Digital Marketing vs Traditional Marketing in 2023
I. Introduction
In today’s business world, marketing is essential for success. With the rapid advancements in technology, businesses have two main approaches to Digital Marketing vs Traditional Marketing in 2023. Each approach has its advantages and limitations. so businesses must understand the differences between them. By doing so, businesses can make informed decisions about which approach to use to achieve their marketing goals.
Explanation of Digital Marketing and Traditional Marketing:
Digital marketing is the promotion of a product or service through online channels such as social media, email, and search engines. When compared to traditional marketing, it allows businesses to reach a larger audience at a lower cost. Traditional marketing, on the other hand, uses non-digital channels such as print ads, TV commercials, billboards, and direct mail to reach potential customers. While it may be more costly than digital marketing, it has been around for decades and remains a tried and tested approach to marketing.
Importance of Understanding the Differences Between the Two:
Understanding the differences between digital marketing and traditional marketing is crucial for any business looking to create a successful marketing strategy. There are unique strengths and weaknesses associated with each approach. To select the right approach for your business, you should consider factors such as your target audience, budget, and marketing goals.
Businesses can develop a marketing strategy that maximizes their return on investment (ROI) and effectively reaches their target audience by understanding these differences. Understanding these differences is crucial for businesses to create a successful marketing strategy.
In This article, we will compare digital marketing and traditional marketing in terms of their effectiveness in reaching out to potential customers. It will also discuss how businesses can leverage both approaches for maximum impact.
II. Digital Marketing
Digital marketing is the process of promoting products, services, or brands through online channels. These channels include search engine optimization (SEO), social media marketing, email marketing, content marketing, and other activities.
The primary objective of digital marketing is to connect with customers in the digital space, where they spend a significant amount of their time. The aim is to increase brand awareness, generate leads, and ultimately drive sales.
Types of Digital Marketing:
Social Media Marketing - This is the process of connecting with your target audience, building brand awareness, and promoting your products or services through social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Email Marketing - This requires sending promotional emails to a specific audience to promote a brand, product, or service. Email marketing can be a powerful tool for nurturing leads and converting them into customers.
Search Engine Optimization (SEO) - This is the process of improving the visibility of your website in search engine results pages (SERPs). SEO combines techniques such as keyword research, on-page optimization, and link building to increase your website’s visibility in search results.
Content Marketing - This is the process of creating and disseminating valuable, relevant, and engaging content to attract and retain a specific audience. Content marketing can assist in increasing brand awareness, establishing authority, and driving traffic to your website.
Advantages of Digital Marketing:
Cost-effectiveness -Digital marketing is frequently less expensive than traditional marketing channels such as television or print advertisements. Businesses can reach a larger audience at a lower cost by using digital marketing.
Ability to target specific audiences - Digital marketing allows businesses to target specific demographics such as age, location, interests, and more. This targeting capability ensures that your marketing efforts are directed at those most likely to be interested in your products or services.
Real-time data tracking - Digital marketing provides real-time data tracking, which allows businesses to measure the success of their campaigns accurately. This information can then be used to make informed decisions about future marketing strategies and to increase ROI.
III. Traditional Marketing
Definition of Traditional Marketing:
Traditional marketing is any form of marketing that does not use digital channels. It involves promoting products, services, or brands through offline channels such as print, broadcast, direct mail, or events. Traditional marketing has been around for centuries and was the primary method of marketing before the rise of digital marketing.
Types of Traditional Marketing:
Print Ads - This involves placing ads in newspapers, magazines, or other print media to reach a broad audience. Print ads can be highly targeted to specific demographics or geographic areas.
Television Commercials - This involves airing commercials on television during commercial breaks. Television commercials can be used to reach a broad audience, and they are often highly creative and engaging.
Billboards - This involves placing large signs or billboards in high-traffic areas such as highways or busy intersections. Billboards can be highly effective at building brand awareness and reaching a wide audience.
Advantages of Traditional Marketing:
Wider reach - Traditional marketing can reach a broader audience than digital marketing. For example, a television commercial during a popular show can reach millions of viewers.
Tangibility - Traditional marketing materials such as print ads, flyers, or brochures can be physically held and seen, creating a tangible connection with the brand.
Ability to create emotional connections - Traditional marketing can be highly effective at creating emotional connections with the audience. For example, a heartwarming television commercial can evoke feelings of happiness and warmth, creating a positive connection with the brand.
IV. Key Differences
Key Differences between Digital Marketing and Traditional Marketing:
While both digital marketing and traditional marketing share the goal of promoting products, services, or brands, they differ in several key ways. Here are the top differences between digital marketing and traditional marketing:
Cost Comparison:
One of the most significant differences between digital marketing and traditional marketing is cost. Digital marketing is generally more cost-effective than traditional marketing because it offers a wider range of options to target specific audiences. For instance, businesses can use social media ads or email marketing to reach a specific Age group or Specific area at a lower cost than placing a print ad in a newspaper or running a television commercial. Additionally, digital marketing allows for more efficient tracking of return on investment (ROI) and adjusting marketing strategies accordingly.
Target Audience Differences:
Digital marketing offers a more targeted approach to reaching specific audiences. With digital marketing, businesses can use various data-driven tools to target individuals based on age, interests, behavior, and other factors. On the other hand, traditional marketing typically casts a wider net and reaches a more general audience. For example, a billboard on the highway will reach everyone who drives by, regardless of age or interests.
Measuring Success:
Digital marketing provides more precise measurement and tracking of success compared to traditional marketing. Through data analytics, businesses can track user behavior, engagement, and conversion rates in real-time. In contrast, traditional marketing relies more on estimated reach and impressions, which can be less accurate and harder to measure. By analyzing data, businesses can optimize their digital marketing strategies for better results and a higher ROI.
