Everyone’s talking about digital marketing nowadays and rushing to get certified in it. Amongst the multitude of readily available online courses, finding quality programmes with officially recognized certifications can seem like an uphill task.
We’re here to tell you which courses you could seriously consider pursuing!
- Google Digital Marketing Certification
Google Digital Garage has a variety of certificate courses ranging from self-improvement to digital marketing.
A highly popular course on the platform is the Google Digital Marketing Certification.
(i) 40 hours of video classes divided into 26 modules for beginners
(ii) Accreditations to The Open University and the Interactive Advertising Bureau Europe.
It covers the following topics:
- Basics of e-Commerce
- Email marketing
- Content marketing
- Web optimization
- Local marketing
- Video marketing
- Search engine marketing
- Business strategy
- Display advertising
- Social media marketing
- Marketing analytics
In order to be fully certified, you must finish 26 modules and earn a passing grade in the final exam which consists of 40 questions.
It’s best for beginners who don’t know much about digital marketing. The fundamentals are taught, but you won’t gain advanced knowledge. Other courses include real-life examples and advice by industry experts.
2. Reliablesoft Academy
There are currently 2 certificate courses available: a digital marketing certificate and a SEO certificate.
The programmes are taught by digital marketers who have more than 20 years of industry experience.
Topics that are covered include:
- Basics of digital marketing
- Keyword research
- Google analytics
- Content marketing
- eCommerce optimization
- Instagram/Facebook ads
- Email marketing
- Social media marketing
- Google ads
Reliablesoft’s courses are frequently updated with the latest practices and techniques. After you’ve completed the training you’ll be able to run successful digital marketing campaigns like a pro.
To receive the certification you must finish all of the 10 courses and get passing grades in 2 multiple choice question exams on digital marketing and SEO.
This affordable course with an unconditional 60 day money back guarantee received rave reviews.
3. Simplilearn Digital Marketing Specialist Certificate
Simplilearn is one of the leading certification training platforms globally. One of the digital marketing certification programmes that they offer is the Digital Marketing Specialist Certificate. It is called a Master’s Programme and includes 6 courses along with detailed electives on:
- Advanced search engine optimization
- Mastering PPC, content marketing, SEO and digital analytics
- Advanced Pay Per Click Certification programme
- Mastering social media, digital strategy and mobile marketing
- Advanced social media
- Advanced web analytics
- Advanced website conversion rate optimization
- Advanced content marketing
- Advanced email marketing
- Advanced mobile marketing
- HubSpot email marketing certification training
After completing the master’s programme, you can pass the exam and get an OMCP certification.
Apart from theory, you learn how to use various digital marketing tools and can access exclusive forums with industry experts and faculty.
For completing each of the core courses, you earn a certificate. After finishing all of the 6 core courses, you get the Digital Marketing Specialist Masters Certificate.
You can also make use of the exam voucher to do the OMCP exam and earn the OMCP certification.
4. Google Analytics Individual Qualification
Enrol for a Google Skillshop account and complete these free, self-paced Analytics Academy
courses which cover elementary and advanced concepts such as conversion tracking, reporting and audiences.
Like the course, the exam is free. It has a mix of true and false and multiple choice questions. To pass the exam you must obtain a score of 80%.
Regardless of whether you do content marketing, PPC or SEO, knowledge of Google Analytics will sharpen your skills and efficiency at work.
5. Udacity Digital Marketing Nanodegree Programme
The course covers everything including:
- Email marketing
- Social media marketing
- Search engine optimization
- Measurement and optimization with Google Analytics
- Fundamentals of online marketing
- Search engine marketing with Google ads
- Social media advertising with Facebook Blueprint
- Display advertising
- Content strategy
The USP of this course is that you get access to career services, a technical mentor and a personal career coach. This is absolutely fantastic if you are new to digital marketing and would like to consult someone for advice on your career and technical issues.
However, there is a catch – you must pay $399 monthly to have access to the services and course material. You’ll need to spend a minimum of 3 months to learn all of the material. Admittedly, the fee can be quite steep for some people, so self-employed people and newcomers might want to weigh their options carefully.
