don’t need to hunt online for a product they’re interested in, after watching your ad. They can just click on the product name mentioned in the video, which directs them to your landing page to make a purchase.

Shoppable videos are commonly used on social media and have become a prominent marketplace on the internet.

This year, every company should employ this kind of video content to pull in more customers.

•  Longer video ads with a narrative

People like stories that are realistic and authentic. Hence, there is an increased popularity of long video ads.

Big companies like Adidas and Toyota make their advertisements like short films to showcase how they make a difference in people’s daily lives.

This format is more engaging since it’s more about the target audience, than the products and instils a sense of trust in customers.

We hope that this guide was highly informative and has given you plenty of ideas to do video marketing like a pro in 2021!

A Guide to High- Quality Voice Search Marketing in 2021

When Siri, the famous virtual assistant for Apple devices first came onto the scene in 2011, it was a game changer for voice search technology and task management.

People could easily instruct Siri to remind them of a dentist’s appointment next Friday or ask for the Liverpool vs. Manchester United game score. It was the highlight of pop culture, which resulted in a series of memes beginning with the trademark greeting to use it, “Hey Siri.”

Since then, voice search has evolved to include voice recognition for wearables, smart televisions and cars. Other companies have also designed their own virtual assistants such as Cortana, Alexa and Google Assistant.

Therefore it’s not just a fad anymore. If it’s not included in your SEO strategy already, then you definitely need to pull up your socks.

We can tell you how to keep up with the changing times by using these optimization strategies in 2021:

1. Get a Google My Business listing

This free of cost tool enables customers to quickly locate a business and its information, such as their products, address, working hours, contact information such as an email address, phone number and website URL.  It’s like an online business card for search engines.

Ensure that you optimize your profile listing for Google, Bing and Yelp, as the latter two are also frequently used for accessing information by search assistants.

If a customer wants to know, “which pharmacies are open at 9:30 PM near me?” Google will retrieve this information from the pharmacy’s GMB information.

It’s also easier for voice search users to find answers to general questions like, “Italian restaurants near me”. If restaurants’ GMB profiles mention that they serve Italian food, the restaurants’ names and contact information will be displayed quickly at the top.

The review section is also an equally important aspect of the GMB profile. Previous customers can write reviews of their experiences with a business. Voice search can read these comments and the user can choose whether to visit a particular business or its competitor.

So remember to verify that all of the details provided in your listing are accurate, especially the address and phone number. Many customers might be using Google Maps to find the address mentioned in your GMB profile. If the address mentions the wrong road or lists an old location, you’re likely to lose business.

• Understanding various types of customers and common device behaviours

You need to have updated data records to understand how people use voice search and the types of devices they use.

Voice search also relies on algorithms which uses the consumer’s location in addition to various data points.

This helps to understand the context of the search query. For example, if a consumer says, “OK Google, display pizza outlets near me,” the consumer’s geographical location is required to show relevant results accordingly.

• Concentrate on conversational keywords

People often tend to use an informal tone and long tail keywords while using voice search.

When people type a question, they usually use about four words like, “the best phone covers.” Due to the fact that users don’t have to manually type their inquiry and just have to say it, they end up saying more specific information such as, “What are the best phone covers available under 3000 INR?”

Although short keywords are unlikely to vanish completely, there’s a considerable chance that their importance will reduce. That’s why you should focus more on longtail keywords for voice search such as, “best mobile covers  to buy online” “mobile cover shops near me” and “top mobile covers at affordable prices.”

Your website must provide complete answers to users’ questions so that they’ll be directed easily to your website which will increase your traffic.

• Create content that’s centred around buyers personas

Content optimization for voice searches must involve:

1. Writing in-depth answers for common queries
2. Answering questions clearly and concisely
3. Schema markup and context go hand in hand

Make use of schema to mark your content and inform search engines about the subject of your website. This enables search engines to comprehend your content’s context, which ensures that you rank higher for specific voice search questions.

• Add a FAQ section to your web pages

Most users ask voice search queries beginning with “what”, “why,” “who”, “how,” “when” and “where.”

Therefore, it’s necessary for you to feature a FAQ section on your website. The answers should be written in a conversational way and respond to users’ pressing concerns.

If you are unaware of the questions people generally ask, you could look at websites such as Answer The Public and Quora.

• Obtain top-notch backlinks

Backlinks lead from a website to a page on a separate website. They direct prospective customers to a website where they might buy a product. For example, a link on Cosmopolitan’s website could include a link for face moisturizer to your skin care products website.

