6 Rules of Effective UX Writing
UX writing as you know is the art of writing UI copy in such a manner that it guides the users on how to use the product and further interact with them. If you are still confused about UX writing then it includes the content on buttons, menu labels, error messages, security notes, terms and conditions, and any interactions that are necessary between the users and the digital product. The main role of UX Writing is to give the users an easy way to access the app or website by communicating with them shortly and crisply.
Today we at Puminati Digital will be talking about the 6 Rules of Effective UX Writing that are necessary for user engagement. Most often, developers think UX writing is for the second development phase. They think first they will design the product then they will hire a UX writer to write the text. This is not the right thinking as many issues can go unnoticed in the later stage. So, the best is to Write UI Texts side by side during the early process.
The professional UX writers work with a team of designers and developers who are responsible for crafting UI text. So, let us look at the 6 Rules of Effective UX Writing.
Be Concise and to the Point |Effective UX Writing
When writing a copy it is necessary to write short and to the point copy. When writing for websites and apps you have to be concise but it doesn’t mean limited. It should be efficient and easy to understand. Write a short sentence and do not use very heavy words. Every word that you use should have a meaning. Exclude all the unnecessary words. Here is an example below to which you can relate.
Don’t: You must log in before you can send a request.
Do: Log in to send a request
Avoid Long Block of Text
When a user is on digital media then he is not immersed in the UI texts. They just read it in one go. They just go through it so that they can move on to the next step. So the UI text you write should not be too lengthy. Give your users an interface that is very fast-paced be it through designing or writing. Always keep the most important text at first and edit all the other information in a short and precise way.
Begin with the objective
Always make it a point to show the objective at first. If a sentence describes an objective then make sure it is clear from the start. You must be thinking, are all of these really necessary? Definitely yes! Let us look at the example below to help make you understand.
Don’t: Tap on the button to see its properties
Do: To see the properties, tap the button
Make the copy consistent
Never make the copy inconsistent as it will create confusion among the users. For example, if you are using synonyms for words in different parts of the text then the whole UI copy would look inconsistent. Also, one more thing that you need to keep in mind is limiting the use of both the first and second person in the same phase.
Don’t: Change your picture in My Profile.
Do: Change your picture in Your Profile.
Avoid jargon
If you are writing a UI Copy then it should be simple and clear. Avoid using jargon words and technical terms that normal users won’t understand. Make use of familiar terms and phrases, especially in the error messages.
Don’t: System error (code #2234): An authentication error has occurred
Do: Sign-in error: You entered an incorrect password
Write in Active Voice and use Present Tense
Another thing that you need to understand is don’t use future tense. Always describe the action in the present tense. Also, limit the use of passive voice as it becomes a little boring for the readers. Let us know with the examples –
Limit the use of future tense-
Don’t: The photo has been downloaded
Do: Photo downloaded
Limit the use of Passive Voice-
Don’t: The Search button should be clicked when you are ready to search for an item.
Do: Click the Search button to search for an article.
Conclusion
So if you are interested in UX Writing you have to write in simple terms in a way that keeps the users engaged. Forget the heavy words and write as if you are helping your friend. So, these were the 6 Rules of Effective UX Writing that you need to keep in mind before making your copy stands out.
If you want to know more about Puminati Digital and its Digital Marketing Services then head over to our website. For more such interesting blogs you can check out our blog section.
8 Most Effective Graphic Design Tips
Graphic Designing is one of the best creative fields that is becoming quite popular these days. Graphic Designing is also a very lucrative job option for beginners who have a creative mind and have an interest in designing. But being a fluent graphic designer is not a one-month task instead the expertise comes from practice and experience. If you are looking to start a career in graphic designing then you should take proper advice from an expert designer. The better option would be to opt for an internship for 4-6 months as a graphic designer in any digital marketing or advertising agency. This way you will get a complete idea and learn the necessary skills that are required in this field. Today we at Puminati Digital will be talking about the 8 Most Effective Graphic Design Tips for beginners that will help you improve your designing skills.
8 Most Effective Graphic Design Tips
1. Select the Right Fonts
The importance of clarity in design and readability cannot be overstated. Make sure you are cautious to not limit your creations to a single typeface. In designing you should keep on experimenting with numerous font styles. You should also have a distinct font style for the particular project that you are dealing with. There are many fonts to choose from so instead of using the most basic fonts do wide research and select some fonts that you like and experiment with them.
2. Make your Colours pop up bright
You may use a color pop strategy to catch your viewer’s attention at first glance, especially if your content is brief and you want to make the most of it. High-contrast palettes such as yellow and white or black, red and black, and vibrant backdrop colors perform well. Check the coherence of your design as well, and strive to make the best impression possible. To select a pleasing palette for your design, you can also use the Adobe Colour CC online tool.