6. Copyblogger Online Marketing Course
Writing engaging content, whether it’s landing page copy or articles, is essential for any successful digital marketing campaign. The course author, Brian Clark, created the WordPress framework Genesis and has one of the best websites on content writing.
This free course consists of 20 emails and 16 ebooks. Both advanced learners and beginners can massively benefit from doing it.
Influencer marketing is a widely accepted type of online marketing nowadays.
It draws from the concept of celebrity endorsement and puts it in the modern scenario of a content marketing campaign.
It’s a little like that idiom about old wine in a new bottle, except that influencer marketing doesn’t only involve celebrities. Instead it’s more focused on people who aren’t as famous and recognizable offline.
Who are influencers?
An influencer is someone who can influence people’s purchasing decisions because of his/her knowledge, authority, position or relationship with the audience.
Influencers usually have a following belonging to a particular niche, who they actively engage with. The number of followers depends on the extent of topics covered in that niche.
For instance, influencers like Komal Pandey create fashion centred content.
What’s the big deal about Influencer Marketing?
Influencer marketing involves collaboration between a digital influencer and a company wherein the influencer promotes the company’s services and products.
Sometimes influencer marketing deals have a simpler goal-to increase a company’s recognition.
An example of influencer marketing was YouTube star PewDiePie’s collaboration with a horror film’s creators. It was set in French catacombs underneath Paris. Hence, he created a string of videos in which he did challenges there. This was exciting content for PewDiePie’s subscriber base of 27 million and it almost doubled the movie trailer’s views.
How can you do influencer marketing?
- Organize: research, plan, make a strategy schedule and an overall budget.
- Choose an influencer based on their niche and association to your company’s offerings.
- Don’t assume that influencers with the highest number of followers always influence a niche.
- Decide what approach you’d like to take to locate influencers-organically or by subscribing to a platform or enlisting an agency’s help.
- Exercise patience and be approachable in your interactions.
- Ask if the influencer favours quarterly/monthly/biannual newsletters or calls?
- Adjust your product release timeline and Public Relations schedule to match the timing of the influencer’s marketing pitches.
- Ensure that executive management sends communication emails and arranges meetings to discuss the marketing campaign with the influencer.
Now that we’ve explained what influencer marketing is and how to use it, we’d like to tell you exactly which trends you should utilize in 2021.
Scroll down to read the following points and stay in the loop.
- Video marketing
Due to the various Covid lockdown restrictions enforced last year, many people craved the social interaction and connection they got earlier from in-person meetings.
Influencers and marketers attempted to fill this void by replacing live events with videos and live streams, thereby connecting with their followers and the companies they were allied to, in a relatable, dynamic way.
They will continue to make a mark by playing to their strengths, of stirring up an instant buzz and being authentic.
More specifically, they capitalized on videos last year to increase their engagement by doing:
- IGTV makeup tutorials
- Question and answer sessions
- Behind-the-scenes videos
- TikTok hashtag challenges
- Brand values
In 2020, the Black Lives Matter movement, inclusivity, inequality, climate change and diversity were in the limelight.
Consumers wanted companies to address these issues by:
§ Being open about their supply chain.
§ Revealing information on business equality and inclusivity.
§ Collaborating with influencers who are outspoken about these problems and come from varied backgrounds.
Failing to take an action-oriented stand on these struggles was a big turn-off for customers.
Brands that are aware of the larger social picture will continue to gain goodwill and attract more customers.
Influencers from different backgrounds, who work with these companies, can play a key role in demonstrating these values, which in turn, builds a deeper connection with customers.
- An increase in long-standing partnerships, not short-term projects
Both influencers and companies will join forces for long-standing partnerships instead of short-term sponsored posts.
Multiple reasons explain this change but it essentially boils down to endorsements taking time to translate into sales. Even established influencers with highly engaged followers would find it difficult to make a genuine contribution to the company if they’re only supposed to do a sponsored post.
So in order to make the most out of influencer marketing, you must devise packages for influencers to do multiple sponsored posts in a certain time duration, the way you would with Facebook ads.
The deals with them could be performance-based wherein an influencer’s able to guarantee a certain number of clicks or sales.