Backlinks indicate that the content is useful, reliable and valuable. Businesses which have multiple high-quality backlinks are more likely to be listed in the top results when voice search users seek information.

In order to build good backlinks, you must focus more on quality than quantity. Quality backlinks come from well-known and trusted websites which are related to your business.

• Assess your website traffic

Website traffic analytics reveals who a company’s target customers are and what they’re searching for. Information on bounce rate, the number of website users and the geographical locations of website visitors can be viewed.

These traffic analytics can be used to improve SEO by indicating which keywords and questions people search for which directs them to your website.

Google Analytics is a practical option that marketers can employ to boost their search engine rankings.

How digital marketing saved businesses after Pandemic 2020?

In this modern and COVID-19 world, the online system handles every sector we know about. Every industry uses this tool as a motive to advance its progress and fastens its growth. Digital marketing is a business, which can help you make a lot of money, and this is what every businessman desires. It has grown a lot in the last decade, and even before this, most businesses are already aware of its capabilities. Now, of course, the random need has become the necessity for survival. They need to continue to build their brands and generate the required leads and sales. It’s their job to provide products in the customer’s hand without letting them step out of the home.

People are more active on their personal devices, accessing social media, search engines, and digital channels in general. Businesses now have opportunities to grasp user’s attention across digital channels. SEO is one of the ways to grab the domain of their rule.

In terms of Search Engine Advertising, the cost per click is also going to fluctuate as businesses either reduce their marketing spend or compete to get media space. Webinars are being conducted online, which is assisting the development of their business. With the closure of all events, webinars are going to be the most important channel for targeted information delivery and group user interaction. More people at home, the more the number of attendees.

Another way to strengthen the pillar of digital marketing is – Data analytics. Recognizing the fact that data is the key to business success is the very first step in building your business foundation. It helps in identifying what is working and what needs to be improved in the process. The business operations can become stronger than before by implementing analytics at every stage of it.

BENEFITS OF DIGITAL MARKETING IN PANDEMIC

Arrive at More Consumers 

Advanced Marketing can extend its objective to customers that have not been reached during disconnected deals already. With explicit methodologies and targets, presently, you can arrive at new likely purchasers from different circles and locales as per the picked target. Numerous stages can be utilized to make online deals, for example, web-based media, commercial centers, sites, and Google shop. From the entirety of the stages, there are numerous highlights that can assist you in setting your promotion crusades without any problem. 

Lift Sales Quickly 

Through the privileged computerized advertising technique, a few organizations can expand their deals maximally. You can likewise add to the rundown of possibilities or expected clients from crusades that were led through computerized media. We have encountered helping a ton of finance managers in enhancing the utilization of computerized advertising in promoting their items. One of our customers is Havaianas. We help our customer to advance their large promotion with computerized advertising to acquire purchasers and lift the benefit maximally. 

More Measurable 

In customary publicizing through papers or magazines, makers think that it’s hard to gauge the achievement of a mission. This is the advanced preferred position. Everything is quantifiable. Each technique utilized can be legitimately estimated and observed for its adequacy. Advanced advertising investigation makes appraisals to decide your promoting targets truly work. By estimating your advanced promoting effort progressively, you can see which techniques work and which don’t. 

Decide the Ideal Buyer 

With advanced showcasing, you can guarantee that the correct purchasers see your substance. Website design enhancement permits you to arrive at shoppers who are scanning the web for content .

While pay per snap, show, and web-based media publicizing permit you to focus on those well on the way to be keen on your item or administration dependent on segment data and general qualities.

 

Arrive at Mobile Users (Smartphone) 

Computerized promoting brings you into the goliath market territory, where advanced advertising exercises through cell phones create up to 34% of all-natural traffic. Information from Hootsuite, a web-based media investigation organization from Canada, expresses that web clients in Indonesia have contacted 171 million individuals, and 98% access it through their cell phones or cell phones. It is exceptionally a possible market, isn’t that so? 

Help Compete with Big Companies 

Numerous brands and organizations presently contend utilizing their advanced showcasing efforts. The business people utilize an assortment of channels, including shows, video advertisements, web-based media clients, and the internet searcher on Google.

One of the advantages of computerized advertising is that it likewise permits little scope for business people or organizations to get an opportunity to rival enormous organizations. The key is, we have the correct mission systems and strategies in any event, utilizing different watchwords in the Google search that possibly conceivably will be the equivalent with your rivals. 

On the off chance that you need to begin a mission utilizing advanced marketing, you can get in touch with us Sun Media group by click here. We have involvement with helping some little, medium, and huge scope organizations in expanding their image and deals through different computerized stages.