3. White Space is Strong and Worthy
White space is crucial in modern graphic designs that emphasize minimalism, with Apple being the finest example. When executing text on a large canvas, you should choose a high-quality typeface and then center your type, leaving the rest of the canvas white. By doing so the overall canvas would look awesome.
4. Select Consistent Images
Make certain that the image quality is constant throughout your design. The elements’ quality, frame, style, dimensions, and lighting should remain consistent throughout the design. The graphics, diagrams, photos, and drawings you utilize should perfectly complement the message of your project.
5. Scanning your Sketch
If you are drawing your design, make sure to scan it on your PC; utilize a smartphone camera to do so, and then upload the scanned sketch right into Illustrator or Photoshop. You may now proceed with your design as usual, but remember to keep the scan as a backdrop guide.
6. Flat Design goes a Long Way
Flat design has grown in popularity throughout the years as its aesthetic has evolved from slightly colorful to more classy. You should also have an excellent understanding of alignment and spacing when employing flat design approaches to get an amazing look.
7. Utilise Italics carefully
You should also employ italics in some of your projects for great effect. They should be used with caution since they can effectively balance your headers and subheaders. Italics should only be used in short phrases. Avoid them for extended phrases since they will ruin your effort.
8. Respect Page Balance
If you want to be a great graphic designer, you must study symmetry and balance all the time. Ensure that the balance is solid, as it has a significant influence on your design. The document you’re working on should be evenly loaded on the left and right, or, in certain cases, upwards and downwards.
Conclusion
So, these are the 8 Most Effective Graphic Design Tips for beginners that will help you improve your designing skills. All in all, you have to keep in mind that the overall design looks appealing to the client. Also, you have to keep practicing and learn a lot of software. If you are working in an agency then you might not work in a fast-paced environment. So you have to be creative and at the same time work on ideas quickly. Following the above steps, you are surely on your way to becoming a great designer.
To know more about Puminati Digital head on to our website or contact us. To read more interesting blogs about digital marketing do check our blog section.
Facts about Duplicate Content
Hello Again! We at Puminati Digital are back again to discuss more on Duplicate Content. In the last blog post, we talked about the myths that revolve around Duplicate Content. In this blog post, we would be talking about some facts about Duplicate Content. Those who have missed the previous blog on the Myths About Duplicate Content please do read it once. For those of you who are here just for the facts and to know about Duplicate Content, we will summarise it for you guys.
What is Duplicate Content?
Duplicate content is material that exists in more than one location on the Internet. That “one place” is defined as a location having a unique internet address (URL); hence, if the same material occurs at more than one web address, it is considered duplicate content.
While duplicate material is not strictly a penalty, it can nonetheless have an influence on search engine results. When there are many instances of “appreciably similar” information in different locations on the Internet, search engines may struggle to determine which version is more relevant to a particular search query.
Now that you know what Duplicate Content is let us know some facts about duplicate content
Facts About Duplicate Content
Use 301 Redirects to Avoid Duplicate Content Penalties
According to a SEMrush analysis, 8.58 percent of all websites have redirect loops, therefore you must exercise caution while employing this method.
Reduce the amount of duplicate material by redirecting an old or obsolete URL to the new version. This is useful in the following situations.
- You just changed the domain name of your website.
- You’re attempting to redirect obsolete URLs after combining two websites.
- You have many URLs for your homepage and want to select one as the “canonical” one.
- You erased a page after modifying your website.
301 redirects are a simple technique to get rid of annoying duplicate material on your website.
Duplicate Content Impacts Link Equity
The term “link equity” refers to how specific links transfer authority and value from one website to another. Here’s why duplicating content is a concern if you’re seeking to earn link equity.
Because search engines do not want to display many sites with the same material, they must determine which page is the best fit. Every duplicate page diminishes visibility, reducing your link exposure. Links are important. According to Backlinko, the first Google result has 3.8 times more links than the second through tenth places.
Google suggests reducing boilerplate repetition
When we talk about “boilerplate” information, we generally mean things like copyright notices or legal disclaimers. Google may regard these standardized chunks of text to be duplicated if they exist in the main body of content.
Google has policies in place to combat such boilerplate assertions. If you utilize disclaimers, for example, you might create extremely brief legal disclaimers for each post and offer a link to a comprehensive legal policy.
One of the Best Ways to Avoid Duplicate Content Is Understanding Your CMS
Your content management system (CMS) may be producing content duplicates that you are unaware of. For example, there a single article may appear on a homepage and under a search category. How do you go about resolving this? Understanding the intricacies of your CMS. You have a few possibilities after you’ve learned how to recognize similar material.