4. Investing in paid advertising for greater reach
It’s important to leverage paid advertising to increase the reach of influencers’ content.
By employing Facebook Ads’ specialized targeting or other social media sites’ advertising tools, brands can easily reach people who are interested in the influencer content, without depending on social media algorithms.
- A spike in the number of CGI influencers
Apart from human influencers, the number of existing virtual influencers will keep rising based on technological advancements.
You’re probably questioning their purpose and appeal, because there are already so many existing human influencers. Well, a digital character can distinguish your company from real-life influencers on TikTok and Instagram.
Stories about the company’s values can be communicated using these characters, so they could become like company mascots in the near future.
An advertising agency created Noonoouri, who entertains and informs followers about different social issues. She also follows a vegan lifestyle and favours sustainable fashion, so she’ll never advertise or wear a fur coat.
Therefore, companies could craft virtual characters to demonstrate their social consciousness and conscience.
How can you do Video Marketing Successfully in 2021?
Video marketing is a multipurpose, much needed tool in your digital marketing campaign toolkit. It spreads awareness about your services, products, appeals to customers and increases sales. Due to its data-driven nature, metrics and customer engagement should be monitored.
Here are a few points to bear in mind while devising your video marketing strategy
Ensure you have a decent budget for shooting that includes good recording equipment, reliable editing software, a video marketing expert / team and ample time for recording.
(ii) What’s the story you want to tell?
To connect with your viewers, create a narrative for them to engage with.
Which stories would you like to tell and how? How can you craft stories for video marketing which hooks your viewers?
(iii) Less is more
Keep the video short and sweet. Ensure that the average duration is between 1-3 minutes and a crystal clear, promotional message with an emotional touch is present.
(iv) Publish your videos on multiple websites
Post your videos on YouTube, Facebook, Instagram and embed them on your website.
(v) Conduct a performance review
Analyze statistics and metrics to assess which videos receive the best response and why.
Now that you have an idea about the ABCs of video marketing, let’s dive right in to elaborate on the six hottest video marketing trends of 2021.
1. Explainer videos with animation
Some companies have mascots such as the Michelin Man (Michelin), Doughboy (Pillsbury), and Zoo Zoos (Vodafone). Zoo Zoo ads became popular during the IPL and were known for being funny, entertaining, delivering a strong message and promoting the company effortlessly. In a particular ad, Vodafone 3G services are advertised as being, “faster, smarter and better,” like a speedy, efficient ZooZoo superhero.
Till today, several companies across the globe employ animated videos to creatively promote their services, hire employees and inform customers how to utilize their products, amongst other marketing motives. The business advantages of animated explainer videos will only increase in multiple industries.
- Increased live streaming
Live video streaming has been all the rage before but it will gain even more momentum in 2021.
Twitch TV has become a force to reckon with, due to its promotion of live video streaming as the most appealing way to connect with an audience. Twitch initially focused on game streaming but has expanded and diversified to include podcasts, musical performances, and yoga.
- A rising demand for 360-degree videos
Trends come and go in the blink of an eye and this holds true for video trends as well. Several companies use videos to present their services and products; however it’s now possible to show them in a more experiential manner.
98% of Americans think 360-degree videos are more thrilling to watch than other video formats. They offer consumers a fresh, visual experience which makes them feel as if they’ve tried a product before buying it.
- The surge of webinars
Webinars are educational online seminars where you present valuable information to an audience in order to draw them towards your business.
A webinar can increase your brand recognition and customer loyalty.
You could present interesting facts, commentary on the latest news pertinent to your field and helpful guides.
The Google Search Trend also shows an increase in the number of searches for “webinar.” The pandemic caused a sharp spike in the number of webinars, in order to virtually replace live events.
Furthermore, it was quite convenient for everyone to use their in-built laptop cameras for Zoom webinars. With the impending third wave of the virus around the corner, webinars are certainly retaining their place of importance this year.
- Multi-channel video posting
Have you ever seen a funny YouTube video and showed it to a friend only to find that she’s already seen it on Instagram or Facebook? That’s becoming increasingly common nowadays.
