In today’s world, brands have shifted to a different concept of creative marketing strategies, i.e., Storytelling. This is the art of using words and actions to develop the background of the story while encouraging the audience’s imagination. it creates a background story for a brand that helps evoke emotions and awareness among the people. Storytelling is the best tool to gain people’s trust, inspire them, and make them believe in your mission.
Before you start selling a product you need to first gain the trust of the people. To do that storytelling will play an important role in building their trust. It is a two-way process and the customers need to know that you are helping them and not just selling them your products. Copywriters and Content-writers are both responsible for creating content but their roles still differ from each other. However, they both play an important role in building customer connections.
If you are a writer or you run an agency it is very important for you to know about the difference between Content Writing Vs Copywriting and how both can help you in increasing your business. Below are the 7 differences and comparisons between Content Writing Vs Copywriting.
A copywriter sells and a content writer informs
A copywriter considering a target audience writes accordingly to sell the product to that audience. A content writer writes content to educate, inform, instruct, or entertain readers. Copywriting is mainly related to sales, it can be said as an art of salesman in print. Its main purpose is to persuade people and make them believe your brand will fulfill their needs. Content-writing does all other works like it attracts audiences, solves their problems, and making a way for customers so they can make a purchase.
A copywriter creates a sense of urgency
A copywriter writes content that urges viewers to take action immediate action like they will want readers to sign up for a website, make them buy products, or simply make them download something. So, it is important for copywriters to create crisp and short content that is pleasing to the eyes and at the same time answers the ‘why’ questions of the audience. The content writers work on building and engaging the audience by providing needed information to the audience and at the same time indirectly promoting the brand.
Content Writers usually focus on the SEO
The base of content writing is Search Engine Optimisation practices. Content writers create content on the most trendy topics that the users are generally interested in. With the help of certain tools, they will research some popular keywords and accordingly write their articles or blogs. The headings, paragraphs, meta titles, and images are all inserted with keywords so that the content would rank better in the search engines. It is not necessary for copywriters to follow SEO practices, although if there are keywords present in the Ad copies it will definitely help the Ad post to rank higher and get noticed by the readers.
Copywriters write short copies while Content Writers write long content
Copywriters generally write short-length content such as online and offline Ads, taglines, slogans, Web page content, E-mail campaigns, Tv or radio commercials, video scripts, catalogs, Billboards, Postcards, jingle lyrics, etc.
Content writers on the other hand write long-form content such as Articles, blog posts, news articles, press releases, magazine articles, E-mail newsletters, E-books, books, film and television scripts, podcasts, etc.
The content writer plans a long-term strategy.
A copywriter can create Ad copies and you can tell whether it was a success or not with the help of metrics that tells you how frequently the Ad was opened. The same is not the case with content writing. Content writing is a long process and it takes a lot of time for good content to pay off. If the content is good it will rank better in the google search which will bring in more audience for a longer period of time, unlike Ad copies and advertisements. For example – An Ad or email will fade away with time but the users searching on the internet will find the blogs and articles until it is removed from the website.
The content writer drives traffic and the copywriter turns them into leads.
This last point makes the difference very clear between content writing and copywriting. Content writing plays a major role in generating traffic by writing informative and entertaining blogs and articles. Whereas, Copywriting turns those traffic into leads by making interesting and eyecatching Ad copies. So, the final verdict is that good SEO content is good for driving traffic and sales copies are good for sales.
Content writer and copywriter are the two most important job titles that are associated with digital marketing agencies. There is a popular saying that we digital marketers often come upon ‘Content Is King’. Creative Marketing strategies totally depend on Content and without Content Writers and Copywriters it is not possible to achieve the set marketing goals.
So, we at Puminati Digital think that you have got a clear idea about what content writers and copywriters do. Now, if you are thinking about joining a digital agency as a writer then what according to you will be your choice of profession – Content Writer or Copywriter?