V. Which Is Better? Digital Marketing or Traditional Marketing?
When it comes to marketing, choosing between digital marketing and traditional marketing can be a tough decision. Each approach has its unique advantages and disadvantages, and what works for one business may not work for another. In this section, we will explore some of te factors you should consider when deciding between the two.
Factors to Consider:
a. Budget: In general, digital marketing is less expensive than traditional marketing. Digital marketing could be the best option if you have a tight budget.
b. Target Audience: Consider your target audience and where they will most likely be found. If your target audience is older and less tech-savvy, traditional marketing may be more effective. If they are younger and more tech-savvy, digital marketing may be the way to go.
c. Marketing Goals: Consider your marketing goals and which approach is more likely to help you achieve them. For example, if you want to increase brand awareness, traditional marketing may be more effective. If you want to generate leads or drive website traffic, digital marketing may be more effective.
Examples of Successful Campaigns:
a. Digital Marketing: The ALS Ice Bucket Challenge is a prime example of a successful digital marketing campaign. The challenge went viral on social media and raised millions of dollars for ALS research.
b. Traditional Marketing: Coca-Cola’s “Share a Coke” campaign is a great example of a successful traditional marketing campaign. The campaign featured personalized coke bottles with people’s names on them, which was a huge hit with consumers.
Conclusion
Both digital marketing and traditional marketing have their strengths and weaknesses. After providing an Explanation of Digital Marketing and Traditional Marketing and the Key Differences between Digital Marketing and Traditional Marketing, we can see that digital marketing is highly targeted, cost-effective, and offers real-time results. Meanwhile, traditional marketing can reach a wider audience, offers tangible marketing materials, and has better brand recognition.
However, as technology continues to advance and consumer behavior evolves, it’s becoming increasingly important for businesses to utilize both forms of marketing. By understanding the strengths of each and utilizing them strategically, businesses can create comprehensive marketing campaigns that effectively reach and engage their target audience.
Ultimately, the key to success in the world of marketing is to be adaptable and willing to embrace new technologies and strategies. While traditional marketing techniques may have worked well in the past, the rise of digital marketing cannot be ignored. By taking advantage of the strengths of both digital and traditional marketing, businesses can create powerful and effective marketing campaigns that drive growth and success.
Are Your Digital Marketing Skills Ready for Web 3.0 and Metaverse?
Time is running in an incalculable manner that has led us to watch so many changes in our life events. It seems like today when the internet has made its impression on us, and now the world is ready to face Web 3.0 and Metaverse. The trends keep on changing with what was in demand today will soon become obsolete tomorrow. This is how Digital Space works. Many of you must be thinking what’s next in Digital Marketing? Today we at Puminati Digital will be talking about the future of Digital Marketing. So, if you all are thinking of making a long and suitable career in the field of Digital Marketing for web 3.0, then get ready to upgrade yourself to a new and exciting Metaverse.
After Covid-19, trends in marketing have changed drastically and will continue to grow as our technology keeps on moving forward from time to time. Today, customers have a vast amount of information at their fingertips. Just by typing a few keywords, you can have in-depth knowledge on any subject you wish. With the users being dependent on the internet so much, it opens a wide space to market your products or services to the mass audience by providing them a solution to their problems. Social Media has been kind enough to the digital marketers and has played a major role in shifting the focus toward digital marketing from traditional marketing. But what’s next? What is Web 3.0? What is Metaverse? What is the next big step in Digital Marketing? and Are you working on your skills to survive the new wave of Digital Marketing?
Today, we at Puminati Digital will clear all your doubts and will talk about the next big thing in Digital Marketing. Are your digital marketing skills ready for web 3.0 and Metaverse?
What is WEB 3.0?
The world saw the start of Web 1.0 in the 1990s when the internet was just born. This version was quite simple in its term and founded the basics of Web 2.0 that we use today. Web 3.0 is the next generation of the internet that will change the way we interact with each other in the digital realm. It will be an upgraded version of the present self where each user will be the owner of their content and will also have more control over their digital identities.
Not only this, with Web 3.0, things will become more decentralized as the use of blockchain technology will increase, and people will have the ability to create their branches of the web using the same. Also, people will have more control over their data and will be able to use it as an asset.
What is Metaverse?
Metaverse is another word that has been trending nowadays. Metaverse if asked by anyone, would explain it as a digital space where people can experience the web while playing games and accessing apps and content in a three-dimensional space. Metaverse is supported by the concept of VR and AR, which was thought to be futuristic but is soon becoming a reality.
So, now that you know the new concepts, let us look at what digital marketing skills you need to succeed in the coming future.
1) Semantic Content Marketing
With Web 3.0, the internet will become more centralized, and the big players will no longer have a monopoly over the world wide web. Rather than developing value-driven content based on particular keywords or phrases, Web 3.0 will command brands and marketers to take a semantic approach to their content creation efforts. The semantic approach means developing targeted content based on an entire topic, with detailed, value-driven insights that match a user’s search intent completely.
Leveling up your content marketing skills to ensure your communications and ideas are based on offering precise insight and deep personal relevance will drive genuine engagement while improving your search engine rankings in the age of the metaverse.
2) Advanced User Experience
User experience (UX) has been a critical focus for digital marketers for some time now—and in a more immersive, less centralized age, digging deeper into your skillset will result in that all-important competitive edge.
Tomorrow’s websites, platforms, or online stores will need to be 100% interactive, user-friendly, and even three-dimensional (3D) to make it in the metaverse. To meet the new needs or expectations of consumers, developing your UX design and communication skills is essential.