Remember that people’s objectives and needs on each website vary, so your videos need to be in line with that. After assessing where your target customers hang out online, share your videos widely on a range of appropriate platforms.
- Shoppable videos
Shoppable videos simplify, quicken and make the entire shopping experience much easier. People don’t need to hunt online for a product they’re interested in, after watching your ad. They can just click on the product name mentioned in the video, which directs them to your landing page to make a purchase.
Shoppable videos are commonly used on social media and have become a prominent marketplace on the internet.
This year, every company should employ this kind of video content to pull in more customers.
- Longer video ads with a narrative
People like stories that are realistic and authentic. Hence, there is an increased popularity of long video ads.
Big companies like Adidas and Toyota make their advertisements like short films to showcase how they make a difference in people’s daily lives.
This format is more engaging since it’s more about the target audience, than the products and instils a sense of trust in customers.
We hope that this guide was highly informative and has given you plenty of ideas to do video marketing like a pro in 2021!
When Siri, the famous virtual assistant for Apple devices first came onto the scene in 2011, it was a game changer for voice search technology and task management.
People could easily instruct Siri to remind them of a dentist’s appointment next Friday or ask for the Liverpool vs. Manchester United game score. It was the highlight of pop culture, which resulted in a series of memes beginning with the trademark greeting to use it, “Hey Siri.”
Since then, voice search has evolved to include voice recognition for wearables, smart televisions and cars. Other companies have also designed their own virtual assistants such as Cortana, Alexa and Google Assistant.
Therefore it’s not just a fad anymore. If it’s not included in your SEO strategy already, then you definitely need to pull up your socks.
We can tell you how to keep up with the changing times by using these optimization strategies in 2021:
- Get a Google My Business listing
This free of cost tool enables customers to quickly locate a business and its information, such as their products, address, working hours, contact information such as an email address, phone number and website URL. It’s like an online business card for search engines.
Ensure that you optimize your profile listing for Google, Bing and Yelp, as the latter two are also frequently used for accessing information by search assistants.
If a customer wants to know, “which pharmacies are open at 9:30 PM near me?” Google will retrieve this information from the pharmacy’s GMB information.
It’s also easier for voice search users to find answers to general questions like, “Italian restaurants near me”. If restaurants’ GMB profiles mention that they serve Italian food, the restaurants’ names and contact information will be displayed quickly at the top.
The review section is also an equally important aspect of the GMB profile. Previous customers can write reviews of their experiences with a business. Voice search can read these comments and the user can choose whether to visit a particular business or its competitor.
So remember to verify that all of the details provided in your listing are accurate, especially the address and phone number. Many customers might be using Google Maps to find the address mentioned in your GMB profile. If the address mentions the wrong road or lists an old location, you’re likely to lose business.
- Understanding various types of customers and common device behaviours
You need to have updated data records to understand how people use voice search and the types of devices they use.
Voice search also relies on algorithms which uses the consumer’s location in addition to various data points.
This helps to understand the context of the search query. For example, if a consumer says, “OK Google, display pizza outlets near me,” the consumer’s geographical location is required to show relevant results accordingly.
- Concentrate on conversational keywords
People often tend to use an informal tone and long tail keywords while using voice search.
When people type a question, they usually use about four words like, “the best phone covers.” Due to the fact that users don’t have to manually type their inquiry and just have to say it, they end up saying more specific information such as, “What are the best phone covers available under 3000 INR?”
Although short keywords are unlikely to vanish completely, there’s a considerable chance that their importance will reduce. That’s why you should focus more on longtail keywords for voice search such as, “best mobile covers to buy online” “mobile cover shops near me” and “top mobile covers at affordable prices.”
Your website must provide complete answers to users’ questions so that they’ll be directed easily to your website which will increase your traffic.
- Create content that’s centred around buyers personas
Content optimization for voice searches must involve:
- Writing in-depth answers for common queries
- Answering questions clearly and concisely
- Schema markup and context go hand in hand
Make use of schema to mark your content and inform search engines about the subject of your website. This enables search engines to comprehend your content’s context, which ensures that you rank higher for specific voice search questions.
- Add a FAQ section to your web pages
Most users ask voice search queries beginning with “what”, “why,” “who”, “how,” “when” and “where.”