Wherever possible, include the canonical tag. Alternatively, you may use the “Noindex” element to prevent Google from indexing the page (especially helpful for printer-friendly pages). Alternatively, you may rewrite information, even if only slightly, to keep it unique.
Conclusion-
Contrary to popular belief, duplicating material isn’t a major issue unless it’s used maliciously. Google will not penalize you with a bad search score simply because it encounters duplicate content on occasion. Having said that, it’s still worthwhile to discover and remove duplicate information. Avoid boilerplate repeats, utilize 301 redirects wherever feasible, and check to see if your CMS is producing duplicate material unnecessarily. So, these were some facts about Duplicate Content that you should know about. To know more about Puminati Digital you can visit our website or contact us. To read more interesting blogs you can head over to our blog section.
What are the 5 P’s of Marketing?
If you are in the field of marketing or you have a business and know about the role marketing plays in increasing the business. Then you must have also heard about the 5 p’s of marketing. It is alright if you don’t know about it because then why would you be reading this blog anyway? And why would we be writing about it if everyone knew about the 5 effective and the oldest marketing tools? So, what are the 5 Ps of Marketing? We want you to think of the 5 names starting with P until we finally reveal them. So, if you combine the 5 P’s you get an extraordinary marketing mix that can help you plan and strategize effective marketing plans for your business. Okay, so what else?
By combining the 5 tools you are able to focus on the different areas of your business that you think need to be improved or enhanced. It helps you to target the right market and focus on the right audience. Also, by doing so you add value to your product or service that makes you different from your competitors.
So, were you able to find those 5 Magical letters starting with P? If you couldn’t give us a chance to inform you. All you have to do is keep on reading. So, when we are talking about marketing you need to mainly focus on the main 5 areas which are – Product, Price, Promotion, Place, and People. These 5 P’s play an important role in controlling the internal and external marketing environments.
Today, we at Puminati Digital are going to explain in detail the 5 P’s of Marketing.
Product
Product and service is the first thing that every customer focuses on. You need to ask yourself what you are providing to your customers and will they buy it? There are many factors that you need to consider when developing a product like its functionality, branding, packaging, service, quality, appearance, and warranty.
Take into account all the primary needs and desires of the customers and accordingly develop the primary features of your product. For example – if you are running a food company then you can offer different interesting flavors and recipes that will broaden your product’s line.
Price
You have decided on your product and services so now you have to take into consideration its price. To decide the price you have to look into everything that will make up your product’s overall cost. The overall cost includes all the advertised rates, discounts, credit terms, sales, and any other payment arrangements.
Your pricing will also be determined by your company’s market position; for example, if you advertise your company as a low-cost automobile rental service, your pricing should reflect that. Alternatively, if you are a luxury food product, your price should be more than lower-grade products to reflect the better packaging and ingredient quality you provide.
Promotion
All of the activities and strategies you employ to sell your products/services to your target market are referred to as promotion. Sales, public relations, direct marketing, advertising, sponsorship, and social media are all part of this.
Because promotion expenditures might be significant, it’s a good idea to do a return on investment analysis (ROI) before making a decision. To begin, figure out who your target market is, what media they consume, how much that media will cost, how many extra sales you’ll need to pay your investment, and how you’ll collect data to prove how well the promotion performed.
Place
The place element describes how you deliver your product or service to customers at the appropriate time, in the right place, and in the right amount. Distribution routes location, logistics, service standards, and market coverage are all factors to consider.
If you want to increase your company, you should think about modifying or extending the method by marketing your products and services. If you’re a homewares distributor, for example, you might consider establishing a website.
People
The people element refers to your clients, yourself, and your staff. If you want to expand your firm, you must consider both your employees and your customers. It entails determining what your consumers want and need, defining goals, and tracking your customer service levels in order to attract and retain loyal customers.
You’ll also want to think about staff training so that they can provide the best possible service and meet customer expectations.
Conclusion
The 5 Ps are a set of guidelines to follow while planning your marketing strategy. It’s something you may refer to if you’re stuck or need to think about the box. It helps both experienced marketers and rookie marketers or business owners outline their strategies in this way. As the world changes, the marketing mix evolves, and additional P’s can be standardized in the future.
So, these were the 5 P’s of Marketing that should be considered while planning your marketing strategies. To know more about Puminati Digital visit our website. For more such interesting blogs head on to our blog section.
How to Decide the Budget for Your Ad Campaign Effectively
With the growing digital space, everyone is on the run to promote their business online. Currently, it is the most effective way to interact with users. From younger age groups to senior citizens you will find people of all age groups on different platforms of social media. Don’t you think how big this opportunity is where you can easily promote your business with organic reach and paid campaigns? You can also save a lot of money if we compare it with traditional marketing. So, are you looking to promote your business effectively? Are you planning to begin new ad campaigns but aren’t sure where to start with your budgets? To get you off on the right foot, we’ll walk you through the decision-making process here. We will tell you everything about the Ad Campaign process and how you can decide the budget for the same.