By discovering innovative new ways to create a completely frictionless experience that brings a user closer to your brand, you will win on tomorrow’s commercial battlefield. And that’s why upskilling yourself in the field of UX is so important.
3) Immersive Marketing Techniques
Building on the previous point: as we move into a more interactive, immersive space, virtual reality
(VR) and augmented reality (AR) will become vital aspects of offering a valuable user experience. Getting to grips with immersive marketing techniques, tools, and platforms will prove essential in web 3.0 and the metaverse. Users will expect a 3D dimensional experience that, in a sense, bridges the gap between the physical and digital world.
Well-known gaming platforms that currently operate in this area are Minecraft, Roblox, Pokemon, and Fortnite, many of which are familiar to the freshest digitally native demographic of all—Generation Alpha. This type of innovation and these kinds of partnerships will become commonplace in tomorrow’s world, and as a marketer, it will become your duty to help make them a reality.
Conclusion
What do you think - Are Your Digital Marketing Skills Ready for Web 3.0 and Metaverse?
If not, then what are you waiting for? Grab the right skills and dive into the unending era of Digital Marketing. For more such interesting blogs on digital marketing, you can head on to our blog sections. To know more about us visit our website or contact us.
5 Common Myths about Digital Marketing
You all must have come around to some of the common myths about Digital Marketing such as - “Digital marketing isn’t affordable”, and “ Search engine optimization (SEO) doesn’t work!” “You have to post on every social media platform”, “You need to invest a lot of time and the results are not very satisfactory.” Well, if you believe in such myths then we are here to prove you wrong. Digital Marketing is a new way to transform your business into an established brand that too while being cost-effective. Digital marketing is a one way step forward to promote your business online through websites, blogs, and social media. There is a huge audience on social media platforms such as Facebook, Instagram, Snapchat, and LinkedIn. There are more smartphone users than ever and people love to be introduced to new and interesting content online.
It is way ahead of traditional marketing where marketers have a massive advantage to reach out and connect with current potential customers on a global scale. However, as the popularity of digital marketing is growing there are still many myths that have been taken around among the masses. Today at Puminati Digital we will point out the misconception and will try to clear the 5 Common Myths About Digital Marketing.
So, let’s start with the 5 Common Myths About Digital Marketing.
Digital marketing is only for big businesses.
One of the most common digital marketing myths is that digital marketing is only for big companies. Consequently, MSMEs take Digital Marketing for granted because they think it is only effective for big businesses. Well, that’s one of the myths that we’re going to burst today.
If you own any kind of business, then Digital Marketing is for you. It doesn’t matter if you own a small business with one to a thousand employees or self -employed, no matter what kind of product or service you provide, digital Marketing isn’t going to be affected by it. The best part about Digital marketing is, that it doesn’t demand a high Budget. The standard expense for Digital Marketing is only 7 to 8% of your Business Revenue.
Digital marketing isn’t a priority
The next myth is the belief in putting Digital Marketing at the bottom of the priority list. It is one of the worst beliefs a business owner could have to assume Digital Marketing as ‘Bonus’ only. Eventually, Digital Marketing is a crucial element to help your business grow. In this era where the dependency on the internet has grown worldwide, 70% of people research a company on the internet before making any purchasing decision.
Digital Marketing is the ladder for any business to make an organic presence in the market. So, if you still think of taking Digital Marketing for granted, think again. It’s never too late to begin, start making your Digital Marketing Strategy today. Check out these ultimate tips to get started.
Having a website is more than enough
Many companies believe that having a website is enough to get found on the internet. Indeed, in order to find information about your business, people should find your website first.
The biggest challenge for a Business is “How to get found”. Without a proper Digital Marketing Strategy, netizens won’t be able to find your website online. Creating a website only is not enough, it takes a lot more to get found and stand out in the crowd of numerous business websites. Strategies like Content Creation, SEO, and pay-per-click advertising are some of the essentials for getting discovered online.
The online audience is too vast
Another myth is the belief of assuming the online audience is too vast for identifying the target consumer among them. As there are millions of internet users. However, your nearby audience may only be a few in the thousands.
A large number of internet audiences is never going to be an obstacle for you to find your target consumer. Unfortunately, through Traditional marketing like billboards, radio ads, or flyers, you advertise to everyone even if they aren’t interested in your product/service. Whereas, you can reach precisely a wider community that is interested in your product/service through Digital Marketing. Consequently, you won’t be spending an enormous amount of money on people that are not interested in your product/service.
No need for Digital Marketing, if competitors aren’t doing it
The Biggest Myth about Digital Marketing among some businesses is, that if your competition is not doing it, there is no need for you to do it either. However, it is a great opportunity to slay in the market. You will not only be able to reach a wider section of target consumers but also it will result in a legit brand exposure way more effective than your competitors.
Conclusion-
We at Puminati Digital have debunked 5 Common Myths About Digital Marketing, demonstrating that digital marketing is extremely beneficial for firms willing to put in the time and effort. You may begin expanding your business online after you have a digital marketing strategy in place. To know more about Digital Marketing you can visit blog section and read the latest trendy articles about digital marketing. To know more about our services contact us or visit our website.
Top 5 Types of Digital Marketing
Digital marketing is quite a big field with many options under its name. According to Mail Chimp - “In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts.” The above three lines pretty much sum up the definition of Digital Marketing. As mentioned above, you see, there are many forms, and you might be thinking - What are the different channels you should be on? How do display ads and search marketing work? Are SEO and PPC very complicated? what are the different advantages of digital marketing? From where should I start?
We at Puminati Digital are here to help you out with your questions. Today we present you the top 5 types of digital marketing so you can choose the best from our specialized menu. So, the first thing you need to ask yourself is - Why do you want to learn about digital marketing, and who are you trying to reach? Once you have answered this question yourself, it will become easy to choose among the different digital marketing platforms.