Therefore, it’s necessary for you to feature a FAQ section on your website. The answers should be written in a conversational way and respond to users’ pressing concerns.
If you are unaware of the questions people generally ask, you could look at websites such as Answer The Public and Quora.
- Obtain top-notch backlinks
Backlinks lead from a website to a page on a separate website. They direct prospective customers to a website where they might buy a product. For example, a link on Cosmopolitan’s website could include a link for face moisturizer to your skin care products website.
Backlinks indicate that the content is useful, reliable and valuable. Businesses which have multiple high-quality backlinks are more likely to be listed in the top results when voice search users seek information.
In order to build good backlinks, you must focus more on quality than quantity. Quality backlinks come from well-known and trusted websites which are related to your business.
- Assess your website traffic
Website traffic analytics reveals who a company’s target customers are and what they’re searching for. Information on bounce rate, the number of website users and the geographical locations of website visitors can be viewed.
These traffic analytics can be used to improve SEO by indicating which keywords and questions people search for which directs them to your website.
Google Analytics is a practical option that marketers can employ to boost their search engine rankings.
Email marketing, that age-old strategy still takes centre stage in digital marketing campaigns.
Email marketing involves sending business-related emails to email subscribers to notify, increase sales, express brand values and establish a community for your company.
There’s been a shift from mass mailers sent to everyone and nowadays the focus is on segmentation, personalization and consent.
You could combine automation and personalization to make a strategy that appeals to your customers and boosts your return on investment.
Email marketing can be used to contact hundreds of people and is highly effective in a remote environment.
You must build your mailing list on a priority basis so that you can reap the best results out of email marketing. Your email subscribers can drive organic traffic to your website and enable you to easily track customer engagement analytics.
Keep reading to learn how you can be at the forefront with the following email marketing methods in 2021:
Emails can end up sounding quite dull and formal when the customers don’t feel valued.
To prevent that, you must use automation and Artificial Intelligence to appeal to consumers belonging to various audience segments.
Analyze their shopping habits, preferred services and products, to write an email that addresses these behaviours.
If some customers tend to discard their shopping carts before buying something, a targeted email could highlight this with a useful reminder to take a decisive call to action.
Remember to always refer to the customer by name and think about featuring a personalized note.
Although the process sounds very time-consuming, you should know that you can automate personalization, all you need to do is lay out a foundation.
Based on the information you have, you could compile a series of email templates along with customers’ names. You can then leave it to automation to take care of the rest.
- Leveraging AI to supercharge your email strategy
To gauge open rates and customer habits, AI can be utilized for a range of tasks such as:
- Survey optimization
- Result prediction with analytics
- Dealing with huge amounts of customer information in one go
- Removing customers from mailing lists who don’t engage with your promotional copy
- Composing email subject lines
- Sending emails when they’re most likely to be read
- Reorganizing email marketing campaigns
By assisting you with these tasks, AI can enhance your campaign’s speed.
- Emails for people with special needs
In the near future, accessible emails will be the standard, not the exception.
Advanced email technology will be able to cater to visually and hearing impaired people, so you must ensure that your company emails cater to their needs.
- Improving the shopping experience with Augmented Reality
Thanks to augmented reality, shoppers can wear and browse products in a virtual shop. Using smart email, marketers could send emails showing the same items which gives customers an enjoyable experience and increases the chances of them completing a purchase.
- Employing A/B testing
Your customers’ preferences will change continuously and so it’s become even more crucial for you to use A/B testing. What your customers liked a year ago may not interest them any longer.
Below is an example of A/B testing of subject lines by Swiggy.
George, K. (2021, April 19). Email Marketing Trends 2021: Are You Ready to Overhaul
Your Email Strategy? Jeffbullas’s Blog. https://www.jeffbullas.com/email-marketing-trends/
- Adding interactive content
Including interactive marketing in your emails boosts engagement and is growing in popularity by the day. There are many methods which can be easily used such as:
- GIFs and images you can zoom into
- Small games relevant to your target audience and services
- Surveys and polls
- Interactive merry-go-rounds which show services and products
- Specific calls to action
- Emails to appreciate your customers
You could send emails to express your appreciation and gratitude by:
- Sending early bird invites
- Sending emails thanking customers for making a purchase
- Personalized birthday wishes with discount offers
You could gear these to suit present day conditions like providing healthcare and other front line workers special offers.
