If an industry keeps on changing with time, then it indeed is The Music Industry. The music industry has seen many changes from vinyl to tidal, and it keeps on evolving from one generation to another. With the help of technology, this industry has reached greater heights, benefiting both the musicians and the audience. In a decade, we have come a long way from using slow dial-up telephones to constantly using smartphones and laptops connected to the internet. This has led artists and musicians to explore different platforms and step into the fertile and untamed digital music landscape. Although there has been a lot of change in the methods of promoting music, the spirit is still the same.
So, before we get on to know How Digital Marketing Is Changing the Music Industry, let us get to know what does the term Music Marketing means? Puminati Digital is one of the best digital marketing companies in Haldwani, Uttarakhand, working towards bringing a change in traditional marketing methods. A lot has changed in the marketing trends, and we have observed that promoting music is also becoming easy and effective with so many social media platforms.
What is Music Marketing?
There are many talented musicians in every corner of the world, but not everyone becomes a star besides having so much potential. What is the main reason behind it? Music Marketing plays a vital role in turning a talented artist into a rockstar. With the help of Music Marketing, one can amplify their hard work and talent to millions of audiences worldwide. Music Marketing isn’t a new thing, it has remained forever, but the methods have changed. During the past era, when there were no Internet Radio Stations, Television, DJs, Press, and Magazines were a mode to promote music. But today, music marketing has been connected with digital marketing on social media platforms such as Facebook, Twitter, Instagram, and other music platforms like Tidal, iTunes, Soundcloud, and Spotify.
Living In a Social Media World
CEO of MusicPromoToday, Raffi Keuhnelian, said, “Social media has enabled musical talent worldwide to become global superstars. Just think of Justin Bieber, Adele, or The Weekend. They’ve all done it online. It also offers music fans the opportunity to interact and dialogue with their favorite musicians”. He further states, “Fans feel like they have a voice on social media and are heard. Artists use it to communicate with their fans by keeping them up to date with the latest news and upcoming releases. Successful artists excel in their digital marketing strategy and reap the rewards of their creative approach”.
This has been a game-changer for all the newcomers and garage bands as now they can reach millions of people just by uploading their music videos on online platforms. Many artists have made their way out to become a star with the help of Youtube and other social media platforms. It is straightforward to upload a video, and if you present quality content, people will surely like it and further share it with your friends.
Mobile Marketing is Key
Everyone uses a mobile these days, from school-going kids to elderly people. Data was collected by the screen lock app that stated an average user checks their phones around 110 times daily. That is a lot and imagines how effective mobile marketing is. Mobile can do most of the tasks, and people spend a lot of time scrolling through social media apps. This offers a good chance for music artists and enthusiasts to showcase their talent and engage a large audience. Anyone from any part of the world can see, like, and share your video. Nowadays, you don’t have to wait for your favorite artists or songs to appear on the radio stations. Everything is online, and one can discover new artists from their phone.
Video marketing is another tool that has proven very beneficial for the music industry. Many sites like YouTube and Vimeo allow artists to create music video content and post it for millions to see. Many aspiring artists have launched their careers by using video marketing to its fullest. Stars such as Justin Bieber and teenage star Avery have made successful careers, and they can thank YouTube for that. You never know when your content will go viral, and the times have never been more exciting.
Digital marketing has undoubtedly changed the landscape of the music industry. From social media to word of mouth to the video market, new talent has never had so many tools – or competition – in front of them. With the advent of Gen Z, the world’s first truly digital native, younger generations learn about older songs through social media and video sites, creating a new wave of fans for the music industry.
So, these are some of the ways How Digital Marketing is Changing the Music Industry. To know more about Puminati Digital you can log on to our website. For more such interesting blogs you can head over to our blog section.