If we look at the scenario of the internet in the Indian Market then the number of internet users in India has increased at an alarming rate. In the last 5 years, more than 50% of users have come online. India is a highly populated country that has one of the biggest online users in the world. Brands all over the world have a great chance to cater to the needs of the Indian audience by making their presence here. But how can one attract a large Indian audience to its website and apps? India is a land of many different languages with Hindi being one of the most popular languages in the country. So designing user-friendly websites and apps that are user-friendly and use Indian languages in the best way can make a heavy impact on the audience.
Google had conducted deep research on the Indian internet users studying their behaviors and needs. They found out that almost half of the country’s users preferred content to be written in their regional languages. So, this study turned out to be useful for many companies like HDFC Mutual Funds. They designed their creatives and website pages in Hindi and also set up a Hindi-speaking call center which helped them achieve double incremental conversions.
Advertisers are aware of using regional language for the advertisements for television and print media, but marketers need to understand the importance of language in their websites and apps to engage more local customers. Today we at Puminati bring you tips on How to Build User-Friendly Indian Language Websites and Apps.
You can also read more about it by clicking here The Future of Digital Marketing In India
1. Use Simple and Regional Language
Whenever you are designing your website you should make it your target that it will read to the Indian audience. If an Indian user is searching a query on Google in their own regional language then the content on your website should also be available in the same language. For this, you need to create a website that is fully translated with total accuracy. If the same is not provided the user will get confused by the information which will lead to abandoning the website for another one. For instance, there are some texts that are not clear when they are translated from English to Hindi. The whole meaning of the info is changed. So, make sure that your content has a different script in every language and don’t mix Hindi with English.
2. Build digital confidence
There are many new users who are new to net surfing, especially the older generations who are not confident enough. For such people visiting a website for online shopping or navigating to find useful information can be a hefty task. They might prefer going to a store more easily than ordering from a website. You can help them by providing guiding features and tips on your websites before they click anywhere. In this way, they easily browse your website, shop, and make the payment easily by themselves.
The website should include a search bar so that anyone can easily search for the products they are looking for. Browsing through every product and not getting what they want can disappoint the users and at the same time waste their time too. Think of such ways that can make your website more user-friendly. Provide a chatbox for the users so that they can clarify their queries on time. Many Indian audiences don’t use the Chat Box feature because mostly chat boxes are designed keeping in mind the English language.
3. Add Popular Keywords In your Texts
It is really important to include keywords in the landing pages of your websites because people search websites with the help of keywords. The headings in the pages should include keywords at the beginning. The content should be short and precise. Try to keep sentences in bullet points. One of the things that attract the audience is the high quality of images. So combine the texts with images.
Keep in mind that the information the user is searching for is readily available to them so they do not have to switch to other websites. If they are looking for some gadgets then all its specifications with prices should be mentioned there. If you are selling some complex item then make sure additional information with its terms and conditions are mentioned there.
4. Include Infographics
A study by Google found that Indian users are attracted more by infographics because it is easier for them to understand. Text alone may seem boring but you can make your website stand out by including both texts and visuals. Also, with images, you can make your users understand better what you are trying to say. Never include standalone images or icons that the users can’t understand if they are not culturally aware. Always use images that explain themselves immediately and draw the attention of the users while helping them in their decision-making.
5. Add Autocomplete, Autocorrect, and Text Scanning Features
Again a study found out that many people like the option of using voice search while searching. Many users are not comfortable typing regional languages so that way it becomes easier for them to find out what they are looking for. Another thing you can do is add the feature of autocomplete and autocorrect in your search bar. So, when the user types there are several options shown to them and even if they misspelled the word, the autocorrect corrects it. Text scanning is also a great feature to include whenever there is a form to be filled out. It saves a lot of time for the customers and they can automatically fill out the form just by scanning their documents.
So, these were some tips on How To Build User-Friendly Indian Language websites and apps. Internet users have been growing in India and that is great news for big brands. They can use this opportunity to build meaningful connections and build an audience. These tips are very beneficial if you follow every step while keeping in mind the customers.
Puminati Digital is one of the biggest digital marketing companies in Uttarakhand, India. We work for various businesses and plan out their marketing strategies to make their online presence stand out. To know more about us visit our website. To read more interesting blog topics like these head on to our blog section.