- Optimization of email on all devices
This may sound quite obvious but it is essential that you optimize your emails for all devices. Most people check their emails on their smartphones so you must ensure that they’re getting the same quality of experience that a desktop computer user would get.
You could hire a technology company to optimize your emails for smartphones.
- Rendering your emails privacy-friendly
Customers are better informed about issues concerning their privacy and are more conscious of how their information is utilized.
Privacy has to be the central aspect of all your campaigns to guarantee that you’re fulfilling their expectations.
Thus, you must continuously review data privacy laws and be transparent with your customers. You must inform them of any future alterations to data privacy and how you’re safeguarding their information, which also positively reflects your company’s ethics.
Be cautious that you don’t commit the same mistake that Amazon did recently
with their ‘dark pattern’ controversy. The e-commerce giant experienced legal trouble for using a design which made it difficult for users to cancel a subscription.
It was revealed that cancelling involved browsing through multiple pages and encountering warning signs continuously.
So you must avoid this by ensuring that it’s easy for your customers to cancel their subscription to your mailing list.
This will also permit you to reassess your mailing list and guarantee you’re only keeping highly engaged subscribers.
Anyone who has even the slightest experience with digital marketing knows that SEO is one of the key processes that can make or break your success and if your content is optimised it’s the cherry on the top.
Owing to the whirlwind the pandemic has churned up in all spheres of life, everyone is introspecting and re-examining what they do, why they do it and how they can do things better, particularly in a professional context.
Digital marketers have to constantly learn and be at the top of their game in order to stay relevant and reap sufficient profits for their efforts. Content is the king! its always been up there on the search result page, the most relevant results to the search shows up on the first page. You might be good at content but do you know to write content for SEO to help it rank on the first page and get people to know your website and drive enough traffic through it.
Here’s how-to-write content for SEO in 2021 –
1.Plan a keyword database
Establish a database of keywords with a minimum of 100 keywords. The more the merrier! Consider them as samples. Every single keyword that you come across can’t be applied because it may be unqualified or highly competitive. Content defines all the steps for On-Page SEO for a website.
It would be difficult for your website to be noticed if the keywords don’t have the right appeal or they’re employed often by more established companies.
2.Qualify your keywords
Qualifying a keyword means substantiating that the keyword is actually valuable. You can find out which ones are worth using by making data-driven decisions.
There are five methods by which you can qualify your keywords, namely: search volume, trends, user signals, social signals and worthy links.
i) Search volume–
Firstly, Use Google Keyword Planner to qualify keywords. But don’t select keywords solely on the basis of how many times they’ve been searched for. Several may not have considerable search volume but are qualified nevertheless.
Secondly, Check how your keywords are trending over a period of time on Google Trends.
However, don’t rely exclusively on the tool to earmark the aptest keywords. Google Trends should only be an auxiliary tool for qualifying keywords.
iii) User engagement–
Thirdly, Head to any group on Facebook or a popular forum like Quora, Reddit or any other space where your target audience interacts online.
Note which topics stir up the most buzz in terms of likes, comments and views. Pick a keyword and use the search function on a website like Quora to see the number of posts on it and their dates.
You could pick a keyword such as ‘community and search on Quora to see exactly what people are saying and if they posted about it recently. You could also ascertain keyword engagement on a site by typing a basic search string like
iv) Social signals–
Type in your keyword on BuzzSumo and examine the social engagement for it. It will show you individualized shares on Pinterest and Twitter, engagements on Reddit and Facebook, the number of links and the total number of engagements.
v) Valuable links–
Backlinks are indispensable for SEO. You need to validate that your keyword is link-worthy. Other websites should be able to link to your website content. To ascertain its worthiness, type your keyword into the Keyword Explorer on Ahrefs and look at the section on “Backlinks.”
