India is the seventh-largest country which has the second-highest population in the world. There are many opportunities in our country that are being created as a minute passes by. Today we at Puminati Digital, Haldwani are going to talk about how The Bright Future of Digital Marketing in India. When we talk about Digital Marketing and its scope in the coming years, we can say it confidently that the future is going to be way brighter in the coming years. The world has changed a lot. We have become dependent on mobile phones and computers to know and perform our daily tasks. From communicating with someone to finding directions, mobile does everything for you.
People are getting more involved with technology and are spending more time on screens. Hence businesses have found a great way to advertise and market their products online which is being called ‘Digital Marketing. Every business be it big or small wants to increase its reach by using the best marketing strategies for its products and services with the help of the internet. The total number of Internet users in the country has risen. From 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021. Mathematically registering a quarterly growth rate of 3.79 percent, as quoted by TRAI recently.
This data only tells you how Digital Marketing is about to boom. This is because the entire world is online and is continuously searching for solutions for their problems. Now let us look at few reasons as to why there is a bright future for Digital Marketing in India.
A drastic change in Traditional Marketing
If we talk about traditional marketing then it was limited to only word of mouth and door-to-door marketing. But as of now, when every piece of information is at the tip of a finger. Everyone in the business world wants to promote themselves online. People nowadays search for every little thing on the internet. If you are able to provide them the info then you as a digital marketer are good to go. There has been a clear change in the best marketing strategies and Digital Marketing has definitely taken over the traditional marketing methods.
Digital is the new trend
Digital marketing is an evergreen field that is not going to fade away any time soon. There may be many changes from time to time that is for the betterment of the field. So, if you are a digital marketer the first thing you need to do is to be updated from regular changes. Every business is going digital and even the start-ups because this platform provides ease of business. Nowadays the company does not have to acquire manpower to go physically into the market to promote their product. This platform offers a wide range of economical and powerful mediums of marketing.
Government’s Digital India backs up
The Indian Government’s new initiative to make India a fully digital-powered society has been going on in the background. The transformation of the system of public services with the help of Information technology has begun. India is moving towards a digitally empowered society and a knowledgeable economy. With the help of the Digital India initiative, there is a growing opportunity not only in the urban cities but also in the rural areas. So, even the government is supporting this change and is also coming up with many projects under Digital India for the youths of the country.
Reaching Global Markets
In today’s time “Being Digital is Being Global” and you all know it is a reality. With the help of social media platforms like Facebook, Twitter, Instagram, LinkedIn, one can connect with anyone they want in the world. Many people do business in India whose only target audience is the USA. So anything is possible with social media. Many companies from the USA also prefer Indian Digital Marketing Agencies to plan their social media campaigns. In other words, a lot is happening in the digital marketing space of India. A lot of people are talking about it and looking for it.
Compared to other marketing platforms, digital marketing is one of the most affordable channels to promote the product. Gone are the days when thousands and lakhs were spent to print the ad in the newspaper. With digital media, this has become very easy. If you are a real estate company, you can reach thousands of people at the same time and promote your new project on social media. Creating an ad on Facebook costs you less. The average cost Spending hundreds of thousands of rupees on a single ad and spending just ₹40 per day can yield good results.
As 2021 is also about to end, we have seen one of the many digital marketing ideas. As marketers and entrepreneurs, we need to be aware of the latest industrial developments. We need to learn marketing strategies by embracing the technologies and tactics of tomorrow and by upgrading ourselves for the betterment of our future. So, these were some of the reasons we at Puminati Digital think about why there is A Bright Future of Digital Marketing in India. If you are thinking about launching a business you should also read about Secrets of Launching a Brand in 2021.