Digital Marketing is a technique that uses the internet and digital networks to market a product or a service. Digital Marketing is the process of bringing information about a product or service in ways that can be done online to increase business sales to meet the pre-determined goal and online availability.
NEED & VALUE
2020 is a year of honor, as this year has taught us the importance of communication and Connection (bonding with customers). Every business has its own customer base and has its own way of communicating with them. General communication means everyone is used to having face-to-face encounters as a conversation with customers but, everyone also shares updates about news, innovations, latest offers, wishes, or other promotional shares on social media, and everyone believes the content, as it is shared by the reliable authority of business, this creates an understanding between the owner and audience. While this act of the general public sharing everything on Social Media shows that the public also somewhere knows the fact that digitalizing their marketing will work effectively. This reflects the essence of digital marketing.
What exactly is digital marketing?
Digital Marketing is the process of bringing information about a product or service in ways that can be done online to increase business sales in order to meet the pre-determined goal and online availability.
DIGITAL MARKETING has two significant aspects of promoting businesses that are:
- Search Marketing: This term Search Marketing is associated with marketing related to Search and Search Engines. As in Digital Marketing, search marketing have a separate and essential work culture; it is divided into two main divisions.
SEO (Search Engine Optimization): This practice includes driving organic traffic or unpaid traffic to the website to increase the website’s online presence. The primary purpose of Search Engine Optimization is to increase the rankings of the website through identifying and optimizing the catchphrases and keywords that your target audience is searching for while searching for a similar product or service offering. These keywords help monitor the different segments of the audience and help in ranking the website on search engines.
SEM (Search Engine Marketing): This practice includes promoting websites on the search engines with the help of paid promotion techniques. These techniques include paid visitors to increase the online visibility of the website for better rankings on search engines. Techniques like PPC (pay per click) are very successful techniques of driving the paid visitors to the special web page.
These search marketing techniques are very good for the online presence of the website.
- Social Media: This internet marketing involves the use of social media platforms to promote a product or service through running interesting and creative promotional campaigns.
This includes two major practices:
Social Media Marketing: This practice includes marketing on social media platforms through unpaid and active participation techniques; this means informing the audience through innovative content, commenting, and interacting with them.
Social Media Advertising: This practice involves running paid advertisements and paid campaigns on social media platforms to promote a product or service.
HOW DIGITAL MARKETING EMERGED
Earlier Advertising and Marketing was a one-way message delivery conversation that, too, with a limited audience. But after the emergence of Social Media, people started to interact and engage with each other’s fields of interest.
The trend of traditional print and broadcast for marketing and advertising of a business started declining as people now have a tendency to engage and study the properties and offers of the product and service that is being marketed.
Digital Marketing formed a gateway for consumers to be in a two-way conversation instead of being in a single way interaction.
Now due to Digital Marketing, customers are the best critics and trendsetters as these roles play a very important role in forming the strategies for the new marketing campaigns.
Digital Marketing helped people to communicate and know the vision of the business. With the help of reviews and feedbacks given by the customers, this feedbacks provide information about what the customer desires, and this helps in policy forming. Sometimes this also provides us a pool of leads, and these are the active leads as these people are those seekers who create a good reputation.
Digital Marketing can also create demand by setting the trend through content marketing, moment marketing as these strategies can make people desire the same thing we expect them to, So Digital Marketing is a new galaxy discovered in terms of business and marketing.
The main aim of Digital Marketing is Brand Awareness, as brand awareness is the key player that is the primary objective of every marketer because brand awareness helps in building a separate entity of product or service; this identity creates a base for the policies that the marketer is going to implement in future.
Brand Awareness helps in creating a separate customer audience; at the awareness stage of the marketing process, the people who interact or engages with our advertisement or our content come under an active target audience, so in the future, the marketer has to form specific strategies for these active customers.
Reach is also a very important aspect in the awareness stage as greater reach helps the marketer to form the policies with higher value elements. If the reach is greater than the marketer expected, then the marketer can use his ultimate strategy, like disclosing the USP’s of the product or introducing a new campaign with better investment.
Reach refers to the number of people who watched the advertisement or creative. If this number will be greater than automatically, there are better chances for the product or service to be promoted and placed at the awareness stage of the market.
If the awareness stage is cleared in an expected way, then the marketer can show the need for the product offering and can create interest among the target audience.
A marketer can create a shift in demand for homogeneous products by using the USP’s of his product, and if the competitors react after watching the advertisements, the marketer will succeed as these reactions of competitors will drive the potential attention of the audience towards his campaign.
This business interaction between customers, marketers, and competitors will help the business to get the best results in the primary stages of establishment.
One of the great things about Digital Marketing is OVP. This represents the Online Value Proposition, which means that the customer should know what kind of proposal they are getting online. This method has a secret strategy, and this is where the customer knows and understands the general proposal when they first contact the proposer. This helps to create real tracks.
Digital World allows us to educate people in the same way that we allow our potential customers to learn about relevant content, and that content allows you to engage with the customer and, at the same time, have a higher chance of a conversion.
The advantages of Digital Marketing are as follows:
- It helps to reach the global market with similar products to be offered with various kind proposals from different places.
- It is economical as it requires less money for promotion and advertising than is required for traditional advertising.
- Allows you to get to know your audience and also allows them to get to know you personally up to an extent; this creates product credibility and Customer loyalty, which is very important for businesses.
- Allows you to track your responses that help to target customers.
- Digital Marketing is the best form of marketing information for your product as it can reach more people with better targeting than the traditional method.
- Content is a leading player in Digital Marketing as it is the only player acting in all aspects of Digital Marketing either through SEO, SEM, or Social Media Marketing.
- Content should be engaging and compelling; if it hits the user in an expected way, it will generate leads and increase the chances of conversion.
- Digital Marketing System is one way to integrate SaaS and CMS (Content Management System) to access data on various communication channels and promotional platforms.
DIGITAL MARKETING….a support to your struggling boat
Marketing of Traditional Business exists only on print media, physical ads, mobile communication, but in Digital Marketing, there is wider scope as there are unending and recurring possibilities for businesses.
Nowadays, every business or company has its own website or they have an online presence.
Nowadays, people are spending more time browsing; this tells the significance of Digital Marketing. Around 7.7 billion people use to be online across the globe to increase the traffic on your website, build the online presence of your website through Digital Marketing Services.
One can compete with big players in the industry, and at the same time, one can study and implement better innovative policies to grab the market.
One can follow their campaigns and can improvise them too through Digital Marketing Services.
Digital Marketing is a new galaxy discovered in terms of business and marketing.