Puminati Digital is one of the best digital marketing agencies in Uttarakhand, India that is moving forward while helping out many businesses to improve their online presence. Today we will be talking about how to decide the budget for your Ad Campaign Effectively on various online networks. First, let us start with How Ad Campaigns work?
How Campaign Budgets Work
Let us give you an overview of the whole project. Budgets are determined accordingly in keeping the campaign level in mind. It’s your call how much you will be spending on digital advertising and what will be the time duration of the campaign. Campaign budgets are usually measured by days across several social media platforms. There are some networks such as Bing Ads and Google Ads that offer long-duration monthly and lifetime budgets.
If you are running Ads on Google AdWords you have to take into account an extra 20% of your daily budget. They do this in order to compensate for variations in search volume that can happen on any day. The catch here is that AdWords will prevent you from going over your budget if you run a monthly campaign and will also credit you if the monthly spending exceeds. When starting a campaign remember that you won’t get instant results so set a budget that helps you to get started. All you need to do is experiment to get the best results.
How To Choose Your Campaign Budget?
Now, that you know what Ad Campaigns are, you must be thinking about how to run ad campaigns while choosing the right budget. Follow these three steps and you are good to go.
- First of all, calculate your overall daily budget. To find it what you need to do is divide the total monthly budget you have decided for advertising by 30.4.
- Now, find out the daily initial campaign budget by dividing the overall daily budget by the total no. of campaigns you will be running across different networks.
- Lastly, by applying the daily budget to each of the campaigns you are launching.
Reallocating Budget
The best thing about Digital Ad Campaigns is that you manually control and reallocate your budget by collecting the data of incoming traffic. In a week or few days, you will know what are the most profitable campaigns that are running successfully. You can anytime move money out of campaigns that are not performing well and reallocate the budget to the best-performing campaigns.
Conclusion
So, this is how you can effectively decide the budget for your Ad Campaign Effectively. Ad budgets of any size can make a difference in helping your company achieve its objectives. Simply be wise about your ad spending and use these strategies to plan ahead of time, then test and tweak your ads to get the most out of your online marketing investment. To know more about Puminati Digital and our services head to our website or you can contact us. For more such interesting blogs head to our blog section.
Content Writing Vs Copywriting
In today’s world, brands have shifted to a different concept of creative marketing strategies, i.e., Storytelling. This is the art of using words and actions to develop the background of the story while encouraging the audience’s imagination. it creates a background story for a brand that helps evoke emotions and awareness among the people. Storytelling is the best tool to gain people’s trust, inspire them, and make them believe in your mission.
Before you start selling a product you need to first gain the trust of the people. To do that storytelling will play an important role in building their trust. It is a two-way process and the customers need to know that you are helping them and not just selling them your products. Copywriters and Content-writers are both responsible for creating content but their roles still differ from each other. However, they both play an important role in building customer connections.
If you are a writer or you run an agency it is very important for you to know about the difference between Content Writing Vs Copywriting and how both can help you in increasing your business. Below are the 7 differences and comparisons between Content Writing Vs Copywriting.
A copywriter sells and a content writer informs
A copywriter considering a target audience writes accordingly to sell the product to that audience. A content writer writes content to educate, inform, instruct, or entertain readers. Copywriting is mainly related to sales, it can be said as an art of salesman in print. Its main purpose is to persuade people and make them believe your brand will fulfill their needs. Content-writing does all other works like it attracts audiences, solves their problems, and making a way for customers so they can make a purchase.
A copywriter creates a sense of urgency
A copywriter writes content that urges viewers to take action immediate action like they will want readers to sign up for a website, make them buy products, or simply make them download something. So, it is important for copywriters to create crisp and short content that is pleasing to the eyes and at the same time answers the ‘why’ questions of the audience. The content writers work on building and engaging the audience by providing needed information to the audience and at the same time indirectly promoting the brand.
Content Writers usually focus on the SEO
The base of content writing is Search Engine Optimisation practices. Content writers create content on the most trendy topics that the users are generally interested in. With the help of certain tools, they will research some popular keywords and accordingly write their articles or blogs. The headings, paragraphs, meta titles, and images are all inserted with keywords so that the content would rank better in the search engines. It is not necessary for copywriters to follow SEO practices, although if there are keywords present in the Ad copies it will definitely help the Ad post to rank higher and get noticed by the readers.