Let’s not delay further and drive further to learn about the top 5 types of digital marketing and how you can use them for your benefit.
Content Marketing
Let us understand Content marketing in simple ways. Content Marketing is related to creating and distributing engaging content to your audience with the medium of text, pictures, and multimedia. It is crucial to engage with your audience rather than just showcasing or broadcasting advertisements. If you are a B2C marketer, you can create content for your audience through social media posts, blog articles, and entertaining videos. If you deal with business to business (B2B), the content should be more related to white papers or reports, webinars, and educational videos.
The pros
● You get to know your audience, and you can easily attract them into your business.
● It can help you build a brand, and you get to educate, entertain, and inspire your audience and further convert them into your customers.
The cons
● Everyone nowadays is aware and knows the importance of quality content. So it has become a crowded space, making it a little hard to stand out from the crowd.
● You can’t just rely on posting average content whenever you want. To be effective, be consistent, and create good content.
Display Advertising
Display advertising has a lot of similarities if we compare it with traditional marketing. Display advertising is just like banners and posters you see in a magazine, but the difference is that they are online. Also, you can target a specific audience that knows or uses similar products to yours. You can say Display Advertising is a little sophisticated with its programmed features. Ads can be booked, analyzed, and optimized automatically using algorithms. Not only this, but they can also use for retargeting, i.e., when a similar product ad follows you when you have searched for the same during online shopping.
The pros
● With display advertising, you can easily target a specific audience and retarget audiences looking for similar products.
● The conversion rate is much higher and is easy to track.
The cons
● Ad blindness is so common among customers. Most users will try to ignore your ad if they are trying to read something.
● To create an impact, you need to make your ad appealing to your audience.
Mobile Marketing
Mobile marketing is another helpful tool for digital marketing. At the same time, it is as broad as digital marketing itself and will overlap with many other types. E.g., Mobile can do almost everything that one does on a desktop. Also, it involves additional work such as in-app advertising, sending text messages, and using social messaging apps. Mobile Marketing is beneficial if your target audience is younger generations as they spend most of their time on mobile phones.
The pros
● Nowadays, people spend more time on their phones than on laptops and computers. So, with this marketing, you can reach people where they spend most of their time.
● You can target a specific audience in the preferred geographical area.
The cons
● There is less place for ads on a phone screen, so you cannot do much creatively. Also, mobile ads have a low click rate.
● People don’t like to be interrupted when they use their mobile phones or communicate with someone.
Social Media Marketing
Although one can broadcast ads on TV ad print media, you would have no idea how your audience will react. Also, you won’t be able to target a specific audience. But with social media, you get a whole new dimension of engagement and interaction. You can post your content, and at the same time, you can interact with the users. You will get to know what people are like and what they aren’t. There are many social media channels such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. If you have a business, you should exist on at least two of these platforms.
The pros
● The strategy is quite effective as people like, comment, and even share your content if they find the post helpful.
● Facebook ads have been trending quite a lot, and with them, you can target specific customer segments.
The cons
● Social Media platform keeps changing their algorithms, so it’s not so easy to always stay on the top.
● It’s not about just posting pictures and videos, you need to plan the right strategy and be consistent.
Influencer Marketing
As the name suggests, Influencer Marketing involves an Influencer who promotes your brand to their existing audience. Influencers can be from regular people who have good followers on social media to celebrities, experts, and other authority figures. So, if you are hiring an influence, they will recommend your product or services to their followers, who might also buy the products.
The pros
● You don’t have to wait until you have your own following set. Instead, hire an influencer to promote your products to their audience.
● If a celebrity promotes your development, you can earn some extra bucks. Also, your products get an excellent tag, especially among the younger audience.
The cons
● Don’t just pay any influencer or a celebrity. Choosing the right influencer that can relate to your brand or product and your target audience is essential.
● Influencers are a trend these days, and there has been a lot of distrust. SO choose carefully and pay them only if they are promoting your brand.
Conclusion-
So these were the top 5 types of digital marketing. To read more interesting blogs head over to our blog section. To know more about digital marketing services head over to our website by clicking here.
How Digital Marketing Is Changing the Music Industry
If an industry keeps on changing with time, then it indeed is The Music Industry. The music industry has seen many changes from vinyl to tidal, and it keeps on evolving from one generation to another. With the help of technology, this industry has reached greater heights, benefiting both the musicians and the audience. In a decade, we have come a long way from using slow dial-up telephones to constantly using smartphones and laptops connected to the internet. This has led artists and musicians to explore different platforms and step into the fertile and untamed digital music landscape. Although there has been a lot of change in the methods of promoting music, the spirit is still the same.
So, before we get on to know How Digital Marketing Is Changing the Music Industry, let us get to know what does the term Music Marketing means? Puminati Digital is one of the best digital marketing companies in Haldwani, Uttarakhand, working towards bringing a change in traditional marketing methods. A lot has changed in the marketing trends, and we have observed that promoting music is also becoming easy and effective with so many social media platforms.
What is Music Marketing?
There are many talented musicians in every corner of the world, but not everyone becomes a star besides having so much potential. What is the main reason behind it? Music Marketing plays a vital role in turning a talented artist into a rockstar. With the help of Music Marketing, one can amplify their hard work and talent to millions of audiences worldwide. Music Marketing isn’t a new thing, it has remained forever, but the methods have changed. During the past era, when there were no Internet Radio Stations, Television, DJs, Press, and Magazines were a mode to promote music. But today, music marketing has been connected with digital marketing on social media platforms such as Facebook, Twitter, Instagram, and other music platforms like Tidal, iTunes, Soundcloud, and Spotify.
