LinkedIn was founded nineteen years ago in 2002, and as the technology is changing at a fast pace, this platform is still dominating. It has created a strong niche in social media. As you know, Facebook is the biggest social media networking site today, but LinkedIn has been supporting its users for a very long time. Therefore, we can say LinkedIn is a Professional Social Networking site best for social media marketing best practices. Learn the best social media marketing tips of 2021 through our Blog Section. In addition, we present you with the Best Ways to Improve SocialMedia Marketing in LinkedIn, which we use personally.
LinkedIn has around 740 million active users and over 55 million registered companies. It has become a hub for B2B marketers to imply these latest digital marketing strategies to their business. So, if you are not on LinkedIn, you are missing out on many opportunities. It’s time you should reconsider and create an account on this platform.
At Puminati Digital, we have discovered 6 Ways to Improve SocialMedia Marketing Through LinkedIn to help you in your social media marketing best practices. So, without further ado, let us hear out the best social media marketing tips of 2021.
Improve your LinkedIn profile
It might be an essential step, but you need to understand its importance if looking for effective marketing tactics. For example, if you have a personal profile or a company page, you must make some profile changes to get noticed and increase your connections.
Upload a high-quality profile picture that is in some way related to you or your brand. For example, if you have a company profile, you can add a logo, and for a personalized account, professional headshots are to be preferred ideally. Uploading a profile picture itself will give your profile 21 times more views. You should also add your designation and your job profile. Add at least five or more skills that will help recruiters to spot your profile, and the chances of getting direct messages will increase.
Publish content that adds value
Good content is an essential key for SocialMedia marketing best practices. So, if you are on LinkedIn, provide content that gives valuable information to your followers. Don’t write content just for promotion; instead, write about something that will attract users and increase your engagements on this platform. Try to educate, inform, inspire, and entertain your connections.
It is unnecessary to upload fresh content, and you can also share other people’s posts that you find exciting and are related to your subject. So don’t just stick to a write-up. You can also share exciting photos and videos. Doing this will help you find a better reach hence better connection.
Get your employees involved.
Ask your employees to create a LinkedIn account if they don’t have one. Tell them to add your company name if their profile. In this way, people searching for your company can also see how many and who are working for you. Also, your employees can help you promote by sharing your posts and updates on their profiles. So, in your social media marketing best practices, your employees will play a significant role too.
You can also ask your top employees to participate in certain LinkedIn groups, and they can share their expertise with others while also promoting your company. By doing this, your company will slowly start to get noticed and will help in broadening your reach and strengthening your network on LinkedIn.
Send out personalized InMail
InMail feature is only available to individual professional accounts and not on company profiles. You can take help from your employees in your office and use their expertise to send personal InMail’s. By sending personalized InMail’s direct to the inbox of the recruiters or other professionals will often do the trick. LinkedIn InMail is known to have a three times better opening rate than regular emails.
You can promote your products or services directly with highly relevant customers or prospects. You can send new offers, posts, and updates about your services according to their profile and interests.
Run ads using the matched Audience feature
Another best social media marketing strategy is by targeting the relevant users when you run an ad. You can target people with the help of Matched Audience Feature, which helps you re-target users that have visited your profile and the other connections you have.
The people who have visited your profile will have something related to you or your company, so you can convert them to regular customers by targeting them. Most people do not alter in their first interaction, so you can remind them of your presence and services and start a conversation by re-targeting them. It will bring quite a change in your advertising efforts, and you will get a better rate.
Feed your efforts with Analytics data
LinkedIn analytics is a vital marketing tool that helps you check your performance and know-how your posts are working. It is indispensable to do vigorous research before uploading your posts. Otherwise, you will end up updating many positions, and all your efforts will go to waste. You should check your performance daily and accordingly look for improvements to improve your latest digital marketing strategies. LinkedIn can be a handy marketing tool for both entrepreneurs and companies if used rightly. These were some SocialMedia marketing tips in 2021 on ‘6 Ways to Improve SocialMedia Marketing Through LinkedIn’ that we at Puminati Digital think will help you plan the right strategy. Head to our website www.pumiantidigital.com and make sure to read our blogs to know more about the latest digital marketing strategies