Copywriters write short copies while Content Writers write long content
Copywriters generally write short-length content such as online and offline Ads, taglines, slogans, Web page content, E-mail campaigns, Tv or radio commercials, video scripts, catalogs, Billboards, Postcards, jingle lyrics, etc.
Content writers on the other hand write long-form content such as Articles, blog posts, news articles, press releases, magazine articles, E-mail newsletters, E-books, books, film and television scripts, podcasts, etc.
The content writer plans a long-term strategy.
A copywriter can create Ad copies and you can tell whether it was a success or not with the help of metrics that tells you how frequently the Ad was opened. The same is not the case with content writing. Content writing is a long process and it takes a lot of time for good content to pay off. If the content is good it will rank better in the google search which will bring in more audience for a longer period of time, unlike Ad copies and advertisements. For example – An Ad or email will fade away with time but the users searching on the internet will find the blogs and articles until it is removed from the website.
The content writer drives traffic and the copywriter turns them into leads.
This last point makes the difference very clear between content writing and copywriting. Content writing plays a major role in generating traffic by writing informative and entertaining blogs and articles. Whereas, Copywriting turns those traffic into leads by making interesting and eyecatching Ad copies. So, the final verdict is that good SEO content is good for driving traffic and sales copies are good for sales.
Conclusion-
Content writer and copywriter are the two most important job titles that are associated with digital marketing agencies. There is a popular saying that we digital marketers often come upon ‘Content Is King’. Creative Marketing strategies totally depend on Content and without Content Writers and Copywriters it is not possible to achieve the set marketing goals.
So, we at Puminati Digital think that you have got a clear idea about what content writers and copywriters do. Now, if you are thinking about joining a digital agency as a writer then what according to you will be your choice of profession – Content Writer or Copywriter?
5 Common Myths about Digital Marketing
You all must have come around to some of the common myths about Digital Marketing such as – “Digital marketing isn’t affordable”, and “ Search engine optimization (SEO) doesn’t work!” “You have to post on every social media platform”, “You need to invest a lot of time and the results are not very satisfactory.” Well, if you believe in such myths then we are here to prove you wrong. Digital Marketing is a new way to transform your business into an established brand that too while being cost-effective. Digital marketing is a one way step forward to promote your business online through websites, blogs, and social media. There is a huge audience on social media platforms such as Facebook, Instagram, Snapchat, and LinkedIn. There are more smartphone users than ever and people love to be introduced to new and interesting content online.
It is way ahead of traditional marketing where marketers have a massive advantage to reach out and connect with current potential customers on a global scale. However, as the popularity of digital marketing is growing there are still many myths that have been taken around among the masses. Today at Puminati Digital we will point out the misconception and will try to clear the 5 Common Myths About Digital Marketing.
So, let’s start with the 5 Common Myths About Digital Marketing.
Digital marketing is only for big businesses.
One of the most common digital marketing myths is that digital marketing is only for big companies. Consequently, MSMEs take Digital Marketing for granted because they think it is only effective for big businesses. Well, that’s one of the myths that we’re going to burst today.
If you own any kind of business, then Digital Marketing is for you. It doesn’t matter if you own a small business with one to a thousand employees or self -employed, no matter what kind of product or service you provide, digital Marketing isn’t going to be affected by it. The best part about Digital marketing is, that it doesn’t demand a high Budget. The standard expense for Digital Marketing is only 7 to 8% of your Business Revenue.
Digital marketing isn’t a priority
The next myth is the belief in putting Digital Marketing at the bottom of the priority list. It is one of the worst beliefs a business owner could have to assume Digital Marketing as ‘Bonus’ only. Eventually, Digital Marketing is a crucial element to help your business grow. In this era where the dependency on the internet has grown worldwide, 70% of people research a company on the internet before making any purchasing decision.
Digital Marketing is the ladder for any business to make an organic presence in the market. So, if you still think of taking Digital Marketing for granted, think again. It’s never too late to begin, start making your Digital Marketing Strategy today. Check out these ultimate tips to get started.
Having a website is more than enough
Many companies believe that having a website is enough to get found on the internet. Indeed, in order to find information about your business, people should find your website first.
The biggest challenge for a Business is “How to get found”. Without a proper Digital Marketing Strategy, netizens won’t be able to find your website online. Creating a website only is not enough, it takes a lot more to get found and stand out in the crowd of numerous business websites. Strategies like Content Creation, SEO, and pay-per-click advertising are some of the essentials for getting discovered online.
The online audience is too vast
Another myth is the belief of assuming the online audience is too vast for identifying the target consumer among them. As there are millions of internet users. However, your nearby audience may only be a few in the thousands.