Living In a Social Media World
CEO of MusicPromoToday, Raffi Keuhnelian, said, “Social media has enabled musical talent worldwide to become global superstars. Just think of Justin Bieber, Adele, or The Weekend. They’ve all done it online. It also offers music fans the opportunity to interact and dialogue with their favorite musicians”. He further states, “Fans feel like they have a voice on social media and are heard. Artists use it to communicate with their fans by keeping them up to date with the latest news and upcoming releases. Successful artists excel in their digital marketing strategy and reap the rewards of their creative approach”.
This has been a game-changer for all the newcomers and garage bands as now they can reach millions of people just by uploading their music videos on online platforms. Many artists have made their way out to become a star with the help of Youtube and other social media platforms. It is straightforward to upload a video, and if you present quality content, people will surely like it and further share it with your friends.
Mobile Marketing is Key
Everyone uses a mobile these days, from school-going kids to elderly people. Data was collected by the screen lock app that stated an average user checks their phones around 110 times daily. That is a lot and imagines how effective mobile marketing is. Mobile can do most of the tasks, and people spend a lot of time scrolling through social media apps. This offers a good chance for music artists and enthusiasts to showcase their talent and engage a large audience. Anyone from any part of the world can see, like, and share your video. Nowadays, you don’t have to wait for your favorite artists or songs to appear on the radio stations. Everything is online, and one can discover new artists from their phone.
Video Marketing
Video marketing is another tool that has proven very beneficial for the music industry. Many sites like YouTube and Vimeo allow artists to create music video content and post it for millions to see. Many aspiring artists have launched their careers by using video marketing to its fullest. Stars such as Justin Bieber and teenage star Avery have made successful careers, and they can thank YouTube for that. You never know when your content will go viral, and the times have never been more exciting.
Conclusion
Digital marketing has undoubtedly changed the landscape of the music industry. From social media to word of mouth to the video market, new talent has never had so many tools - or competition - in front of them. With the advent of Gen Z, the world’s first truly digital native, younger generations learn about older songs through social media and video sites, creating a new wave of fans for the music industry.
So, these are some of the ways How Digital Marketing is Changing the Music Industry. To know more about Puminati Digital you can log on to our website. For more such interesting blogs you can head over to our blog section.
Why Web Developers Should Learn Digital Marketing
Web Developers while being in a technical field can benefit a lot if they learn other non-technical skills like Digital Marketing. Digital Marketing and Web development are a strong combination that can help you earn some extra bucks. You can use these skills while doing a freelancing project or while working in an office as a full-time employee. Today, we at Puminati Digital are going to tell you Why Web Developers should learn Digital Marketing.
If you are thinking that web development and digital marketing might be similar, then there is a very straightforward answer to that - NO! They are not in any way. But combining coding skills with digital marketing, you will have a strong skill set that will help you in your career.
So, if you want to know about Digital Marketing you can click here to read about the basics of it. Once you have an idea about digital marketing you will get a vague idea of why it is a good combination. Let us tell you more about Why Web Developers should learn Digital Marketing.
1. Become a More In-Demand Candidate or Employee
If you have good knowledge and the right skills to develop a working website. Also, you know how to target traffic to the website and further convert that traffic to leads. Then these skills can help you attract more clients and employers. If you are a freelance web developer and you are currently making websites for your clients. Then, doing a course in digital marketing can help you to give bundled services to your clients that add more value and you also get to earn more.
Depending on the projects you can present your services in your packages like AdWords management, content marketing, design, and SEO. With these added services and the right marketing strategies, there is a greater chance that the websites will achieve more traffic. Also, it will be a very good opportunity for you to earn a good amount of income. Freelancing can be hard and people usually complain about low incomes, but if you have the right knowledge you are good to go.
If you are working in an office, approach your employer or manager and tell them how they can improve the website. Show them your ideas and offer to apply your skills to the project. Overall, just be creative in your job, which will add more value, and show them you are more of an asset with your knowledge.
2. Increase Your Income
Another benefit is it helps you to increase your income. Are you already in a tech-related field, and do you want your salary to be increased? Then you can utilize a digital marketing skillset to improve the business’s online presence and sales. If you are working as a freelancer, even then you can enjoy an income jump. Just add these services to your current and future projects and you can easily generate more income. To do this you need to know how to sell yourself and your services.
3. Grow Your Personal Brand
How can you grow your personal brand? Making your personal brand is really necessary. You can start by writing a blog, making your own social media pages, and sharing your knowledge with the world. Present yourself as an expert in your field of choice and very soon people will start offering you work.
Now, what will you prefer? Run after clients every month and ask them for work. Or do you want the clients and employers to come to you and offer you a great deal? The second scenario is very much possible it all depends on how you present yourself. In our case, if you have a good knowledge of coding and digital marketing then you need to share the knowledge with the world.
4. Get Involved In a Growing Field
The usage of the internet is constantly growing. The inventions of computers, laptops, and smartphones have totally changed the world. It is very hard to process that 15 years back we would have thought our communications will totally change. With these changes, there has been a great demand for digital marketing professionals. One of the main metrics that intrigues me is the number of internet users that have increased in much less time.
It is being said by 2023 there will be around 650 million internet users. As of now, there are around 560 million internet users in the whole country. As there are so many people that are connected to the internet, that means there are more people you can market to. Also, there are more businesses needing individuals who have online marketing skills. You must have an understanding of digital marketing to succeed in this ever-growing market.