If your competitors possess backlinks then you definitely have a link-worthy keyword. If your keywords aren’t link-worthy then most probably they’re not competitive. In some cases, you must develop your general website authority through link acquisition methods like guest posts and link bait development.
3.Know your competitors
Knowing that a keyword is important helps you a great deal, but you must determine if your website can rank for it. Select 10 keywords then download the Moz or Ahrefs toolbar.
Search for your keyword on Google.
If you find Quora threads, YouTube clips, eHow articles, Google AdWords advertisements, websites that have a Domain Authority (DA) or DR(Domain Rating) less than 50, then these are favourable signs for you.
4.Create content that directly answers search queries
Most searches are phrased as questions. Therefore, it’s advisable to write content for SEO that responds to these queries directly. If someone wants to know“How to Wrap a Gift Easily and Neatly?” You could write a detailed listicle titled “6 Easy Ways to Wrap a Gift Neatly.”
You could benefit from using SEO websites like Ahrefs or SEMrush to highlight frequently asked questions about your area of interest on the internet so that you could mould them into your target keywords.
5. Optimize your images
To get your readers attention and communicate more effectively you should optimize images that are associated with your content for SEO.
Search engine algorithms cannot make sense of the text in images but they can deduce the significance of the images that are connected to the content through file names, titles, picture captions and Alt text.
Your readers cannot see this information but the algorithm takes notice of this, so be a little picky about selecting pertinent keywords like you would with content titles.
For instance, if you have a culinary website and you include a photograph of a cake along with the recipe, you could employ the following Alt text:
<img src= “Cake.jpg” alt= “Chocolate cake”/>
We hope that you gained insight from this article and that your SEO optimization strategies are more fruitful this year!
Digital Marketing is a technique that uses the internet and digital networks to market a product or a service. Digital Marketing is the process of bringing information about a product or service in ways that can be done online to increase business sales to meet the pre-determined goal and online availability.
NEED & VALUE
2020 is a year of honor, as this year has taught us the importance of communication and Connection (bonding with customers). Every business has its own customer base and has its own way of communicating with them. General communication means everyone is used to having face-to-face encounters as a conversation with customers but, everyone also shares updates about news, innovations, latest offers, wishes, or other promotional shares on social media, and everyone believes the content, as it is shared by the reliable authority of business, this creates an understanding between the owner and audience. While this act of the general public sharing everything on Social Media shows that the public also somewhere knows the fact that digitalizing their marketing will work effectively. This reflects the essence of digital marketing.
What exactly is digital marketing?
Digital Marketing is the process of bringing information about a product or service in ways that can be done online to increase business sales in order to meet the pre-determined goal and online availability.
DIGITAL MARKETING has two significant aspects of promoting businesses that are:
- Search Marketing: This term Search Marketing is associated with marketing related to Search and Search Engines. As in Digital Marketing, search marketing have a separate and essential work culture; it is divided into two main divisions.
SEO (Search Engine Optimization): This practice includes driving organic traffic or unpaid traffic to the website to increase the website’s online presence. The primary purpose of Search Engine Optimization is to increase the rankings of the website through identifying and optimizing the catchphrases and keywords that your target audience is searching for while searching for a similar product or service offering. These keywords help monitor the different segments of the audience and help in ranking the website on search engines.
SEM (Search Engine Marketing): This practice includes promoting websites on the search engines with the help of paid promotion techniques. These techniques include paid visitors to increase the online visibility of the website for better rankings on search engines. Techniques like PPC (pay per click) are very successful techniques of driving the paid visitors to the special web page.
These search marketing techniques are very good for the online presence of the website.
- Social Media: This internet marketing involves the use of social media platforms to promote a product or service through running interesting and creative promotional campaigns.
This includes two major practices:
Social Media Marketing: This practice includes marketing on social media platforms through unpaid and active participation techniques; this means informing the audience through innovative content, commenting, and interacting with them.
Social Media Advertising: This practice involves running paid advertisements and paid campaigns on social media platforms to promote a product or service.
HOW DIGITAL MARKETING EMERGED
Earlier Advertising and Marketing was a one-way message delivery conversation that, too, with a limited audience. But after the emergence of Social Media, people started to interact and engage with each other’s fields of interest.
