Have you ever thought of having a business without a business name? No! right? In most cases, people have already thought of a name for their business even before brainstorming a proper business plan. Choosing the right business name requires a lot of thinking, and you need to plan it accordingly, keeping in mind your business and its services. It is not an easy task because the name should be catchy and communicate what your business is all about. Getting a perfect name for your business might seem like a simple decision first but only to find out later that something could have been done better.
To make a brand successful, having a good business name is essential as it lets you differentiate your business from your competitors. Also, if your business name is catchy, this will surely attract the customer to your business and services. 77% of customers make purchases based on brand names. Whether you have thought of a word or are brainstorming to find that perfect name, you should be aware of some facts that will help you look a little different from other similar businesses.
Puminati Digital, Haldwani is the number one digital marketing firm in Haldwani. We have also offered our marketing services in Rudrapur and Dehradun. We at Puminati Digital know the importance a business name can play in the long run. So, we aim at building the business and driving them to its full potential, thus making us the most significant digital marketing agency in Uttarakhand. So, without delay, lets me know about ‘How to Find the Perfect Name for your Business.’
- Be descriptive but not too general or vague.
Your business name should be descriptive that means it should describe your business. Never choose a name that is not clear or is way too informative. Familiar names like ‘India Accounting Services’ won’t appeal to the general public as it is boring. Also, it won’t be obvious, thus making the name too common to remember now if you look at this name – ‘Bright Accounting.’ However, it is short, descriptive, and people will remember this name and what services they offer.
2. Use related words in a creative way
Never keep the name to the point, like in the case of ‘General Motors.’ GM is an old company, so the name worked for them then, but nowadays, you cannot keep such terms as you will get lost in the crowd with such familiar names. Instead, you can play with the title, find synonyms for the familiar words. You can also change the spellings of the terms so that the pronunciation remains the same. We can give you some examples like ‘Quikr’ (Quicker), Compaq (Compact), and Flickr (Flicker).
3. Keep it simple
Yes, keep it simple! Don’t make the name too complicated or too long. If there is a need to explain your business name, you are lacking somewhere and need to work more on that name. It should be easy to pronounce and remember. Always keep in mind that it should sound pleasant, familiar, and give out positive emotions. It is good to be clever, but don’t overdo the name.
4. Don’t copy your competitors
Never think of copying your competitors. No matter how good your products are, you won’t sound original if you keep a similar name; instead, a copy of the other brands. We are very sure that this is the last thing you will want for your business. Well, don’t even consider it. Having a similar name can confuse potential customers, and they can confuse you with your competitors.
5. Avoid using your name
Avoid using your name for your business until you are an established brand. Your character doesn’t convey about your business so that it would mean nothing to potential customers. Also, it will create problems for you if you plan to sell your business in the future. However, there are some creative ways by which you can include your name. For example, Automattic is a company named after its founder Matt. You see how creatively the company adjusted the owner’s name in ‘Automattic.’ These small changes can make your brand stand out from the others. Moreover, using religious names might be a sensitive matter in case of getting a Perfect Name for Business. Our personal advice would be to analyze the nature of your business, audience and take decisions based on the facts.
6. Choose a scalable name
Always keep a business name in mind the future expansion. You will try to expand your business at some point, so the business name should match that service too. For example, you have a company that deals with books only, but you might add other products such as stationery and other school items in the future. So, you will have to keep the name that matches your future services too.
7. Make sure you have a related domain name
After you have thought of a name for your business, you need to check if the name is available for use. Make sure the name is not registered as a trademark or is acquired by any other business if you want to have an online presence, which is a must in today’s world. You will need to have a similar domain name that matches your business name. You can do that by doing a domain name check.
8. Try to avoid using the acronym
Acronyms are short words made from the first letter of the group of words. When you start a business, don’t use acronyms to define your business. It will confuse your customers, and there is a possibility that your acronym matches with other business names. Many big companies use acronyms like BMW, IBM, HP, TCS, but it is not advisable for start-ups and growing companies.
Choosing a name can be challenging when starting a business, but you should not suffer afterward! Don’t forget to get ideas and opinions from your friends, family, and even potential customers. It’s always a good idea to get a few different perspectives.
A business name is only your first step towards building a brand. While it will make an excellent first impression for your business, it’s up to you to meet customer expectations and make your business a success.
So, these were some facts you need to remember on Finding the perfect name for your business. We at Puminati Digital, Haldwani, offer world-class web digital marketing services in the state of Uttarakhand. We are expanding our digital services to the major cities of Uttarakhand, such as Haridwar, Rudrapur, and Dehradun. Digital marketing can play an essential role in developing a growing business. So, if you are a business owner and are looking to grow your digital reach, you should contact us and try our best-in-class digital marketing services.