Conclusion-
Programming is one of the best skills to have in the current times. Another good skill that is very useful and in-demand nowadays is digital marketing skills. Imagine if you combine programming with digital marketing skills, then you are on the path to becoming an in-demand programmer who stands out from the crowd. You should also know that many digital marketing careers involve coding skills. Like, many digital marketers rely heavily on data analysis, event tracking, and running SQL queries. So, now you know Why Web Developers should learn Digital Marketing.
To read more about our services at Puminati Digital head to our website. Also, for more such interesting blogs head to our blog section.
5 Digital Marketing Books to Read In 2022
As the internet has truly evolved in the last two decades it has given birth to a totally new industry. This new industry of Digital Marketing has revolutionized the way we do our businesses. There has been a dynamic change in the marketing strategies and the old conventional ways of marketing are not so effective now. If you are a business owner or you are looking to do your own business then you need to upgrade to the latest digital marketing trends.
Digital Marketing has transformed how we communicate with our customers, often blending technology and raw creativity to deliver lucrative results. There are many fields that have come up with Digital Marketing like SEO, Social media marketing, blogging, etc. These topics have together made many opportunists think about how to best exploit the internet to work in their favor. Today, we at Puminati Digital present you with 5 Digital Marketing Books To Read In 2022.
5 Digital Marketing Books To Read In 2022
1. Crawl, Walk, Run - Advancing Analytics Maturity with Google Marketing Platform
By - Michael Loban, Alex Yastrebenetsky
Crawl, Walk, Run is your hands-on guide to navigating each stage of analytics maturity, starting with the basics and guiding you step-by-step through a framework for greater efficiency and growth. It tells you how to Increase confidence in your marketing decisions. You’ll learn why the Google Marketing Platform is dominating the industry, the changes you can expect with Google Analytics and the Ads Data Center. You will also learn how to implement data governance with privacy principles. After reading the book you will feel confident in your idea generations and understand how the right analytics platform can work for you.
2. Keywords For SEO - Actionable Knowledge Bombs to Help you Rank on Google in 2021
By - Itamar Blauer, Andy Woolley
Want to rank higher on Google sustainably? Two industry leaders from their own professional disciples, with over 30 years of experience in SEO and Digital Marketing, share insights on what works online to find you. Using appropriate keywords that create value for your brand is the “secret component” of attracting relevant audiences that will achieve your strategic goals.
You will understand from a standing position the importance of this 9-part book covering over 20,000 words. You will know how to use these skills effectively for your own brand and more importantly, get 100% value in changing your online presence forever.
3. Change, Adapt, Rock - The Ultimate Digital Marketing Book for Your Online Business
Running a business is hard! Throw yourself into marketing, and things get complicated. Change. Adapt. Rock provides readers with a comprehensive, step-by-step guide to marketing strategy, public relations, digital marketing, content, social media, and crisis communications. This eBook will help you change your marketing approach, adapt to a challenging environment, and boost your business!
Unlike other marketing books - In ‘Change. Adapt. Rock’, you’ll discover what Fortune 500 companies already know: a well-designed PR plan is a key to success. The adage, “If you don’t plan, you’re planning to fail,” holds true in times of pandemics, recessions, hardships, crises, and other unforeseen changes.
4. Social Media Marketing 2021 and Digital Marketing
By - Michael Branding
If you want to turn your business or personal brand into a money-making machine, then keep reading! Entrepreneurs and influencers around the world are beginning to pay attention to the business opportunities offered by the Internet. In this book, you will discover one of the most important trends for 2021 and how you can use it to increase sales. Learn about the 8 best steps for formatting a blog that ranks high on Google and that users can’t stop reading.
5. The Hospitality Digital Marketing Guide
By - Jerry Work
Digital marketing for hotels and other hospitality businesses can really be a lot of fun! Why? Because you become a hub of interesting information in your city. Hospitality businesses have an intrinsic advantage when it comes to telling their story. If you are in a tourist destination it is easier, but it works wherever you are. But if you’re up to the job, you can destroy your competition by using digital marketing which people can find out - know about and seek out. Internet marketing is not easy, especially in a competitive space like the hospitality industry. You will learn many things about the hospitality industry.
Conclusion -
So, these were the 5 Digital Marketing Books To Read In 2022 that we at Puminati Digital think are essential for every digital marketer and business owner. To read more interesting blogs head over to our blog section. Puminati Digital is the best digital agency providing effective digital advertising and web development services in Haldwani, Dehradun, and Uttarakhand.
The Bright Future of Digital Marketing in India
India is the seventh-largest country which has the second-highest population in the world. There are many opportunities in our country that are being created as a minute passes by. Today we at Puminati Digital, Haldwani are going to talk about how The Bright Future of Digital Marketing in India. When we talk about Digital Marketing and its scope in the coming years, we can say it confidently that the future is going to be way brighter in the coming years. The world has changed a lot. We have become dependent on mobile phones and computers to know and perform our daily tasks. From communicating with someone to finding directions, mobile does everything for you.
People are getting more involved with technology and are spending more time on screens. Hence businesses have found a great way to advertise and market their products online which is being called ‘Digital Marketing. Every business be it big or small wants to increase its reach by using the best marketing strategies for its products and services with the help of the internet. The total number of Internet users in the country has risen. From 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021. Mathematically registering a quarterly growth rate of 3.79 percent, as quoted by TRAI recently.
This data only tells you how Digital Marketing is about to boom. This is because the entire world is online and is continuously searching for solutions for their problems. Now let us look at few reasons as to why there is a bright future for Digital Marketing in India.
A drastic change in Traditional Marketing
If we talk about traditional marketing then it was limited to only word of mouth and door-to-door marketing. But as of now, when every piece of information is at the tip of a finger. Everyone in the business world wants to promote themselves online. People nowadays search for every little thing on the internet. If you are able to provide them the info then you as a digital marketer are good to go. There has been a clear change in the best marketing strategies and Digital Marketing has definitely taken over the traditional marketing methods.