The trend of traditional print and broadcast for marketing and advertising of a business started declining as people now have a tendency to engage and study the properties and offers of the product and service that is being marketed.
Digital Marketing formed a gateway for consumers to be in a two-way conversation instead of being in a single way interaction.
Now due to Digital Marketing, customers are the best critics and trendsetters as these roles play a very important role in forming the strategies for the new marketing campaigns.
Digital Marketing helped people to communicate and know the vision of the business. With the help of reviews and feedbacks given by the customers, this feedbacks provide information about what the customer desires, and this helps in policy forming. Sometimes this also provides us a pool of leads, and these are the active leads as these people are those seekers who create a good reputation.
Digital Marketing can also create demand by setting the trend through content marketing, moment marketing as these strategies can make people desire the same thing we expect them to, So Digital Marketing is a new galaxy discovered in terms of business and marketing.
The main aim of Digital Marketing is Brand Awareness, as brand awareness is the key player that is the primary objective of every marketer because brand awareness helps in building a separate entity of product or service; this identity creates a base for the policies that the marketer is going to implement in future.
Brand Awareness helps in creating a separate customer audience; at the awareness stage of the marketing process, the people who interact or engages with our advertisement or our content come under an active target audience, so in the future, the marketer has to form specific strategies for these active customers.
Reach is also a very important aspect in the awareness stage as greater reach helps the marketer to form the policies with higher value elements. If the reach is greater than the marketer expected, then the marketer can use his ultimate strategy, like disclosing the USP’s of the product or introducing a new campaign with better investment.
Reach refers to the number of people who watched the advertisement or creative. If this number will be greater than automatically, there are better chances for the product or service to be promoted and placed at the awareness stage of the market.
If the awareness stage is cleared in an expected way, then the marketer can show the need for the product offering and can create interest among the target audience.
A marketer can create a shift in demand for homogeneous products by using the USP’s of his product, and if the competitors react after watching the advertisements, the marketer will succeed as these reactions of competitors will drive the potential attention of the audience towards his campaign.
This business interaction between customers, marketers, and competitors will help the business to get the best results in the primary stages of establishment.
One of the great things about Digital Marketing is OVP. This represents the Online Value Proposition, which means that the customer should know what kind of proposal they are getting online. This method has a secret strategy, and this is where the customer knows and understands the general proposal when they first contact the proposer. This helps to create real tracks.
Digital World allows us to educate people in the same way that we allow our potential customers to learn about relevant content, and that content allows you to engage with the customer and, at the same time, have a higher chance of a conversion.
The advantages of Digital Marketing are as follows:
- It helps to reach the global market with similar products to be offered with various kind proposals from different places.
- It is economical as it requires less money for promotion and advertising than is required for traditional advertising.
- Allows you to get to know your audience and also allows them to get to know you personally up to an extent; this creates product credibility and Customer loyalty, which is very important for businesses.
- Allows you to track your responses that help to target customers.
- Digital Marketing is the best form of marketing information for your product as it can reach more people with better targeting than the traditional method.
- Content is a leading player in Digital Marketing as it is the only player acting in all aspects of Digital Marketing either through SEO, SEM, or Social Media Marketing.
- Content should be engaging and compelling; if it hits the user in an expected way, it will generate leads and increase the chances of conversion.
- Digital Marketing System is one way to integrate SaaS and CMS (Content Management System) to access data on various communication channels and promotional platforms.
DIGITAL MARKETING….a support to your struggling boat
Marketing of Traditional Business exists only on print media, physical ads, mobile communication, but in Digital Marketing, there is wider scope as there are unending and recurring possibilities for businesses.
Nowadays, every business or company has its own website or they have an online presence.
Nowadays, people are spending more time browsing; this tells the significance of Digital Marketing. Around 7.7 billion people use to be online across the globe to increase the traffic on your website, build the online presence of your website through Digital Marketing Services.
One can compete with big players in the industry, and at the same time, one can study and implement better innovative policies to grab the market.
One can follow their campaigns and can improvise them too through Digital Marketing Services.
Digital Marketing is a new galaxy discovered in terms of business and marketing.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!