A large number of internet audiences is never going to be an obstacle for you to find your target consumer. Unfortunately, through Traditional marketing like billboards, radio ads, or flyers, you advertise to everyone even if they aren’t interested in your product/service. Whereas, you can reach precisely a wider community that is interested in your product/service through Digital Marketing. Consequently, you won’t be spending an enormous amount of money on people that are not interested in your product/service.
No need for Digital Marketing, if competitors aren’t doing it
The Biggest Myth about Digital Marketing among some businesses is, that if your competition is not doing it, there is no need for you to do it either. However, it is a great opportunity to slay in the market. You will not only be able to reach a wider section of target consumers but also it will result in a legit brand exposure way more effective than your competitors.
Conclusion-
We at Puminati Digital have debunked 5 Common Myths About Digital Marketing, demonstrating that digital marketing is extremely beneficial for firms willing to put in the time and effort. You may begin expanding your business online after you have a digital marketing strategy in place. To know more about Digital Marketing you can visit blog section and read the latest trendy articles about digital marketing. To know more about our services contact us or visit our website.
How to Do Excellent Content Research for Beginners
If you are someone who loves to create content then you would be aware of how sometimes it can be impossible to find new ideas. So, where does the inspiration come from to create new content ideas? There are times when you have a topic to write on but there are no content ideas available. So how will you generate ideas quickly that are informative and exciting? Obviously, by Content research. What do you think content research is? We are very sure you have a vague idea about it. If you are thinking – Googling about the topic, reading-related bogs, talking to an expert in a particular field, knowing the problems your audience is facing, and then trying to solve them with the help of a blog or a social media post, then you are not wrong at all.
Today, we at Puminati digital will tell you how to do excellent content research for beginners and as well as for experts who might be looking for a little help. Let us look at three easy steps on how to do effective content research.
1) Firstly, Google It!
Google is the answer to all your questions. Not just for content research, usually, people think of google first whenever they are stuck in a problem. So you should too. There are many content creators that provide content to make their websites rank on google. There are also people who believe in quality content and writing informative information. You will find tons of unlimited ideas from google. To make it more clear let us tell you how to use Google the best way.
- Know about the topic you are about to write and then google it.
- You will find many blogs and websites and you can further read as many blogs as you want and get an understanding of the topic. But don’t waste too much as you have a client deadline to meet.
- Take notes of the important points and add your own creativity to every point.
You can take help from useful websites such as Towards Data Science, Feedspot, The Startup, etc, and read their articles too. Youtube is also an important platform where you can get a deep understanding of the topic with the proper explanation with video content. There are many books and E-books available too for the same. Just keep in mind that never copy and paste. Make your content different from others by giving it a personal touch.
2) Find experts and talk to them
To gain knowledge about something it is best to talk to an expert. When you talk to an experienced professional in a particular field you will get many powerful and meaningful insights from them. Also, you will have better clarity and you will understand the concepts more quickly which you can later rephrase in your own words.
- First of all, think of your friend circle, parents, or relatives and see if someone with their expertise can help you out. If you can’t find anyone then LinkedIn is the best option you have. Here you will meet all the industry experts who are ready to share their knowledge every day.
- Prepare your important questions from before as the professional won’t have much time to answer all your questions.
- Ask them your questions and sub-headings you have prepared for the topic and ask them their views on how the information will be useful to the audience.
- While having a conversation write down all the important points and relevant stuff that you can use in your content.
- Once you have discussed, thank them and offer them help if they need any. Give credits to them. You can include their or their company’s name in your content but before asking them.
3) Search the forums like Reddit and Quora
There are two major platforms Quora & Reddit which are widely used to look for answers and queries. Quora and Reddit are platforms where you will find the most trendy content. You can ask questions or even answers anybody else’s questions. It is particularly made to share knowledge with each other.
You won’t believe the amount of information you can get from there. Almost all the trendy memes and content reach Reddit and quora first. So, you can just imagine how useful it can be for you.
- All you have to do is type your topic in the search bar and you will find the whole range of answers accordingly. If you can’t find one then always feel free to ask one. There will be some experts who will love to answer your query.
- Don’t waste your time with irrelevant stuff. Just keep looking for what you need because believe us there is so much interesting stuff on it that you can easily lose your focus.
- Engage yourself in the comment section if you want to add more value to the answer. Also, upvote the answer if you think it has provided you with useful info.
Conclusion- So these were the simple ways that can be useful for excellent content research for beginners. These are the three ways how to do effective content research. Almost everyone knows about it but they are too lazy to explore. Read as much as you can. Make use of all the free information you are getting and that too is at your fingertips. If you like this blog you can head to our blog section where we write about such interesting topics. To know more about Puminati Digital you can visit our website and social media pages.