Digital is the new trend
Digital marketing is an evergreen field that is not going to fade away any time soon. There may be many changes from time to time that is for the betterment of the field. So, if you are a digital marketer the first thing you need to do is to be updated from regular changes. Every business is going digital and even the start-ups because this platform provides ease of business. Nowadays the company does not have to acquire manpower to go physically into the market to promote their product. This platform offers a wide range of economical and powerful mediums of marketing.
Government’s Digital India backs up
The Indian Government’s new initiative to make India a fully digital-powered society has been going on in the background. The transformation of the system of public services with the help of Information technology has begun. India is moving towards a digitally empowered society and a knowledgeable economy. With the help of the Digital India initiative, there is a growing opportunity not only in the urban cities but also in the rural areas. So, even the government is supporting this change and is also coming up with many projects under Digital India for the youths of the country.
Reaching Global Markets
In today’s time “Being Digital is Being Global” and you all know it is a reality. With the help of social media platforms like Facebook, Twitter, Instagram, LinkedIn, one can connect with anyone they want in the world. Many people do business in India whose only target audience is the USA. So anything is possible with social media. Many companies from the USA also prefer Indian Digital Marketing Agencies to plan their social media campaigns. In other words, a lot is happening in the digital marketing space of India. A lot of people are talking about it and looking for it.
Affordable
Compared to other marketing platforms, digital marketing is one of the most affordable channels to promote the product. Gone are the days when thousands and lakhs were spent to print the ad in the newspaper. With digital media, this has become very easy. If you are a real estate company, you can reach thousands of people at the same time and promote your new project on social media. Creating an ad on Facebook costs you less. The average cost Spending hundreds of thousands of rupees on a single ad and spending just ₹40 per day can yield good results.
Conclusion
As 2021 is also about to end, we have seen one of the many digital marketing ideas. As marketers and entrepreneurs, we need to be aware of the latest industrial developments. We need to learn marketing strategies by embracing the technologies and tactics of tomorrow and by upgrading ourselves for the betterment of our future. So, these were some of the reasons we at Puminati Digital think about why there is A Bright Future of Digital Marketing in India. If you are thinking about launching a business you should also read about Secrets of Launching a Brand in 2021.
Graphic Designing & Its Importance in Digital Marketing
Whenever anyone thinks to grow their business with the help of digital marketing, they need to know about the basics and should be aware of what is and what is not an effective marketing strategy. Today, the world is revolving around trends that often change as seasons do. For attracting new customers, an entity has to be on its toes and keep itself updated with the latest trends. In addition, to increase communication between the venture and customers, one should have a detailed eye for visual content to practice the best digital marketing strategy. As companies continue to increase their digital presence, graphic designers may be needed to help create visually appealing and effective layouts of websites for creating effective marketing strategies.
Graphic Design, among the other practical digital marketing strategies, stands out to be one of the most viable options to attract an audience. Research done by Microsoft has revealed that the Human Attention span has been reduced to 8 seconds. So, to attract a customer, you need to have attractively designed content that can catch the buyer’s attention. Graphic design is a creative field that is also an art of communication that allows you to achieve specific goals and objectives by creating a systematic plan. Graphic design is a vast sector with lots of software skills to learn and which also requires a person to have a good vision of creative drawing.
Even though text-based ads are also in fashion, having the right amount of text and graphics, known as infographics, can do wonders for your ad content. Amazing graphic content is something that makes a digital strategy more engaging and increases its reach. At Puminati Digital we understand the importance of each department in the digital sector and have a highly dedicated and inspired graphics design team working hard to design creatives that display our client’s intent towards its products and its consumers. So, let us move forward with our topic and discuss Graphic Designing & Its Importance in Digital Marketing.
It Shows your Brands Perspective
Graphic Design can speak for your brand and what it is about and what it is offering. An influential designer can create visuals in the form of charts, tables, and reports. If you are making a brand, its motive should not be just about profit. Your goal should be to promote your brand and bring it to the top position in the market.
It would help if you generated emotions among your audience by telling them your brand story. You can do this by creating a detailed ‘About Us page on your website. With compelling content and eye-catching graphics, you can get the attention of your audience. Research says that users often lose interest if the website has terrible visual graphics and always look and believe visually appealing websites. It has also been a fact well proven that the best digital media agency is one that has the best team of media editors and graphic designers.
There is No Language Barrier
The design speaks louder than words, is a true statement as the human mind works in a way that will see the good visuals first and then read the content. Your content is good, but if your platform is visually not appealing, it will be of no use. So, your design should speak first and should be a wow factor.
Another thing is, design can be understood by everyone no matter what languages they speak. So, this is again an essential thing to keep in mind if you want to attract international users. The visuals must be catchy and should be able to tell a story without writing words. That way, your design can surpass the language barrier. Effective marketing strategies require graphic designers to communicate with brand customers by means of visual elements like pictures, pictograms, shapes, fonts, color schemes, lines, and curves. Advanced graphic designing requires an intense mental effort for which a graphic designer is handsomely paid. Intense and complicated graphic design and processing require paid tools and software along with high-end computing devices for smooth working.
Improves Growth in Sales
Graphic design can improve a company’s sales. A graphic designer can create excellent designs while keeping mobile and tablet compatibility to make the website look good and easy to use. If your website has good visuals with a logo, high-quality pictures, and crisp company profiles, it will convince the website users about your products and services, and therefore, you can convert them into your full-time customers, increasing your sales. It is wise to spend some money on a designer because you will only benefit from improved sales in return.