How to Earn Money with Word Press
WordPress was launched in 2003 by Matt Mullenweg and Mike Little. They both were the users of b2/cafelog, an existing blogging software that their leading developers discontinued. This led to the creation of WordPress, intending to build a blogging software better than b2/cafelog. They knew that WordPress would benefit millions of its users, such as developers, designers, bloggers, and writers who will make their living off it. When WordPress first came out, it was simply a blogging platform. Also, it was one of the websites that people could create for themselves without having any coding knowledge.
If we look at WordPress today, it has transformed to whole new dimensions. It’s no longer just a blogging platform; instead, it is being used to build membership sites, e-commerce sites, content sites, etc. This could happen through additional plug-ins and themes that can add to your WordPress. Plug-ins in WordPress work similarly to mobile apps do for smartphones. WordPress is so popular that WordPress powers 30% of the world’s websites.
Can we make money with WordPress?
Yes, you can! But it is not a piece of cake. If you want to create a website with WordPress for blogging, you need the right business strategy. It is not easy to make money with WordPress, but it’s not impossible either. You need to be disciplined and do a little search on the Google search engine to learn whatever you are doing.
There are many ways by which you can create or increase your business with WordPress. One of the easiest ways to start your earnings with WordPress is by writing valuable and well-researched content in your blogs. To get the Traffic, you need to do some free marketing or have an option of paid advertising. Try affiliate marketing and monetize your Traffic with AdSense.
Now let us dive deeper and understand how to earn money with WordPress.
1. Create Valuable Content
Content is king! Content is the main thing that attracts users. If you have written an interesting blog that answers people’s questions, it is valuable content. Your content should not be a copy-paste of any other blog. Originality is the key! You can take ideas from the internet but always try to include your thoughts and explanation. This will make your content unique and original. Like the blog topic, we are writing on an informative blog. We are discussing How to earn money from WordPress. Many people are looking for this info.
Two blog formats work well online.
- Listicles
- How-to articles
Because these articles are based on common problems people face, they usually search the internet for them. You must have read many listicles like – 10 tips to look fashionable, 5 ways you can increase your earnings, and 8 tricks to sleep better at night. How articles usually talk about a problem by giving its solution. E.g., How to apply for a job, How to save electricity, and How to make more money.
2. Get Traffic to Your Content
Now you have written excellent content for your WordPress website. Your next step is to find Traffic for your content. So that it reaches your target audience and people get to see your content. There are many ways to get traffic to a WordPress website, and we have listed 4 ways to drive traffic to your WordPress website.
- Search engine optimization: SEO or Search Engine Optimisation is the best way to gain traffic to your website. SEO is why your article will get listed on the search engine result pages. The better the SEO, the better rank your paper will get. Your goal should be to appear on the first page of the google search engine. It’s human nature to only scroll through the first page of the google search. No one likes to go on the second page of a google search. Seo is not difficult, and you just need to learn these skills.
- Commenting in forums: Forums can help a lot to bring in traffic to your website. Forums are an exciting platform where people spend a lot of time looking for answers to their general questions. You can always comment on such forums with a link to your article if you think your writing can answer a particular question. You will be surprised to see how much traffic your website gets after this.
- Paid Traffic from Facebook: The following way to increase your Traffic is to bring paid traffic from Facebook. Have you seen the sponsored posts on Facebook? Those are usually posts for business purposes created to get traffic to their website or social media pages. You can run campaigns on Facebook, and they are pretty cheaper than traditional advertising.
- Reddit: Reddit is one of the greatest and the most little places on the web where people love to spend time. You get to learn so many things and will find answers to almost anything. It is a trendsetter for many other social media pages too. So, just like any forum, you can write your answers and insert the links to your website to increase traffic.
3. Monetizing Your WordPress Site
Again there are not one but many ways to monetize your WordPress website. You can make money from WordPress in many ways, but the most common is by starting with AdSense Ads. Google runs AdSense, and it allows you to place ads on your website, and when people click on the ads, you will get paid. There is another way which is Amazon’s affiliate program. You can link any product from Amazon, and when people buy through this link, you will get your commission.
These two are the most common ways, and earning from WordPress is entirely possible. It might take a little time, but you can make easy money with your consistent effort. Also, there is no such better feeling than earning the first bits of money from your website.
Conclusion-
So, these are some ways to Earn Money with WordPress. If you plan to make an online presence, what are you waiting for? It is essential to have your website, whether it is for businesses or just for writing your blogs. Just follow these steps, and with some more research, you are good to go.
Puminati Digital works to improve the digital space of small and big businesses. If you have a business and you are planning to expand its online presence, you can contact us or know more about us on our website.
Top 5 Types of Digital Marketing
Digital marketing is quite a big field with many options under its name. According to Mail Chimp – “In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts.” The above three lines pretty much sum up the definition of Digital Marketing. As mentioned above, you see, there are many forms, and you might be thinking – What are the different channels you should be on? How do display ads and search marketing work? Are SEO and PPC very complicated? what are the different advantages of digital marketing? From where should I start?
We at Puminati Digital are here to help you out with your questions. Today we present you the top 5 types of digital marketing so you can choose the best from our specialized menu. So, the first thing you need to ask yourself is – Why do you want to learn about digital marketing, and who are you trying to reach? Once you have answered this question yourself, it will become easy to choose among the different digital marketing platforms.
Let’s not delay further and drive further to learn about the top 5 types of digital marketing and how you can use them for your benefit.
Content Marketing
Let us understand Content marketing in simple ways. Content Marketing is related to creating and distributing engaging content to your audience with the medium of text, pictures, and multimedia. It is crucial to engage with your audience rather than just showcasing or broadcasting advertisements. If you are a B2C marketer, you can create content for your audience through social media posts, blog articles, and entertaining videos. If you deal with business to business (B2B), the content should be more related to white papers or reports, webinars, and educational videos.
The pros
● You get to know your audience, and you can easily attract them into your business.
● It can help you build a brand, and you get to educate, entertain, and inspire your audience and further convert them into your customers.
The cons
● Everyone nowadays is aware and knows the importance of quality content. So it has become a crowded space, making it a little hard to stand out from the crowd.
● You can’t just rely on posting average content whenever you want. To be effective, be consistent, and create good content.
Display Advertising
Display advertising has a lot of similarities if we compare it with traditional marketing. Display advertising is just like banners and posters you see in a magazine, but the difference is that they are online. Also, you can target a specific audience that knows or uses similar products to yours. You can say Display Advertising is a little sophisticated with its programmed features. Ads can be booked, analyzed, and optimized automatically using algorithms. Not only this, but they can also use for retargeting, i.e., when a similar product ad follows you when you have searched for the same during online shopping.
The pros
● With display advertising, you can easily target a specific audience and retarget audiences looking for similar products.
● The conversion rate is much higher and is easy to track.
The cons
● Ad blindness is so common among customers. Most users will try to ignore your ad if they are trying to read something.
● To create an impact, you need to make your ad appealing to your audience.
Mobile Marketing
Mobile marketing is another helpful tool for digital marketing. At the same time, it is as broad as digital marketing itself and will overlap with many other types. E.g., Mobile can do almost everything that one does on a desktop. Also, it involves additional work such as in-app advertising, sending text messages, and using social messaging apps. Mobile Marketing is beneficial if your target audience is younger generations as they spend most of their time on mobile phones.
The pros
● Nowadays, people spend more time on their phones than on laptops and computers. So, with this marketing, you can reach people where they spend most of their time.
● You can target a specific audience in the preferred geographical area.
The cons
● There is less place for ads on a phone screen, so you cannot do much creatively. Also, mobile ads have a low click rate.
● People don’t like to be interrupted when they use their mobile phones or communicate with someone.
Social Media Marketing
Although one can broadcast ads on TV ad print media, you would have no idea how your audience will react. Also, you won’t be able to target a specific audience. But with social media, you get a whole new dimension of engagement and interaction. You can post your content, and at the same time, you can interact with the users. You will get to know what people are like and what they aren’t. There are many social media channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. If you have a business, you should exist on at least two of these platforms.
The pros
● The strategy is quite effective as people like, comment, and even share your content if they find the post helpful.
● Facebook ads have been trending quite a lot, and with them, you can target specific customer segments.
The cons
● Social Media platform keeps changing their algorithms, so it’s not so easy to always stay on the top.
● It’s not about just posting pictures and videos, you need to plan the right strategy and be consistent.
Influencer Marketing
As the name suggests, Influencer Marketing involves an Influencer who promotes your brand to their existing audience. Influencers can be from regular people who have good followers on social media to celebrities, experts, and other authority figures. So, if you are hiring an influence, they will recommend your product or services to their followers, who might also buy the products.
The pros
● You don’t have to wait until you have your own following set. Instead, hire an influencer to promote your products to their audience.
● If a celebrity promotes your development, you can earn some extra bucks. Also, your products get an excellent tag, especially among the younger audience.
The cons
● Don’t just pay any influencer or a celebrity. Choosing the right influencer that can relate to your brand or product and your target audience is essential.
● Influencers are a trend these days, and there has been a lot of distrust. SO choose carefully and pay them only if they are promoting your brand.
Conclusion-
So these were the top 5 types of digital marketing. To read more interesting blogs head over to our blog section. To know more about digital marketing services head over to our website by clicking here.