The best social media campaigns are most often possible due to digital content that is comprised of either an image, infographic or a video that speaks a thousand words without displaying a single one of them. The biggest digital marketing agencies know this fact very well and pay attention to it. Effective marketing strategies require in-depth creative insights from the entire team especially the graphic designers.
Improves your Professional Image
Having overall good graphics with a perfect logo design can add value to your venture. Your sales will increase, and so will your credibility and professional image. With this approach, you show your potential to work for the audience and create a positive image among the masses. If the audience likes what they see, you will gain their trust, and therefore they will help you publicize your company and your products. Subtle and descriptive designs are the ones to gain rapid popularity in social media. A brand name along with its logo and colors speaks many words about its portfolio and is one of the deciding factors for the popularity of the brand.
Conclusion
People always think of graphic designing as an added expenditure and thus skip this effective digital marketing strategy to hire a graphic designer. Thus, they face problems in creating their brand value. Some small businesses might face a problem hiring a graphic designer due to cost-related issues, but it is without a say the best digital marketing way to build up your online presence effectively, smartly, and professionally.
So, if you are not using visual graphics to your best advantage, you are missing out on so much. Many researchers and experienced players in this field have suggested that Graphic designing can be a game-changer for your brand. So, if you are satisfied and convinced after reading this article, you should now look on the brighter side and invest in a graphic designer. In order to convert a plan into effective marketing strategies, the entire team has to act creatively in order to gain maximum Return on the advertisement spends.
For more such exciting topics, head to the blog section of Puminati Digital.
6 Ways to Improve Social Media Marketing Through LinkedIn
LinkedIn was founded nineteen years ago in 2002, and as the technology is changing at a fast pace, this platform is still dominating. It has created a strong niche in social media. As you know, Facebook is the biggest social media networking site today, but LinkedIn has been supporting its users for a very long time. Therefore, we can say LinkedIn is a Professional Social Networking site best for social media marketing best practices. Learn the best social media marketing tips of 2021 through our Blog Section. In addition, we present you with the Best Ways to Improve SocialMedia Marketing in LinkedIn, which we use personally.
LinkedIn has around 740 million active users and over 55 million registered companies. It has become a hub for B2B marketers to imply these latest digital marketing strategies to their business. So, if you are not on LinkedIn, you are missing out on many opportunities. It’s time you should reconsider and create an account on this platform.
At Puminati Digital, we have discovered 6 Ways to Improve SocialMedia Marketing Through LinkedIn to help you in your social media marketing best practices. So, without further ado, let us hear out the best social media marketing tips of 2021.
Improve your LinkedIn profile
It might be an essential step, but you need to understand its importance if looking for effective marketing tactics. For example, if you have a personal profile or a company page, you must make some profile changes to get noticed and increase your connections.
Upload a high-quality profile picture that is in some way related to you or your brand. For example, if you have a company profile, you can add a logo, and for a personalized account, professional headshots are to be preferred ideally. Uploading a profile picture itself will give your profile 21 times more views. You should also add your designation and your job profile. Add at least five or more skills that will help recruiters to spot your profile, and the chances of getting direct messages will increase.
Publish content that adds value
Good content is an essential key for SocialMedia marketing best practices. So, if you are on LinkedIn, provide content that gives valuable information to your followers. Don’t write content just for promotion; instead, write about something that will attract users and increase your engagements on this platform. Try to educate, inform, inspire, and entertain your connections.
It is unnecessary to upload fresh content, and you can also share other people’s posts that you find exciting and are related to your subject. So don’t just stick to a write-up. You can also share exciting photos and videos. Doing this will help you find a better reach hence better connection.
Get your employees involved.
Ask your employees to create a LinkedIn account if they don’t have one. Tell them to add your company name if their profile. In this way, people searching for your company can also see how many and who are working for you. Also, your employees can help you promote by sharing your posts and updates on their profiles. So, in your social media marketing best practices, your employees will play a significant role too.
You can also ask your top employees to participate in certain LinkedIn groups, and they can share their expertise with others while also promoting your company. By doing this, your company will slowly start to get noticed and will help in broadening your reach and strengthening your network on LinkedIn.
Send out personalized InMail
InMail feature is only available to individual professional accounts and not on company profiles. You can take help from your employees in your office and use their expertise to send personal InMail’s. By sending personalized InMail’s direct to the inbox of the recruiters or other professionals will often do the trick. LinkedIn InMail is known to have a three times better opening rate than regular emails.
You can promote your products or services directly with highly relevant customers or prospects. You can send new offers, posts, and updates about your services according to their profile and interests.
Run ads using the matched Audience feature
Another best social media marketing strategy is by targeting the relevant users when you run an ad. You can target people with the help of Matched Audience Feature, which helps you re-target users that have visited your profile and the other connections you have.
The people who have visited your profile will have something related to you or your company, so you can convert them to regular customers by targeting them. Most people do not alter in their first interaction, so you can remind them of your presence and services and start a conversation by re-targeting them. It will bring quite a change in your advertising efforts, and you will get a better rate.
Feed your efforts with Analytics data
LinkedIn analytics is a vital marketing tool that helps you check your performance and know-how your posts are working. It is indispensable to do vigorous research before uploading your posts. Otherwise, you will end up updating many positions, and all your efforts will go to waste. You should check your performance daily and accordingly look for improvements to improve your latest digital marketing strategies. LinkedIn can be a handy marketing tool for both entrepreneurs and companies if used rightly. These were some SocialMedia marketing tips in 2021 on ‘6 Ways to Improve SocialMedia Marketing Through LinkedIn’ that we at Puminati Digital think will help you plan the right strategy. Head to our website www.pumiantidigital.com and make sure to read our blogs to know more about the latest digital marketing strategies
